Total Solution Marketing

What Total Solution Marketing does

Total Solution Marketing is a Singapore-based distributor of professional lighting, smart rigging, and special effects products serving the entertainment, performing arts, and architectural markets across Southeast Asia. Founded in 1998 and incorporated as a Private Limited company in 2003, the company distributes hardware and software from over 25 international brands — including MA Lighting, Ayrton, ARRI, Chauvet Professional, Vari-Lite, Robert Juliat, TAIT/Kinesys, ChainMaster, AV Stumpfl PIXERA, and Christie Pandoras Box — organized across four product categories: lighting control systems, lighting fixtures, smart rigging and accessories, and media server and special effects. It holds exclusive or authorized distribution rights for most of these brands across multiple territories including Singapore, Malaysia, Thailand, Indonesia, and Taiwan.

The company operates a direct sales model through wholly-owned branch offices in Singapore (headquarters), Thailand (established 2018), and Malaysia (established 2021), with a dedicated showroom in Singapore used for product demonstrations and training. Revenue is generated primarily through hardware product transactions, supplemented by certified after-sales service from a Regional Service Centre operating since 2005, structured training programs (grandMA3, Pixera, Astera, Vectorworks), and on-site technical support at live events and venues. TSM also offers a guaranteed 4-hour response time policy, pre-sales product testing, and maintenance services as part of its bundled value proposition.

TSM's customer base spans touring and event production companies, theatrical venues, stadiums and arenas, architectural installations (including Marina Bay Sands), theme parks, cruise ships, houses of worship, and educational institutions. Notable enterprise customers include Esplanade – Theatres on the Bay, The Star Theatre, Creative Technology APAC, Marina Bay Sands, Genting Malaysia, and Centralworld Bangkok. The company is privately held with no external funding or parent company disclosed, and management is led by Managing Director Glenn Wong.

Name

Total Solution Marketing

Legal name

Total Solution Marketing

Website

https://tsm-int.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Total Solution Marketing is a Singapore-based distributor of professional lighting, smart rigging, and special effects products serving entertainment venues, touring events, and architectural installations across Southeast Asia via offices in Singapore, Malaysia, and Thailand.

Ownership category

akta.pro rank

Product category

Professional Lighting Distribution

NAICS

Electric Lighting Equipment Manufacturing (33513)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Event Production & Technical Services (AV, Lighting, Staging) (BPAFAGAB)

akta.pro secondary industry

Cameras, Imaging & Drones Distribution (CRAOACAH)

Keywords

• Professional lighting distribution
• Entertainment lighting systems
• Smart rigging solutions
• Media server distribution
• Stage equipment supply

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Professional Lighting, Rigging, and Special Effects Product Distribution: Revenue derived from distributing professional lighting fixtures, lighting control systems, smart rigging equipment, and media server/special effect products across Asia. Acts as authorized/exclusive distributor for multiple international brands. Revenue is product-transaction based with after-sales service support.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Total Solution Marketing distributes professional entertainment lighting, smart rigging, and special effects products from manufacturers including MA Lighting, Ayrton, ARRI, Vari-Lite, Chauvet, Robert Juliat, LumenRadio, Green Hippo, ELC, Vectorworks, and ShowLED. The company also delivers manufacturer-certified training (grandMA3, Pixera, Astera, Vectorworks), a Regional Service Centre for after-sales support, and on-site commissioning and integration services for venues and productions across Southeast Asia.

