Fulco

Name

Fulco

Legal name

Fulco, Inc.

Website

https://fulcoinc.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Publishing Fulfillment Services

NAICS

Direct Mail Advertising (541860), Advertising Material Distribution Services (54187)

SIC

Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

Promotional Product Distribution & Fulfillment (BPAFAMAB)

akta.pro secondary industry

Periodicals, Magazines & Newspapers Distribution (CRAOALAB)

Keywords

• Circulation fulfillment
• Subscription management
• Publisher services
• Product fulfillment
• Subscriber database

Headquarters

HQ city

Denville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Circulation Fulfillment Services: Comprehensive circulation fulfillment for publishers including daily mail pickup, check processing, subscriber customer service via email/fax/toll-free phone, in-house lettershop for invoice and renewal mailings, postal presort, subscription control, auditing support, and marketing data.
2. Product Fulfillment: Non-subscription product fulfillment including replacement/missed issues (48-hour processing guarantee) and full product fulfillment for books, tapes, and other items with warehousing and inventory management.
3. Subscription Management (Ez-Subscription): Online subscription management services including start new subscriptions, account access, payments, and renewals. Billed through secure server with custom rates and promotional pricing support.
4. Shopping Cart/E-Commerce Services: Secure checkout and shopping cart services allowing merchants to accept credit cards and payment options. Integration with publisher websites via HTML code or rich web API.
5. Additional Services: Merge/Purge processing, Flex Form Printing (personalized color forms), E-Renewals (email renewal reminders), and E-Mail Distribution for promotional campaigns.
6. Website Hosting: Full website hosting including domain registration and customer service mailbox setup, streamlining interface between customer-facing website and underlying fulfillment data.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Fulco provides circulation and product fulfillment services to the publishing industry, handling daily mail pickup, check processing, subscriber customer service, in-house lettershop mailings, postal presort, subscription control, ABC/BPA auditing, product warehousing and shipping, and website hosting for publishers. The company combines these operational services with proprietary technology platforms — Fulco Circulation Manager (FCM), WebCM, Ez-Subscription, and a Shopping Cart API — to manage subscriber databases, online subscription transactions, and e-commerce integration for its publishing clients.

Product overview

Fulco is a fulfillment services company serving the publishing industry since 1981. Its product portfolio operates as a platform-plus-modules architecture centered on circulation and subscription fulfillment. The core offerings include Circulation Fulfillment (handling mail processing, billing, customer service, and ABC/BPA auditing), Product Fulfillment (for non-subscription items with 48-hour guarantee), Ez-Subscription (online subscription management via www.ezsubscription.com with 128-bit SSL security), Website Hosting, and a Shopping Cart system integrated with PayPal. Client-facing applications include Fulco Circulation Manager (FCM) desktop software for database management and queries, WebCM for web-based subscriber lookup, and Marketing Reports for circulation analytics. Additional services include Merge/Purge, Flex Form Printing, E-Renewals, and E-Mail Distribution. All services are supported by 128-bit SSL encryption and secure server infrastructure.

Differentiator

Problem solved

Functional benefit

Products and services

• Circulation Fulfillment End-to-end circulation fulfillment service for publishers handling daily mail pickup, check and charge card processing, subscriber customer service via email/fax/toll-free phone, in-house lettershop for invoice and renewal mailings, postal presort labels, ABC/BPA auditing, and circulation reports. Designed for print and digital magazine and journal publishers needing outsourced subscriber operations.
• Product Fulfillment Fulfillment service for non-subscription products including back issues, replacement/missed issues, ancillary merchandise, books, and tapes, with warehousing, inventory management, and a 48-hour processing and shipping guarantee for in-stock orders. Targeted at publishers needing outsourced physical product distribution.
• Ez-Subscription (Online Subscription Management) Online subscription management platform at www.ezsubscription.com enabling subscribers to start new subscriptions, access account information, make payments, and renew online. Supports paid additions, gift additions, controlled additions, paid renewals, controlled renewals, payments, and changes of address, secured with 128-bit SSL encryption. Designed for publishers who want subscribers to self-serve online.
• Website Hosting Full website hosting for publishers including domain registration and customer service mailbox setup, supporting subscriber-only access to protected web pages, live transaction support, and account management integrated with Fulco's fulfillment data.
• Shopping Cart / E-Commerce Service Secure online store and shopping cart service that lets publishers accept credit cards and other payment options for physical products, digital products, subscriptions, and donations. Integrates with publisher websites via HTML embed or rich web API and connects to PayPal and other third-party payment processors.
• Fulco Circulation Manager (FCM) Desktop Software Proprietary Windows desktop database management application (version 4.132) giving publisher clients complete access to publication data, subscriber information, billing, customer service, scheduled jobs, and report generation. Includes a Select and Sort query tool for complex subscriber filtering using logical (and, or, xor) rules. Requires Windows Installer 3.1 or higher.
• WebCM (Subscriber Lookup) Web-based circulation manager providing 24/7 browser access to subscriber account information, group donor lists, and search functionality by zip code, last name, and company. Platform-independent via browser, protected by 128-bit SSL encryption. Used by publisher staff for subscriber lookup and account management.

Quantifiable outcome

• Checks deposited same day after receipt (total proof)
• +3 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature7 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• CDS Global: CDS Global (a Hearst company) is a major circulation fulfillment, subscription management, and payment processing provider to publishers worldwide. It is the most direct competitor to Fulco, serving magazine, newspaper, and newsletter publishers with an overlapping product suite including subscription billing, customer service, and postal optimization.
• Palm Coast Data: Palm Coast Data provides subscription fulfillment, membership management, and related back-office services for publishers, associations, and membership organizations. It is a close functional peer to Fulco in circulation fulfillment, renewals, and ABC/BPA-style auditing support.
• Kable Group: Kable Group provides newspaper and periodical circulation fulfillment, newsstand distribution, and printing services, directly competing with Fulco in subscription and product fulfillment for publishers.
• Publishers Communication Group (PCG): PCG is a circulation services and audience-development company for publishers, offering subscription management, audience analytics, BPA/ABCD auditing, and direct marketing services that overlap materially with Fulco's circulation and audit offerings.
• DMD Marketing: DMD Marketing provides direct marketing, database, and circulation services to publishers and retailers, including merge/purge, list rental, and subscription acquisition, making it a comparable fulfillment-adjacent peer.

Broad incumbents

• Harte-Hanks: Harte-Hanks is a large, established multi-channel marketing services and customer engagement company with capabilities in direct mail, contact center, and data services that overlap with Fulco's mailing list and circulation fulfillment work, though it serves a much broader client base beyond publishing.
• Zuora: Zuora is a leading subscription billing and management platform used by publishers and media companies for digital subscription monetization. It competes with Fulco's Ez-Subscription at the digital-subscription layer, particularly for publishers prioritizing online-first models.

Emerging players

• Submittable: Submittable provides subscription and submission management software for publishers, contests, and grant programs. It is an emerging, cloud-native player addressing parts of Fulco's subscription management and payment workflows with a modern SaaS model.
• OptiQly: OptiQly (formerly CircPro) provides cloud-based circulation and audience analytics for publishers, serving as a modern, software-led alternative to legacy circulation services providers like Fulco.

Others

• MediaNews Group / Wick Communications (Circulation Operations): Large newspaper operators run in-house circulation fulfillment operations that historically have been candidates to outsource to vendors like Fulco; they are an ecosystem participant and potential customer rather than direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Fulco-Inc-339327016487596

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fulco