FLEX STUDIO
FLEX STUDIO is a Northern Ireland-based digital agency founded in 1998 that designs and builds websites, mobile apps, eCommerce platforms, AR/VR experiences, and CGI/animation for SMEs, enterprises, and UK public sector clients across the UK, Germany, and the UAE.
- Company typePrivate
- Founded1998
- HeadquartersBallymoney, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What FLEX STUDIO does
FLEX STUDIO (The Flex Studio Limited) is a Northern Ireland-based digital agency founded in 1998, headquartered in Ballymoney with offices or representation in Belfast, Germany, and the UAE. The firm operates as a multidisciplinary creative and digital production house delivering web design, web development, mobile applications, eCommerce platforms, AR/VR experiences, 2D/3D animation, virtual tours, and CGI/VFX. It holds ISO 27001, ISO 9001, and Cyber Essentials Plus certifications and is registered across the major platform ecosystems it builds on, including Apple iOS Developer, Google Play, Microsoft Partner, Shopify Partners, and WooCommerce, indicating a broad technical stack spanning open-source and proprietary commerce ecosystems.
The company's production model spans short-form creative (animation, CGI) through enterprise web and app builds, with multilingual localization (English, German, Arabic, French, Spanish) supporting international deployments. Technology components include custom CMS implementations, WordPress, eCommerce platforms, AR/VR environments, and integrated AI features such as AI avatar narration for multilingual app content. The team is small (1-10 employees), the company is a private limited company with no external investment, and it is led by director Geoff Cox.
Revenue is generated primarily through project-based contracts with a 50% advance and 50% within 30 days of completion payment structure, supplemented by recurring support and managed service relationships. The customer base spans SMEs, larger enterprises, and UK public sector bodies (councils), with a claimed track record of 200+ web and eCommerce projects and 150+ web/app projects over 25 years. Pricing is custom per project rather than productized, and the absence of disclosed ARR or subscription tiers suggests limited SaaS revenue at present.
FLEX STUDIO firmographics
Firmographics- Name
- FLEX STUDIO
- Legal name
- The Flex Studio Limited
- Website
- https://theflexstudio.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- FLEX STUDIO is a Northern Ireland-based digital agency founded in 1998 that designs and builds websites, mobile apps, eCommerce platforms, AR/VR experiences, and CGI/animation for SMEs, enterprises, and UK public sector clients across the UK, Germany, and the UAE.
- Ownership category
- akta.pro rank
FLEX STUDIO industry classification
Industry- Product category
- Web Development Services
- NAICS
- Graphic Design Services (541430)
- SIC
- Services-Computer Programming Services (7371), Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Outsourced Art/Audio Production Services (2D/3D, Animation, VFX, Audio/VO) (MPAFAKAM)
- akta.pro secondary industry
- Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)
Keywords
Where FLEX STUDIO is headquartered
LocationHeadquarters
- HQ city
- Ballymoney
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
FLEX STUDIO business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Web Design & Development Services: Project-based fees for custom website design, development, and eCommerce solutions. Payment structure requires 50% advance payment before work commences and remaining 50% within 30 days of project completion.
- Mobile App Development: Custom mobile app development services for iOS and Android with strategy consultation, UI/UX design, coding, testing and launch support.
- Virtual Design & Animation: 2D/3D design, animation, AR/VR experiences, and CGI/VFX production services for visual storytelling.
- Ongoing Support & Maintenance: Post-launch support, website maintenance, and content management system support services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Custom project-based pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
FLEX STUDIO product offering
Product offeringCore offering
The Flex Studio is a full-service digital agency that designs, develops, and delivers bespoke websites, web applications, and native/hybrid mobile apps for iOS and Android. Beyond core build work, it produces immersive virtual experiences including 2D/3D animation, AR/VR, CGI/VFX, 360-degree virtual tours with AI avatar narration, and supports clients with SEO, digital marketing, and ongoing website maintenance.
Product overview
The Flex Studio offers a comprehensive suite of digital services as a unified service offering rather than a modular software platform. The core service portfolio includes Website Design, Web Development, Mobile Apps, and Virtual Design & Animation. These services are delivered by a Belfast-based team of specialists covering full-stack digital capabilities. Additional offerings include Virtual Tours (360-degree experiences with AI avatars), affordable Web Development Packages with tiered offerings, and Digital Marketing Services (SEO, social media marketing, content creation, AI-powered personalization). The company operates primarily as a custom development services provider, creating bespoke solutions for clients across various sectors including hospitality, e-commerce, healthcare, and public services.
Differentiator
Problem solved
Functional benefit
Products and services
- Website Design Bespoke website creation services for SMEs and enterprises, including logo and graphic design, responsive design, database development, and eCommerce platforms, delivered with ongoing support.
- Web Application Development Multi-platform web application development ranging from simple to complex applications, using agile methodology and both open-source and Microsoft-centric solutions to reduce administrative burden and enhance operational efficiency.
- Mobile App Development Custom iOS and Android mobile app development using native and hybrid platforms, covering strategy consultation, UI/UX design, coding, testing, and App Store/Google Play launch, complemented by user-friendly content management systems.
- Virtual Design and Animation 2D, 3D, and 360-degree virtual design services including architectural visualisation, photo-realistic CGI work, animation, VFX, AR/VR experiences, and virtual events and exhibitions for property, storytelling, heritage, and audience engagement.
