Berman Bakery

What Berman Bakery does

Berman Bakery (מאפיית ברמן), legally J. & A. Berman Ltd., is a privately held, family-owned industrial bakery headquartered in Jerusalem, Israel, founded in 1875 by Krisha Berman and now in its sixth generation of family operation. The company manufactures bread and baked goods at a 10,000 sqm facility in the Givat Shaul industrial area using advanced production, slicing, and packaging technologies built on a proprietary sourdough fermentation base maintained for approximately 15 years. Its product portfolio spans classic breads, challahs, pitas, rolls, and pastries, alongside differentiated functional lines including the E-FREE clean-label sourdough series (whole wheat, rye, and spelt), Berman Active (Israel's first prebiotic bread with inulin), Berman La'inyan (pre-germinated wheat), the Anan Cloud thick-slice series, and the Haaretz Bread (לחם הארץ) boutique artisan sub-brand.

Berman generates revenue through three channels: company-owned retail stores (a factory store opened in 1999 and an Agripas Street boutique opened in 2010), a growing franchise network of bakery-café locations across Israel, and wholesale distribution to supermarket and retail chains supplying bread to hundreds of thousands of households nationwide. Its customers are primarily general Israeli consumers, with secondary focus on health-conscious and diabetic consumers targeted through clean-label, whole-grain, prebiotic, and low-calorie SKUs validated by Israeli Diabetes Association approval and the Ministry of Health "Efshari Bri" whole-grain certification. Kosher certification by Badatz Beitza Charedit secures access to the Ultra-Orthodox consumer segment. The company holds an FDA certificate suggesting latent U.S. export readiness, though all current operations are domestic to Israel.

Name

Berman Bakery

Legal name

J. & A. Berman Ltd.

Website

https://berman.co.il

Company type

Private

Founded year

1875

Operating status

Operating

Headcount range

101–250 employees

Short description

Berman Bakery is a sixth-generation, family-owned Israeli industrial bakery founded in 1875, manufacturing and distributing bread, sourdough, pitas, and health-functional baked goods to mass-market consumers across Israel through company-owned retail, franchise locations, and wholesale to supermarket chains.

Ownership category

akta.pro rank

Product category

Commercial Bakery Products

NAICS

Bread and Bakery Product Manufacturing (31181), Baked Goods Retailers (445291)

SIC

Bakery Products (2050)

akta.pro primary industry

Retail Bakeries (Bread & Daily Bakery) (THAFAFAA)

akta.pro secondary industry

Bread & Rolls Wholesale (AFAIAFAA)

Keywords

• Artisan bakery products
• Sourdough bread manufacturing
• Whole grain breads
• Kosher certified bakery
• Prebiotic functional bread

Headquarters

HQ city

Jerusalem

HQ country

Israel

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Direct Retail Sales: Berman Bakery operates company-owned and franchised retail stores selling bread and baked goods directly to consumers, generating primary revenue through in-store sales.
2. Wholesale Distribution: Products distributed to supermarket and retail chains nationwide, supplying bread and baked goods to hundreds of thousands of households across Israel.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Berman Bakery manufactures and sells a wide range of bread and baked goods including classic breads, special/health breads, sourdough loaves, pitas, challahs, rolls, and pastries. Products are sold through company-owned retail stores, a franchise network of bakery-cafés, and wholesale distribution to supermarket and retail chains across Israel. The company also produces functional health-oriented breads such as prebiotic and sprouted-wheat variants.

Product overview

Berman Bakery is a traditional Israeli bakery established in 1875, operating as one of the country's largest and most prominent bakeries. The company operates multiple product lines including Classic Breads (traditional white and dark breads), Special Breads (health-oriented and functional breads), the E-FREE Sourdough Series (clean-label whole grain sourdough breads in wheat, rye, and spelt varieties), the Anan Cloud Series (thick-slice soft breads and buns), and the Haaretz Bread boutique sub-brand (premium sourdough and specialty breads). Additional core offerings encompass Pitas, Rolls/Buns, Challahs, and Bakery/Pastry items. The company also produces functional products such as Berman Active (Israel's first prebiotic bread with inulin), Berman La'inyan (pre-germinated wheat breads), and Dagbani Kalot (light cereal breads). All products are produced at the company's 10,000 square meter facility in Givat Shaul, Jerusalem, using advanced manufacturing, baking, slicing, and packaging technologies.

Differentiator

Problem solved

Functional benefit

Brands

• Haaretz Bread (לחם הארץ): Berman's boutique bakery producing premium bread line, including sourdough specialty breads, spelt products, and artisan loaves.