Product overview

Total Solution Marketing is a distributor of professional lighting, smart rigging, and special effects products in Asia, established in 1998 with headquarters in Singapore and branch offices in Thailand and Malaysia. Their product portfolio comprises four main categories: Lighting Control Systems (including MA Lighting grandMA3 consoles, Lumenradio wireless DMX, zactrack automated tracking, Vectorworks design software, Optocore and BroaMan fiber infrastructure), Lighting Fixtures (featuring Ayrton, ARRI, Chauvet Professional, Robert Juliat, Vari-Lite, JB Lighting, SGM, Portman Lights, Osram, Advatek Lighting, and Goldensea UV), Smart Rigging and Accessories (including TAIT Kinesys, Chain Master, Global Truss, Admiral Staging, StageSmarts, Phase 3, Kupo, ShowTex, and VMB), and Media Server and Special Effects (featuring AV Stumpfl PIXERA, Pandoras Box, Le Maitre, and Look Solutions). The company complements its product distribution with comprehensive services including a Regional Service Center (operating since 2005 with certified technicians), product training classes (grandMA3, Pixera, Astera, Vectorworks), on-site technical support, pre-sales testing, and post-sale service. They serve diverse sectors including entertainment events, performing arts venues, theatres, stadiums, touring productions, architectural installations, theme parks, cruise ships, and educational institutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Lighting Control Systems Distribution of professional lighting control consoles, wireless DMX systems, and fibre infrastructure (including MA Lighting and LumenRadio product lines) for entertainment, touring, and fixed-installation customers in Southeast Asia.
• Professional Lighting Fixtures Distribution of LED and discharge entertainment lighting fixtures (including Ayrton, ARRI, Vari-Lite, Chauvet, and Robert Juliat product lines) for concerts, theatre, stadium, broadcast, and themed-attraction applications.
• Smart Rigging and Accessories Distribution of smart rigging, motor, and automation systems (including Litecom and Kinesik product lines) for entertainment venues, stage productions, and permanent installations.
• Media Server and Special Effects Distribution of media servers, pixel-controlled LED products, and special effects (including Green Hippo, ELC, and ShowLED product lines) for concerts, theatre, and themed attractions.
• Training Classes Paid manufacturer-certified training sessions covering grandMA3 lighting consoles, Pixera media servers, Astera wireless LED, and Vectorworks entertainment design software, for lighting designers, programmers, operators, and venue technical staff.
• Regional Service Centre Support After-sales technical service delivered from the Singapore-based Regional Service Centre (operating since 2005) with a four-hour response time policy, covering repair, maintenance, and technical support for distributed products.
• On-Site Commissioning and Integration Support On-site commissioning, integration, and show-ready delivery support for clients purchasing distributed lighting, control, rigging, and effects systems, typically delivered at customer venues or production sites.

Quantifiable outcome

• 4-hour guaranteed response time policy for troubleshooting and solutions
• +2 more outcomes

Named customers11 records

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

34 partnerships are on record, tiered major, core and minor.