- Virtual Tours Immersive 360-degree virtual tours with expert photography, integrating AI avatars for a human element to guide, educate, and inform audiences within the experience.
- Digital Marketing Services SEO, social media marketing, content creation, and AI-powered digital marketing capabilities for personalization, recommendation, predictive analytics, and automated campaign optimization.
Quantifiable outcome
- 72% increase in sales during pandemic for Derry café client through online ordering system
- +2 more outcomes
Companies that use FLEX STUDIO
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles4 records
FLEX STUDIO technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability9 records
Feature5 records
FLEX STUDIO partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- PGPR CreativeminorCollaborative partnership on Si Ayrshire website project where PGPR Creative provided creative direction and copy while The Flex Studio handled web design, development and coding.
- SimpsinnsminorClient and partner in Si Ayrshire project - the venue owners who provided support and amazing imagery for the website development.
- Thomas McVeighminorExpert photographer providing 360-degree virtual tour photography services through sister website Xibitrs.
- Apple App StorecoreDistribution platform for iOS mobile applications developed by The Flex Studio, including deployment to App Store for client apps.
- Google Play StorecoreDistribution platform for Android mobile applications developed by The Flex Studio, enabling deployment to Google Play for client apps.
Scale indicators6 records
Recent moves6 records
Expansion highlights4 records
FLEX STUDIO competitors and assessment
Company assessmentDirect peers
- Delete: Mid-sized UK digital agency delivering web design, development, and digital experiences for enterprise clients. Overlaps with Flex Studio on full-service digital delivery and enterprise/government clientele.
- Bureau (Bureau Digital): UK digital agency working across web, mobile, AR/VR and immersive experiences. Highly comparable on the AR/VR + web hybrid that distinguishes Flex Studio's offering.
- Cyber-Duck: UK-based digital agency of comparable size offering web design, web development, mobile apps, and digital strategy. Closest like-for-like peer for Flex Studio on service mix, geography, and boutique scale.
Regional players
- Kainos: Belfast-headquartered digital technology company with significant scale (publicly listed), serving enterprise and public sector across the UK. Relevant as the dominant Northern Ireland tech peer; targets overlapping government/healthcare buyers.
- White Light Digital: Northern Ireland-based digital agency focused on web design, development, and digital marketing for SMEs and public sector. Same regional competitive set as Flex Studio with overlapping SME/government client base.
Broad incumbents
- Deloitte Digital: Global digital agency arm of Deloitte delivering web, mobile, AR/VR, and immersive experiences at enterprise scale. Competes with Flex Studio for larger enterprise and government digital transformation mandates.
- Accenture Song / Accenture Interactive: Global digital experience agency inside Accenture offering end-to-end web, mobile, AR/VR, and content production for global enterprises. Represents the scale incumbent Flex Studio benchmarks against on enterprise RFPs.
- IBM iX (IBM Consulting): IBM's global experience design and digital agency arm, delivering web platforms, mobile apps, AR/VR, and AI-enabled experiences. Overlaps on enterprise and government digital delivery.
Others
- Fiverr: Global freelance marketplace where buyers source web design, mobile app, and animation services on demand. Disrupts Flex Studio's SME and startup segment by enabling low-cost, on-demand alternatives.
- Upwork: Major freelance platform for web development, mobile app, AR/VR, and animation talent. Sets the price floor and alternative channel that Flex Studio's SME-facing web/app services must compete against.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
FLEX STUDIO social profiles
Digital presenceFLEX STUDIO financial estimates
Financial estimateRevenue estimate
Valuation estimate
FLEX STUDIO leadership team
Management profileNumber of profiles
Profiles1 record
FLEX STUDIO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FLEX STUDIO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FLEX STUDIO
What does FLEX STUDIO do?
The Flex Studio is a full-service digital agency that designs, develops, and delivers bespoke websites, web applications, and native/hybrid mobile apps for iOS and Android. Beyond core build work, it produces immersive virtual experiences including 2D/3D animation, AR/VR, CGI/VFX, 360-degree virtual tours with AI avatar narration, and supports clients with SEO, digital marketing, and ongoing website maintenance.
Is FLEX STUDIO a public or private company?
FLEX STUDIO is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FLEX STUDIO founded?
FLEX STUDIO was founded in 1998. It employs 1 to 10 people.
Where is FLEX STUDIO based?
FLEX STUDIO is headquartered in Ballymoney, United Kingdom, in the Europe region.
How does FLEX STUDIO make money?
Four revenue lines are on record. Web Design & Development Services are the primary driver. The others are mobile App Development, virtual Design & Animation and ongoing Support & Maintenance.
Who are FLEX STUDIO's main competitors?
Direct peers on record are Delete, Bureau (Bureau Digital) and Cyber-Duck. Regional players are Kainos and White Light Digital. Broad incumbents are Deloitte Digital, Accenture Song / Accenture Interactive and IBM iX (IBM Consulting). Others are Fiverr and Upwork.
Does FLEX STUDIO have an API?
No public API is recorded for FLEX STUDIO.
What industry is FLEX STUDIO in?
FLEX STUDIO's product category is Web Development Services. Its primary akta.pro industry code is MPAFAKAM, Outsourced Art/Audio Production Services (2D/3D, Animation, VFX, Audio/VO), with a secondary code of BPAFAIAJ, Content Studio & Creative Resourcing (In-house/Embedded Teams). Its NAICS code is 541430 and its SIC code is 7371.