SGM Light

What SGM Light does

SGM Lighting ApS is a Danish designer and manufacturer of professional LED lighting fixtures, headquartered in Aarhus V, Denmark, founded in 1975 and operating today as a subsidiary of Goldensea (acquired in 2021). The company serves two distinct end-markets from a shared technology platform: an Entertainment division supplying IP66-rated wash, moving head, video pixel linear, and effect fixtures for concert touring, broadcast television, film, and theatrical productions, and an Architectural division built around the POI (Permanent Outdoor Installation) family of wash, beam, and graze luminaires designed for long-life building, bridge, monument, and urban landscape lighting. Core technology comprises RGBW quad-chip LED engines, proprietary TruColor factory calibration, IP65/IP66 ingress protection, and recycled-aluminium thermal housings, with the architectural line carrying a 6-year warranty and optional Lumenradio AirGlow wireless DMX integration.

SGM monetizes primarily through hardware sales of fixtures and a deep accessory ecosystem (barndoors, lens kits, anti-glare shields, flight cases, mounting hardware, power and data infrastructure), supplemented by custom engineered solutions delivered through regional offices. Distribution is hybrid: direct enterprise field sales via four regional offices in Denmark, France, Germany, and the Americas, augmented by a worldwide distributor network (CV Lighting in Middle East GCC, NAN Audiovisuais, ACT Entertainment, Total Solutions Marketing) and a global rep force. Customer evidence spans more than 20 named enterprise, government, and entertainment projects, including Champions League, The Weeknd, Ford, Georgia Aquarium, Castelo de Sao Jorge, and the US presidential inauguration, alongside a documented base of 64 architectural and 48 entertainment installations. Marketing is multi-channel, including industry events (LDI, BAUMA, PLS25), content marketing, social media, newsletters, and an online training academy for partner enablement.

Name

SGM Light

Legal name

SGM Lighting ApS

Website

https://sgmlight.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

101–250 employees

Short description

SGM Lighting ApS is a Danish professional LED lighting manufacturer, founded 1975 and owned by Goldensea, serving entertainment (concert touring, broadcast, theater) and architectural (permanent outdoor installation) markets with IP-rated RGBW fixtures, proprietary TruColor calibration, and a six-year POI warranty.

Ownership category

akta.pro rank

Product category

Professional Lighting Equipment

NAICS

Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132), Electric Lighting Equipment Manufacturing (33513)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Outdoor & Area Lighting (Street, Roadway, Parking, Flood, Sports/Architectural exterior) (IMAGAIAB)

akta.pro secondary industry

Specialty & Task/Workstation Lighting (Inspection/task lights, cleanroom/food-grade, portable work lights) (IMAGAIAK)

Keywords

• Professional lighting fixtures
• LED entertainment lighting
• Architectural lighting solutions
• Permanent outdoor lighting
• Stage lighting equipment

Headquarters

HQ city

Aarhus

HQ country

Denmark

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. LED Lighting Fixtures: Sale of professional LED lighting products including entertainment luminaires (PALCO series, P series, Q series, G series), architectural fixtures (POI family), accessories, and control software
2. Custom Engineered Solutions: Custom engineered solutions for projects requiring specialized lighting applications, provided through regional sales offices and local support

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

SGM Light designs, manufactures, and sells professional LED lighting fixtures for two markets: Entertainment (concert/touring, broadcast, theater, live events) and Architectural (permanent outdoor installations for buildings, bridges, monuments, urban landscapes). The company delivers an extensive product portfolio including the PALCO, P, Q, i, and G series entertainment fixtures, the POI (Permanent Outdoor Installation) family for architecture, video pixel linear fixtures, and proprietary control software. Custom engineered solutions are provided through regional offices in Denmark, France, Germany, and the Americas, supported by a global distribution network.

Product overview

SGM Light offers two primary product divisions: Entertainment and Architectural lighting. The Entertainment division includes wash/flood/strobe fixtures (PALCO Wash series, P series, Q series, i series), moving head fixtures (G series including G·7 BeaSt multi-effect fixture), effect lighting, and a comprehensive accessory ecosystem. The Architectural division features the POI (Permanent Outdoor Installation) family consisting of POI Beam (15W-250W precision fixtures with 7.5° optics), POI Wash (soft-output wash fixtures with wireless DMX), and POI Graze (long-throw grazing fixtures). Both divisions share technology platforms including TruColor calibration, IP66/IP65 ratings, and recycled aluminum construction. The product portfolio includes battery-powered wireless fixtures (G·1 Wash), video pixel linear technology (P-3 Vision, VPL series), theatrical fixtures (LT series), and professional control software (SGM Network Admin). All products are backed by a 6-year warranty and supported by an extensive global sales and service network.

