What Crosland does

Crosland is a third-generation, family-owned private real estate investment firm headquartered in Charlotte, North Carolina, founded in 1937 by John Crosland, Sr. The firm provides equity investments of $1 million to $5 million, with flexibility for larger or smaller amounts, into multifamily, senior living, healthcare, hospitality, storage, retail, and office assets across the Southeastern United States, with an explicit focus on North Carolina, South Carolina, Tennessee, Virginia, Georgia, Florida, and Texas. Crosland pursues a long-term investment horizon of 8 to 10 years and targets both value-add acquisitions with in-place cash flow and new development joint ventures alongside trusted local operating partners. The firm also retains and operates a portfolio of directly-owned real estate assets including retail centers (Sharon Corners, Town Center Plaza, Whitehall Commons, Foxcroft, Candlewyck Village), mixed-use and office properties (Biltmore Park Town Square, 2400 South Boulevard, 521 Corporate Center), hospitality investments (Hilton and Marriott-branded hotels), CubeSmart storage facilities, and land developments (Farmington, Bailes Ridge).

The business model centers on equity investment returns and asset management fees, with revenue generated through joint venture partnerships and direct real estate ownership rather than through a unified software or technology platform. There is no proprietary technology platform; operations rely on relationship-driven deal sourcing, direct outreach (primary contact: President/GM/CFO Adam Ford), and partnership with operating partners in each local market. The go-to-motion is enterprise field sales combined with channel partner relationships, where Crosland functions as the equity capital partner while operating partners execute on-the-ground asset management and development. Company profits directly fund the Crosland Foundation, a wholly-owned nonprofit subsidiary that supports children with learning disabilities, housing for the less fortunate, and related causes.

The current leadership team is small (1-10 employees) and includes Adam Ford (President/GM/CFO, since 2004, Harvard MBA, prior Bain & Company and Procter & Gamble executive), Katie Morton (VP/Director of Taxation, since 2002, prior ProLogis VP), Cindy Peoples (Office Manager, since 2007), and Rhonda Walcott (SVP Accounting and Financial Reporting, since 2025). The firm historically operated a 120-person residential property operations team managing 5,000+ units and 30+ properties under Adam Ford's prior leadership, with over $120 million in transactions overseen. John Crosland III continues family leadership on the Board of Directors. The firm has no disclosed funding rounds, no parent company, and is entirely family-controlled.

Name

Crosland

Legal name

Crosland, LLC

Website

https://crosland.com

Company type

Private

Founded year

1937

Operating status

Operating

Headcount range

1–10 employees

Short description

Crosland is a third-generation, family-owned private real estate investment firm founded in 1937 in Charlotte, NC. It provides $1M-$5M equity investments and asset management across multifamily, senior living, healthcare, hospitality, storage, retail, and office assets in the Southeastern United States.

Ownership category

akta.pro rank

Product category

Commercial Real Estate Investment

NAICS

Portfolio Management and Investment Advice (52394)

SIC

Real Estate Dealers (For Their Own Account) (6532)

akta.pro primary industry

Commercial Real Estate Asset Management (BPAJAMAB)

Keywords

• Equity real estate investments
• Commercial real estate
• Multifamily housing investment
• Retail property leasing
• Real estate asset management

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Equity Investment Returns: Crosland generates returns through equity investments in real estate assets. The company provides asset management and financial oversight for its real estate holdings, with emphasis on equity investments and partnerships with property owners and developers.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels1 record

Core offering

Crosland is a private real estate investment firm that makes equity investments of $1 million to $5 million in multifamily, senior living, healthcare, hospitality, storage, retail, and office assets across the Southeastern United States. The company partners with local operating partners on acquisitions and new developments, holding investments for 8 to 10 years, and also provides asset management and financial oversight for its owned real estate holdings.

Product overview

Crosland is a private real estate investment firm, not a technology company. Its offerings consist of a diversified portfolio of real estate assets and investment services rather than a unified software product. The portfolio includes retail shopping centers (Foxcroft, Town Center Plaza, Whitehall Commons, Sharon Corners, Candlewyck Village), mixed-use and office properties (2400 South Boulevard, Biltmore Park Town Square, 521 Corporate Center), hospitality investments (hotels under Hilton and Marriott brands), storage facilities (CubeSmart partnerships), and land developments (Farmington, Bailes Ridge). Core services include asset management, financial oversight, and equity investments targeting multifamily, senior living, healthcare, hospitality, storage, retail, and office assets across the Southeastern United States.

