CAS MEDIA

What CAS MEDIA does

CAS Media is a Belgrade-based media advertising agency, founded in 2010 as a wholly-owned member of United Group, that sells advertising space across a portfolio of 27 thematic TV channels, regional web portals, and print publications spanning six Balkan markets — Serbia, Bosnia and Herzegovina, Macedonia, Montenegro, Croatia, and Slovenia. The company's core product is its channel inventory representation, anchored by the exclusive CNN affiliate relationship with N1 (the region's first 24-hour news platform), supplemented by distribution agreements with Discovery Communications, Viasat, Grand Production, and Universal Group's DIVA channel. CAS Media operates with a team of approximately 24 professionals, including account directors, media planners, digital managers, and finance staff, and serves more than 300 advertisers.

The company's underlying technology is fundamentally a media advertising brokerage platform — a sales and planning layer that integrates multi-channel advertising inventory (TV, web, print) into a unified agency relationship, with proprietary non-standard creative formats including block bumpers, channel sponsorships, product placement, weathercast sponsorship, clock sponsorship, and sports event sponsorships. Distribution is concentrated through B2B direct sales, with custom quote-based pricing and multi-year contracts; the firm maintains representative offices in Serbia, Bosnia and Herzegovina, and Slovenia to support cross-border campaign execution. Marketing is conducted via a bilingual corporate website and direct consultation channels.

CAS Media's business model is agency commission-based advertising sales on behalf of channel and publication owners, with revenue streams split across TV advertising space sales (primary), web portal advertising (secondary), print media advertising (tertiary), and non-standard sponsorship formats (value-add). Customers are diversified enterprise advertisers across beverages, FMCG, telecommunications, banking, retail, QSR, and automotive sectors — including Coca-Cola, McDonald's, Nestlé, PepsiCo, Unilever, Procter & Gamble, Heineken, Telenor, Lidl, and Societe Generale — alongside regional and local Balkan brands. The company explicitly claims the position of largest media agency for cable channels in the region.

Name

CAS MEDIA

Legal name

CAS Media

Website

https://casmedia.rs

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

CAS Media is a Belgrade-based media agency and United Group subsidiary that sells advertising space across 27 TV channels, regional web portals, and print publications in six Balkan markets, serving over 300 enterprise advertisers including Coca-Cola, Nestlé, and Telenor.

Ownership category

akta.pro rank

Product category

Media Advertising Services

NAICS

Media Buying Agencies (541830), Media Representatives (541840), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Sponsorship & Sports Media Rights Buying (MPAAABAO)

akta.pro secondary industry

Media & Broadcast Sponsorship (In-Game Broadcast, Streaming Sponsorship) (MPAKALAF)

Keywords

• Media advertising agency
• TV advertising sales
• Advertising space brokerage
• Cable channel advertising
• Multimedia advertising services

Headquarters

HQ city

Belgrade

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Others

Revenue model

1. TV Advertising Space Sales: Revenue generated from selling advertising space on 27 thematic, cable, domestic and foreign TV channels broadcast across Serbia, Bosnia and Herzegovina, Macedonia, Montenegro, Croatia, and Slovenia. Includes standard commercial breaks and non-standard sponsorship formats.
2. Web Portal Advertising: Revenue from advertising space on regional internet portals including N1 portal, Sport Klub, IDJTV, Nova.rs, Grand Online, Danas.rs, and other web properties.
3. Print Media Advertising: Revenue from advertising space in print publications including Nova newspaper, Danas daily, and Radar weekly magazine.
4. Non-Standard Sponsorship Formats: Revenue from creative advertising formats including channel sponsorship, TV show sponsorship, movie sponsorship, cartoon sponsorship, studio branding, product placement, weathercast sponsorship, and clock sponsorship.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

CAS Media is a media advertising agency that sells advertising space on a portfolio of 27 thematic, cable, domestic and foreign TV channels, regional web portals, and print publications across the Balkans (Serbia, Bosnia and Herzegovina, Macedonia, Montenegro, Croatia, and Slovenia). The company offers standard commercial-break advertising plus non-standard creative formats such as block bumpers, channel sponsorships, product placement, and TV show/movie/cartoon sponsorships. It serves as the advertising sales arm for United Group's media properties, including the exclusive CNN affiliate N1, and provides advertisers a single point of contact for multi-platform campaigns.

