Little Medical School

What Little Medical School does

Little Medical School is a St Louis-based franchisor founded in 2010 by board-certified physician Dr. Mary Mason that delivers hands-on STEM healthcare and science education programs to children aged 4-14 through a network of independently owned and operated franchise locations in the United States and internationally. Its core product is a STEM.org accredited curriculum library of more than 400 hours, spanning Little Doctor School, Teen Medical School, Little Veterinarian School, Sports Medicine, Future Pediatrician, Wilderness Medicine, Ocean Explorers (marine biology), and STEM Sleuths (forensic science), delivered via real medical instruments and educational role-play. Programs are distributed across multiple formats including after-school classes, summer and holiday camps, preschool sessions, in-school field trips, scout and badge classes, birthday parties, corporate events, and clubs and competition groups.

The business model is asset-light franchising: the corporate entity earns revenue from franchise fees and royalties charged to independently owned community locations, supplemented by a direct-to-consumer e-commerce store selling STEM toys, with a portion of retail proceeds funding scholarships through the affiliated nonprofit Dr. Genie's Kids. Pricing is set at the franchisee level and is not publicly disclosed. The company markets primarily through organic social (Facebook, Instagram, LinkedIn, YouTube, Pinterest), content marketing via multiple blogs, and earned media in Forbes, CNN, Parade, Parents Magazine, and People Magazine, with 2021 recognition on the Entrepreneur Franchise 500. The company has no disclosed funding rounds, institutional investors, patents, or enterprise customer contracts, and operates with 11-50 corporate employees.

Name

Little Medical School

Legal name

Little Medical School

Website

https://littlemedicalschool.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Little Medical School is a STEM.org accredited children's healthcare and science education franchise, founded in 2010 by physician Dr. Mary Mason, delivering 400+ hours of hands-on curriculum to children aged 4-14 through independently owned US and international locations.

Ownership category

akta.pro rank

Product category

Children's STEM Education

NAICS

All Other Schools and Instruction (61169), Hobby, Toy, and Game Retailers (459120)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Health Science & Medical STEM Programs (Pre-Med, Public Health) (EDAMABAJ)

akta.pro secondary industry

Educational & Learning Toys Retail (CRALAFAB)

Keywords

• Children STEM education
• Healthcare education franchises
• Medical enrichment programs
• Franchise education services
• Hands-on science curriculum

Headquarters

HQ city

St Louis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain

Revenue model

1. Franchise Fees: Franchise opportunities available for both USA and international markets. Each independently owned location pays franchise fees to Little Medical School headquarters.
2. Program Registration Fees: Revenue generated from children enrolling in various programs including after-school activities, summer camps, holiday camps, weekend classes, birthday parties, and badge classes.
3. Retail Toy Sales: Sale of educational and STEM toys through the company's shop. A portion of retail sales helps fund scholarships through Dr. Genie's Kids nonprofit.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

Little Medical School sells franchise rights to its STEM.org accredited healthcare and science curriculum and supplies the underlying program materials, training, and brand support to independently owned franchise locations across the USA and internationally. Its directly sold products include STEM educational toys through an owned e-commerce shop, with a portion of retail revenue funding scholarships via the affiliated Dr. Genie's Kids nonprofit.

Product overview

Little Medical School is a STEM education franchise offering hands-on, interactive programs for children aged 4-14. The core curriculum covers four main program areas: Little Doctor School (human anatomy, medical instruments, first aid), Teen Medical School (advanced topics for middle/high school including EKG and surgery), Little Veterinarian School (animal care, exams, nutrition), and LMS programs for Sports Medicine, Future Pediatrician, and Wilderness Medicine. Additional specialized programs include Ocean Explorers (marine biology) and STEM Sleuths (forensic science). Programs are delivered through multiple formats including after-school programming, summer camps, preschool classes, birthday parties, badge classes, in-school field trips, scout activities, corporate events, and clubs. The company also sells retail STEM toys and kits. The curriculum is STEM.org accredited and delivered through independently-owned franchise locations. A non-profit component, Dr. Genie's Kids, provides scholarships funded by retail sales.

