Total Social Solutions
Total Social Solutions is a US-based boutique digital marketing agency founded in 2011, exclusively serving medical aesthetics practices — including plastic surgeons, dermatologists, gynecologic surgeons, medical spas, and phlebologists — with SEO, social media, email, web design, paid ads, and reputation management delivered under tiered monthly retainers by a remote team.
- Company typePrivate
- Founded2011
- HeadquartersLas Vegas, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Total Social Solutions does
Total Social Solutions (TSS) is a US-based, boutique digital marketing agency that has served exclusively the medical aesthetics industry since its founding in November 2011. The firm delivers an integrated suite of internet marketing services to plastic surgeons, dermatologists, gynecologic surgeons, medical spas, and phlebologists, including search engine optimization, social media management, email marketing, web design and development, paid digital advertising on Facebook, Instagram, and Google, reputation management, and fractional CMO-style marketing consulting. Service delivery is built around a cloud-based, fully remote operating model with team members distributed across the United States, and the company deliberately caps the number of practices it serves at any given time to maintain a hands-on, owner-led service standard. Differentiated expertise centers on HIPAA-compliant content, FDA-compliant advertising, and navigation of platform restrictions for sensitive specialties (e.g., women's health procedures on Meta), underpinned by 14+ years of accumulated case results and a long-standing contributor relationship with the American Society for Dermatologic Surgery (ASDS).
The company is organized as Total Social Solutions, LLC, a Nevada LLC headquartered in North Las Vegas (6935 Aliante Pkwy, Suite 104 #430). It monetizes primarily through tiered monthly retainer agreements — Bronze, Silver, Gold, and Titanium packages — supplemented by project-based engagements for items such as new website builds, custom campaigns, and graphic-design work, with pass-through billing for third-party costs (print, hosting, advertising spend). Pricing is quote-based and not publicly disclosed, with usage-based overage charges for phone support ($125/hour) and additional call analytics ($1.00 per call) once tier inclusions are exhausted. The Managing Director and Owner, Jennifer Kilkenny, acquired the firm in January 2014 from original founders Jake Laban (formerly U.S. Head of Aesthetic Portfolio Marketing at Allergan) and Christopher Hall, and she continues to work directly with each client.
The go-to-market motion is a hybrid of consultative direct sales (website contact form, phone outreach, free audits) and content-led demand generation (educational blog content on dermatology, plastic surgery, and gynecology marketing; regular ASDS Currents magazine contributions; conference speaking). The company has no venture or institutional funding, no disclosed parent company, no software/API product surface, and no AI/ML capabilities evidenced in the source data. Recent strategic moves include a 2026-04 strategic partnership with practice consultancy Robbi Grayson & Associates (signaling an intent to extend into adjacent wellness and longevity verticals) and the formalization of a standalone Gynecology Marketing service line in 2025, building on the prior 2020 collaboration with Terri Ross Consulting on the APX Platform (subsequently acquired by Clarity Technologies).
Total Social Solutions firmographics
Firmographics- Name
- Total Social Solutions
- Legal name
- Total Social Solutions, LLC
- Website
- https://totalsocialsolutions.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Total Social Solutions is a US-based boutique digital marketing agency founded in 2011, exclusively serving medical aesthetics practices — including plastic surgeons, dermatologists, gynecologic surgeons, medical spas, and phlebologists — with SEO, social media, email, web design, paid ads, and reputation management delivered under tiered monthly retainers by a remote team.
- Ownership category
- akta.pro rank
Total Social Solutions industry classification
Industry- Product category
- Medical Aesthetics Digital Marketing Services
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Paid Social Advertising (BPAFACAB)
- akta.pro secondary industry
- Paid Social Advertising Management (MPAAACAC)
Keywords
Where Total Social Solutions is headquartered
LocationHeadquarters
- HQ city
- Las Vegas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Total Social Solutions business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Retainer Agreements: Ongoing monthly marketing services provided under retainer agreements. All of TSS' flat-fee marketing services (Bronze, Silver, Gold, and Titanium) contracts are Retainer agreements. Charges payable calculated in accordance with standard daily/hourly fee rates or fixed-price offers.
- Project-Based Services: One-time project engagements for specific deliverables such as website design, initial marketing setup, or custom campaigns. Total price for project services set out in Proposal.
