Ashland Auction Group

What Ashland Auction Group does

Ashland Auction Group is a privately held, multi-state real estate auction and brokerage firm headquartered in Baltimore, Maryland, with additional offices in Washington DC and West Palm Beach, Florida. Founded in 2008, the company operates across Maryland, DC, Pennsylvania, Virginia, and Florida, holding broker and auctioneer licenses in each jurisdiction through related entities Ashland Auction Group, LLC and Ashland Auction & Realty LLC. Its core product is the ashlandauction.com online auction platform, which supports online-only and simulcast auction formats with real-time bidding, soft-close functionality, bidder registration and credit card verification, and integrated deposit handling. Complementary tools include a beta Valuation Wizard (ARV comps), a Net Proceeds Calculator, an agent and broker referral portal, a listing inquiry system, and a curated financing partner directory of 12+ lenders covering hard money, DSCR, conventional, and private capital options.

Ashland serves three primary segments: real estate investors acquiring properties at auction, property sellers (individuals, estates, banks, lenders) seeking fast as-is sales, and real estate agents and brokers referring listings or representing buyers. The company's value proposition centers on certainty of close (~30 day average), 100% as-is sales with no repairs or contingencies, competitive bidding via a vetted investor and agent network, and a buyer-funded fee structure that preserves seller proceeds. The primary revenue stream is the Buyer's Premium (typically 10% of the high bid), supplemented by agent referral share and 2.0-2.5% broker co-op commissions on bid price. Distribution combines a self-service online platform, an agent referral network of 100+ brokerages and 300+ agents that has closed 500+ referrals, and an inside sales team handling seller consultations across MD, DC, and FL.

The company is founder-operator led: Adam Shpritz serves as Principal Broker with multi-state licensure and auction strategy oversight, Lee Shpritz as VP of Sales focused on Maryland and DC, and a nine-person named team covering Florida brokerage, settlement services, operations, marketing, contracts, and listings. Ashland holds no external funding, has no parent company, and operates as a lean regional firm with no disclosed revenue figure.

Name

Ashland Auction Group

Legal name

Ashland Auction Group, LLC

Website

https://ashlandauction.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Ashland Auction Group is a privately held, multi-state real estate auction and brokerage firm operating in Maryland, DC, Pennsylvania, Virginia, and Florida, running online and simulcast property auctions for investors, property sellers, and referring real estate agents.

Ownership category

akta.pro rank

Product category

Real Estate Auction Services

akta.pro primary industry

Bankruptcy, Probate & Estate Property Auctions (BPAJAEAG)

akta.pro secondary industries

Residential Real Estate Auctions (BPAJAEAA), Commercial Real Estate Auctions (BPAJAEAB)

Keywords

• Real estate auctions
• Property liquidation
• Auction brokerage
• Estate sales
• Investment property auctions

Headquarters

HQ city

Baltimore

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Revenue model

1. Buyer's Premium: A percentage (typically 10%) of the high bid added to the final purchase price, paid by the winning bidder at settlement. This is the primary revenue stream funding the company's commission.
2. Agent Referral Commissions: Commissions paid to referring agents/brokers from the Buyer's Premium pool when their referred clients close on properties.
3. Broker/Agent Co-Op Commissions: Buyer's Agent Commission (typically 2.0-2.5% Broker Co-Op) paid on bid price before Buyer's Premium, paid to registered buyer agents at settlement.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Ashland Auction Group operates a real estate auction platform that combines online and simulcast auctions with traditional brokerage services. The company sells properties as-is on a fixed timeline (approximately 30 days), with no repairs, no contingencies, and a buyer-funded Buyer's Premium (typically 10%) covering company compensation. Operations span Maryland, Washington DC, Pennsylvania, Virginia, and Florida.

