UTAK
UTAK is a cloud POS technology firm offering subscription-based software packages and hardware to help small and mid-sized businesses track sales, inventory, and expenses and digitize their operations.
- Company typePrivate
- Founded2018
- HeadquartersQuezon City, Philippines
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What UTAK does
UTAK is a privately held technology company founded in 2018 that provides cloud-based point-of-sale (POS) software to small and mid-sized businesses. Per the firm's own description, the platform helps merchants track sales, inventory, and expenses and supports the digitization of online operations. The company operates at a small scale, with a headcount in the 11-50 range, and is led by co-founder and CEO Asim Haneef.
The product portfolio is organized around two lines. The first is a set of subscription-based software packages — at least seven distinct package URLs are accessible on the utak.io domain — indicating tiered or segmented offerings for different merchant profiles. The second is a hardware line, with product pages accessible via unique hardware identifiers, suggesting UTAK sells or bundles physical POS terminals alongside its software. The website also surfaces a blog, careers section, customer login, and dedicated data privacy and privacy policy pages, consistent with an operating SaaS business.
The business model combines recurring software subscriptions with hardware sales, targeting SMB merchants seeking a turnkey digital operations stack. No pricing is publicly disclosed, no customers are named, no funding rounds are recorded, and no operating geographies are specified in the available sources. The firm has also published a macro-economic report referencing Finland fiscal policy (€20 billion GDP impact estimate), suggesting some content or thought-leadership activity beyond the core POS product.
UTAK firmographics
Firmographics- Name
- UTAK
- Website
- https://utak.io
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- UTAK is a cloud POS technology firm offering subscription-based software packages and hardware to help small and mid-sized businesses track sales, inventory, and expenses and digitize their operations.
- Ownership category
- akta.pro rank
UTAK industry classification
Industry- Product category
- Cloud Point of Sale (POS) Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Computer Rental & Leasing (7377), Services-Prepackaged Software (7372)
- akta.pro primary industry
- POS Payment Software & Middleware (Terminal OS, Apps, Device Management) (FSAMADAC)
- akta.pro secondary industries
- POS Terminal Hardware (Countertop, Mobile, PIN Pads) (FSAMADAA), POS Hardware Leasing, Financing & Rental (FSAMADAI)
Keywords
Where UTAK is headquartered
LocationHeadquarters
- HQ city
- Quezon City
- HQ country
- Philippines
- HQ region
- Asia
Markets served
UTAK business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales
UTAK product offering
Product offeringCore offering
UTAK provides a cloud-based point-of-sale (POS) platform that helps businesses track sales, inventory, and expenses. The company sells subscription-based software packages and complementary physical hardware products through its website, enabling businesses to digitize their operations.
Product overview
UTAK is a technology platform that offers software packages accessible via subscription-based URLs and physical hardware products. The product portfolio consists of Packages (software/subscription offerings) and Hardware (physical devices), though detailed product specifications are not available in the provided source material.
Differentiator
Problem solved
Functional benefit
Products and services
- Packages Subscription-based cloud POS software packages on the UTAK platform that enable businesses to track sales, inventory, and expenses and digitize operations. Sold to business customers via the utak.io website through unique package URLs.
- Hardware Physical hardware products offered by UTAK to complement its cloud POS software, supporting sales, inventory, and expense tracking use cases for business customers.
Companies that use UTAK
Customer profileIdeal customer profiles1 record
UTAK technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
UTAK partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights4 records
UTAK competitors and assessment
Company assessmentDirect peers
- Shopify POS: Shopify POS extends Shopify's commerce platform to physical retail with hardware (Shopify Reader, POS Go) and software. Overlaps with UTAK in digitizing sales and inventory for small merchants.
- Lightspeed Commerce: Lightspeed offers cloud POS for retail and restaurant with integrated payments, inventory, and e-commerce. Directly comparable to UTAK's bundled software/hardware stack targeting SMB digitization.
- SumUp: SumUp delivers low-cost POS hardware (Air, Solo) and a software suite for SMB merchants across Europe. Comparable as a small-footprint POS + hardware competitor with SMB focus.
- Square (Block): Square is the dominant cloud-based POS offering for SMBs with integrated hardware (Square Reader, Terminal) and a full software ecosystem. It directly competes with UTAK's bundled cloud POS + hardware approach.
- Zettle by PayPal: Zettle (formerly iZettle) provides card readers and POS software for SMBs. Directly comparable bundled POS hardware + software model serving small merchants.
- Toast: Toast provides cloud POS software and hardware specifically for restaurants, with inventory, sales, and expense tracking. Overlaps with UTAK's core POS + inventory proposition in adjacent SMB verticals.
- Clover (Fiserv): Clover is a POS hardware and app-based software platform from Fiserv used by SMBs. Closely mirrors UTAK's combined hardware + software/Packages model.
Emerging players
- Revel Systems: Revel provides cloud POS systems with integrated hardware for restaurants and retailers. Comparable bundled offering but typically aimed at mid-market rather than micro-SMBs.
- TouchBistro: TouchBistro offers iPad-based POS with restaurant-specific inventory and expense features. Comparable POS + inventory proposition, though narrower in vertical focus.
- Stripe Terminal: Stripe Terminal offers developer-first POS hardware and software APIs, addressing in-person payments for online-first businesses. Comparable in combining hardware and software to digitize in-person commerce.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
UTAK social profiles
Digital presenceUTAK financial estimates
Financial estimateRevenue estimate
Valuation estimate
UTAK leadership team
Management profileNumber of profiles
Profiles1 record
UTAK funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
UTAK M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about UTAK
What does UTAK do?
UTAK provides a cloud-based point-of-sale (POS) platform that helps businesses track sales, inventory, and expenses. The company sells subscription-based software packages and complementary physical hardware products through its website, enabling businesses to digitize their operations.
When was UTAK founded?
UTAK was founded in 2018. It employs 11 to 50 people.
Where is UTAK based?
UTAK is headquartered in Quezon City, Philippines, in the Asia region.
Who are UTAK's main competitors?
Direct peers on record are Shopify POS, Lightspeed Commerce, SumUp, Square (Block), Zettle by PayPal, Toast and Clover (Fiserv). Emerging players are Revel Systems, TouchBistro and Stripe Terminal.
Does UTAK have an API?
No public API is recorded for UTAK.
What industry is UTAK in?
UTAK's product category is Cloud Point of Sale (POS) Software. Its primary akta.pro industry code is FSAMADAC, POS Payment Software & Middleware (Terminal OS, Apps, Device Management), with a secondary code of FSAMADAA, POS Terminal Hardware (Countertop, Mobile, PIN Pads). Its NAICS code is 5182 and its SIC code is 7377.