Product overview

CAS MEDIA is a media advertising agency that sells advertising space on a portfolio of 27 TV channels, web portals, and print publications across the Balkans. The core offering consists of three main product categories: (1) TV Channels Portfolio including N1, Nova S, Grand, Cinemania, Cinestar TV, Cinestar Action, Discovery, Pikaboo, DIVA, Viasat KINO, TLC, ID, E!, IDJTV, Brainz, Viasat History, Viasat Explore, Lov i Ribolov, HGTV, and Nova Series; (2) Web Portals including N1, Sport Klub, Nova.rs, IDJTV, Grand Online, Danas.rs, Zadovoljna.rs, City Magazine, Forbes Srbija, and Radar; (3) Print Publications including Nova newspaper, Danas newspaper, and Radar magazine. Additionally, the company offers various advertising media formats such as Block Bumper, Channel Sponsorship, TV Show Sponsorship, Product Placement, Movie Sponsorship, Cartoon Sponsorship, TV Studio Sponsorship, Clock Sponsorship, Weathercast Sponsorship, Football/Basketball League Sponsorship, Tennis Tournament Sponsorship, Split Screen Inserter, and Stoppage Time Sponsorship.

Differentiator

Problem solved

Functional benefit

Products and services

• TV Channel Advertising Portfolio A portfolio of 27 thematic, cable, domestic and foreign TV channels broadcast across Serbia, Bosnia and Herzegovina, Macedonia, Montenegro, Croatia, and Slovenia. The portfolio includes news (N1), entertainment (Nova S, Grand, DIVA, E!), movies (Cinemania, Cinestar TV, Cinestar Action, Viasat KINO), children's programming (Pikaboo), documentaries (Discovery, Viasat History, Viasat Explore), lifestyle (TLC, HGTV), and music (IDJTV, Brainz) channels, sold as advertising space to enterprise advertisers.
• Web Portal Advertising

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and major.

• United GroupcoreStrategic or Co-development Partner · 1 January 2010United Group is the parent company of CAS Media. Founded in 2010 as a member of United Group, CAS Media operates as the group's media sales agency. United Group is the largest regional telecommunications and media company operating across the Balkans. CAS Media represents United Group's portfolio of TV channels including Nova network and other properties.
• CNN (N1)coreStrategic or Co-development PartnerN1 is the exclusive CNN affiliate in the region and the first regional and local platform with 24-hour news programming. CAS Media serves as the advertising sales partner for N1, offering advertisers access to this premium news platform with CNN's international journalism standards.
• Discovery CommunicationsmajorChannel Partner/ Reseller/ DistributorCAS Media distributes Discovery channel and offers channel sponsorship opportunities for Discovery, enabling advertisers to integrate their brands with Discovery's documentary and reality content.
• Viasat (TV1000, Viasat History, Viasat Explore)majorChannel Partner/ Reseller/ DistributorCAS Media distributes Viasat's movie and documentary channels including TV1000 (Viasat KINO), Viasat History, and Viasat Explore, offering advertisers access to premium film and documentary content.
• Grand ProductionmajorChannel Partner/ Reseller/ DistributorGrand is one of the most popular music channels in the Balkans, featuring Grand Production stars. CAS Media distributes Grand TV and offers product placement and show sponsorship opportunities within Grand's entertainment programming.
• Universal Group (DIVA)majorChannel Partner/ Reseller/ DistributorDIVA is an entertainment channel of Universal Group aimed at women audiences worldwide. CAS Media distributes DIVA channel and offers channel sponsorship and block bumper advertising opportunities.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• GroupM: Global media investment arm of WPP and the world's largest media buying group. Operates across the Balkans and competes with CAS Media for multinational advertisers' regional TV and digital budgets.
• McCann Worldgroup: Global advertising network with strong presence in CEE. Competes with CAS Media for integrated creative and media planning engagements from multinational advertisers in the Balkans.
• Publicis Media: Global media agency network within Publicis Groupe offering media planning, buying, and content services. Active in CEE/Southeast Europe and a direct competitor for the same enterprise advertisers CAS Media serves.
• IPG Mediabrands: Global media services network within Interpublic Group, operating media buying agencies (UM, Initiative, Mediabrands) in the Balkans and competing for the same advertiser budgets.
• Omnicom Media Group: Media services holding within Omnicom (OMG) including OMD, PHD, Hearts & Science — competing in regional media planning and buying across CEE and Southeast Europe.
• Dentsu: Global advertising and media services group with significant presence across CEE. Competes with CAS Media for regional media buying and planning engagements in the Balkans.

Direct peers

• Central European Media Enterprises (CME): Operates leading TV broadcast businesses across Central and Southeast Europe, selling advertising through its own in-house sales teams. Comparable to CAS Media in offering multi-channel TV ad inventory across the region.
• United Media: Sister entity within United Group, owning the TV channel properties (N1, Nova S, etc.) that CAS Media sells advertising for. Closely aligned business with shared parent and overlapping advertiser relationships.

Regional players

• Direct Media (Croatia/Balkans): Croatia-based regional media agency offering TV, radio, print, and digital ad sales across the Balkans. Comparable regional scope and advertiser base to CAS Media.
• Arena Sport: Sports broadcaster operating across the Balkans with in-house advertising sales, directly competing with CAS Media's sports sponsorship inventory (football, basketball, tennis).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/cas-media

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CAS MEDIA