Haylie Pomroy Group

What Haylie Pomroy Group does

Haylie Pomroy Group Inc. is a privately held, founder-owned integrative health and wellness company built around the proprietary three-phase Fast Metabolism Diet methodology. The company's flagship offering is a 28-day rotational diet program that cycles macronutrient emphasis (carbs and fruits, then proteins and vegetables, then all foods plus healthy fats) to purportedly keep metabolism activated, supplemented by condition-specific programs (The Burn's I-Burn, D-Burn, and H-Burn interventions; Fast Metabolism Food Rx's 7 targeted food prescriptions) and a proprietary supplement line (Metabolism Multi, D3 & K2, Fatty Acids, Buffered Vitamin C) co-architected with each diet phase.

The business operates a multi-product, multi-channel ecosystem: six New York Times bestselling books translated into 47 languages serve as the customer-acquisition funnel; companion mobile apps (Fast Metabolism Diet App and Burn App) provide meal planning and tracking; a Shopify e-commerce storefront sells supplements, programs, and cleanse bundles; a paid coaching certification trains a third-party coach network; a recurring membership community drives retention; and a nationally syndicated podcast supports ongoing content marketing. Target customers span health-conscious adults seeking weight loss and metabolic healing, individuals with chronic conditions (autoimmune, hormonal, digestive), and aspiring wellness professionals seeking certification.

Revenue is generated through five streams: one-time book sales, recurring supplement subscriptions, paid courses and certifications ($699 university course; Level 1 coaching certification), a recurring membership with 10% store discount, and structured cleanse/challenge programs. The company has no disclosed external funding, no public financial reporting, and is led entirely by founder Haylie Pomroy as CEO, with an academic affiliation to Nova Southeastern University's Institute for Neuro-Immune Medicine providing clinical credibility.

Name

Haylie Pomroy Group

Legal name

Haylie Pomroy Group Inc.

Website

https://hayliepomroy.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Haylie Pomroy Group is a privately held, founder-owned wellness company that sells a proprietary three-phase metabolic diet program through NYT bestselling books, companion mobile apps, a supplement line, coach certification, and a recurring membership community.

Ownership category

akta.pro rank

Product category

Integrative Nutrition & Metabolic Health Programs

NAICS

Diet and Weight Reducing Centers (812191), Food (Health) Supplement Retailers (456191)

akta.pro primary industry

Weight Loss Coaching (Non-Clinical) (HSADAFAB)

akta.pro secondary industries

Meal Planning & Prep Coaching (Macros, Grocery Guidance) (HSADAFAN), General Nutrition Coaching (HSADAFAA), Weight Management & Metabolic Supplements (CRADAGAG)

Keywords

• Metabolic diet programs
• Nutrition supplements
• Health coaching certification
• Bestselling wellness books
• Integrative nutrition services

Headquarters

HQ city

Fort Collins

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Supply Chain, Technology or R&D, Operations, Others

Revenue model

1. Supplements & Nutritional Products: Sale of proprietary supplement products (Metabolism Multi, D3 & K2, Fatty Acids, Buffered Vitamin C) through the company's Shopify e-commerce store. Products available as one-time purchase or subscribe-and-save subscription, with 5% additional savings for subscribers.
2. Books & Digital Publications: Sale of hard-cover books (The Fast Metabolism Diet, The Burn, Fast Metabolism Food Rx, Metabolism Revolution) and digital recipe books/workbooks. Books have achieved multiple New York Times Bestseller list placements and have been translated into 47 languages.
3. Education & Certification Programs: Revenue from Fast Metabolism University course ($699 for Metabolism Makeover Essentials) and Fast Metabolism Diet Coaching Certification program. The coaching program trains individuals to become Certified Fast Metabolism Diet Coaches, creating a recurring revenue stream from course enrollments.
4. Membership Program: Fast Metabolism Membership offering 10% extra savings on all orders, personalized guidance, community support, direct access to podcast guests, and member-only content. Free for first 30 days, then recurring subscription.
5. Diet Programs & Challenges: Revenue from structured diet programs including the 10-Day Cleanse, 14-Day Fast Metabolism Diet Challenge, and specialized intensive programs (Phase 1, 2, 3 Super Intensives). Programs include digital workbooks, meal plans, and supplement bundles.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels10 records

Core offering

Haylie Pomroy Group sells branded metabolic health and nutrition programs built around its signature three-phase Fast Metabolism Diet food-rotation protocol, complemented by a line of proprietary dietary supplements, five New York Times bestselling books, free companion mobile apps, a 14-module coaching certification course, a paid membership community, and targeted cleanse and food-prescription programs. Offerings are sold direct-to-consumer through a Shopify storefront and the Fast Metabolism Diet app, and distributed indirectly through a network of certified coaches and major book retailers.