Differentiator

Problem solved

Functional benefit

Products and services

• Foxcroft Shopping Center Retail shopping center at the intersection of Fairview Road and Simsbury Road in Charlotte, NC, with GLA of approximately 27,435 SF, anchored by Brixx Pizza and Foxcroft Wine Co.
• Town Center Plaza Neighborhood retail center in North Charlotte at the intersection of NC Highway 49 & W.T. Harris Blvd., across from UNC Charlotte. Approximately 145,099 SF, anchored by Harris Teeter and Life Time Fitness.
• Whitehall Commons Retail center in Southwest Charlotte at the intersection of NC Highway 49, Arrowood Road and I-485. GLA approximately 65,856 SF, anchored by Publix.
• Sharon Corners Specialty retail center with GLA of approximately 88,000 SF in the SouthPark submarket of Charlotte, NC at the intersection of Fairview Road & Sharon Road. Anchored by HomeGoods, Destination Maternity, and Men's Wearhouse.
• Candlewyck Village Retail property on Candlewyck Lane off Providence Road/Hwy 16 in South Charlotte, NC. Anchored by Food Lion and a State Employees' Credit Union ATM. Fully leased.
• 2400 South Boulevard Three-story office and retail mixed-use property with GLA of approximately 35,000 SF at 2400 South Boulevard in the South End district of Charlotte. Tenants include Novant Medical Group, Truliant Federal Credit Union, and MPV Properties.
• Biltmore Park Town Square 42-acre mixed-use town center off Long Shoals Road and I-26 in South Asheville, NC, with Class-A Office (270,000 SF), upscale retail/dining/entertainment (283,000 SF), residential (120 apartments, 156 townhomes & condominiums), and a 165-room Hilton.
• 521 Corporate Center Two single-story office buildings with total GLA of approximately 68,484 SF on Red Ventures Drive in Indian Land, SC. Currently fully leased.
• Crosland Hospitality Investments Equity investments in hospitality assets including hotels under development or recently opened under brands such as Hilton, Hilton Garden Inn, Hampton Inn by Hilton, Homewood Suites by Hilton, and Residence Inn by Marriott, with current projects in TN, GA, and NC.
• Crosland Storage Facilities Storage facility investments in partnership with local developers, with properties across NC, SC, and GA including CubeSmart-branded locations such as in Pleasantburg and Durham.
• Farmington Master planned community in Farmington, NC comprising entertainment, retail, medical/office and institutional uses. Gateway to the residential mass of Harrisburg, strategically located off Exit 36 on I-485 and Rocky River Road.
• Bailes Ridge 2-80 acres of land available in northern Lancaster County, SC. Planned Development District zoned General Commercial (B-3), located on Highway 160, half mile west of Highway 521, minutes from I-485 and the Ballantyne area.
• Crosland Asset Management Asset management and financial oversight services for Crosland's numerous real estate holdings.
• Crosland Equity Investments Equity investments of $1 million to $5 million (with flexibility for larger or smaller amounts) in multifamily, senior living, healthcare, hospitality, storage, retail, and office assets throughout the Southeastern United States, with a long-term 8 to 10 year investment horizon.

Quantifiable outcome

• Over 80 years of continuous operation since 1937
• +3 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered major, secondary and core.

• Leading Hospitality Developer and Hotel Management CompanymajorStrategic or Co-development PartnerCrosland is currently partnering with a leading hospitality developer and hotel management company on the construction and operation of several new hotels in TN, GA, and NC. Hotel brands in development or recently opened include Hilton, Hilton Garden Inn, Hampton Inn by Hilton, Homewood Suites by Hilton, and Residence Inn by Marriott.
• Local Developer (Storage Facilities)secondaryStrategic or Co-development PartnerCrosland is partnering with a local developer on the construction of several storage facilities across NC, SC, and GA. The CubeSmart-branded facilities include locations in Pleasantburg and Durham.
• Operating Partners in Southeast MarketscoreStrategic or Co-development PartnerCrosland seeks to invest with trusted operating partners in their local markets on acquisitions and new developments. The company's long-standing relationships within the local and regional real estate community has afforded opportunities to invest in new multifamily, retail, mixed-use and senior living projects across the Southeast including Charlotte, Durham, Chapel Hill, Atlanta, Tampa, Nashville and other cities.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Childress Klein: Charlotte-based private real estate developer and investor with a comparable regional focus on retail, office, healthcare, and multifamily assets. Closely comparable to Crosland given shared Charlotte headquarters, long-tenured family-influenced ownership, and similar Southeast investment footprint.
• Novare Group: Atlanta-based real estate investment and development firm active in multifamily, mixed-use, and retail across the Southeast. Comparable to Crosland in regional focus, equity-investment orientation, and partnership-driven deal sourcing.
• Ram Realty Advisors: Palm Beach Gardens-based real estate investment firm focused on multifamily, mixed-use, and retail investments across the Southeast. Comparable to Crosland in asset-class mix, equity-investment orientation, and regional footprint.
• Lincoln Harris: Charlotte-headquartered real estate investment and development firm focused on mixed-use, multifamily, office, and retail assets across the Carolinas and Southeast. Highly comparable to Crosland given shared Charlotte base and analogous equity-investment / development joint venture model.
• The Keith Corporation: Charlotte-based commercial real estate investment and development firm with similar focus on retail, mixed-use, and industrial projects across the Carolinas and Southeast. Operates with comparable equity-investment and joint-venture model targeting similar asset classes as Crosland.
• Northwood Investors: Private real estate investment firm operating in the Carolinas and broader Southeast with equity investments across multiple asset types. Comparable to Crosland given overlapping geographic focus, family/founder-influenced private ownership model, and equity-joint-venture approach.
• Pope & Land: Atlanta-based commercial real estate investment and development firm focused on office, industrial, retail, and multifamily in the Southeast. Comparable to Crosland in its Southeast concentration, equity-investment approach, and multi-product platform.

Broad incumbents

• Crescent Communities: Established Southeast-focused real estate developer (a Duke-founded entity) with multifamily, commercial, and land development across the Carolinas, Tennessee, Georgia, and Florida. Comparable as a larger, multi-vertical Southeast investor with overlapping geographies and asset classes.
• JLL Capital Markets: Global commercial real estate services and investment firm with a large Southeast investment sales and equity-placement practice. Comparable as a much larger institutional incumbent with overlapping buyer/partner relationships in the same asset classes.
• Trammell Crow Company: Large national commercial real estate developer and investor with a significant Southeast presence across office, healthcare, multifamily, and mixed-use. Comparable to Crosland in asset-class overlap and equity-joint-venture model, but operates at substantially greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/crosland

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crosland