1st Products

What 1st Products does

1st Products, Inc. is a privately held US manufacturer of specialty turf and agricultural equipment, founded in 1980 and headquartered in Tifton, Georgia. The company designs and builds durable, Made-in-USA implements organized around several sub-brands: AERA-vator (vibrating tine aerators that fracture compacted soil up to 3.75 inches at 800+ cycles per minute without pulling cores), AGRI-vator (agricultural-scale aerators in 6ft, 8ft, and 12ft widths), VERTI-cutter (vertical mowers with a patented swing-hitch for in-operation turning), MULTI-drill (no-till drills protected by US Patent No. 11,617,299, available in five widths from 5ft to 12ft), and CM7000 round module spears for cotton handling. The company also sells variable-rate fertilizer applicators and a parts catalog for replacement components.

The business sells through a certified dealer and representative network across the US supplemented by international reps, with direct field sales (e.g., named representative Landon Maxwell) handling enterprise and complex orders, and an e-commerce parts storefront for individual buyers. Pricing is quote-based for equipment (e.g., ND-60 starting at $11,351.88, ND-144 at $25,308.26) with third-party financing available; parts are unit-priced. Customer segments include golf course superintendents, sports field and grounds personnel, professional landscapers, row-crop and sod farmers, and the hunting/wildlife food-plot segment targeted via Realtree Roadtrips sponsorship and influencer partnerships with Bone Collector and Killin' the Game. Marketing spans an educational blog, YouTube product demonstrations, organic social (Facebook, Twitter, Instagram), and a testimonial-driven reviews page. The firm employs 11-50 staff including in-house engineers, holds at least one issued US patent, and operates with no disclosed external funding, parent company, or acquisition history.

Name

1st Products

Legal name

1st Products, Inc.

Website

https://1stproducts.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

1st Products, founded in 1980 in Tifton, Georgia, manufactures patented specialty turf and agricultural equipment (AERA-vator, VERTI-cutter, MULTI-drill, CM7000) serving golf courses, sports fields, landscapers, farmers, and wildlife food-plot customers through a US dealer network and direct sales.

Ownership category

akta.pro rank

Product category

Turf and Agriculture Equipment

NAICS

Farm Machinery and Equipment Manufacturing (333111), Agricultural Implement Manufacturing (33311)

SIC

Farm Machinery & Equipment (3523)

akta.pro primary industry

Crop Protection & Application Equipment (Sprayers/Spreaders) (IMAHACAC)

akta.pro secondary industry

Hay & Bale Handling Equipment (IMAHACAF)

Keywords

• Turf aeration equipment
• No-till drills
• Agricultural machinery
• Verticutting equipment
• Fertilizer applicators

Headquarters

HQ city

Tifton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Equipment Sales (Turf & Agriculture): Sale of manufactured turf aeration, seeding, and verticutting equipment, as well as agricultural equipment including no-till drills, fertilizer applicators, and cotton module movers. Products sold through dealer network and direct sales.
2. Repair Parts: Sale of replacement parts including tines, nuts, washers, sockets, scrapers, arms, seed spreaders, and other wear components for AERA-vator and AGRI-vator equipment.
3. Dealer/Wholesale Accounts: Wholesale accounts for dealers and distributors who resell 1st Products equipment to end customers. Dealers can create accounts for ordering and access.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

1st Products manufactures specialty turf and agricultural equipment, including vibrating tine aerators (AERA-vator, AGRI-vator), vertical mowers/dethatchers (VERTI-cutter), no-till drills (MULTI-drill, US Patent No. 11,617,299), variable-rate dry fertilizer applicators, and cotton round module movers (CM7000). Products are sold to golf courses, sports fields, sod farms, landscapers, farmers, and hunting/wildlife land managers via a certified dealer network, direct sales, and an online parts storefront.

Differentiator

Problem solved

Functional benefit

Brands

• AERA-vator: Vibrating tine aerator for turf and soil aeration, available in multiple configurations including walk-behind, tow-behind, and universal shaft systems.
• AGRI-vator
• VERTI-cutter
• MULTI-drill
• CM7000 Round Module Spear

