Women’s Health Associates

What Women’s Health Associates does

Women's Health Associates is a private, physician-owned women's health medical practice headquartered in Bentonville, Arkansas, serving patients across the Northwest Arkansas region. Founded in 2012, the practice operates a single location at 500 SE Plaza Avenue and employs 11–50 staff organized around five board-certified OB/GYN physicians (Drs. Amy Sarver, Amber Sills, Lisa Bearden, Natalie Eiland, and Paige Percer) and two advanced practice providers (Kelsey Master, PA-C, and Christine Wilson, APRN, FNP-C).

The practice generates revenue across five service streams: gynecology (wellness exams, contraception, menstrual/menopausal care, fertility evaluation), obstetrics (prenatal care, 4D ultrasound, childbirth, postpartum), in-office procedures (NovaSure ablation, hysteroscopy, colposcopy/LEEP, CO2RE Intima), aesthetics via the wholly-owned Dahlia by WHA sub-brand (injectables, laser hair removal, body contouring, skin tightening, photorejuvenation, retail skincare), and a medically supervised weight loss program. Revenue mechanics are professional-services fee-for-service, with pricing not publicly disclosed and patient acquisition driven by referrals, online reviews, and local search.

The business model is direct-to-consumer with no third-party distribution, no enterprise contracts, and no external funding or private equity sponsor. The practice maintains HIPAA compliance for PHI handling and uses the Athenahealth patient portal for records access and communication. Strategic positioning emphasizes an all-female provider team and an integrated model where the OB/GYN practice and medical spa cross-refer within a single facility, capturing multiple service lines from each patient relationship.

Name

Women’s Health Associates

Legal name

Women's Health Associates

Website

https://whanwa.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Women's Health Associates is a physician-owned OB/GYN and medical spa practice in Bentonville, Arkansas, serving women across all life stages with gynecology, obstetrics, in-office procedures, aesthetics (Dahlia by WHA), and weight loss services.

Ownership category

akta.pro rank

Product category

Women's Health Services (OB/GYN and Medical Spa)

NAICS

Offices of Physicians (except Mental Health Specialists) (621111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Obstetrics & Gynecology (OB/GYN) Clinics (HLAFAJAA)

Keywords

• Obstetrics gynecology services
• Women's health clinic
• Prenatal ultrasound care
• Medical spa aesthetics
• Weight loss program

Headquarters

HQ city

Bentonville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Gynecology Services: Comprehensive gynecological care including wellness exams, diagnosis and treatment of conditions such as abnormal pap smears, breast problems, endometriosis, fertility issues, menopausal symptoms, menstrual disorders, PCOS, STIs, urinary incontinence, and contraception counseling.
2. Obstetrics Care: Prenatal care, ultrasound imaging, childbirth services, and postpartum care for pregnant patients throughout their pregnancy journey.
3. In-Office Procedures: Minor surgical procedures performed in-office including NovaSure ablation, hysteroscopy, colposcopy/LEEP, and CO2RE Intima treatments.
4. Aesthetic Services: Medical spa services including facials, injectables (Botox, Juvederm), Latisse, dermaplaning, microneedling, chemical peels, waxing, laser hair removal, body contouring, skin tightening, and photorejuvenation treatments.
5. Weight Loss Program: Weight management services including lifestyle modifications, medications, and nutritional counseling.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Women's Health Associates is a physician-owned OB/GYN and medical spa practice providing comprehensive women's healthcare, including gynecology, obstetrics, in-office procedures, ultrasound imaging, aesthetics, and weight loss services. The practice serves women of all ages in Northwest Arkansas through direct appointment booking at its Bentonville office. It operates the aesthetic sub-brand Dahlia by WHA for non-clinical cosmetic services and skincare products.

Product overview

Women's Health Associates is a medical practice offering comprehensive women's health services as a unified portfolio rather than a software platform. The core medical services include gynecology (wellness exams, contraception, menstrual disorders, menopause care), obstetrics (prenatal care, ultrasound imaging, childbirth, postpartum care), and in-office procedures (NovaSure, hysteroscopy, CO2RE Intima). The practice also operates an aesthetic division offering facials, Latisse, injectables and dermal fillers (BOTOX, Juvederm), dermaplaning, microneedling, chemical peels, laser hair removal, body contouring, skin tightening, and waxing services. Additional offerings include weight loss programs with nutritional counseling and retail skincare products (Obagi, ZO Skin Health).