• Nanyang Polytechnic (NYP)majorStrategic or Co-development Partner · 1 January 2026TSM signed a Memorandum of Understanding (MOU) with NYP for collaboration in lighting and entertainment technology education and training.
• AsteramajorChannel Partner/ Reseller/ Distributor · 1 January 2020Appointed as the Distributor for Astera, a leading manufacturer of wireless LED lighting systems for filmmakers and entertainment professionals.
• MA LightingcoreChannel Partner/ Reseller/ Distributor · 1 January 2016Appointed as the Exclusive Distributor for MA Lighting (grandMA3 console family) in Singapore, Malaysia, and Thailand. MA Lighting is an international leader for computer-controlled lighting consoles and networking components.
• Kinesys (TAIT)coreChannel Partner/ Reseller/ Distributor · 1 January 2016Appointed as the Exclusive Distributor for Kinesys automation and positioning control systems. Kinesys is a family name of TAIT Products for automating live experience environments, including drives, hoists, and load monitoring.
• AvolitescoreChannel Partner/ Reseller/ Distributor · 1 January 2014Certified as Authorized Distributor and Service and genuine spare parts support of Avolites for Singapore, Indonesia, Malaysia and Thailand. Awarded Most Proactive Distributor by Avolites in 2005.
• Robert JuliatcoreChannel Partner/ Reseller/ Distributor · 1 January 2013Certified as Authorised Distributor for Robert Juliat theatrical lighting and professional followspots. Robert Juliat is one of the most famous brands in the theatre market.
• Coolux / Christie Pandoras BoxcoreChannel Partner/ Reseller/ Distributor · 1 January 2013Certified as exclusive Authorised Distributor and Dealer of Coolux Pandoras Box for Singapore, Indonesia, Malaysia, Thailand and Taiwan. Christie is the producer of the award-winning Pandoras Box media and show control systems.
• Republic PolytechnicmajorStrategic or Co-development Partner · 1 January 2008Awarded Memorandum of Understanding by Republic Polytechnic. Partnership for education, training, and collaborative projects in the professional lighting and entertainment field.
• ChainMastercoreChannel Partner/ Reseller/ Distributor · 1 January 2004Certified as ChainMaster Exclusive Distributor since 2004. ChainMaster is a designer and manufacturer of electric chain hoists and control systems exported to more than 55 countries worldwide.
• Fortune GroupminorOthers · 1 January 2004Total Solution joined the Fortune Group in 2004. Sinoled Alliance was also formed as a network of offices in Indonesia, Malaysia and Taiwan.
• VectorworksmajorChannel Partner/ Reseller/ DistributorRegional presence for Vectorworks design software (Singapore, Malaysia, Thailand). Vectorworks is a one-stop solution for entertainment show documentation and design, including Spotlight, Fundamentals, Architect, Landmark, and Design Suite products.
• AyrtoncoreChannel Partner/ Reseller/ DistributorDistributor of Ayrton LED lighting fixtures — static and automated — for the entertainment and architecture industries. Ayrton has specialized in developing intelligent LED lighting solutions and is a key brand in TSM's portfolio.
• ARRImajorChannel Partner/ Reseller/ DistributorDistributor of ARRI professional lighting products including SkyPanel, SkyPanel X, and Orbiter for the motion picture and television industry. ARRI was honoured at the 73rd Engineering Emmy Awards for the SkyPanel family of LED soft lights.
• Chauvet ProfessionalmajorChannel Partner/ Reseller/ DistributorDistributor of Chauvet Professional entertainment lighting fixtures and accessories. Chauvet serves markets ranging from concerts, stage and event productions, touring, theatres, hospitality venues, cruise ships, clubs, houses of worship, television and architainment.
• Vari-LitemajorChannel Partner/ Reseller/ DistributorDistributor of Vari-Lite automated, variable-colour stage lighting systems, commonly used in theatre, concerts, television, film, House of Worship and corporate events.
• BroaManmajorChannel Partner/ Reseller/ DistributorDistributor of BroaMan fiber infrastructure products for professional video, audio and data transport and routing requirements.
• LumenRadiomajorChannel Partner/ Reseller/ DistributorDistributor of Lumen Radio wireless DMX and RDM control solutions. Lumen Radio provides ultra-reliable and ultra-low power device-to-device wireless connectivity for professional lighting applications.
• OptocoremajorChannel Partner/ Reseller/ DistributorDistributor of Optocore fiber network infrastructure and point-to-point systems for the install, broadcast and live entertainment industries. German-based manufacturer known as the most prominent provider of time-critical, redundant audio, video and control infrastructure.
• ZactrackmajorChannel Partner/ Reseller/ DistributorDistributor of zactrack automated follow systems designed for open-air events, theatre stages and studios. Uses Ultra Wide Band (UWB) radio tracking technology to track performers and control moving lights, cameras, video projections and 3D sound.
• SGMmajorChannel Partner/ Reseller/ DistributorDistributor of SGM lighting products, known for innovative R&D and long-term reliability for rental companies and installers.
• JB LightingmajorChannel Partner/ Reseller/ DistributorDistributor of JB Lighting automated lighting fixtures in LED technology. JB-Lighting is the only manufacturer of intelligent lighting systems that develops and produces its quality products exclusively in Germany.
• Portman LightsmajorChannel Partner/ Reseller/ DistributorDistributor of Portman Lights professional decorative stage lighting fixtures. Established since 2016, Portman Lights has gained global entertainment industry recognition for iconic decorative stage lighting products.
• Advatek LightingmajorChannel Partner/ Reseller/ DistributorDistributor of Advatek PixLite LED pixel controllers for boundless creativity across projects of any scale or complexity.
• Global TrussmajorChannel Partner/ Reseller/ DistributorDistributor of Global Truss aluminium structures, trusses and accessories. Products are certified by various independent testing institutes and exported to more than 50 countries worldwide.
• TAIT (Kinesys)majorChannel Partner/ Reseller/ DistributorDistributor of TAIT/Kinesys positioning controllers and systems, including variable speed chain hoists, winches, drives, load cells, and control systems for precision, safety, and reliability in live entertainment.
• AV Stumpfl / PIXERAmajorChannel Partner/ Reseller/ DistributorDistributor of AV Stumpfl PIXERA media server systems — an award-winning 64-bit media server system for professional and business applications. AV Stumpfl is an Austrian company designing high-performance portable and installation projection screens.
• Le MaitremajorChannel Partner/ Reseller/ DistributorDistributor of Le Maitre atmospheric effects generators and accessories, including stage pyrotechnics, smoke and haze machines. Le Maitre has been designing and manufacturing these products since 1977.
• Look SolutionsmajorChannel Partner/ Reseller/ DistributorDistributor of Look Solutions fog and haze machines, from tiny battery-powered machines to high-performance machines for large areas.
• StageSmartsmajorChannel Partner/ Reseller/ DistributorDistributor of StageSmarts next-generation power distribution products. A leading designer and builder of power and power distribution for the rental and staging industry.
• Phase 3majorChannel Partner/ Reseller/ DistributorDistributor of Phase 3 high-current single and three-phase power connectors (Powersafe and Showsafe) for industrial event and power generation applications.
• KupomajorChannel Partner/ Reseller/ DistributorDistributor of Kupo professional stage and studio equipment — power distribution, rigging, lighting stands and supports for TV/Film and entertainment industry.
• ShowTexmajorChannel Partner/ Reseller/ DistributorDistributor of ShowTex drapes, backdrops, curtain tracks, projection screens, glassless mirrors, scrims and accessories for event and entertainment professionals.
• VMBmajorChannel Partner/ Reseller/ DistributorDistributor of VMB movable telescopic stands (towerlifts) for lighting and sound systems in the entertainment industry. VMB has been designing and manufacturing lifts and accessories for over 30 years.
• Goldensea UVminorChannel Partner/ Reseller/ DistributorDistributor of Goldensea UV-C disinfection products using ultraviolet lamp technology for surface and aerial disinfection to destroy harmful bacteria and viruses.

