22 Health

What 22 Health does

22 Health is a full-service chiropractic practice headquartered in Altamonte Springs, Florida, operating four clinic locations across Central Florida: Altamonte Springs, Kissimmee, East Orlando, and Orange City. Founded in 2013 and privately held by owner/chiropractor Christopher Usina, the practice delivers spinal adjustments and neuromusculoskeletal care alongside an unusually broad menu of complementary services for a single-practice operator, including physiotherapy, massage therapy, acupuncture, cranial facial release, spinal/postural screenings, corrective exercises, work-injury treatment, pediatric and senior chiropractic care, and auto-injury rehabilitation. The practice also operates a 22 Hormones sub-brand offering bioidentical hormone optimization and nutraceuticals through a nurse practitioner (Donas McGuire), extending into functional medicine.

The company serves individual consumer patients across multiple segments, including general pain sufferers, auto accident victims, seniors, children/infants, and expectant mothers. Revenue is generated on a fee-for-service professional services model, with insurance accepted from major payers (Blue Cross Blue Shield, Aetna, Cigna, Humana, United Healthcare, Oscar, AdventHealth, Florida Blue, MultiPlan, UMR, and Veterans Affairs) and out-of-pocket payments for uninsured patients. Distribution runs through direct phone and web inquiry, a complimentary new-patient consultation funnel, and a Zocdoc marketplace integration for online booking. Marketing is content-driven via an educational blog, patient testimonials, and local SEO across location-specific pages.

In February 2026, 22 Health extended beyond its clinical footprint by partnering with Softheon to launch ACA marketplace health plans in Broward County, Florida, marking an entry into health insurance distribution. The practice is founder/owner-operated with no disclosed external investment, no parent company, and no recorded funding rounds. Leadership includes Andrew Panepinto (Director of Operations), Chelsea Jones (Billing Manager), and Krista Raymer (Marketing Manager), with clinical staff distributed across the four locations. All doctors hold Florida Board of Chiropractic Medicine certification.

Name

22 Health

Legal name

22 Health

Website

https://my22health.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

22 Health is a privately held chiropractic practice operating four clinics across Central Florida (Altamonte Springs, Kissimmee, East Orlando, Orange City) that delivers spinal adjustments and complementary therapies, including physiotherapy, massage, acupuncture, and auto-injury rehabilitation, to individual consumer patients paying via insurance or out-of-pocket.

Ownership category

akta.pro rank

Product category

Chiropractic Healthcare Services

NAICS

Offices of Chiropractors (62131), Ambulatory Health Care Services (621)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

General Chiropractic Care (HSADALAA)

akta.pro secondary industries

Auto Injury & Personal Injury Chiropractic (Whiplash) (HSADALAH), Chiropractic Rehabilitation & Therapeutic Exercise (HSADALAG), Pediatric & Family Chiropractic (HSADALAC)

Keywords

• Chiropractic care services
• Spinal adjustment therapy
• Auto injury treatment
• Physiotherapy services
• Pain management clinics

Headquarters

HQ city

Altamonte Springs

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Chiropractic Services: 22 Health generates revenue primarily through fee-for-service chiropractic visits. Patients pay through insurance claims (accepted providers include Blue Cross Blue Shield, Aetna, Cigna, Humana, United Healthcare, Oscar, and others) or out-of-pocket payments. The practice also offers complementary services such as physiotherapy and massage therapy that may be billed as part of treatment plans.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

22 Health operates multi-location chiropractic clinics that deliver spinal adjustments, auto injury and workers' compensation treatment, physiotherapy, massage therapy, and acupuncture to individual patients across Florida. Each location functions as an integrated care site where chiropractors, a nurse practitioner, and support staff diagnose musculoskeletal conditions and provide hands-on treatment plans.

Product overview

22 Health is a full-service chiropractic healthcare practice operating as a single unified practice with multiple service offerings. The core service is chiropractic adjustments and spinal manipulation, supported by specialized treatment programs for auto injuries, physiotherapy, headache/migraine treatment, and sciatica. The practice also offers a complementary suite of wellness services including health and wellness programs, cranial facial release, spinal/postural screenings, holistic treatments, corrective exercises, therapeutic adjustments, massage therapy, acupuncture, senior care, pediatric care, work injury treatment, and ear infection treatment. Services are delivered across four Florida locations (Altamonte Springs, Kissimmee, East Orlando, and Orange City) with a team of certified chiropractors, a nurse practitioner specializing in hormone optimization, and supporting clinical staff.

Differentiator

Problem solved

Functional benefit

Brands

• 22 Hormones: Hormone optimization and health & wellness services offered as part of 22 Health's holistic approach to patient care.

Products and services

• Chiropractic adjustments Spinal and musculoskeletal adjustments performed by licensed chiropractic physicians to relieve pain, restore mobility, and correct alignment for individual patients.
• Auto injury treatment Treatment programs for patients recovering from motor-vehicle accidents, including documentation and coordination with auto insurance claims.
• Physiotherapy Rehabilitative physiotherapy services designed to restore strength, range of motion, and function following injury or chronic musculoskeletal conditions.
• Massage therapy Therapeutic massage delivered alongside chiropractic care to support muscle recovery, relaxation, and pain reduction.
• Acupuncture Acupuncture services offered as a complementary treatment for pain management and musculoskeletal conditions within the practice's care plans.

Named customers4 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• The Joint Chiropractic: Largest chiropractic franchise in the U.S. with hundreds of locations offering cash-based spinal adjustments; directly comparable as a multi-site, patient-facing chiropractic service operator, though larger and franchise-modeled.
• HealthSource Chiropractic: Franchise network of chiropractic clinics offering adjustments plus corrective exercises, physiotherapy, and wellness services; closely comparable service mix and multi-clinic model to 22 Health.
• 100% Chiropractic: Multi-location chiropractic brand offering adjustments, massage, stretch therapy, and nutrition; comparable as a regional/multi-clinic chiropractic operator with an expanded service stack similar to 22 Health.
• Chiro One Wellness Centers: Multi-clinic chiropractic operator offering adjustments and wellness services; comparable business model of operating multiple owned clinics delivering standardized chiropractic care.
• Arrowhead Clinic: Multi-location chiropractic practice specializing in auto accident and whiplash injuries; directly comparable to 22 Health's auto-injury treatment focus and insurance-driven patient flow.

Regional players

• Lavender Family Chiropractic: Florida-based multi-clinic chiropractic group offering family, pediatric and prenatal care; comparable service menu (pediatric, prenatal, family chiropractic) that overlaps with 22 Health's persona segments.

Emerging players

• Airrosti: Multi-state provider of soft-tissue and chiropractic treatment delivered in an outcome-based, insurance-billed model; comparable as an outpatient musculoskeletal provider blending manual therapy with measurable care plans.

Broad incumbents

• ATI Physical Therapy: Large national outpatient physical therapy provider with overlapping services (manual therapy, rehabilitation, pain management); comparable in patient base and musculoskeletal focus but operates at much greater scale.
• Select Medical: Public operator of outpatient rehabilitation clinics and specialty hospitals; relevant as a broad incumbent in the outpatient musculoskeletal space that competes for the same insurer and referral relationships as 22 Health.

Others

• Zocdoc: Online healthcare appointment marketplace used by 22 Health as a patient acquisition channel; included as an ecosystem/partner rather than competitor, but indicative of the booking infrastructure 22 Health depends on.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/22Health

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 22 Health