Penns Woods Winery

What Penns Woods Winery does

Penns Woods Winery is a family-owned direct-to-consumer winery founded in 2001 by Italian immigrant and USMC veteran Gino Razzi in Chadds Ford, Pennsylvania. The company produces Euro-style estate-grown and locally sourced wines from approximately 53 acres of vineyard across four Chester County sites (Chadds Ford Estate, Sandy Hill planted 2013, Woodward Farm acquired 2019, and Equivine Farm assumed 2026), under winemaker Davide Creato, who holds an enology and viticulture degree from the University of Teramo. The portfolio spans sparkling, white, rosé, red, and reserve wines, plus William Penn Hard Cider made from Chester County heritage apples, with quality validated by a 92-point Gold Medal for the Pinot Noir Reserve 2021.

The business operates exclusively through owned direct channels: an on-site Tasting Room and outdoor spaces at the Chadds Ford property, a direct e-commerce wine shop shipping to 41 US states, a three-tier Wine Club (Estate, Premier Cru, Grand Cru) with quarterly allocations priced from approximately $100 to $400+ per quarter, a points-based Sip Loyalty Program, and an event-driven calendar including Derby at the Vineyard, Wheels & Wine Car Show, Harvest Celebration, the Masterclass Series, and America 250 programming. Corporate gifting (12-unit minimums) and private rentals provide additional B2B revenue. Ancillary revenue includes $18 guided tastings, food pairings, vineyard tours, and branded merchandise. In 2025 the Chadds Ford Estate lost over 70% of its crop to an April frost; the 2026 Equivine Farm stewardship partnership, adding 13 acres of mature wine grapes and 3 acres of apple orchards, is a strategic response to preserve production capacity and protect recurring revenue streams.

Name

Penns Woods Winery

Legal name

Penns Woods Winery

Website

https://pennswoodswinery.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Penns Woods Winery is a family-owned direct-to-consumer winery in Chadds Ford, PA producing Euro-style estate-grown wines and hard cider from ~53 acres across four Chester County vineyards, selling via Tasting Room, Wine Club (three tiers), online shop (41 states), and a year-round event calendar.

Ownership category

akta.pro rank

Product category

Winery

NAICS

Wineries (312130), Beer, Wine, and Liquor Retailers (445320), Drinking Places (Alcoholic Beverages) (7224)

akta.pro primary industry

Wineries & Vineyards (Tasting Rooms) (THAFALAE)

akta.pro secondary industries

Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Organic Vineyard & Wine Grape Farming (AFAGAKAI), Wine Bars (THAFAEAF)

Keywords

• Estate winery
• Wine production
• Wine club
• Tasting room
• Vineyard experiences

