Drew Pearson Company

What Drew Pearson Company does

Drew Pearson Company, LLC (doing business as Drew Pearson Headwear) is a U.S. headwear designer and manufacturer founded in 1985 by former NFL player Drew Pearson. The company designs, manufactures, and sells custom and stock caps — primarily snapbacks, trucker mesh caps, brushed cotton caps, distressed and vintage caps, camo caps, and sport colorblock caps — through two channels: a direct-to-consumer e-commerce storefront at dpcaps.com and direct custom-program sales for organizational and enterprise buyers. Its customer base includes the four major U.S. professional sports leagues (NFL, MLB, NBA, NHL), colleges and universities, entertainment licensors (Disney, Warner Bros., Star Wars), and corporate clients using the products for uniform programs, alumni and fan merchandise, and promotional events.

Manufacturing capability centers on embroidered headwear with documented technical differentiators including high density 3D embroidery, multi-location embroidery (up to 3 locations per cap with up to 16,000 stitches per location), sandwich visor construction, premium washed cotton and cotton twill fabrics, breathable 100% polyester mesh mid/back panels, and configurable profiles (Low, Mid, Pro) and closure types (snap, hook and loop). The catalog is organized into six collections — Classics, Snapbacks, Sidelines, Xssentials, Vintages, and Camos — and fully-customized caps can be configured by buyers through the Drew Pearson Cap Builder online tool. The company emphasizes pro-grade fit, feel, and finish while maintaining an ultra-low minimum order quantity of 24 pieces.

Revenue is generated from case-quantity hardware sales priced at $360–$480 per case (24–36 units, equivalent to roughly $13–$20 per unit) and from custom programs with per-unit pricing starting at $12.50. Distribution is direct-to-consumer via dpcaps.com and direct enterprise sales for bulk customization; all sales are case-based or per-unit with no subscription or recurring revenue component. Marketing relies on the dpcaps.com site and organic social presence on Facebook, Twitter/X, and Instagram. The company is privately held, founder-owned, and bootstrapped, with no external funding, parent company, or ownership changes disclosed in the input data.

Name

Drew Pearson Company

Legal name

Drew Pearson Company, LLC

Website

https://dpcaps.com

Company type

Private

Founded year

1985

Operating status

Operating

Short description

Drew Pearson Company (dba Drew Pearson Headwear) is a Texas-based custom headwear manufacturer founded in 1985, producing snapbacks, trucker mesh caps, and branded caps for professional sports leagues, colleges, entertainment licensors, and corporate clients via direct e-commerce and custom-program sales.

Ownership category

akta.pro rank

Product category

Custom Headwear Manufacturing

NAICS

Apparel Accessories and Other Apparel Manufacturing (3159), Sporting Goods Retailers (45911)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Sporting & Athletic Goods, Nec (3949), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Hats, Caps & Headwear (CRAAAJAE)

akta.pro secondary industries

Headwear Manufacturing (Hats/Caps/Beanies) (IMAOAFAA), Sports & Outdoor Accessories Manufacturing (Performance Gloves/Headwear) (IMAOAFAI)

Keywords

• Custom headwear manufacturing
• Snapback cap production
• Embroidered cap wholesale
• Licensed character caps
• Team uniform headwear

Headquarters

HQ city

Richardson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Headwear Product Sales: Sale of branded and custom headwear including snapback caps, trucker mesh caps, brushed cotton caps, and specialty styles. Products are sold primarily in case quantities (24 or 36 units) with pricing from $360-$480 per case depending on style and customization options.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Drew Pearson Company manufactures and sells custom and stock headwear — including snapback caps, trucker mesh caps, brushed cotton caps, vintage, camo, and sport pique colorblock styles — primarily to organizations, sports teams, entertainment licensees, and corporate clients. Products are sold by the case (24 or 36 units) with customization via in-house high-density 3D embroidery, multi-location embroidery, and an online Cap Builder design tool, with minimum order quantities starting at 24 pieces.