Product overview

Haylie Pomroy Group offers a comprehensive ecosystem of diet and wellness programs centered on the 'Food is Medicine' philosophy. The core offerings include The Fast Metabolism Diet (a 28-day three-phase rotation diet program), The Burn (plateau-breaking intervention with three intensity levels), Fast Metabolism Food Rx (targeted food prescriptions for 7 health conditions), and Metabolism Revolution. These are supported by companion cookbooks, mobile apps (Fast Metabolism Diet App and Burn App), supplement products (Metabolism Multi, D3 & K2, Fatty Acids, Buffered Vitamin C), cleansing programs (10-Day and 5-Day Cleanse), and digital tools (workbooks, recipe books). The company also provides educational products including Fast Metabolism Diet Coaching certification and Fast Metabolism University, plus a membership community for ongoing support. All programs are designed to be used together or independently for metabolic healing, weight loss, and wellness.

Differentiator

Problem solved

Functional benefit

Brands

• The Fast Metabolism Diet: A three-phase nutrition program focused on rotating foods to speed up metabolism, based on Haylie's New York Times #1 bestselling book.
• The Burn
• Fast Metabolism Food Rx
• Metabolism Revolution
• Fast Metabolism University
• Fast Metabolism Diet Coaching

Products and services

• The Fast Metabolism Diet A 28-day three-phase food-rotation diet program (Phase 1: carbs/fruits Mon-Tue; Phase 2: proteins/veggies Wed-Thu; Phase 3: all foods plus healthy fats Fri-Sun-Sun) designed to speed up metabolism and drive weight loss without counting calories, carbs, or fat grams.
• The Burn Three intensive nutrition programs targeting specific metabolic blockages: I-Burn (3-day inflammation), D-Burn (5-day digestive dysfunction), H-Burn (10-day hormone imbalances), using real foods, medicinal teas, and smoothies.
• Fast Metabolism Food Rx Targeted food prescriptions for seven common metabolic misfires — G.I. Stress, Fatigue, Hormones, Mood & Cognition, Cholesterol, Diabetes, and Autoimmunity — including step-by-step meal plans, Top 20 Power Foods per symptom, and a Self-Discovery Zone.
• Metabolism Revolution A 28-day program using targeted micro-nutrients and food to trigger positive metabolic changes for rapid, permanent weight loss.
• The Fast Metabolism Diet Cookbook Companion cookbook with over 200 recipes for all three phases of The Fast Metabolism Diet, including vegetarian, vegan, gluten-free, and allergy-friendly options.
• Metabolism Multi Targeted multivitamin and mineral blend supplement supporting metabolic pathways, priced at $69.99 per bottle ($66.49 with subscribe-and-save).
• Metabolism D3 & K2 Vitamin D3 and K2 supplement supporting metabolism at $57.99 per bottle.
• Metabolism Fatty Acids Essential fatty acids supplement priced at $58.99 per bottle.
• Metabolism Buffered Vitamin C Buffered Vitamin C supplement priced at $74.99 per order ($71.24 with subscribe-and-save).
• 10-Day Fast Metabolism Cleanse A 10-day structured detox program designed to flush toxins and rev up metabolism; participants are reported to lose up to 10 pounds in 10 days, delivered via digital workbook, meal plan, and supplement bundle.
• 14-Day Fast Metabolism Diet Challenge A 14-day guided group challenge program based on the Fast Metabolism Diet, providing meal plans, support, and structured engagement.
• Fast Metabolism Diet App Free mobile app providing customized meal planning, comprehensive food lists, diet tracking, reminders, and checklists for the 28-day Fast Metabolism Diet program.
• Burn App Free mobile app with diet tools and meal planning for The Burn program, helping users break through weight-loss plateaus across three intensive nutrition plans.
• Fast Metabolism Membership Private community membership providing nutritional insight, motivation, recipes, videos, member discounts on supplements, direct access to podcast guests, and personalized guidance; first 30 days free, then recurring subscription with 10% extra savings on every order.
• Fast Metabolism Diet Coaching Certification (Level 1) A 14-module certification course teaching graduates how to coach The Fast Metabolism Diet in clinical or private practice settings, including bi-weekly Q&A sessions with Haylie, coaching resources, 1-year membership to a private group, and listing on the Featured Coaches Page.
• Metabolism Makeover Essentials (Fast Metabolism University) An online course teaching what impacts metabolism and what can be done to modify it, priced at $699 one-time and including all modules, clinical examples, bi-weekly Q&A sessions with Haylie, and 1-year membership to a private members-only group.

