IDJVideos d.o.o. Beograd

What IDJVideos d.o.o. Beograd does

IDJVideos d.o.o. Beograd is a private Serbian media company (operating under the legal entity IDJWorld d.o.o.) that runs IDJTV, a Balkan entertainment and music television channel launched in 2016 and now distributed across Serbia, Bosnia and Herzegovina, Macedonia, Montenegro, Croatia, and Slovenia. The company serves primarily Gen Z and Millennial audiences in the Western Balkans with music videos, celebrity news, lifestyle content, and original formats such as IDJShow (a music competition) and IDJ Pepsi Show, anchored by an exclusive content library derived from the IDJVideos music video production business.

The core technology surface is a multi-channel digital media platform consisting of the cable/satellite television broadcast, the idjtv.com web portal (hosted on United Media's nova.rs infrastructure), integrated live TV and radio streaming, and native iOS and Android mobile applications. The portal supports social-login onboarding via Facebook and Google and distributes content across YouTube, Facebook, Instagram, and X. The architecture is conventional digital media streaming (web + mobile + broadcast) with no disclosed AI/ML components, proprietary models, or data flywheel mechanics.

Commercially, the company operates a free-to-consumer, advertising-supported model. Monetization is channeled through a strategic partnership with CAS Media (a United Group subsidiary), which sells advertising inventory across 27 regional thematic cable channels. No subscription tiers or pricing plans are publicly disclosed. Leadership consists of CEO Andrej Ilić; the company employs 11–50 people, operates from Belgrade, and has no publicly disclosed ownership, investor base, or institutional funding.

Name

IDJVideos d.o.o. Beograd

Legal name

IDJWorld d.o.o.

Website

https://idjtv.nova.rs

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

IDJVideos d.o.o. Beograd is a private Serbian media company operating IDJTV, a Balkan entertainment and music television channel and digital portal serving Gen Z and Millennial audiences across six Western Balkan markets via advertising-supported distribution through the United Group/CAS Media ecosystem.

Ownership category

akta.pro rank

Headquarters

HQ city

Belgrade

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Advertising Revenue: IDJTV sells advertising space on its website and across its digital platforms. Advertising is sold through CAS Media, the largest regional media agency for cable channels, which is part of United Group. The agency offers ad space across 27 thematic and cable channels in the region.
2. Digital Content Distribution: IDJTV distributes audio, video, photo, and text content across its television channel, web portal, and mobile applications. Content is primarily entertainment-focused.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

IDJVideos d.o.o. Beograd produces and distributes music and entertainment content through the IDJTV television channel (launched 2016) and the idjtv.com (idjtv.nova.rs) media portal. The platform provides integrated live TV and radio streaming, on-demand video content, and daily entertainment news covering showbiz, music, celebrities, fashion, beauty, travel, and film. Original branded productions include IDJShow (music competition), IDJ Pepsi Show (seasonal music show), and IDJMASH (music compilations), distributed via cable TV across the Balkan region, the web portal, and mobile applications, monetized through advertising.

Product overview

IDJVideos d.o.o. Beograd operates a multi-platform media entertainment portfolio centered around IDJTV, a television channel launched in 2016. The core offering consists of IDJTV Television Channel (broadcasting music and entertainment content) and the IDJTV Media Portal (idjtv.com) providing daily showbiz and lifestyle news. The platform integrates live streaming through IDJTV TV Stream and IDJTV Radio Stream, allowing users to watch television and radio programming in real-time. The portfolio also includes original productions such as IDJShow (music competition), IDJ Pepsi Show (seasonal music show), and IDJMASH (music compilation series), all distributed via video-on-demand through the portal. The company distributes content across social media platforms including YouTube, Facebook, Instagram, and X.

Differentiator

Problem solved

Functional benefit

Brands

• IDJShow: Popular music competition show produced by IDJTV featuring contestants competing for music careers
• IDJMASH
• IDJTV.com

Products and services

• IDJTV Television Channel Television channel broadcasting entertainment and music content, including the most-listened songs and highest-quality music videos from IDJVideos production. Launched in 2016 and distributed via cable across Serbia, Bosnia and Herzegovina, North Macedonia, Montenegro, Croatia, and Slovenia.
• IDJTV Media Portal (idjtv.com) Web portal at idjtv.com (idjtv.nova.rs) providing daily news coverage of domestic and foreign showbiz, music and stars from TikTok, YouTube and influencer scenes, plus fashion, beauty, travel, movies, and other lifestyle content, with integrated live TV and radio streaming.
• IDJShow Flagship music competition show produced by IDJ, featuring contestants competing through performances, with exclusive stories and interviews with famous personalities from local and regional scenes.
• IDJ Pepsi Show Seasonal music show featuring various episodes with performances and battles, currently in Season 4.
• IDJMASH Music content series featuring compilations of top finalist songs and artist performances, distributed via video-on-demand.

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature2 records

Partnerships

One partnership is on record.

• CAS MediacoreChannel Partner/ Reseller/ DistributorCAS Media, founded in 2010 and part of United Group, is the largest regional media agency for cable channel sales. It manages advertising sales for IDJTV across Serbia, Bosnia and Herzegovina, Slovenia, Macedonia, Montenegro, Croatia, and Slovenia. CAS Media offers a mix of 27 thematic cable channels and internet ad space on domestic portals in the region.

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Pink TV (Pink Media Group): Serbian commercial entertainment television channel operating across the Balkans with similar mass-appeal entertainment programming and ad-supported model; IDJTV and Pink TV compete directly for the same regional audiences and ad budgets.
• Happy TV: Serbian commercial entertainment broadcaster distributed via cable/IPTV across the Balkans. Competes with IDJTV for entertainment share-of-voice among younger viewers and regional advertiser spend.
• Grand TV: Serbian commercial TV channel with entertainment and music-leaning programming distributed across the Balkans. Closely comparable in format and audience positioning to IDJTV.
• CMC (Croatian Music Channel): Adriatic-region music television channel with near-identical programming concept (music videos, lifestyle, celebrity content); the closest direct global-category peer for IDJTV, mirroring its vertical integration around music video rights.

Broad incumbents

• Prva TV (Prva Group): Serbian generalist commercial TV broadcaster with broader programming mix than IDJTV. Overlaps with IDJTV in entertainment/celebrity coverage and competes for the same regional cable distribution and ad inventory.
• Radio Television of Serbia (RTS): Serbian public service broadcaster operating national TV channels including entertainment programming. An incumbent that structurally defines the Balkan broadcast market in which IDJTV competes.
• United Media / Nova Broadcasting Group: Owner of CAS Media and the Nova.rs platform that hosts IDJTV's web presence. Operates competing thematic cable channels across the Balkans and serves as both a critical distribution partner and a competitive incumbent.
• Spotify (Balkan operations): Global music streaming platform; competes for the same Balkan Gen Z music-listening minutes that historically drove IDJTV's viewership and formats the broader industry the company operates in.

Regional players

• RTL Croatia: Leading commercial entertainment broadcaster in Croatia operating across cable/satellite. Comparable to IDJTV in business model and target demographic, but anchored in a different Balkan market.

Emerging players

• Hype TV (Adria): Regional Balkan music/entertainment channel concept aimed at younger audiences, overlapping IDJTV's niche positioning around music videos and celebrity culture.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/idjvideos
• YouTubeyoutube.com/channel/UCcF7lkZqxzI2asePTbksVdA
• Facebookfacebook.com/idjvideos
• Instagraminstagram.com/idjvideos/?hl=en
• LinkedInlinkedin.com/company/idjvideos-d-o-o--beograd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IDJVideos d.o.o. Beograd