Else
Else develops Microsoft-based intralogistics software - ElseWare WMS, WCS, and AGV - for large production and distribution enterprises. Headquartered in Gothenburg with offices in Trollhättan and Vejle, it serves industrial customers across the Nordics, Germany, and select international sites.
- Company typePrivate
- Founded2001
- HeadquartersGothenburg, Sweden
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Else does
Else AB, founded in 2001 and headquartered in Gothenburg, Sweden, develops Microsoft-based IT solutions for intralogistics under the ElseWare product suite, comprising ElseWare WMS (Warehouse Management System), ElseWare WCS (Warehouse Control System), and ElseWare AGV (Automatic Guided Vehicle software). The framework-based platform supports both manual and automated warehouses, covering the full warehouse workflow from receiving and cross-docking through inventory management, picking, VAS, packing, and shipping, and is designed to interface with ERP systems and material handling equipment from any vendor. Customers use ElseWare to manage everything from buffer production warehouses to B2B/B2C distribution centers, including integrations with shuttle systems, mobile pallet racks, and AGV fleets.
Else targets large production and distribution enterprises with high requirements for quality and efficiency, and sells through a direct enterprise field-sales motion staffed by named regional managers covering Sweden, Denmark, and Germany. The company monetizes through subscription licensing for its software combined with professional services including investigation/feasibility projects, project management, implementation, and 24/7 support and maintenance for contract customers. Pricing is quote-based and not publicly disclosed. Operating geographies are concentrated in the Nordics, with reference customers and active sales coverage in Germany and additional deployed sites in the UK, Belgium, Poland, the USA, Switzerland, and Brazil.
Else has grown to 65+ employees across three offices (Gothenburg and Trollhättan in Sweden, and Vejle in Denmark via the wholly owned subsidiary Else Danmark ApS), with a leadership team headed by Managing Director Stefan Bertling and a sales organization including Kent Karlsson (sales and solution architect), Martin Hedlund (Sales AGV), Bjarne Eg (Country Manager Denmark), and Hartwig Schulz (Senior Sales Consultant, Germany). Customer logos span AstraZeneca, Apoteket AB, Volvo Cars, Volvo Powertrain, Volvo CE, SAAB Aerostructures, DHL, Clas Ohlson, Åhléns, Hilton Food Group, Lundbeck, SKF, Sandvik Coromant, Siemens Energy, Unilever, Thermo Fisher, Cloetta, ICA, Hedin Parts and Logistics, Lantmännen Mills, and Brammer. Else is privately held, founder-owned, and operates without disclosed external private equity or venture capital backing.
Else firmographics
Firmographics- Name
- Else
- Legal name
- Else AB
- Website
- https://else.se
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Else develops Microsoft-based intralogistics software - ElseWare WMS, WCS, and AGV - for large production and distribution enterprises. Headquartered in Gothenburg with offices in Trollhättan and Vejle, it serves industrial customers across the Nordics, Germany, and select international sites.
- Ownership category
- akta.pro rank
Else industry classification
Industry- Product category
- Warehouse Management Software
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming Services (7371), General Industrial Machinery & Equipment, Nec (3569), Industrial Trucks, Tractors, Trailors & Stackers (3537)
- akta.pro primary industry
- WMS for Automation & Robotics Orchestration (WES/WCS Integration) (TLAEABAI)
- akta.pro secondary industries
- WMS for Manufacturing & Production Warehousing (TLAEABAD), Warehouse & Intralogistics Automation Systems (AS/RS, Sortation, Conveyance Controls) (IMAHAHAN)
Keywords
Where Else is headquartered
LocationHeadquarters
- HQ city
- Gothenburg
- HQ country
- Sweden
- HQ region
- Europe
Offices3 records
Markets served
Else business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Software Solutions: Delivery of complete IT systems for intralogistics including WMS, WCS, and AGV software solutions. Microsoft-based solutions covering all steps in warehouse management from receiving to shipping.
- Professional Services: Investigation projects, project management, and support and maintenance services. Support department available 24/7 for contract customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise custom solutions |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels1 record
Else product offering
Product offeringCore offering
Else develops and delivers IT solutions for warehouse management and intralogistics through its ElseWare product suite, which includes Warehouse Management Systems (WMS), Warehouse Control Systems (WCS), and Automatic Guided Vehicle (AGV) software. The company provides complete IT system development, investigation projects, project management, and 24/7 support and maintenance services for large production and distribution companies.
Product overview
Else delivers a unified product platform called ElseWare, which encompasses three integrated software solutions for intralogistics: ElseWare WMS (Warehouse Management System) for managing warehouse operations, ElseWare WCS (Warehouse Control System) for controlling material handling equipment, and ElseWare AGV for managing Automatic Guided Vehicle systems. These solutions work together to cover the entire warehouse management spectrum from receiving to shipping, supporting both manual and automated warehouses. The company has over 20 years of experience delivering IT solutions in intralogistics with a focus on WMS, WCS, and AGV systems.
