Montiel

What Montiel does

Grupo Montiel Oficinas S.L. (operating as Montiel, Mobiliario de Oficina Montiel, and Oficinas Montiel) is a Spanish specialty retailer of office and home furniture founded in 1990 and headquartered in Molina de Segura, Murcia. The company sells new, refurbished, and own-manufactured furniture through a direct-to-consumer e-commerce storefront at oficinasmontiel.com, supplemented by three physical showrooms in Molina de Segura (Murcia), San Fernando de Henares (Madrid), and Benidorm (Alicante). Its catalog spans ergonomic and executive chairs, desks, storage, lighting, reception and waiting-area furniture, school furniture, and a smaller home-furniture line, drawing on authorized reseller relationships with premium international manufacturers (Herman Miller, Steelcase, Vitra, Sedus, USM Haller) and Spanish brands (Actiu, Dynamobel, Forma 5, Ofita, Kunna, Euromof), as well as in-house MM-brand manufacturing.

The business operates on a multi-revenue-stream model: predominantly one-time sale of new and reconditioned office furniture, complemented by a recurring subscription-style rental offering branded Ofirenting (12–60 month contracts, monthly fees, tax-deductible for Spanish businesses), and customer-financing facilitation through Sequra (3–18 month installments at 0% TIN). Customer acquisition runs through both digital channels (SEO-driven e-commerce, Instagram with 10K+ followers, blog content marketing, email) and offline channels (showroom walk-ins, customer-logo social proof via #Montiellovers). The technology stack is built on a PrestaShop-based e-commerce platform developed by the digital agency Clearis, with no disclosed proprietary technology or AI capabilities. Certification footprint includes ISO 9001, ISO 14001, Trusted Shops, and Confianza Online adherence.

Montiel targets a horizontal segmentation across four end markets: Spanish businesses of all sizes for full office fit-outs (B2B, primary), individual consumers purchasing home and home-office furniture (B2C), freelancers and self-employed professionals served via rental/financing, and educational institutions. The company claims a cumulative base of 150,000+ business customers over its 30+ year operating history and was named a finalist in the Internet Awards 2026 in the Online Stores category. The value proposition centers on price-quality access via the reconditioned inventory (up to 70% below new), free peninsula shipping, integrated advisory, and physical-showroom validation.

Name

Montiel

Legal name

Grupo Montiel Oficinas S.L.

Website

https://oficinasmontiel.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

51–100 employees

Short description

Grupo Montiel Oficinas S.L. is a Spanish specialty retailer selling new, refurbished, and own-manufactured office and home furniture via e-commerce and three showrooms (Murcia, Madrid, Benidorm), serving Spanish businesses, freelancers, consumers, and educational institutions with a complementary furniture-rental service.

Ownership category

akta.pro rank

Product category

Office Furniture

NAICS

Furniture and Home Furnishings Retailers (4491), Consumer Goods Rental (5322)

SIC

Retail-Furniture Stores (5712), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro industry

PRIMARYCRAEACAB

Off-Price Furniture & Upholstery Retail

Consumer Products & Retail/Discount, Club & Value Retail/Off-Price Home & General Merchandise Retail

SECONDARYCRAIAOAA

Furniture Rental (Living, Dining, Bedroom)

Consumer Products & Retail/Home & Furniture Retail/Rental, Lease-to-Own & Subscription Home Furnishings Retail

Keywords

• Office furniture retail
• Reconditioned office furniture
• Office furniture rental
• Home furniture sales
• Ergonomic office chairs

Headquarters

HQ city

Molina De Segura

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. New Office Furniture Sales: Sale of new office furniture including chairs, desks, storage, and lighting from branded manufacturers such as Herman Miller, Steelcase, Vitra, Actiu, Dynamobel, and others. Revenue is generated on a one-time transaction basis per product.
2. Reconditioned Office Furniture Sales: Sale of refurbished/reconditioned office furniture at discounted prices (up to 70% savings vs. new). Products are inspected, refurbished, and sold with a 2-year warranty. Revenue is one-time per transaction.
3. Own-Manufactured Furniture Sales: Sale of furniture manufactured in-house under the company's own brand, including chairs, desks, storage, and reception furniture. Revenue is one-time per transaction.
4. Home Furniture Sales: Sale of home furniture including bedroom sets, living room furniture, shelving, and lighting through the same e-commerce platform and showrooms.
5. Furniture Renting (Ofirenting): Furniture rental service branded Ofirenting, offering flexible rental contracts from 12 to 60 months with tax deductibility for businesses, using both new and refurbished first-brand furniture. This is a recurring revenue stream based on monthly rental fees.
6. Financing Services: The company offers financing options through Sequra, enabling customers to split payments over 3 to 18 months at 0% TIN. This facilitates larger purchases but does not directly generate revenue for Montiel; it is offered as a customer convenience service.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Montiel (Grupo Montiel Oficinas S.L.) is a Spanish office and home furniture retailer that sells new branded furniture, refurbished/reconditioned premium-brand furniture, and own-manufactured furniture (MM brand) through an e-commerce platform (www.oficinasmontiel.com) and three physical showrooms in Molina de Segura (Murcia), San Fernando de Henares (Madrid), and Benidorm (Alicante). The company complements product sales with the Ofirenting furniture rental service (12–60 month contracts) and consumer financing via Sequra (0% TIN, 3–18 months), serving businesses, freelancers, educational institutions, and individual consumers across peninsular Spain.