Scale indicators4 records

Recent moves9 records

Expansion highlights5 records

Others

• ARRI: Manufacturer of professional motion picture and event lighting fixtures (SkyPanel, Orbiter) distributed by TSM in Asia. Comparable as a key principal supplier whose product authorization underpins TSM's film/TV lighting offering.
• Christie (Pandoras Box parent): Manufacturer of the Pandoras Box media and show control systems that TSM distributes exclusively in five Asian territories. Comparable as a principal/partner whose commercial relationship directly drives TSM's revenue in the media-server category.

Broad incumbents

• Solotech: Canadian-headquartered global provider of audio, video, lighting, and rigging solutions for live events and venues. Comparable as a broad incumbent offering integrated production technology across the same categories TSM distributes.
• Production Resource Group (PRG): Global entertainment technology and production services company providing lighting, rigging, video, and audio across live events and permanent installations. A larger incumbent that overlaps with TSM's customer base and product categories but at much greater scale.
• Robe Lighting: Czech-based global manufacturer of moving-head and LED entertainment lighting with its own regional sales offices. Comparable as a principal in the same product category that may choose to bypass distributors like TSM in select markets.

Direct peers

• Group One Limited: US-based distributor of professional audio, lighting, and control products including brands such as Clay Paky, MA Lighting, and DiGiCo. Direct comparable as a multi-brand specialty distributor with manufacturer service authorization.
• A.C. Entertainment Technologies: UK-based distributor of professional lighting, audio, and rigging products with similar exclusive/authorized distribution relationships and service-centre support. Closely comparable as an independent value-added distributor serving the entertainment production industry.
• Stage Electrics: UK-based distributor and integrator of professional lighting, audio, and staging equipment with a service and training arm. Closely comparable in business model as an independent distributor offering products, service, and training under one roof.

Regional players

• ULA Group: Australia-headquartered distributor of professional lighting, audio, and visual technology serving the entertainment and architectural markets. Comparable in scale and product portfolio to TSM's APAC distribution and integration model.
• Show Technology (Australia): Australia's largest distributor of professional lighting and staging products, distributing many of the same brands (MA Lighting, Ayrton, Robert Juliat, Vari-Lite, ChainMaster). Highly comparable as an APAC regional specialty distributor with adjacent but non-overlapping geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/total1solution
• YouTubeyoutube.com/channel/UCoWxi0O8QRyDFBLs5yzQ3kg
• Facebookfacebook.com/Total1Solution
• LinkedInlinkedin.com/company/total-solution-marketing-pte-ltd
• Instagraminstagram.com/total1solution/?hl=en

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Total Solution Marketing