Product overview

Drew Pearson Company (dba Drew Pearson Headwear) is a headwear manufacturer founded in 1985, specializing in custom and stock caps. The company operates a unified product portfolio organized across six distinct collections: Classics (timeless versatile styles), Snapbacks (their flagship trucker mesh line since 1985), Sidelines (athletic sport-inspired styles), Xssentials (modern distressed styles), Vintages (retro worn-in looks), and Camos (outdoor camouflage patterns). Products are offered both as stock items and through the Drew Pearson Cap Builder customization tool, enabling customers to create fully custom caps with specific fabrics, colors, closure types, and multi-location embroidery up to 16,000 stitches. Minimum order quantities start as low as 24 pieces for their snapback line. The company serves professional sports leagues (NFL, MLB, NBA, NHL), colleges, entertainment companies, and corporate clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Snapback Trucker Mesh Caps Flagship snapback trucker mesh caps available in classic solid, two-tone, heather, and neon colorways; cotton twill front panels with polyester mesh back panels for ventilation. Sold by the case with up to 3 embroidery locations and 16,000 stitches per location, targeted at organizations, sports teams, and custom uniform programs.
• Classics Collection Caps Timeless classic-fit caps in brushed cotton, cotton twill, washed cotton, and neon variants; versatile styles for events, casual wear, and uniform programs with the same fit, feel, and finish Drew Pearson uses for professional sports league caps.
• Sidelines Collection Caps Active sport-inspired caps featuring colorblock designs, contrast stitching, and performance fabrics including sport pique knit and pro-tech cotton; targeted at athletic teams and sideline uniform programs.
• Xssentials Collection Caps Modern distressed and ripped finished caps with contrast stitching and contemporary styling options including multiple closure types and profiles; aimed at fashion-forward custom programs.
• Vintages Collection Caps Vintage-style caps with washed cotton, pigment, and distressed finishes for a worn-in retro look; built from premium brushed cotton and cotton twill for softness and a lived-in appearance.
• Camos Collection Caps Camouflage print caps with twill sweatbands designed for outdoor, tactical, and casual camouflage styling; sold by the case of 24 units with full embroidery customization.
• Drew Pearson Cap Builder (Custom Headwear Program) Online customization tool that lets organizations, teams, and event buyers design fully custom headwear by configuring fabric, colors, profile, closure type, and embroidery decorations (up to 3 locations, 16,000 stitches each). Custom-brushed cotton sandwich bill caps available starting at $12.50 per unit with hook and loop closure.

Quantifiable outcome

• Millions of units delivered since 1985
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered major.

• NFL (National Football League)majorOthersProfessional sports league partnership for licensed headwear products. Drew Pearson has decades of experience working with the NFL producing custom branded caps.
• MLB (Major League Baseball)majorOthersProfessional sports league partnership for licensed headwear products. Long-standing relationship producing MLB-affiliated headwear.
• NBA (National Basketball Association)majorOthersProfessional sports league partnership for licensed headwear products.
• NHL (National Hockey League)majorOthersProfessional sports league partnership for licensed headwear products.
• DisneymajorOthersMajor entertainment company partnership for licensed character and brand headwear products.
• Warner Bros.majorOthersEntertainment company partnership for licensed headwear including Warner Bros. branded merchandise.
• Star Wars (Lucasfilm/Disney)majorOthersMajor entertainment franchise partnership for licensed Star Wars branded headwear products.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Pacific Headwear: Manufacturer of custom headwear focused on sports, golf, and corporate channels with in-house decoration. Comparable to DP on custom cap production for institutional buyers.
• Top of the World: Licensed collegiate and sports headwear manufacturer producing officially licensed caps. Directly comparable on licensed headwear production for sports and entertainment brands.
• Cap America: Custom headwear manufacturer specializing in promotional caps and embroidery with low minimums for organizations and teams. Directly comparable to Drew Pearson on product, channel, and customer type.
• Imperial Headwear: Custom headwear supplier serving apparel decorators, golf, and team markets with embroidery and custom programs. Comparable to DP on custom cap programs for organizations.
• Outdoor Cap Company: Headwear manufacturer and supplier offering custom-decorated caps with embroidery programs for sports, corporate, and licensed customers. Closely aligned with DP on custom production and licensee relationships.
• Richardson Sports: Performance and casual headwear brand serving team, outdoor, and corporate channels with custom decoration. Overlaps DP in the team/sideline cap category and is based in the same Texas geography.
• Augusta Sportswear: Team sports apparel and headwear supplier covering decoration, custom uniforms, and licensed sports products. Comparable to DP on the team uniform and custom headwear business.

Broad incumbents

• New Era Cap: Iconic global headwear brand with deep sports league licensing and broad retail distribution. A larger incumbent that overlaps with DP on licensed sports caps but operates at significantly greater scale and brand recognition.
• '47 Brand: Sports lifestyle headwear brand specializing in licensed MLB, NFL, NBA, NHL, and college caps. Comparable on licensed sports headwear but operates as a national brand rather than a custom-manufacturing platform.

Emerging players

• Custom Ink: DTC custom apparel platform offering decorated apparel including caps for groups, teams, and corporate buyers. Competes with DP in the custom small-batch headwear market but with a much larger digital marketing and B2B technology stack.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/88DrewPearson
• Facebookfacebook.com/DrewPearsonOriginal88
• Instagraminstagram.com/cowboys_legends_

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Drew Pearson Company