Differentiator

Problem solved

Functional benefit

Products and services

• Little Doctor School Core Little Medical School program where children assume the role of a doctor, learning how the body works, how to use medical instruments, how to administer first aid, and how to tie knots like a real surgeon. Targeted at children aged 4-14.
• Teen Medical School Advanced Little Medical School program for middle and high school students covering skin, blood, surgery, reading an EKG, and the process of becoming a pre-med student. Targeted at teenagers in the 4-14 LMS age band extension.
• Little Veterinarian School Program in which children assume the role of a veterinarian, learning how to perform a nose-to-tail exam, the importance of proper nutrition, how to perform a tick check, and how to identify animal body language. Targeted at children aged 4-14.
• LMS – Sports Medicine Program where students explore the roles of an athletic trainer and orthopedic surgeon and learn how to diagnose and treat common sports injuries such as sprains, strains, and athlete's foot. Targeted at children aged 4-14.
• LMS – Future Pediatrician Program where students assume the role of a pediatrician and learn how to hold a baby, perform a head-to-toe exam, change a diaper, and keep a baby safe. Targeted at children aged 4-14.
• LMS – Wilderness Medicine Program where students learn about dangers in the wild such as bug bites, snake bites, and poisonous plants, and practice splinting a broken leg, tying a tourniquet, and filtering dirty water. Targeted at children aged 4-14.
• Ocean Explorers: Journey to Become a Marine Biologist Marine biology summer camp program in which students explore ocean ecosystems and marine wildlife, with each participant adopting a plush sea turtle. Targeted at children in the LMS age range.
• STEM Sleuths Summer camp program in which young detectives use scientific methods to solve mysteries, engaging in experiments and problem-solving activities that sharpen investigative skills. Targeted at children in the LMS age range.
• Little Medical School Franchise Franchise offering for entrepreneurs to open Little Medical School locations in their communities, including established brand, training, marketing support, and curriculum materials. Available domestically in the USA and internationally.

Quantifiable outcome

• Over 400 hours of unique program content delivered across franchise network

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Engineering For Kids: Engineering For Kids is a STEM education franchise delivering engineering, coding, and robotics programs for children via after-school classes, camps, and in-school field trips. Comparable to LMS in franchise model, target age, and program-format mix.
• Young Rembrandts: Young Rembrandts is a children's art education franchise offering after-school classes, camps, and birthday parties via independently owned operators. Highly comparable in franchise structure, program formats, and target customer, though focused on art rather than medical STEM.
• Snapology: Snapology is a children's STEM/STEAM enrichment franchise using building toys, robotics, and technology for after-school programs, camps, and birthday parties. It directly competes for the same franchisees, parents, and school partnerships as Little Medical School.
• STEM Sports: STEM Sports delivers STEM-integrated sports programs and camps for kids, combining athletics with science education. Closely overlaps LMS's Sports Medicine curriculum area and shares the school and camp channel.
• Club Scientific: Club Scientific is a children's science enrichment franchise offering hands-on science programs, camps, and birthday parties. Similar in mission, franchise delivery, and customer segments (parents and schools seeking supplemental STEM).
• Mad Science: Mad Science is a long-running STEM education franchise offering hands-on science programs, after-school classes, camps, and birthday parties for children. It is the closest direct peer to Little Medical School in delivery model, franchise structure, and target customer (kids ages 4-14, parents, schools).

Broad incumbents

• Kumon: Kumon is a global supplemental education franchise focused on math and reading. It is a broad incumbent in children's after-school enrichment, competing for parent wallet share and franchisee capital with niche STEM brands like LMS.
• Code Ninjas: Code Ninjas is a coding and STEM education franchise for kids, using a center-based model. It overlaps with LMS in STEM enrichment positioning and competes for the same after-school and parent-spend channels.
• Sylvan Learning: Sylvan Learning is a large, established supplemental education franchise offering tutoring, STEM, and enrichment programs. It competes for the same parent and school budget pool as LMS but operates at much greater scale and broader scope.

Regional players

• Mad About Science: Mad About Science is a children's science party and workshop provider offering hands-on STEM experiences for schools and families. Comparable delivery formats (parties, in-school visits) but operates primarily as a single-region operator rather than a franchise system.

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCe74FvI_3Om_dL-XKR1xwWQ?view_as=subscriber
• Facebookfacebook.com/TheLittleMedicalSchool
• LinkedInlinkedin.com/company/littlemedicalschool
• Instagraminstagram.com/littlemedicalschool
• Pinterestpinterest.com/littlemedicalschool
• Xx.com/Littlemedschool

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Little Medical School