Headquarters

HQ city

Chadds Ford

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Direct Wine Sales (On-Site & Online): Penns Woods generates primary revenue through direct wine sales including wine by the glass, wine by the bottle, and online wine shop purchases. The winery ships to 41 US states (AK, AZ, CO, CT, DC, FL, GA, HI, IA, ID, IL, IN, KS, KY, LA, MA, MD, MN, MO, NC, ND, NE, NH, NJ, NY, NM, NV, OH, OK, OR, PA, SC, TN, TX, VT, WA, WI, WV, WY). All wines are available by the bottle; a rotating selection is available by the glass. Wine pricing includes tiers from entry-level to reserve selections including library wines.
2. Wine Club Membership (Quarterly Allocations): Wine Club members receive quarterly wine allocations (March, June, September, November) with three membership tiers: Estate ($100 per allocation, 3 bottles, 10% wine discount, 15% merch discount, free tastings and tours), Premier Cru ($200+ per allocation, 6 bottles, 15% wine discount), and Grand Cru ($400+ per allocation, 12 bottles, 20% wine discount, free tastings and tours, 2 complimentary pairing event tickets, access to library selections). The club is free to join and members may customize (red-only or mixed). This creates predictable recurring revenue with high customer lifetime value.
3. Sip Loyalty Program: Points-based loyalty program where members earn Sip Points on all purchases (Signature tier: 1 point per $1 spent; Cuvée tier at $1,000+ annual spend: 5 points per $1 spent). Points can be redeemed on any Penns Woods purchase both in-person and online. Points do not expire. This program drives repeat purchases and customer retention across all transaction types.
4. Wine Tastings: Wine tastings are $18 per person and include a rotating selection of five wines plus a souvenir wine glass. Tastings are available daily year-round (weekends mid-April through October at a walk-up standing bar; weekdays and winter weekends with seated table service). Reservations required on weekends January–March. Wine tastings serve as a customer acquisition and conversion funnel driving bottle sales and Wine Club memberships.
5. Events & Experiences (Tickets & Admissions): Revenue from paid events including Derby at the Vineyard (General Admission $15/person + $5 parking; Premier Seating $195/table for up to 4; VIP $95/person), Wheels & Wine Car Show ($5 parking pass), Vineyard Tours ($10/person), Masterclass Series (ticketed classes), Puppy Yoga, Trivia Nights ($25 minimum spend per person), and seasonal celebrations. Events drive ancillary revenue from food, additional beverage purchases, and merchandise.
6. Food, Beer, Cider & Non-Alcoholic Beverages: On-site food service includes rotating selection of local artisanal cheeses, charcuterie, crackers, jams, honey and snack items. The winery also serves local craft beer, cider, canned cocktails, and non-alcoholic beverages (bottled water, soda, San Pellegrino sparkling water). William Penn Hard Cider is produced in-house from Chester County heritage apples. This category enhances the overall visitor experience and increases per-head spending.
7. Corporate Gifting & Merchandise: Corporate gifting program offers Curated Gift Boxes (minimum order of 12), Build Your Own gift boxes, Experiences (wine tasting, pairing, vineyard tours for up to 10 guests), and Gift Cards (physical and e-gift cards). Merchandise includes branded clothing, drinkware, blankets, and other premium gear sold through the online shop and on-site. Corporate gifting minimum order is 12 units with options for pickup, local delivery within 20 miles (complimentary), or shipping.
8. Private Events & Rentals: The winery hosts private events including Tasting Room rentals, Pavilion rentals, Shade Sail semi-private rentals (11-20 guests, $200 booking fee), Luxury Picnics (up to 2 guests), Private Winery/Vineyard Tours with tasting, and corporate events. This generates rental revenue and drives wine/food add-on purchases. The winery does not host weddings or events for guests under 21.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels10 records

Core offering

Penns Woods Winery is a family-owned Pennsylvania winery that produces estate-grown and locally sourced Euro-style wines, sparkling wines, and William Penn Hard Cider from grapes grown across four Chester County vineyard sites. The winery sells its products directly to consumers through an on-site tasting room, online wine shop (shipping to 41 US states), three-tier Wine Club membership program, corporate gifting program, and a year-round calendar of paid events and experiences including wine tastings, vineyard tours, masterclasses, and signature events such as Derby at the Vineyard and Wheels & Wine Car Show.

Product overview

Penns Woods Winery is a family-owned Pennsylvania winery (est. 2001) producing estate-grown and locally sourced Euro-style wines. The core product portfolio centers on wines (whites, reds, rosé, sparkling) plus William Penn Hard Cider. The winery operates a multi-tier Wine Club membership (Estate, Premier Cru, Grand Cru) and Sip Loyalty Program as recurring revenue channels. Ancillary offerings include wine tastings, vineyard tours, masterclass experiences, and private events. Additional revenue streams encompass merchandise, gift baskets, food items, corporate gifting, and event hosting including signature events like Derby at the Vineyard and Wheels & Wine Car Show.

Differentiator

Problem solved

Functional benefit

Brands

• Sip Loyalty Program: A loyalty rewards program where guests earn Sip Points for every $1 spent, with Signature and Cuvée tiers offering different reward rates.
• Wine Club
• Book & Barrel Club