Product overview

Oficinas Montiel (Grupo Montiel Oficinas) is a Spanish office and home furniture retailer operating both an e-commerce platform and physical stores. The company offers a diverse portfolio spanning four main product lines: new office furniture (chairs, desks, storage, lighting, reception furniture), home furniture (bedroom, living room), own-brand manufactured furniture (MM brand), and premium reconditioned furniture from top brands (Herman Miller, Vitra, Steelcase, Actiu, Dynamobel). Additionally, the company provides Ofirenting, a flexible furniture rental service with terms from 12-60 months. The product ecosystem is organized around key categories including ergonomic office chairs (both new and refurbished), office desks (individual, meeting, L-shaped, height-adjustable, benching systems), storage solutions, and complementary lighting products. The company distinguishes itself through manufacturing capabilities, extensive reconditioned inventory with environmental certifications, and integrated services including personalized advice and installation.

Differentiator

Problem solved

Functional benefit

Products and services

• Office Chairs (Sillas de Oficina) New ergonomic, swivel, executive, and visitor office chairs from authorized premium and Spanish brands (Herman Miller, Steelcase, Vitra, Actiu, Dynamobel, Kunna) and own MM brand, sold to companies and individual buyers across Spain with a 3-year warranty.
• Office Desks (Mesas de Oficina) Office desks including individual workstations, L-shaped desks, height-adjustable desks, executive desks, meeting/conference tables, and multipuesto benching systems from branded manufacturers and Montiel's own production.
• Office Storage (Almacenaje de Oficina) Filing cabinets, lockers, drawer units (cajoneras), office wardrobes/armarios, and bookshelves/estanterías used for office organization and document storage.
• Office Lighting (Iluminación) Office lighting products including desk lamps, floor lamps, ceiling lamps, and LED fixtures, sold as own-brand and third-party lighting for workspaces.
• Reception and Waiting Area Furniture (Muebles de Recepción y Espera) Reception desks, waiting area benches (bancadas), auxiliary tables, sofas, and armchairs designed for office lobbies and waiting rooms.
• Reconditioned Office Furniture (Mobiliario Reacondicionado) Refurbished office chairs and desks from premium brands such as Herman Miller, Vitra, Steelcase, Actiu, Dynamobel, and Sedus, inspected and reconditioned, sold at up to 70% lower prices than new equivalents with a 2-year warranty.
• Own-Manufactured Furniture (Fabricación Propia / MM brand) Office furniture manufactured in-house by Montiel under the MM brand, including chairs, desks, storage units, reception furniture, and stools, offered at competitive own-brand pricing.
• Home Furniture (Mobiliario para el Hogar) Home furniture for individual consumers including bedroom sets, wardrobes, cabinets, shelves, TV units, and home office desks, sold through the e-commerce site and physical showrooms.
• School Furniture (Mobiliario Escolar) Educational furniture including classroom desks, chairs, storage units, and whiteboards sold to schools, universities, and training centers.
• Ofirenting Furniture Rental Service Flexible furniture rental service providing new or refurbished first-brand office furniture under contracts of 12 to 60 months, with monthly tax-deductible fees targeted at companies, freelancers, and training centers.