Quantifiable outcome

• Users of the Fast Metabolism Diet App have collectively lost over 400,000 pounds
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Nova Southeastern University (NSU) - Institute for Neuro-Immune MedicinecoreStrategic or Co-development PartnerHaylie Pomroy serves as Assistant Director of Integrative Medicine at the Dr. Kiran C. Patel College of Osteopathic Medicine and the Institute for Neuro-Immune Medicine at Nova Southeastern University. This academic affiliation provides clinical research collaboration, validates nutritional protocols through ongoing research in neuroimmunology, and positions Haylie as a credible authority in integrative medicine. NSU practitioners (including Denise Kruszynski, MSN, APRN) appear as guests on the Fast Metabolism Matters podcast, creating content and research partnerships.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Jenny Craig: Direct competitor in personalized weight-loss coaching, combining food delivery with one-on-one coach support for consumers seeking non-clinical weight-loss solutions.
• WW (Weight Watchers): Legacy weight-management brand offering coaching, digital programs, branded food products, and membership models for the same health-conscious consumer segment seeking structured weight-loss support.
• Isagenix: Direct competitor offering 30-day cleanse systems, proprietary supplements, and structured nutrition programs sold through an associate-style coach network — comparable in product mix, methodology, and distribution approach.
• Noom: Digital weight-loss platform combining psychology-based coaching with meal tracking and behavior-change tools, targeting the same health-conscious adult demographic seeking non-clinical, app-supported weight loss.
• Nutrisystem: Structured meal-plan-based weight-loss program with branded food delivery, targeting similar health-conscious consumers who prefer non-clinical solutions over medical weight management.
• BODi (formerly Beachbody): Closely comparable peer offering structured fitness and nutrition programs, proprietary supplements, and a coach-affiliate distribution model (BODi Coaches) for direct-to-consumer sales — the business-model and channel architecture mirror Haylie Pomroy Group's certified coach ecosystem.
• Optavia (Medifast): Operates meal-based weight-loss programs through an independent 'Coach' network that closely parallels Haylie Pomroy's certified coach referral model, serving the same health-conscious consumer seeking non-clinical weight-loss coaching.

Emerging players

• Dr. Mark Hyman (Function Health): Functional-medicine physician, bestselling author, and supplement formulator positioned in integrative nutrition with a comparable celebrity-physician brand model and overlapping audience in metabolic and chronic-condition health.
• Simple (wellness platform): Digital wellness coaching platform focused on habit formation, accountability, and behavior change — comparable to Haylie Pomroy's membership community and mobile app engagement model for sustained program adherence.

Broad incumbents

• Thorne: Premium science-backed supplement brand with direct-to-consumer e-commerce retail, comparable clinical credibility positioning, and practitioner-channel distribution that overlaps with Haylie Pomroy's certified coach network.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/hayliepomroy
• YouTubeyoutube.com/channel/UCXudxG8BNoOJ2mu-QJObgPQ
• Facebookfacebook.com/hayliepomroy
• LinkedInlinkedin.com/in/hayliepomroy
• Instagraminstagram.com/hayliepomroy
• Pinterestpinterest.com/hayliepomroy
• TikToktiktok.com/@hayliepomroy

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Haylie Pomroy Group