Products and services

• Wine Portfolio Estate-grown and locally sourced wines including whites, reds, rosé, and sparkling wines produced in Euro-style, highlighting the depth and flavors unique to Pennsylvania's Brandywine Valley region.
• William Penn Hard Cider Premium hard cider made from heritage apples and modern cultivars grown in Chester County, within 20 miles of the Tasting Room.
• Wine Club Membership Quarterly wine allocation membership program with three tiers: Estate (3 bottles, 10% discount), Premier Cru (6 bottles, 15% discount), and Grand Cru (12 bottles, 20% discount, complimentary tastings, and library access).
• Sip Loyalty Program Points-based loyalty program where members earn 1-5 Sip Points per dollar spent, redeemable on all purchases. Signature tier earns 1%, Cuvée tier (for $1,000+ annual spend) earns 5%.
• Wine Tastings Guided and self-guided wine tasting experiences featuring five wines for $18 per person, including a souvenir wine glass. Available daily with seasonal variations in service style.
• Vineyard Tours Guided walking tours of the estate vineyard led by certified wine professionals, covering viticulture topics including clonal selections, soil composition, regenerative farming, pruning, and harvest season. $10/person, approximately 45 minutes.
• Masterclass Series Immersive educational experiences including wine pairings, blending workshops, wine dinners, and themed classes exploring wine, spirits, cocktails, and culinary topics.
• Private Events Event hosting services including Tasting Room rentals, pavilion and fire pit bookings, shade sail rentals, luxury picnics, private winery tours, and corporate events.
• Corporate Gifting Customizable corporate gift boxes featuring curated local artisan goods, wines, and experiences with minimum order of 12 units. Includes pickup, local delivery, and shipping options.
• Book & Barrel Club Monthly book club meeting on the last Sunday of each month, combining book discussions with wine tasting in a social atmosphere.
• Merchandise Branded apparel and accessories including cozy sweaters, campfire mugs, blankets, hats, and premium branded gear.
• Gift Baskets Curated gift selections featuring local artisan goods, wine bundles, and gift cards available for shipping.
• Food Menu Rotating selection of artisanal and locally sourced cheeses, charcuterie, accoutrements, crackers, jams, honey, and chocolate available for pairing with wines.

Quantifiable outcome

• Gold Medal, 92 pts — Pinot Noir Reserve 2021
• +3 more outcomes

Named customers5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Equivine Farm (McNeely Family)coreStrategic or Co-development Partner · 1 January 2026Penns Woods Winery assumed stewardship of Equivine Farm, a 100-acre historic Chester County property featuring 13 acres of mature wine grapes (Cabernet Sauvignon, Cabernet Franc, Merlot, Chardonnay, planted ~30 years ago) and 3 acres of apple orchards. This partnership is a strategic response to frost-related vineyard losses and a long-term commitment to preserving Pennsylvania wine grape acreage. The property remains under McNeely family ownership while Penns Woods manages all viticulture and cider production. Equivine Farm is also home to a champion thoroughbred horse program and a bookable country retreat.
• Jenkins ArboretumminorGTM or Marketing Partner · 1 January 2026Wine Club member partnership offering 10% off in the garden shop when showing a Wine Club allocation receipt. Available throughout 2026. Jenkins Arboretum is located at 631 Berwyn Baptist Rd, Devon, PA 19333.
• Salon N'GageminorGTM or Marketing PartnerWine Club member partnership offering Salon N'Gage (100 Ridge Rd #40, Chadds Ford, PA) — 15% off first appointment and 50% off product purchase for Wine Club members. Members pick up coupons from the Tasting Room and present to stylist.
• Rooted Waxing StudiominorGTM or Marketing PartnerWine Club member partnership offering 25% off a single service and 25% off a single product. Located at 975 Baltimore Pike Studio 21B, Glen Mills, PA 19342. Members pick up coupons from the Tasting Room.
• Winterthur Museum, Garden & LibraryminorStrategic or Co-development PartnerPenns Woods Winery partners with Winterthur Museum, Garden & Library for 'Vine to Glass: A Wine Tasting Experience' (July 17–18, 2026) as part of the America 250 celebration. This off-site masterclass brings Penns Woods wines to a prestigious cultural institution, expanding brand reach beyond the winery property.
• YogaSixminorGTM or Marketing PartnerPartner for Puppy Yoga events — YogaSix leads the yoga portion while Penns Woods provides the venue and wine/mimosa element. Puppy Yoga is held at the winery on select dates and is a fundraiser for Providence Animal Center (PAC).
• White Dog CafeminorGTM or Marketing PartnerPartner for Puppy Yoga brunch experience — White Dog Cafe (Glen Mills, PA) provides post-yoga brunch for Puppy Yoga ticket holders. The White Dog Cafe is also listed as the associated restaurant for the Premier Cru Wine Club tier, suggesting broader culinary partnership.
• Providence Animal Center (PAC)minorOthersProvidence Animal Center is the beneficiary of Puppy Yoga fundraisers at Penns Woods Winery. Penns Woods additionally donates $2 for each bottle-to-go purchased following Puppy Yoga classes, supporting animal rescue efforts.
• Colonial Pennsylvania FarmsteadminorGTM or Marketing PartnerHistoric demonstration partner for America 250 programming — Colonial Pennsylvania Farmstead conducts hands-on Colonial Toys & Games demos, Textile demos, Quill Writing demos, and other historical programming at Penns Woods. This partnership supports the America 250 celebration and positions the winery as a cultural-historical destination.
• DELCO250minorOthersPenns Woods Winery partnered with DELCO250 for the Cans 4 Cans food drive (July 20–23). For every 5 canned goods donated, donors receive 1 can of William Penn Hard Cider or 1 glass of wine (limit 2/person). Supports food banks across Delaware County.
• Brian Dickerson (Viticulture Specialist)minorImplementation/ SI/ Consulting PartnerBrian Dickerson is the respected regional farmer and viticulture specialist who has long cared for the Equivine Farm vineyard. As he transitions toward retirement, Penns Woods has assumed management of the vineyard, ensuring continuity of care for the historic site.
• First State National Park Service (NPS)minorOthersPenns Woods Winery partners with First State NPS for National Public Lands Day roadside cleanup event. The winery's trails and property are adjacent to First State National Park. Winemaker Davide Creato is an avid cyclist who enjoys exploring First State NPS trails.
• Ramsey's FarmminorGTM or Marketing PartnerRamsey's Farm hosts Penns Woods' Farm to Table Wine Dinner (September 10, 2026) as part of the masterclass series. Pop-up tastings from Ramsey's Farm also appear at Penns Woods events.
• Tyler ArboretumminorGTM or Marketing PartnerTyler Arboretum hosts Penns Woods Winery's Wine Pairing Experience (March 13, 2026) as part of the masterclass series. This off-site partnership expands Penns Woods' reach to new audiences in the greater Philadelphia botanical/garden community.
• Goffredo Agostini (Italian Wine Consultant)minorStrategic or Co-development PartnerDavide Creato mentions receiving support from Italian wine consultant Goffredo Agostini in making day-to-day decisions in the winery and vineyard from 2013 onward. Additional mentorship from multiple Italian winemakers who would respond to calls for guidance.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Others

