What Probio7 does

Probio7 is a UK-based privately held probiotic supplement company founded in 1995, headquartered in Cheltenham, Gloucestershire. The company develops and sells multi-strain live bacteria supplements under its own brand, with a portfolio spanning core daily formulations (Original, Advanced, Ultra) and condition-specific products targeting menopause, antibiotic recovery, immunity, travel, intimate health, and the 50+ demographic. Its technology centres on clinically researched bacterial strains (Lactobacillus, Bifidobacterium, Saccharomyces boulardii CNCM-I-1079, and KABP strains) combined with prebiotic fibres, manufactured under GMP-certified processes and with several products certified by The Vegan Society.

The business operates a hybrid go-to-market combining direct-to-consumer e-commerce at probio7.com (with subscription options at approximately 20% discount, free 1:1 nutrition consultations, and a product recommendation quiz) with retail distribution through Boots, Holland & Barrett, Tesco, Selfridges, and Harrods. Prices per product range from $11 to $64, with bundles priced $36 to $87. Products are sold in the UK, USA, and EU. The company is privately funded with no disclosed external investment, operates with 1-10 employees, and has shown recent category expansion through multiple new product launches in 2025-2026 (Menopause, UT.Intimate, FibreKind, Travel).

Probio7 monetises primarily through one-time purchases and recurring subscriptions of its supplement range, with a secondary affiliate referral channel. Its customer base is fragmented across consumer end-markets — health-conscious adults, families, menopausal women, travellers, antibiotic users, adults 50+, and women with urinary/intimate health concerns — with no reliance on any single enterprise customer. The company is led by a small operating team supported by a Head of Nutrition (Sally Spicer, MSc in Performance Nutrition, DipCNM) and a Consulting Nutritionist (Charlotte Winter, BSc Biochemistry, MSc Nutrition from King's College London).

Name

Probio7

Legal name

Probio7

Website

https://probio7.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

Probio7 is a UK-based probiotic supplement company founded in 1995 that sells multi-strain live bacteria formulations directly to consumers online and through major UK retailers including Boots, Holland & Barrett, Tesco, Selfridges, and Harrods.

Ownership category

akta.pro rank

Product category

Probiotic Supplements

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Probiotics & Digestive Health Supplements (CRADAGAF)

akta.pro secondary industry

Probiotic, Prebiotic & Gut-Health Foods Manufacturing (Fermented Functional Foods, Synbiotics) (AFAKAJAH)

Keywords

• Probiotic supplements
• Gut health products
• Digestive health supplements
• Live bacteria capsules
• Microbiome support

Headquarters

HQ city

Merton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Probiotic Supplement Sales: Direct-to-consumer and retail sales of probiotic supplements including capsules and powder formats. Products sold as one-time purchases or through subscription/recurring delivery plans with discounted pricing.
2. Affiliate Program Revenue: Revenue generated through affiliate marketing program where partners earn commissions for driving sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Probio7 develops, manufactures, and sells a portfolio of multi-strain live bacteria probiotic supplements in capsule and powder formats targeting digestive health, immune function, hormonal balance, and microbiome restoration. The range spans everyday daily supplements (Original, Advanced, Ultra, 50 Plus) and targeted condition-specific products (Menopause Daily Hormone Support, Restore for antibiotic recovery, AB21 for immune/lung support, Travel with Saccharomyces boulardii, UT.Intimate for vaginal microbiome, and FibreKind for daily fibre), offered as one-time purchases or monthly subscriptions at approximately 20% discount.

Product overview

Probio7 is a UK-based probiotic supplement company offering a portfolio of multi-strain live bacteria products designed for gut health and overall wellbeing. The product range spans core daily probiotics (Original, Advanced, Ultra, 50 Plus) and targeted formulations for specific life stages and conditions (Menopause, Restore for antibiotic recovery, AB21 for immune/lung support, Travel, UT.Intimate for vaginal microbiome, and FibreKind for fibre supplementation). Products range from gentle 4 billion CFU formulations for beginners to maximum-strength 100 billion CFU options, with many certified by The Vegan Society and manufactured under GMP standards. The portfolio also includes curated bundles that combine complementary products for specific needs (menopause, family health, antibiotic recovery, immune support, and 90-day gut reset programmes).