Differentiator
Problem solved
Functional benefit
Products and services
- ElseWare WMS ElseWare Warehouse Management System is a framework-based software solution that supports both manual and automated warehouses. It optimizes intralogistics processes for buffer production warehouses and B2B/B2C distribution centers, providing features for receiving, cross-docking, inventory management, order fulfillment, picking, VAS, packing, and shipping, and interfaces with ERP and WCS software from any vendor.
- ElseWare WCS ElseWare Warehouse Control System is a framework-based software solution for managing and controlling Material Handling Equipment (MHE). It exchanges information with WMS and automated material handling systems, detects optimal transport routes, handles load carriers across different MHE types, and monitors, controls, and diagnoses MHE in real time.
- ElseWare AGV ElseWare AGV is a software solution for Automatic Guided Vehicle systems. It includes order management for distributing orders from WMS, inventory planning for optimal resource utilization, and job allocation applying dual job allocation to increase productivity by avoiding empty fork driving.
Quantifiable outcome
- Increased competitiveness through optimized warehouse logistics
Companies that use Else
Customer profileNamed customers20 records
Segments3 records
Ideal customer profiles2 records
Else technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Else partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- BrammerminorListed as a customer in Wolverhampton, UK. Brammer is an industrial parts distributor that may also serve as a channel partner for Else's solutions.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Else competitors and assessment
Company assessmentBroad incumbents
- Körber Supply Chain: Global provider of WMS, WCS, and warehouse automation software with a broad portfolio spanning supply chain execution, voice, and robotics. Competes with Else for mid-market and enterprise warehouse software deals, though Körber operates at significantly larger scale and with deeper international reach.
- Manhattan Associates: US-based leader in warehouse management and supply chain commerce software (Manhattan Active WM). Targets large enterprise distribution and manufacturing customers similar to Else's roster, but at much greater scale and with a much broader product suite.
- Blue Yonder: Global supply chain platform vendor offering WMS, TMS, and YMS for large enterprises. Competes with Else for high-end manufacturing and retail warehouse deals, particularly for multinational customers expanding across Europe.
- SAP Extended Warehouse Management: SAP EWM is the dominant WMS for SAP ERP customers and a frequent competitor to Else in Nordic industrial accounts. Embedded in the SAP ecosystem, it competes on integration rather than specialization.
- Swisslog: Global warehouse automation integrator combining AS/RS, conveyor, and shuttle systems with WMS/WCS software. Overlaps with Else's WCS and AGV offerings and shares Nordic and European industrial customer bases.
Direct peers
- Consafe Logistics: Scandinavian-headquartered WMS vendor (Astro WMS) serving many of the same Nordic industrial and retail customers as Else. Direct competitor with comparable customer size profile and similar Microsoft-based technology orientation, making it the closest like-for-like peer.
- Made4net: Independent WMS vendor focused on mid-market and enterprise distribution and manufacturing customers, offering similar functionality to ElseWare WMS including integration with ERP and automation systems. Comparable in scale and go-to-market motion.
- Kardex: Provider of automated storage and retrieval systems and associated control software for intralogistics. Comparable to Else in serving European mid-sized industrial customers and addressing automated warehouse use cases.
Emerging players
- Logiwa: Cloud-native WMS and fulfillment platform targeting mid-market distribution and e-commerce operations. Represents the newer SaaS delivery model against which Else's on-premise WMS offering must increasingly compete.
- HighJump (now Körber): Independent WMS vendor with strong footprint among Nordic and European 3PLs and distributors, offering comparable functionality to ElseWare WMS including automation integration capabilities.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Else social profiles
Digital presenceElse financial estimates
Financial estimateRevenue estimate
Valuation estimate
Else leadership team
Management profileNumber of profiles
Profiles6 records
Else subsidiaries and ownership
Company hierarchySubsidiaries1 record
Else funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Else M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Else
What does Else do?
Else develops and delivers IT solutions for warehouse management and intralogistics through its ElseWare product suite, which includes Warehouse Management Systems (WMS), Warehouse Control Systems (WCS), and Automatic Guided Vehicle (AGV) software. The company provides complete IT system development, investigation projects, project management, and 24/7 support and maintenance services for large production and distribution companies.
Is Else a public or private company?
Else is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Else founded?
Else was founded in 2001. It employs 11 to 50 people.
Where is Else based?
Else is headquartered in Gothenburg, Sweden, in the Europe region.
How does Else make money?
Two revenue lines are on record. Software Solutions are the primary driver. The others are professional Services.
Who are Else's main competitors?
Broad incumbents on record are Körber Supply Chain, Manhattan Associates, Blue Yonder, SAP Extended Warehouse Management and Swisslog. Direct peers are Consafe Logistics, Made4net and Kardex. Emerging players are Logiwa and HighJump (now Körber).
Does Else have an API?
No public API is recorded for Else.
What industry is Else in?
Else's product category is Warehouse Management Software. Its primary akta.pro industry code is TLAEABAI, WMS for Automation & Robotics Orchestration (WES/WCS Integration), with a secondary code of TLAEABAD, WMS for Manufacturing & Production Warehousing. Its NAICS code is 541511 and its SIC code is 7371.