• Wine.com: Largest US online wine retailer. Adjacent ecosystem player representing the e-commerce channel landscape where Penns Woods competes for digital wine consumer attention and shipping-state economics.
• Total Wine & More: Largest US independent retailer of wine, beer, and spirits with nationwide physical and online presence. Adjacent ecosystem player representing the kind of retail channel Penns Woods could access to scale beyond its current DTC-only model.

Broad incumbents

• Willamette Valley Vineyards: Publicly-traded Oregon winery with DTC tasting rooms, wine club, and event programming at significantly larger scale than Penns Woods. Useful benchmark for DTC-first, estate-positioned wine businesses with broader geographic reach.
• Trinchero Family Estates: Major US wine producer (Sutter Home, Menage a Trois, Joel Gott) with broad portfolio across price points and national wholesale distribution. Represents the scaled, broad-market incumbent model Penns Woods could aspire to via distribution expansion.

Direct peers

• Chaddsford Winery: Pennsylvania winery also located in the Brandywine Valley / Delaware County area, family-owned, with a similar estate-grown DTC model, tasting room, and event programming. Closest geographic and operational peer to Penns Woods.
• Waltz Vineyards Estate Winery: Family-owned Pennsylvania estate winery in Lancaster County with estate-grown vinifera wines, a tasting room, Wine Club, and DTC focus. Comparable operational model and PA-state positioning to Penns Woods.
• St. Michael's Winery: Pennsylvania family-owned winery in Lancaster County with estate-grown wines and a tasting room. Comparable DTC and tasting room model within the PA wine industry.
• Galen Glen Winery: Pennsylvania family winery producing estate-grown German-style and varietal wines with a tasting room and DTC focus. Comparable family-run estate winery model with multi-vineyard sourcing.
• Karamoor Estate Winery: Pennsylvania estate winery in Bucks County focused on premium, estate-grown wines with a tasting room and DTC model. Similar premium positioning and DTC concentration in the Greater Philadelphia metro.
• King Estate Winery: Oregon estate winery with strong DTC focus, tasting room destination experience, wine club, restaurant, and event programming. Comparable destination-anchored DTC and event-driven model at a larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/groups/PennsWoodsWineClub
• Instagraminstagram.com/pennswoodswine

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Penns Woods Winery