Products and services

• Classic Breads
• Special Breads
• E-FREE Sourdough Bread Series
• E-FREE Sourdough Whole Wheat Bread Sliced sourdough bread made from 100% whole wheat flour ground from the whole kernel, rich in dietary fiber. Uses natural sourdough as a preservative with no artificial additives, no added sugar, and no emulsifiers.
• E-FREE Sourdough Whole Spelt Bread Sliced sourdough bread made from 100% whole spelt flour ground from the whole kernel, rich in dietary fiber. Clean-label product with natural sourdough as preservative and no artificial additives.
• Exclusive Rye Bread Sliced bread made from 100% whole rye flour with no added sugar. Features rich sourdough flavor with soft texture and high dietary fiber content.
• Haaretz Bread (לחם הארץ) Boutique bakery sub-brand producing premium artisan breads including sourdough, multi-grain, and specialty whole grain varieties using traditional methods.
• Haaretz Sourdough Shior (Levain) Bread 100% whole rye sourdough bread made using traditional Shior natural sourdough starter fermentation. No artificial preservatives, no added oils, high nutritional value.
• Anan Cloud Series Series of breads with thick, exceptionally soft slices. Includes cloud-style buns and cloud-style bread in various varieties targeting consumers seeking soft-textured breads.
• Berman Active Israel's first prebiotic bread, made from 100% whole wheat flour with added soluble prebiotic fibers (inulin from chicory root) at 3% concentration. Supports digestive health by promoting beneficial gut bacteria growth; approved by the Israeli Diabetes Association.
• Berman La'inyan Sliced whole wheat bread incorporating pre-germinated (sprouted) wheat that increases bioavailability of vitamins and minerals. High nutritional value, rich in proteins and dietary fiber.
• Berman La'inyan Kal (Light) Light version of La'inyan bread with pre-germinated wheat. Low-calorie, high protein, rich in dietary fiber, and low in carbohydrates, targeting calorie-conscious consumers.
• Dagbani Kalot (Light Cereals) Light cereal bread made from 100% whole wheat flour with carefully selected grain mixture. Contains only 44 calories per slice, high in dietary fiber; approved by the Israeli Diabetes Association.
• Pitas Various pita bread varieties including classic, Anan cloud, Eseli premium, Bis, and spelt pitas for general household consumption.
• Spelt Pitas by Berman Pack of 10 pitas made from 100% whole spelt flour. Combines classic pita softness with the nutritional benefits of whole spelt grain.
• Rolls and Buns (Lachmaniyot) Various roll and bun varieties including classic, Anan cloud-style, burger buns, braided rolls with sesame, and specialty buns for household and foodservice consumption.
• Challahs Traditional braided challah varieties including sweet challahs, square challahs, round challahs, and sliced challahs for Shabbat and holiday occasions.
• Bakery and Pastry (Konfitoriya) Pastry and bakery items including cakes, cookies, rugelach, and specialty baked goods sold at the factory store and Agripas boutique.

Quantifiable outcome

• 3g of soluble prebiotic fiber per 3 slices (100g) of Berman Active, providing approximately 30% of recommended daily prebiotic intake
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Ministry of Health of Israel - 'Efshari Bri' (אפשרי בריא) ProgramcoreStrategic or Co-development PartnerBerman Bakery participates in Israel's national 'Efshari Bri' (Possible Healthy) program led by the Ministry of Health, which encourages consumption of whole grain and reduced-sodium breads. Berman products bearing the certification meet specific nutritional criteria for whole grain content, sodium, and calorie levels.
• Israeli Diabetes AssociationminorOthersThe Israeli Diabetes Association has approved Berman Active bread as suitable for people with diabetes, providing third-party health validation for Berman's functional bread products.
• Badatz Beitza Charedit (Ultra-Orthodox Community Kosher Certification)coreOthersBadatz Beitza Charedit provides kosher certification for Berman Bakery products, serving as a critical quality and compliance standard for the Ultra-Orthodox market segment in Israel.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Angel Bakeries: Israel's largest industrial bakery, producing mass-market bread, rolls, and baked goods distributed nationwide through supermarket chains. Direct competitor to Berman in the same category, same Israeli market, and same wholesale-to-supermarket GTM.
• Tibi Bakery: Long-established Israeli bakery producing a broad range of breads, rolls, and pastries for supermarket and retail distribution nationwide. Closely comparable to Berman in scale, multi-product portfolio, and Israeli wholesale GTM.
• La Brea Bakery: US-based artisan bakery specializing in sourdough and craft breads, with retail and wholesale distribution. Comparable to Berman in its sourdough-led heritage positioning and focus on premium, naturally-leavened bread.
• Café Landwer: Iconic Israeli bakery-café chain with locations nationwide serving fresh bread, pastries, and light meals. Comparable to Berman's Agripas Street boutique with café model and Israeli urban consumer base.
• Roladin: Israeli bakery-café chain offering premium breads, pastries, and café fare across multiple locations. Comparable to Berman in the Israeli café-bakery segment and consumer demographic.

Emerging players

• Dave's Killer Bread: US organic, whole-grain, health-focused bread brand with strong supermarket distribution. Highly comparable to Berman Active and the E-FREE clean-label range in its functional, nutritional-differentiation positioning.

Broad incumbents

• Grupo Bimbo: World's largest bakery company with broad packaged bread and baked goods portfolio across 30+ countries. Comparable as a global incumbent competing on scale, supermarket distribution, and category breadth — though far larger and broader than Berman's Israeli-only operation.
• Flowers Foods: US-listed packaged bakery company distributing branded breads, buns, and snack cakes through supermarket and foodservice channels. Comparable wholesale-distribution, multi-brand operating model at broader scale.
• Pepperidge Farm: Established US premium bakery brand (part of Campbell's) producing breads, rolls, and cookies distributed through grocery retail. Comparable in its brand-driven, quality-positioned, multi-product bread and rolls portfolio.
• Hostess Brands: Large US packaged bakery company focused on snack cakes, breads, and sweet baked goods with nationwide supermarket distribution. Comparable in scale of grocery-channel distribution though skewed toward snack rather than daily bread.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/bermanbakery
• Instagraminstagram.com/berman.bakery

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Berman Bakery