Products and services

• AERA-vator (Vibrating Tine Aerator) Vibrating tine aerator that penetrates soil up to 3.75 inches at 800+ cycles per minute to fracture compacted zones without pulling soil cores to the surface, allowing faster turf surface recovery. Sold to golf course superintendents, sports field managers, and landscapers through certified dealers and direct sales in walk-behind, tow-behind, and universal shaft configurations.
• AGRI-vator (Agricultural Aerator) Agricultural aerator for breaking up compacted soil and speeding up Bermuda/Zoysia regrowth on sod farms and agricultural fields. Available in 6ft, 8ft, and 12ft models.
• VERTI-cutter (Vertical Mower/Dethatcher) Vertical mower/dethatcher with a patented 3-point CAT.1 trailing swing-hitch that allows the unit to turn during operation for improved maneuverability on large fields. Available in VC40 and VC60 models for turf renovation and thatch removal at golf courses, sports fields, and sod farms.
• MULTI-drill (No-Till Drill) No-till drill protected by US Patent No. 11,617,299, featuring an electronic agitator for precise seed metering, double disc openers, a slide plate control metering system, and dual seed box configuration for handling varied seed types in a single pass. Available in ND-60 (5ft), ND-60T (5ft towable), ND-72 (6ft), ND-96 (8ft), ND-120 (10ft), and ND-144 (12ft) models for food plot, farming, pasture, and equestrian applications.
• Variable Rate Dry Fertilizer Applicators Ground, hydraulic, or electric drive dry fertilizer applicators with variable speed rate control from 31–2000 lbs per acre depending on row spacing. Features stainless steel hoppers and removable auger troughs for easy cleaning. Banded application can reduce fertilizer costs up to one-third.
• CM7000 Round Module Spear (Cotton Module Mover) Cotton module mover for loading and staging round cotton modules, available in CM7000-HL, CM7000-L, and CM7000-LD configurations, with up to 7000 lb lifting capacity on the CM7000-HL round module spear.
• Repair Parts for AERA-vator and AGRI-vator Equipment Replacement parts including tines, nuts, washers, sockets, scrapers, arms, seed spreaders, and other wear components for AERA-vator and AGRI-vator equipment, sold individually through the online parts storefront with examples such as 5/8in TINE at $4.80, 3/4 TINE at $5.13, and Extra Deep 1-1/8 Impact Socket at $82.59.

Quantifiable outcome

• Fertilizer cost reduction up to 1/3 through banded application
• +3 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Realtree RoadtripscoreGTM or Marketing Partner1st Products is a proud equipment sponsor of Realtree Roadtrips, featuring Tyler Jordan and the crew traveling North America's dirt roads hunting whitetail, elk, turkey, and waterfowl Realtree style. This partnership provides visibility among the hunting and outdoor enthusiast community.
• Bone Collector (Mike Waddell)minorGTM or Marketing PartnerMike Waddell of Bone Collector reviews and endorses the MULTI-drill, demonstrating the machine's flexibility and ability to spread seed on various fields and plots. Content available on YouTube.
• Killin' the GameminorGTM or Marketing PartnerPatrick and Trisha Rector of Killin' the Game demonstrate MULTI-drill calibration and operation, showing how to achieve precise pounds-per-acre seeding rates.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Toro Company: Major manufacturer of turf maintenance equipment including aerators, mowers, and topdressers. 1st Products already has an integration relationship with Toro's Groundmaster 360 platform. Overlaps directly on golf course and sports turf aeration/verticutting.
• Wiedenmann North America: Manufacturer of turf aeration, verticutting, and topdressing equipment serving golf courses and sports fields. Direct competitor to AERA-vator and VERTI-cutter lines.
• AerWay (Salford Group): Manufacturer of aeration equipment for turf and agriculture markets, including tine and shank aerators. Comparable to AERA-vator and AGRI-vator products.
• Great Plains Manufacturing: Manufacturer of no-till drills, seeders, and vertical tillage tools for agricultural production. Direct competitor to 1st Products' MULTI-drill line in the farm seeding segment.
• Redexim: Manufacturer of turf maintenance equipment including aerators, seeders, and topdressers for golf and sports turf. Comparable product portfolio and target customer base to 1st Products' turf division.
• Exmark (a division of The Toro Company): Manufacturer of commercial mowers and turf maintenance equipment serving landscapers and groundskeepers. Overlapping customer base with 1st Products' commercial turf equipment.

Broad incumbents

• John Deere: Largest agricultural and turf equipment OEM globally with broad portfolio in tractors, seeding, application, and turf care. Competes with 1st Products across multiple product lines but at vastly larger scale and distribution.
• Husqvarna Group: Major outdoor power equipment manufacturer serving forestry, landscaping, and turf markets. Adjacent competitor in turf aeration and consumer/professional grounds care equipment.
• Kubota: Manufacturer of compact tractors and agricultural equipment including tillage, seeding, and hay tools. Competes with MULTI-drill in small-acreage and compact-equipment segments where the ND-60 and ND-60T models are positioned.

Regional players

• SISIS Equipment: UK-based manufacturer of turf maintenance equipment including aerators, scarifiers, and seeders for golf, sports, and amenity turf. Comparable product line to AERA-vator and VERTI-cutter, focused primarily on European market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/1stProducts
• YouTubeyoutube.com/user/FirstProducts
• Facebookfacebook.com/1st-Products-341497089659253
• Instagraminstagram.com/1stproductsofficial
• LinkedInlinkedin.com/company/1st-products-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 1st Products