Differentiator

Problem solved

Functional benefit

Brands

• Dahlia by WHA: Aesthetic services brand operated by Women's Health Associates offering facials, injectables, dermal fillers (BOTOX, Juvederm), laser hair removal (Diolaze), body contouring (BodyFX), skin tightening (Forma, Plus), photo facials (Lumecca), chemical peels (VI Peel, Obagi Blue Peel Radiance), dermaplaning, microneedling, waxing (Nufree), Latisse for eyelashes, and skincare products (Obagi, ZO Skin Health).

Products and services

• Gynecology Services Comprehensive gynecological care including wellness exams, abnormal pap smears, breast problems, endometriosis, fertility issues, menopausal symptoms, menstrual disorders, PCOS, sexually transmitted infections, urinary incontinence, and contraception counseling for women across all life stages.
• Obstetrics Care Complete pregnancy care services including prenatal care, ultrasound imaging with 4D technology, childbirth services, and postpartum care for pregnant patients throughout their pregnancy journey.
• In-Office Procedures Convenient in-office medical procedures performed by physicians including NovaSure endometrial ablation, hysteroscopy, colposcopy/LEEP, and CO2RE Intima intimate wellness treatments.
• Ultrasound Imaging Prenatal ultrasound imaging services including 4D ultrasound technology for assessing baby health and allowing parents to see their child, with detailed imaging capabilities.
• Weight Loss Program Weight loss program utilizing lifestyle modifications and medications, with nutritional counseling provided by a nurse practitioner to help patients lose weight and improve health.
• Dahlia by WHA Aesthetics Services Medical spa services offered through the Dahlia by WHA sub-brand, including facials, injectables and dermal fillers (BOTOX, Juvederm), Latisse, dermaplaning, microneedling, chemical peels, waxing, laser hair removal, body contouring, skin tightening, and photorejuvenation treatments.
• Skin Care Products Endorsed and sold skincare products including Obagi medical skincare line offering anti-aging and skin rejuvenation benefits, and ZO Skin Health products for body care and skin tone improvement.

Quantifiable outcome

• On average, Latisse users experience eyelash length increased by 25 percent, thickness and fullness increased by 106 percent, and eyelash darkness increased by 18 percent after 16 weeks

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Emerging players

• HerMD: Women's health specialty company operating centers focused on gynecology, sexual health, menopause, and aesthetics. Comparable for the integrated gynecology plus aesthetics model under a female-focused brand.
• Maven Clinic: Virtual women's and family health platform covering fertility, maternity, postpartum, and pediatric care. Comparable for women's health focus and B2B2C employer-sponsored delivery model.
• Midi Health: Virtual care clinic focused on perimenopause and menopause for women. Comparable for the women's midlife/menopause specialty segment that WHA's gynecology practice also addresses.
• Kindbody: Women's health and fertility clinic company with owned clinics and employer partnerships. Comparable for clinic-based women's health services aimed at the modern female consumer.

Broad incumbents

• Privia Health: Public physician practice management platform serving multiple specialties nationally. Comparable as a broader physician-enablement and group-practice operating model, though not women-specific.

Direct peers

• Unified Women's Healthcare: PE-backed OB/GYN specialty practice platform with affiliated physician groups across multiple U.S. markets. Directly comparable in core OB/GYN service delivery and physician-group operating model.
• Tia: Integrated women's healthcare company combining primary care, OB/GYN, and wellness services in a single membership model. Comparable for the integrated whole-women's-health approach and female-focused brand.
• Women's Health USA: Private equity-backed OB/GYN and women's health specialty platform. Comparable for physician practice aggregation focused on women's health services.
• Axia Women's Health: Mid-Atlantic OB/GYN and women's health practice group with affiliated providers and ambulatory sites. Closely comparable as a multi-physician women's health group practice.
• Advantia Health: Multi-specialty women's healthcare platform with OB/GYN, primary care, and wellness offerings. Comparable for the combined OB/GYN plus well-woman/wellness service mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/womenshealthnwa

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Women’s Health Associates