What Great Plains Manufacturing does

Great Plains Manufacturing, Inc. is a Salina, Kansas-based manufacturer of agricultural implements, turf maintenance equipment, construction equipment, and related logistics services, organized into four divisions: Great Plains Ag (tillage, seeding, and planting equipment including grain drills, planters, field cultivators, and vertical tillage tools), Land Pride (over 500 grounds maintenance and dirt working products such as rotary cutters, mowers, tillers, seeders, and rear blades), Great Plains Construction Equipment (manufacturing Kubota SVL65 track loaders and SCL stand-on compact loaders under OEM contract), and Great Plains Trucking (a captive over-the-road flatbed fleet of 75+ tractors and 100+ trailers with internal freight brokerage). The company operates 1.6 million square feet of manufacturing space across eight facilities in central Kansas, employing 2,000-2,300+ people globally with equipment including 40+ robotic welders, high-power laser and plasma cutting systems, automated powder paint lines, and CNC machining centers. Great Plains sells through more than 1,600 independent Land Pride dealerships across the United States, dedicated Great Plains Ag and construction equipment dealer networks, and Great Plains International distributor relationships spanning more than 30 countries with offices in Ukraine, Bulgaria, and Russia.

The company generates revenue almost entirely through hardware sales of agricultural implements, turf and grounds maintenance equipment, construction equipment under contract for Kubota, and ancillary trucking and logistics services, with pricing conducted on a quote-based dealer model and no public price points disclosed. Founded in 1976 by Roy Applequist and now a wholly-owned subsidiary of Kubota Corporation, Great Plains holds ISO 14001:2015 certification at its Salina Construction Equipment facility and has received AE50 innovation awards from ASABE in both 2025 and 2026. The company's competitive position rests on a combination of capital-intensive vertically integrated manufacturing, the deepest independent dealer network in its core Land Pride category, the brand and distribution leverage provided by Kubota ownership, and 50 years of operating history in north-central Kansas. Forward signals include ongoing CE capacity buildout, Eastern European distribution expansion tempered by the Russia exit, and engineering talent development through the GPM Scholars Program partnership with Kansas State University.

Name

Great Plains Manufacturing

Legal name

Great Plains Manufacturing, Inc.

Website

https://greatplainsmfg.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Agricultural Equipment Manufacturing

NAICS

Farm Machinery and Equipment Manufacturing (333111), Agricultural Implement Manufacturing (33311), Construction Machinery Manufacturing (333120), Agriculture, Construction, and Mining Machinery Manufacturing (3331)

SIC

Farm Machinery & Equipment (3523), Construction Machinery & Equip (3531), Construction, Mining & Materials Handling Machinery & Equip (3530)

akta.pro primary industry

Tillage, Seeding & Planting Equipment (IMAHACAB)

akta.pro secondary industries

Tillage & Soil Preparation Equipment (Plows, Harrows, Cultivators, Subsoilers) (AFAAAAAB), Crop Protection & Application Equipment (Sprayers/Spreaders) (IMAHACAC)

Keywords

• Agricultural implements manufacturing
• Tillage seeding equipment
• Turf maintenance machinery
• Construction equipment attachments
• Flatbed trucking logistics

Headquarters

HQ city

Salina

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Agricultural Equipment Sales: Manufacturing and sale of agricultural implements for tillage, seeding, and planting equipment including grain drills, planters, field cultivators, disc tillage, and vertical tillage equipment under the Great Plains Ag division.
2. Turf and Grounds Maintenance Equipment: Production and sale of over 500 products including grooming mowers, rotary tillers, rotary cutters, seeders, and dirt working implements under the Land Pride division, sold through 1,600+ independent dealerships.
3. Construction Equipment: Manufacturing of Kubota SVL65 track loaders and construction equipment attachments, including SCL line of stand-on compact loaders. Products formerly produced in Japan now manufactured in North America.
4. Trucking and Logistics Services: Over-the-road flatbed shipping throughout the continental United States and Canada. Fleet of over 75 tractors and more than 100 trailers. Includes internal freight brokerage company (Great Plains Logistics) for matching freight carriers with loads.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Great Plains Manufacturing designs, engineers, and produces agricultural implements for tillage, seeding, and planting (Great Plains Ag), more than 500 grounds maintenance and dirt working products (Land Pride), Kubota SVL65 compact track loaders and construction attachments (Construction Equipment Division), and operates an over-the-road flatbed trucking fleet (Great Plains Trucking). Products are manufactured at facilities in central Kansas and sold through an independent dealer network in the U.S. and a network of international distributors.