Differentiator

Problem solved

Functional benefit

Products and services

• PALCO Wash Series All-weather IP66-rated wash/flood lighting fixtures for entertainment touring and live events, available in PALCO-3, PALCO-6, and PALCO-12 variants with different LED configurations. Designed for rental companies and touring productions.
• PALCO Z-FX Moving head effect lighting fixture with Z-axis movement capability for theatrical and entertainment applications, used to create unique lighting effects in live productions.
• Touring VPL Series High-power touring video projection LED fixtures (VPL 305-20, VPL 610-20, VPL 1220-20) designed for concert and large-scale event applications with power/data redundancy features. Supports the VP Power System for power and data delivery.
• P Series Wash Fixtures Versatile IP66-rated LED wash fixtures (P-1, P-2, P-5, P-5 TW, P-5 W, P-6, P-10) for touring and live events featuring RGBW, tunable white, and various power ratings with an extensive accessory ecosystem including barndoors, filter frames, and lens kits.
• Q Series Wash Fixtures High-output LED wash fixtures (Q-2, Q-2 W, Q-7, Q-7 W, Q-8, Q-10) with advanced color mixing and beam control for professional entertainment applications, including wireless DMX options on Q-8.
• i Series LED Fixtures Versatile LED fixtures (i-2, i-5, i-6 variants) available in single-color (Blue, Green, Red, White) and RGBW configurations. The i-6 is an all-weather (IP66) fixture with a UVA 365 variant for special effects, designed for both entertainment and architectural installations.
• G Series Moving Heads Professional moving head fixtures including G-1 Beam, G-1 Wash (battery-powered wireless), G-4 Wash, G-4 Wash-Beam, G-Spot, G-Profile, G-Profile Turbo, G-Wash, G-7 Spot, and G-7 BeaSt multi-effect fixtures for touring and live events.
• P-3 Vision Video Pixel Linear Compact video pixel linear fixture awarded LDI Sustainability Award 2023, designed for broadcast, film, and fine art installations with high-output RGBW LED technology.
• P-3 Wash Versatile wash lighting fixture designed for the rental market with SGM's touring-ready build quality and accessories including barndoors and filter frames.
• S-4 Fresnel LED Fresnel fixture providing soft, warm lighting with barndoor and diffusion filter accessories, compatible with Chimera lightbanks for soft light modification. Used in broadcast and film production.
• POI Beam Family Outdoor beam lighting fixtures (15W, 30W, 75W, 150W, 250W) for permanent architectural installations featuring custom 7.5° optics, RGBW quad-chip LEDs, TruColor technology, field-installable filters, and rotatable anti-glare shields. Built with recycled aluminum and backed by a 6-year warranty.
• POI Wash Family Outdoor wash lighting fixtures (POI-15, POI-30, POI-75, POI-150, POI-250) for permanent architectural installations featuring calibrated high output, wireless DMX capability via Lumenradio AirGlow, and extensive beam angle options.
• POI Graze Family Long-throw grazing fixtures (POI-25, POI-50, POI-100) for architectural highlighting featuring 10° high-punch lenses, built-in power supply, and flexible mounting accessories including anti-glare shields and louvres.
• POI Outdoor Versions of P and Q Series Outdoor-rated versions of P and Q series fixtures designed for permanent architectural installations (P-2 POI, P-5 POI, P-5 TW POI, P-5 W POI, P-6 POI, P-10 POI, Q-2 POI, Q-2 W POI, Q-7 POI, Q-7 W POI, Q-8 POI, Q-10 POI).
• VPL POI Series Permanent outdoor installation versions of the VPL video pixel linear fixtures (VPL 305-20 POI, VPL 610-20 POI, VPL 1220-20 POI) for architectural media façade applications.
• G Series POI Moving Heads Outdoor-rated G series moving heads for permanent installations (G-1 Beam POI, G-1 Wash POI, G-4 Wash POI, G-4 Wash Beam POI, G-Spot POI, G-Profile POI, G-Profile Turbo POI, G-Wash POI, G-7 Spot POI, G-7 BeaSt POI).
• i-1 Linear Architectural Fixtures Linear LED fixtures (i-1 Linear RGBW 1ft, 2ft, 4ft and i-1 Linear X RGBW 1ft, 2ft, 4ft) for architectural linear wash and grazing applications in POI-rated versions.
• P-450 and P-850 High-Power Architectural Wash High-power outdoor architectural wash fixtures for large-scale installations requiring substantial light output.
• SGM Network Admin Software Network administration software for managing and monitoring SGM lighting fixtures across installations, including RDM (Remote Device Management) addressing capabilities.
• PDM Power & Data Manager Power and data management system for POI architectural installations, enabling centralized power distribution and data routing for permanent lighting installations.
• VP Power System and Accessories Complete power and data delivery system for VPL fixtures including VP Power Inserter, VP Touring Power + Data Joiner, VP Data Redundancy Interface, extension cables, and custom kits.
• Optical Control Accessories (Barndoors, Filter Frames, Lens Kits, Anti-glare Shields) Optical control accessories including 4-way and 8-way barndoors, color frames, filter frames (medium, wide, elliptical angles), diffusion filters, interchangeable lens kits (15°, 21°, 43°), and anti-glare shields for P, Q, i, S, and G series fixtures.
• Mounting and Installation Hardware Installation hardware including Omega Brackets, ceiling/wall mounts, floor stands, dual brackets (BCC-2), quad brackets (BCC-4), pivot brackets, and mounting plates for various fixture series.
• Flight Cases and Transport Solutions Protective transport cases for SGM fixtures including specific flight cases for G-1 Beam, G-1 Wash, G-4, P-1, P-2/Q-2/i-2, P-5/Q-7/X-5, P-6/Q-8, P-10/Q-10, and G-7 Series with optional charger integration.
• Rechargeable Battery Packs Rechargeable lithium battery packs (21.6V, 3350mAh) with single and dual pack options for G-1 Beam and G-1 Wash fixtures.