Product overview

Ashland Auction Group operates a multi-state real estate auction platform combining online and simulcast auction formats with traditional brokerage services. The core product is the AshlandAuction.com online auction platform enabling real-time property bidding across Maryland, DC, Pennsylvania, Virginia, and Florida. The platform is complemented by buyer services (bidding guidance, due diligence, financing connections), seller services (listing inquiry, net proceeds analysis), and an agent referral program. Key tools include the Valuation Wizard for investment analysis, Net Proceeds Calculator for strategy comparison, and a Buyer's Premium structure (typically 10%) that funds operations while keeping seller costs low. The company serves investors, property owners, and real estate agents through integrated auction, settlement, and marketing services.

Differentiator

Problem solved

Functional benefit

Products and services

• AshlandAuction.com Online Auction Platform

Quantifiable outcome

• 30-day average closing timeline
• +2 more outcomes

Named customers3 records

Segments3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• National Association of AuctioneersminorOthersIndustry association membership displaying NAA logo on website footer, indicating compliance with industry standards and best practices.
• National Association of RealtorsminorOthersIndustry association membership displaying NAR logo on website footer, indicating licensed Realtor affiliation.
• Compass Real EstatecoreChannel Partner/ Reseller/ DistributorMajor real estate brokerage referral partner in Ashland's agent referral program.
• Coldwell BankercoreChannel Partner/ Reseller/ DistributorNational real estate brokerage referral partner in agent referral program.
• Keller WilliamscoreChannel Partner/ Reseller/ DistributorMajor real estate franchise referral partner in Ashland's agent network.
• Century 21coreChannel Partner/ Reseller/ DistributorNational real estate brokerage referral partner in agent referral program.
• Allfirst Real EstateminorChannel Partner/ Reseller/ DistributorRegional real estate brokerage referral partner.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Williams & Williams: Williams & Williams is a national real estate auction company conducting live, simulcast, and online auctions for residential, commercial, and land properties. It directly competes with Ashland across similar asset classes and auction formats, including foreclosure and estate sales.
• Hubzu: Hubzu is an online real estate auction platform with live bidding on foreclosure, short sale, and bank-owned properties. It shares Ashland's model of enabling investor buyers to bid remotely and purchase as-is with non-contingent terms.
• Hudson & Marshall: Hudson & Marshall conducts live and online real estate auctions across multiple states, specializing in residential, commercial, and foreclosure sales. It is a direct competitor with overlapping buyer-funded auction mechanics and similar asset class coverage.
• Xome: Xome operates an online real estate auction marketplace featuring foreclosure, bank-owned, and traditional listings with live online bidding. It is a direct functional competitor to Ashland's auction platform, serving similar investor buyer segments with comparable as-is sale mechanics.
• J.P. King Auction Company: J.P. King is a real estate auction firm conducting accelerated auctions for luxury, residential, commercial, and land properties. It shares Ashland's online auction platform mechanics and broker/agent partnership channels.
• Tranzon: Tranzon is a national network of real estate auction companies offering live, online, and sealed-bid auctions for residential, commercial, land, and foreclosure properties. It is functionally equivalent to Ashland's online and simulcast auction services across a broader geographic footprint.
• DeCaro Auctions: DeCaro Auctions is a real estate auction company specializing in luxury, residential, and commercial properties through live and online auctions. It overlaps Ashland's residential and investment property focus with a similarly buyer-funded premium model.

Broad incumbents

• Auction.com (Ten-X): Auction.com is the largest online residential real estate auction marketplace in the US, operating as the dominant digital venue for foreclosure, bank-owned, and distressed property sales. It directly overlaps Ashland's buyer-funded online auction model but at national scale with institutional seller relationships.

Emerging players

• RealtyBid: RealtyBid is an online real estate auction marketplace offering live and timed auctions for residential, commercial, and foreclosure properties. It is a more niche competitor with a similar buyer-registered, online-bidding model targeting investors.

Others

• Keller Williams Realty: Keller Williams is a national real estate brokerage that also functions as a referral partner to Ashland. As a channel partner, it sits adjacent rather than competitive; it directs difficult listings to auction via the agent referral program and represents buyers bidding at Ashland auctions.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Ashland_Auction

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ashland Auction Group