Victoria Cheese Factory

What Victoria Cheese Factory does

Fromagerie Victoria, operating through the legal entity FVF Inc. and headquartered in Victoriaville, Quebec, is a privately held cheese maker and fast-casual restaurant franchise network founded in 1946. The company operates more than 26 owned and franchised branches across Quebec, each combining under one roof a fast-food counter, dairy bar (soft serve and hard ice cream, sundaes, milkshakes), fresh cheese counter, and retail boutique. Its core production capability is a central kitchen that manufactures artisanal cheese daily from 100% Quebec whole milk — without powder or modified dairy proteins — and distributes fresh cheese curds and house-made prepared foods (lasagna, meat pies, spaghetti sauce, caramel, sugar pie, etc.) to all branches every day.

The product portfolio spans fresh cheese curds (the signature "fromage en grains"), a family of aged and flavored cheddars (smoked, 1-year aged, mild, 5-pepper, olive, hot pepper, herb), twist/tortillon snack cheeses in multiple flavors, and a wide line of prepared foods sold via in-restaurant boutiques and online ordering. The signature dish is a poutine built on the daily fresh cheese curds paired with house-made spaghetti sauce, validated by four Sélection Caseus awards for best fresh cheese curds and a first-prize cheddar award.

The business operates a hybrid revenue model: (1) direct-to-consumer restaurant and retail sales at owned locations; (2) franchise fees, royalties, and central-kitchen product supply to independent franchisees; and (3) off-premise channels including a Quebec-wide foodtruck for 500+ person events and online ordering for in-branch pickup. The company does not publicly disclose revenue, has no institutional or PE/VC backing recorded, and serves primarily individual consumers and families in Quebec seeking fast-casual dining with a distinctive fresh-cheese identity.

Name

Victoria Cheese Factory

Legal name

FVF Inc.

Website

https://fromagerievictoria.com

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

251–500 employees

Short description

Fromagerie Victoria is a Quebec-based artisanal cheese maker and fast-casual restaurant franchise network founded in 1946, operating 26+ branches that combine a restaurant, dairy bar, fresh cheese counter, and retail boutique. It serves Quebec consumers and families with daily-made fresh cheese curds, cheddars, prepared foods, and ice cream under a single brand.

Ownership category

akta.pro rank

Product category

Fast-Casual Restaurant Chain

NAICS

Cheese Manufacturing (311513), Dairy Product Manufacturing (3115), Dairy Product (except Frozen) Manufacturing (31151)

SIC

Dairy Products (2020), Food And Kindred Products (2000), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Fresh/Natural Cheese Manufacturing (Unripened & Soft) (AFAHABAA)

akta.pro secondary industries

Ripened Natural Cheese Manufacturing (Semi-Soft, Hard & Blue) (AFAHABAB), Cheese Manufacturing (AFAKAKAB)

Keywords

• Artisan cheese production
• Fast-casual dining
• Franchise restaurant chain
• Quebec dairy products
• Ice cream creamery

Headquarters

HQ city

Victoriaville

HQ country

Canada

HQ region

North America

Offices29 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Restaurant food service sales: Revenue from walk-in dining, takeout, and table service at company-owned and franchise restaurant locations. Menus include breakfast, lunch, regular menus featuring poutine, smoked meat, and other fast-food items.
2. Retail cheese and prepared food products: Sale of artisanal cheeses (cheddar varieties, cheese twists, fresh cheese in grains) and house-made products (caramel, tarts, spaghetti sauce, lasagna, meat pies) at in-restaurant boutiques and online ordering.
3. Franchise fees and royalties: Revenue from new franchisees opening Victoria restaurants under the brand. Franchise program provides brand, products, recipes, and operational support in exchange for franchise fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Victoria Cheese Factory operates an artisanal cheese production and fast-casual restaurant business under the Fromagerie Victoria brand. Its central kitchen produces 100% whole-milk Quebec cheeses daily, including signature cheese curds (fromage en grains), aged cheddars, and twist cheeses, which are sold across 26+ combined company-owned and franchised restaurant locations alongside a full fast-casual menu built around poutine, as well as house-made prepared foods (lasagna, pies, spaghetti sauce, sugar pie, caramel) and a year-round ice cream/creamery counter.

Product overview

Victoria Cheese Factory is a Quebec-based cheese factory and fast-food restaurant chain established in 1946 in Victoriaville, operating over 26 locations across Quebec. The company offers a unified concept combining a fast-food counter, ice cream bar, fresh cheese counter, and retail shop. Core products include fresh cheese curds (fromage en grains) made daily from 100% Quebec milk, various aged cheddars (smoked, herb, pepper, olive, and hot pepper varieties), twist cheeses, and prepared foods including pies, lasagna, and spaghetti sauce. The ice cream/creamery section provides soft serve, hard ice cream, sundaes, milkshakes, and specialty items like Vic-Mixte and Banane Royale. Products are available for purchase at locations, online ordering, and through franchise opportunities.