Quantifiable outcome

• 150,000+ companies have trusted Grupo Montiel Oficinas
• +2 more outcomes

Named customers18 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• Herman MillercoreChannel Partner/ Reseller/ DistributorGrupo Montiel Oficinas is an authorized reseller/distributor of Herman Miller products including ergonomic chairs (Embody, Setu), office desks, and storage solutions. Herman Miller is a premium global office furniture brand. Montiel sells both new and refurbished Herman Miller products.
• SteelcasecoreChannel Partner/ Reseller/ DistributorGrupo Montiel Oficinas is an authorized reseller of Steelcase products including the Please II chair, Think chair, and TNT desk systems. Steelcase is a leading global office furniture manufacturer. Montiel offers both new and refurbished Steelcase products.
• Vitra (Original Reacondicionado)coreChannel Partner/ Reseller/ DistributorMontiel sells refurbished Vitra products under the 'Vitra Original Reacondicionado' label, including the Meda Pal ergonomic chair, conference tables, and visitor chairs. Note: Montiel explicitly states they are not official Vitra distributors.
• ActiucoreChannel Partner/ Reseller/ DistributorMontiel resells Actiu products including Vital desks, Twist multiperson workstations, ARKITEK executive desks, and Actiu office cabinets. Actiu is a Spanish office furniture manufacturer.
• DynamobelcoreChannel Partner/ Reseller/ DistributorMontiel is an authorized reseller of Dynamobel products including the Kena, ZAS, and Slat ergonomic chairs, and Sulky swivel chairs. Dynamobel is a Spanish office furniture manufacturer.
• SequraminorImplementation/ SI/ Consulting PartnerSequra provides financing/payment installment services for Montiel's customers, enabling split payments over 3 to 18 months at 0% TIN. Montiel integrates Sequra's payment solution into its e-commerce checkout.
• OfirentingminorGTM or Marketing PartnerOfirenting is a furniture rental service offered by Grupo Montiel Oficinas as an internal initiative (described as 'una iniciativa de economía circular' / a circular economy initiative), providing rental contracts from 12 to 60 months with tax-deductible monthly fees for businesses, using both new and refurbished first-brand furniture.
• KunnaminorChannel Partner/ Reseller/ DistributorMontiel resells Kunna products including ergonomic chairs (Sara, Verna, Louise), lockers, and directional armchairs. Kunna is a Spanish furniture manufacturer.
• Forma 5minorChannel Partner/ Reseller/ DistributorMontiel resells Forma 5 products including meeting tables with metallic pedestals. Forma 5 is a Spanish office furniture brand.
• USM HallerminorChannel Partner/ Reseller/ DistributorMontiel resells USM Haller products including round meeting tables (Kitos) in walnut finish with chrome structure. USM Haller is a Swiss premium modular furniture brand.
• SedusminorChannel Partner/ Reseller/ DistributorMontiel resells Sedus products including the Quarterback ergonomic chair and Crossline directional armchair. Sedus is a German office furniture manufacturer.
• Confianza OnlineminorOthersMontiel is adhered to Confianza Online, a non-profit association providing alternative dispute resolution for e-commerce transactions and data protection matters, registered in the National Association Registry with number 594400.
• EuromofminorChannel Partner/ Reseller/ DistributorMontiel resells Euromof products including the Cali ergonomic chair with mesh headrest and Lisboa swivel chair. Euromof is a Spanish furniture manufacturer.
• OfitaminorChannel Partner/ Reseller/ DistributorMontiel resells Ofita products including the Vent blue swivel chair. Ofita is a Spanish office furniture manufacturer.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Wayfair: Global pure-play e-commerce furniture and home furnishings retailer. Comparable as a broad incumbent competing for the same online shopper that Montiel's own-storefront targets, particularly in home-office and home-furniture categories.
• Steelcase: Global premium office furniture manufacturer and one of Montiel's authorized brand partners. Comparable as a broad incumbent competing for the same high-end office chair and workstation spend, with direct sales channels overlapping Montiel's B2B customer base.
• MillerKnoll (Herman Miller): Global premium office furniture group whose Herman Miller brand is resold by Montiel. Comparable as a broad incumbent and the de-facto benchmark for ergonomic seating in the same procurement budgets Montiel targets.
• IKEA Spain: Spain's largest furniture and home furnishings retailer with circular-economy resale programs. Comparable as a broad incumbent competing across home and home-office furniture, with growing focus on sustainability and refurbished offerings relevant to Montiel's positioning.
• El Corte Inglés: Spain's leading department store with a substantial furniture and home furnishings assortment. Comparable as a broad incumbent serving Spanish consumers and gift-registry / home-outfitting occasions that overlap Montiel's B2C furniture lines.

Direct peers

• Actiu: Spanish office furniture manufacturer and an authorized Montiel partner. Comparable as a home-market direct peer designing and selling ergonomic seating, desks, and storage to the same Spanish B2B customers, with overlapping dealer channels.
• CORT: Global office furniture rental leader offering flexible lease and rental programs to enterprises. Direct comparable to Montiel's Ofirenting service in terms of recurring-revenue business model, even if geographically adjacent rather than overlapping.
• Dynamobel: Spanish office furniture manufacturer (Kena, ZAS, Slat chair lines) and a Montiel partner. Comparable as a home-market direct peer with overlapping ergonomic seating and workstation offerings sold into the same Spanish B2B accounts.
• Conforama: Pan-European furniture and home furnishings retailer with a large physical-store footprint across Spain. Operates the closest comparable multi-category furniture retail model serving Spanish consumers and small businesses.
• Sedus: German premium office furniture manufacturer whose products Montiel resells. Comparable as a European premium office furniture peer targeting the same ergonomic chair and executive seating use cases that Montiel sells into Spanish corporates.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/montielsl
• Instagraminstagram.com/grupo_montiel_oficinas

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Montiel