Named customers19 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

Four partnerships are on record, tiered regional.

• CV LightingregionalChannel Partner/ Reseller/ DistributorCV Lighting appointed as the official representative for SGM Lighting in the Middle East (GCC) region, handling sales and distribution.
• NAN AudiovisuaisregionalChannel Partner/ Reseller/ DistributorDistributor partnership for audiovisual equipment in their operating region.
• ACT EntertainmentregionalChannel Partner/ Reseller/ DistributorACT Entertainment announcement related to SGM product distribution.
• Total Solutions MarketingregionalChannel Partner/ Reseller/ DistributorMarketing partnership for SGM products through Total Solutions Marketing.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Robe Lighting: Czech-based manufacturer of professional moving head and LED lighting fixtures for entertainment and architectural markets. Directly competes with SGM across the P, Q, and G series product categories in touring, stage, and architectural installations.
• Clay Paky (ams Osram): Italian professional lighting manufacturer (owned by ams Osram) specializing in moving heads, beam lights, and architectural fixtures. Directly competes with SGM in entertainment touring and architectural applications with comparable IP-rated product lines.
• Elation Professional: US-based manufacturer of professional entertainment and architectural LED lighting fixtures. Competes directly with SGM in touring, broadcast, and permanent outdoor installation segments with similar IP-rated wash, beam, and moving head product families.
• Chauvet Professional: Major US-headquartered manufacturer of professional lighting for entertainment, architectural, and installation markets. Overlaps with SGM across wash, moving head, and outdoor-rated architectural fixtures serving similar rental, integrator, and specifier customers.
• GLP (German Light Products): German manufacturer of professional entertainment lighting including moving heads, LED washes, and impression series fixtures. Direct competitor to SGM in the European touring and broadcast market with similar IP-rated outdoor product extensions.
• Ayrton: French professional LED lighting manufacturer specializing in high-output moving heads and creative fixtures for entertainment and architecture. Direct competitor in European touring and architectural markets with comparable premium IP-rated product families.
• High End Systems (ETC): US-based professional moving head and LED lighting brand owned by ETC. Competes with SGM's G-Series and Q-Series in touring, theater, and broadcast applications with comparable automated luminaire technology.
• Acclaim Lighting: US-based architectural and entertainment LED lighting manufacturer specializing in linear, flood, and graze fixtures for outdoor installations. Directly overlaps with SGM's POI Wash and POI Graze families in the permanent outdoor architectural market.
• Traxon/e:cue (ams Osram): Architectural lighting and control solutions brand owned by ams Osram, focused on media architecture, facade lighting, and dynamic LED installations. Directly comparable to SGM's POI and VPL POI lines for permanent outdoor architectural projects.

Broad incumbents

• Martin Professional (Harman): Danish-origin professional lighting brand (now under Harman/Samsung) offering a comprehensive range of entertainment and architectural LED fixtures. A direct competitor and historical peer given the shared Danish heritage and overlapping product lines in moving heads and outdoor luminaires.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/SGMlighting
• Facebookfacebook.com/SGM.dk
• LinkedInlinkedin.com/company/sgm
• Instagraminstagram.com/sgm_lighting
• Xx.com/SGM_Light

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SGM Light