- Third-Party Costs Recovery: Recovery of costs for third-party services including print, mailshots, venue hire, postage, couriers, website hosting services, advertising, data sourcing, and materials supply.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Bronze Package - Basic marketing services with limited phone support |
| Subscription | Monthly | Silver Package - Mid-tier marketing services with moderate support |
| Subscription | Monthly | Gold Package - Comprehensive marketing services with substantial support |
| Subscription | Monthly | Titanium Package - Premium marketing services with unlimited call analytics |
| One time/ perpetual license | Pay-as-you-go | Project-Based Pricing |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels10 records
Total Social Solutions product offering
Product offeringCore offering
Total Social Solutions is a boutique digital marketing agency that provides full-service internet marketing exclusively to medical aesthetics practices. Its offerings center on vertical-tailored packages for plastic surgery, dermatology, gynecology, medical spa, and phlebology practices, covering SEO, social media marketing, email marketing, web design and development, paid advertising, reputation management, and marketing consulting delivered by a remote U.S. team.
Product overview
Total Social Solutions is a boutique digital marketing agency (not a software platform) that provides comprehensive internet marketing services exclusively for medical aesthetics practices including plastic surgeons, dermatologists, medical spas, gynecologic surgeons, and phlebologists. The company offers a suite of integrated marketing services organized around core competencies: Search Engine Optimization (SEO), Social Media Marketing, E-Mail Marketing, Web Design and Development, Graphic Design, Paid Digital Advertising, Reputation Management, Marketing Consulting, Analytics and Reporting, and Photo/Video Strategy. Services are provided through human-led teams (not a self-service software platform), with customized marketing packages tailored to each practice. The company was founded in November 2011 and is headquartered in Las Vegas, NV, operating as a cloud-based agency with remote team members across the United States.
Differentiator
Problem solved
Functional benefit
Products and services
- Plastic Surgery Marketing Services Comprehensive digital marketing package for plastic surgeons (full-spectrum, facial plastic, and oculofacial) covering custom website design, SEO, paid advertising, social media management, blogging and content strategy, email marketing, reputation management, marketing consulting, analytics and reporting, and photo/video strategy. Designed for practices seeking FDA-compliant strategic marketing in crowded markets.
- Dermatology Marketing Services Specialty digital marketing package for medical and cosmetic dermatology practices, balancing medical and cosmetic services. Includes SEO, local visibility work, website design with HIPAA-compliant forms, social media marketing, email marketing, paid advertising on Facebook, Instagram, and Google, and reputation management.
- Gynecology Marketing Services Digital marketing package for gynecologists and gynecologic surgeons expanding into cash-pay services such as aesthetic gynecology, wellness programs, and medspa procedures. Includes strategic SEO, website design with trust-building elements, branding, social media marketing, email marketing, platform-compliant digital advertising, and reputation management.
- Social Media Marketing Management and optimization of client social media presence across Facebook, Twitter, Instagram, and Google+ to improve brand recognition, patient engagement, and lead generation for medical aesthetics practices.
- Search Engine Optimization (SEO) SEO services including keyword optimization, local listings management, and content strategy to improve Google rankings and organic visibility for dermatologists and other aesthetic medical practices.
- Paid Digital Advertising Facebook, Instagram, and Google Ads campaign management with landing page development and budget optimization for targeted lead generation to medical aesthetics practices.
- Email Marketing Mobile-responsive email marketing campaigns designed to retain patients, encourage repeat visits, and generate referrals for medical aesthetics practices through newsletters and promotional content.
- Web Design and Development Custom website design and development following Google best practices, with modern, mobile-first, fast-loading websites for aesthetic medical practices, including HIPAA-compliant contact forms.
- Reputation Management Online reputation monitoring and management for medical aesthetics practices, including review generation, response to negative feedback, and trust building across digital channels such as Yelp, Google, and Vitals.
- Marketing Consulting and Fractional CMO Services Strategic consulting and fractional CMO services for in-house marketing teams at medical aesthetics practices seeking guidance on digital marketing strategy and execution.
Quantifiable outcome
- 35,000 website visits per month for top performing clients
- +5 more outcomes
Companies that use Total Social Solutions
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles1 record
Total Social Solutions technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Total Social Solutions partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Robbi Grayson & AssociatescoreStrategic partnership with practice consultancy dedicated to empowering physicians, entrepreneurs, and established medical, wellness, and longevity professionals to launch and grow successful practices. Robbi Grayson previously worked with Terri Ross Consulting where TSS helped launch the APX Platform.