Differentiator

Problem solved

Functional benefit

Products and services

• Fromage en grains (Fresh Cheese Curds) Signature fresh cheese curds made daily from 100% Quebec milk, delivered fresh to all locations every day. Award-winning core product used in poutine and sold at the cheese counter and retail boutique.
• Cheddar fumé (Smoked Cheddar) Firm-textured aged cheddar with a naturally smoked aroma produced through a wood smoking process; lactose-free.
• Cheddar vieilli 1 an (1-Year Aged Cheddar) P'tit Victoria cheddar aged for one year with a rich, creamy taste. First-prize winner in the cheddar category at the 20th Sélection Caseus gala.
• Cheddar très doux (Very Mild Cheddar) Mild cheddar with cream color and smooth, buttery taste notes.
• Cheddar 5 poivres (Five Peppers Cheddar) Mild cheddar enhanced with five peppers, combining mild cheddar flavor with spicy, aromatic notes.
• Cheddar aux olives (Olive Cheddar) Cheddar infused with Kalamata olives; suitable as a feta substitute in Greek salads.
• Cheddar aux piments forts (Hot Pepper Cheddar) Cheddar topped with banana peppers for a spicy kick on cheese plates.
• Cheddar fines herbes (Herb Cheddar) Mild cheddar sprinkled with oregano, parsley, basil, and other herbs.
• Fromage tortillon (Twist Cheese Snacks) Salted twist cheese snacks in a bag, available in natural, BBQ, ketchup, and bruschetta flavors, sold across all branches and online.
• Fromage non-salé (Unsalted Cheese) Smooth-textured cheese obtained before salting, allowing consumers to salt it themselves; made from 100% Canadian farm milk.
• Fromage en grains BBQ (BBQ Cheese Curds) Fresh cheese curds enhanced with smoked BBQ spices.
• Sauce italienne (Italian Spaghetti Sauce) Homemade spaghetti sauce made with beef and pork, using the same recipe as the Italian poutine sold in restaurants; retail-packaged product made in the central kitchen.
• Lasagne maison (Lasagna) Family-sized lasagna topped with homemade spaghetti sauce and mozzarella cheddar cheese, designed for quick at-home meals; produced in the central kitchen.
• Pâté mexicain (Mexican Meat Pie) Meat pie combining beef, pork, chili sauce, cheese, peppers and onions.
• Pâté au poulet (Chicken Pie) Pie made with grain-fed chicken, carrots, celery and onions, positioned as a quick weekday meal.
• Pâté au saumon (Salmon Pie) Pie made with Pacific sockeye salmon, potatoes, onions and cream.
• Panne mexi-grains (Mexi-Grains Casserole) Casserole made with ground beef, rice, corn, vegetable medley, chili powder, topped with cheese curds; serves 6 portions.
• Caramel maison (Homemade Caramel) Creamy homemade caramel, vegetarian, suitable for toast, ice cream, or pairing with cheese.
• Tarte au sucre (Sugar Pie) The most popular pie in the assortment, based on a traditional grandmother-style recipe and best served warm.
• Crèmerie (In-Store Ice Cream Creamery) Year-round creamery counter inside each Fromagerie Victoria restaurant offering soft serve ice cream, hard ice cream, sundaes, milkshakes, floats, slush, and signature seasonal items.
• Fromagerie Victoria Restaurant (Fast-Casual Dining) Fast-casual dine-in and takeout service combining a breakfast menu, daily lunch menu, regular à la carte menu featuring signature fresh cheese curd poutine, smoked meat, and other quick-service items.
• Foodtruck Catering Service Mobile foodtruck that travels across Quebec regions to cater corporate, school, and festival events of 500+ attendees, serving poutine and other menu items.
• Fromagerie Victoria Franchise Program Franchise program enabling independent operators to open Fromagerie Victoria restaurants under the brand, supplying them with the brand identity, daily cheese and house-made products, recipes, and ongoing operational support.

Quantifiable outcome

• Crowned best 'fromage en grains et frais du jour' for the 4th time at the Gala Sélection Caseus 2024
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Saint-Hubert: Quebec-based rotisserie restaurant chain with broad menu including poutines, operated by Recipe Unlimited. Overlaps with Victoria on Quebec casual dining and poutine category, though at a broader QSR scale.
• Agropur: Canadian dairy cooperative with significant cheese manufacturing operations including the OKA brand. Comparable as a Quebec-based dairy producer with broad cheese portfolio, operating at much larger scale than Victoria.
• Saputo: Canada's largest dairy processor producing a wide range of cheeses. Comparable as a cheese manufacturer operating at national scale; Victoria competes at the regional artisanal niche against Saputo's mainstream cheese brands.

Regional players

• Cora's: Quebec-originated breakfast and brunch restaurant chain. Comparable as a Quebec-rooted, family-style restaurant brand with regional identity, though operating in the breakfast segment rather than poutine/cheese.
• Le Frère Jacques: Quebec casual dining chain offering traditional Quebec fare including poutine. Comparable regional Quebec restaurant brand competing for similar family dining occasions.

Direct peers

• Ashton: Quebec fast-food chain specializing in poutines and hot dogs with multiple locations across the province. Competes with Victoria's counter-service dine-in model for similar mass-market Quebec consumers.
• La Banquise: Iconic Montreal-based poutine restaurant chain specializing in cheese curd-based poutines. Directly comparable to Fromagerie Victoria's signature poutine with fromage en grains offering, both targeting Quebec consumers seeking authentic poutine experiences.
• Belle Province: Quebec fast-food chain offering poutines, hot dogs, and quick-service meals at numerous locations across the province. Direct competitor for counter-service dining traffic in Quebec.

Emerging players

• Fromagerie La Station: Quebec artisan cheese producer recognized at Sélection Caseus awards. Comparable as a Quebec regional cheese maker with award-validated quality competing in similar artisanal cheese retail channels.
• Fromagerie Au Gré des Champs: Quebec artisan cheese producer focused on organic farmstead cheeses. Comparable as a Quebec artisanal cheese maker competing for similar specialty cheese retail and foodservice customers, though without a restaurant network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/fromagerievicto
• Facebookfacebook.com/FromagerieVictoria
• LinkedInlinkedin.com/company/fromagerie-victoria

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Victoria Cheese Factory