Product overview

Great Plains Manufacturing is a Kubota subsidiary comprising four operating divisions offering a comprehensive portfolio of agricultural implements and equipment. Great Plains Ag specializes in tillage, seeding, and planting equipment including Grain Drills, Planters, and various tillage implements (Turbo-Maxes, Terra-Maxes, Turbo-Chisels). Land Pride provides over 500 grounds maintenance and dirt working products including Rotary Cutters, Mowers, Seeders, and construction equipment attachments. The Construction Equipment Division produces Kubota SVL65 track loaders and attachments, while Great Plains Trucking handles logistics with a fleet of over 75 tractors. Great Plains International manages global sales across more than 30 countries.

Differentiator

Problem solved

Functional benefit

Brands

• Great Plains Ag: Agricultural implements for tillage, seeding, and planting; vertical, hybrid, and conventional tillage equipment, planters, and compact drills
• Land Pride
• Great Plains International
• Great Plains Trucking
• Great Plains Construction Equipment

Products and services

• Great Plains Ag — Agricultural Implements
• Land Pride — Grounds Maintenance and Dirt Working Equipment
• Kubota SVL65 Track Loaders and Construction Equipment
• Great Plains Trucking — Flatbed Shipping and Freight Brokerage

Quantifiable outcome

• Over 500 products offered through Land Pride division
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and flagship.

• Kansas State UniversitycoreStrategic or Co-development Partner · 1 January 2022Great Plains Manufacturing developed professional partnerships with Kansas State University in 2022. The GPM Scholars Program at K-State Salina Aerospace and Technology Campus provides students over 2,400 hours of work experience in a high-tech manufacturing environment. Students can earn up to $9,900 annual scholarship while working 20 hours/week. Great Plains has committed to annual gifts supporting the College of Agriculture, College of Engineering, and GPM Scholars Program.
• Kubota CorporationflagshipOEM/ Whitelabel/ Licensing PartnerGreat Plains Manufacturing is now a Kubota Company and subsidiary of Kubota North America. Kubota selected Great Plains to build SVL65 track loaders (formerly produced in Japan) to bring products closer to the North American market. Great Plains comprises four divisions serving Kubota's broader agricultural and construction equipment ecosystem. Kubota and Great Plains jointly donated 100 million Japanese yen (~$850,000) to support Ukraine relief efforts.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bush Hog: Manufacturer of rotary cutters, tillage equipment, and grounds maintenance implements. Closely comparable to Land Pride's rotary cutter, rear blade, and dirt-working product lines.
• Toro Company: Manufacturer of professional turf, grounds, and irrigation equipment under Toro and Exmark brands. Direct overlap with Land Pride's turf maintenance, mowing, and landscaping product portfolio.
• Kinze Manufacturing: Privately held Iowa-based manufacturer of grain drills, planters, and auger carts — directly competing with Great Plains Ag's grain drill and planter lines for row-crop producers.
• Bobcat Company (Doosan): Manufacturer of compact track loaders, skid steers, and attachments for construction and landscaping. Directly comparable to Great Plains' Construction Equipment Division producing Kubota SVL65 track loaders and attachments.

Broad incumbents

• John Deere (Deere & Company): Largest North American agricultural equipment manufacturer offering tractors, planters, tillage, and precision-ag solutions. Direct overlap with Great Plains' tillage, seeding, and planting portfolios, but operates at vastly greater scale with integrated autonomous and connected-fleet technology.
• CNH Industrial (Case IH / New Holland): Major agricultural and construction equipment OEM producing planters, tillage, tractors, and construction equipment. Direct peer in implements and construction (Case CE), competing alongside Great Plains with similar AE50 innovation presence (4 awards).
• AGCO Corporation: Global manufacturer of tractors and agricultural implements under Massey Ferguson, Fendt, and Valtra brands, including planters and tillage. Comparable product overlap with Great Plains Ag and a comparable AE50-award innovation profile (7 awards).
• Caterpillar Inc. Largest construction equipment manufacturer globally. Comparable to Great Plains' Construction Equipment Division in compact construction equipment, though operating at much greater scale and with a broader product portfolio.

Others

• Kubota Corporation: Parent company and Japanese OEM of tractors, construction equipment, and implements. Beyond ownership, Kubota competes directly in compact construction equipment and tractors and is both a customer (SVL65 contract manufacturing) and strategic peer.

Emerging players

• Vermeer Corporation: Iowa-based manufacturer of agricultural and industrial equipment including tillage, hay/forage, and landscaping implements. Comparable mid-market positioning to Great Plains with overlapping product categories in tillage and dirt working.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=8g81YzRf4LM
• Xx.com/greatplainsmfg
• LinkedInlinkedin.com/company/great-plains-manufacturing-inc-

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Great Plains Manufacturing