- Terri Ross ConsultingminorPrevious collaboration from 2020 working together on the launch of the APX Platform (originally APX by Terri Ross), a milestone project in the medical aesthetics consulting space. Clarity Technologies later acquired the APX Platform.
- Clarity TechnologiesminorAcquired the APX Platform that Total Social Solutions helped develop and launch through its partnership with Terri Ross Consulting, demonstrating the success of collaborative work in medical aesthetics.
- American Society for Dermatologic Surgery (ASDS)coreLong-standing relationship with ASDS including regular contributions to Currents magazine (2017-Present), presentations at ASDS Practice Management and Marketing Seminars, and participation in ASDS Annual Meetings. Jennifer Kilkenny serves as subject matter expert.
Scale indicators8 records
Recent moves7 records
Expansion highlights5 records
Total Social Solutions competitors and assessment
Company assessmentDirect peers
- Rosemont Media: Digital marketing agency specializing in plastic surgery, dermatology, and medical spa practices with website design, SEO, and social media services — near-identical vertical and service overlap.
- Healthcare Success: Healthcare-exclusive digital marketing agency delivering SEO, paid media, and content strategy to specialty practices including aesthetic and elective care providers.
- DoctorLogic: Website design and digital marketing platform built specifically for medical practices, including plastic surgery and dermatology — overlaps with TSS's web design and SEO offerings.
- Cardinal Digital Marketing: Healthcare-focused performance marketing agency providing SEO, paid media, and content services to multi-location medical groups and specialty practices — comparable services, larger scale.
- Intrepy Healthcare Marketing: Healthcare-only digital marketing agency serving medical practices with SEO, paid media, and websites; overlapping target customers (specialty private practices) and service offerings.
- Crystal Clear Digital Marketing: Boutique medical and aesthetic marketing agency providing SEO, social media, and web design to plastic surgeons, dermatologists, and medical spas — same client base and service mix as TSS.
- MedShark Digital: Digital marketing agency that, like TSS, specializes exclusively in medical aesthetics and plastic surgery practices, offering SEO, paid social, and website design for the same target verticals.
- Sculpt Marketing: Aesthetic-practice-focused digital marketing agency serving medspas, plastic surgeons, and dermatologists with social media, paid advertising, and website services — directly comparable specialty footprint.
Broad incumbents
- Officite (by PatientPop / Tebra): Large healthcare practice growth platform providing websites, SEO, and reputation management to thousands of medical practices — broader incumbent offering many of the same components as TSS at scale.
- Practice Builders: Long-established medical practice marketing and consulting firm offering broader practice development services to physicians; larger and more generalist than TSS but competes in the same aesthetic practice space.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Total Social Solutions social profiles
Digital presenceTotal Social Solutions financial estimates
Financial estimateRevenue estimate
Valuation estimate
Total Social Solutions leadership team
Management profileNumber of profiles
Profiles1 record
Total Social Solutions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Total Social Solutions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Total Social Solutions
What does Total Social Solutions do?
Total Social Solutions is a boutique digital marketing agency that provides full-service internet marketing exclusively to medical aesthetics practices. Its offerings center on vertical-tailored packages for plastic surgery, dermatology, gynecology, medical spa, and phlebology practices, covering SEO, social media marketing, email marketing, web design and development, paid advertising, reputation management, and marketing consulting delivered by a remote U.S. team.
Is Total Social Solutions a public or private company?
Total Social Solutions is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Total Social Solutions founded?
Total Social Solutions was founded in 2011. It employs 11 to 50 people.
Where is Total Social Solutions based?
Total Social Solutions is headquartered in Las Vegas, United States, in the North America region.
How does Total Social Solutions make money?
Three revenue lines are on record. Retainer Agreements are the primary driver. The others are project-Based Services and third-Party Costs Recovery.
Who are Total Social Solutions's main competitors?
Direct peers on record are Rosemont Media, Healthcare Success, DoctorLogic, Cardinal Digital Marketing, Intrepy Healthcare Marketing, Crystal Clear Digital Marketing, MedShark Digital and Sculpt Marketing. Broad incumbents are Officite (by PatientPop / Tebra) and Practice Builders.
Does Total Social Solutions have an API?
No public API is recorded for Total Social Solutions.
What industry is Total Social Solutions in?
Total Social Solutions's product category is Medical Aesthetics Digital Marketing Services. Its primary akta.pro industry code is BPAFACAB, Paid Social Advertising, with a secondary code of MPAAACAC, Paid Social Advertising Management. Its NAICS code is 541810 and its SIC code is 7311.