Differentiator

Problem solved

Functional benefit

Products and services

• Original – Daily Gut Support Original is a daily multi-strain probiotic providing 4 billion live bacteria from 7 bacterial strains, designed for gentle everyday gut support for adults and children aged 2+.
• Advanced – High Strength Support Advanced is a high-strength daily probiotic delivering 10 billion CFUs from 8 bacterial strains plus 1 billion Saccharomyces boulardii, with natural fibres for digestive balance and immune support.
• Ultra – Maximum Strength Gut Recovery Ultra is the company's highest-strength probiotic formula providing 100 billion live bacteria from 8 strains plus Saccharomyces boulardii, with added bioflavonoids for antioxidant and anti-inflammatory support.
• 50 Plus – Support for 50+ Gut Health 50 Plus is a comprehensive formula for adults aged 50+ providing 10 billion live bacteria from 8 bacterial strains plus 1 billion Saccharomyces boulardii, combined with vitamins, minerals, omega-3 fish oils, and plant extracts.
• Restore – Antibiotic Recovery Support Restore is a two-phase 30-day programme that replenishes and restores the gut microbiome during and after antibiotic use, starting with 100 billion bacteria then transitioning to 10 billion.
• Menopause – Daily Hormone Support Menopause Daily Hormone Support is a precision probiotic for perimenopausal, menopausal, and postmenopausal women, formulated with 1 billion live bacteria from 3 clinically studied KABP strains plus folic acid, vitamin B6, and vitamin D to support hormone balance.
• AB21 – Gut-Lung Axis & Immune Support AB21 is a clinically validated supplement with 4 scientifically researched strains providing 2 billion live cultures plus added vitamin D for respiratory and immune health support.
• Travel – With high strength Boulardii Travel is a shelf-stable probiotic containing 5 billion Saccharomyces boulardii CNCM-I-1079, designed to support digestion and gut microbiome balance while travelling without refrigeration.
• UT.Intimate – Vaginal Microbiome Support UT.Intimate is a daily supplement supporting female vaginal and urinary microbiome health with 10 billion friendly bacteria from 3 Lactobacillus strains, cranberry extract, and vitamins C and E.
• FibreKind – Gentle Daily Fibre FibreKind is a gentle daily fibre powder containing acacia fibre, partially hydrolysed guar gum (PHGG), oat bran, rice bran, and Ashwagandha to support fibre intake, digestion regularity, and gut bacteria nourishment.
• Menopause Gut Harmony Bundle Menopause Gut Harmony Bundle pairs Menopause Daily Hormone Support with Advanced for dual action supporting hormonal balance and gut health during menopause, offered at a discounted bundle price.
• Menopause Balance & Vitality Bundle Menopause Balance & Vitality Bundle pairs Menopause Daily Hormone Support with 50 Plus to provide precision hormone support alongside comprehensive wellness including gut, immune, heart, and cognitive health.
• Family Wellness Bundle Family Wellness Bundle provides Original (4 billion bacteria, 7 strains) for ages 2+ and Advanced (10 billion bacteria) for ages 12+, supporting the whole family's gut health from a single purchase.
• 2 Month Antibiotic Recovery Bundle 2 Month Antibiotic Recovery Bundle combines Restore and Ultra over a two-month supply, supporting gut microbiome rebuilding phase-by-phase during and after a course of antibiotics.
• Daily Immune Support Bundle Daily Immune Support Bundle pairs Advanced with AB21 over a two-month supply for combined gut and immune support, including vitamin D for immune defence.
• 90 Day Gut Reset Bundle 90 Day Gut Reset Bundle is a complete three-month supply of Advanced providing consistent high-strength probiotic support for restoring gut balance and reducing digestive discomfort over a long-term programme.
• Free 1:1 Nutrition Consultation A complimentary one-to-one consultation with a Probio7 nutritionist (gated by purchase intent), offered to help customers select the right probiotic product and supporting direct-to-consumer conversion.

Quantifiable outcome

• Clinically researched strains with demonstrated health benefits and gut colonisation capability
• +3 more outcomes

Named customers6 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• BootscoreChannel Partner/ Reseller/ DistributorMajor UK health and beauty retailer with widespread high street presence. Probio7 products are distributed through Boots stores nationwide, providing accessible retail placement for health-conscious consumers.
• Holland & BarrettcoreChannel Partner/ Reseller/ DistributorLeading UK health food retailer with national store network and strong brand alignment with wellness and supplement products. Natural distribution channel for probiotic supplements.
• TescocoreChannel Partner/ Reseller/ DistributorMajor UK supermarket chain providing wide consumer access to Probio7 products through mainstream grocery retail channels.
• SelfridgesminorChannel Partner/ Reseller/ DistributorPremium UK department store targeting higher-income consumers seeking quality health supplements, positioning Probio7 in the luxury health market segment.
• HarrodsminorChannel Partner/ Reseller/ DistributorLuxury UK department store providing premium retail placement and brand prestige for Probio7 in the exclusive Harrods marketplace.
• The Vegan SocietycoreStrategic or Co-development PartnerCertification partnership where The Vegan Society certifies selected Probio7 products as vegan-compliant. Products certified include Original, Advanced, Ultra, Boulardii Max, and Restore. This certification provides consumer trust and differentiates products in the vegan market.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Culturelle: Global probiotic supplement brand built on Lactobacillus rhamnosus GG with broad retail distribution. Directly comparable on strain-level marketing and on similar targeted use cases (antibiotic support, digestive balance).
• Symprove: UK-based live bacteria drink targeting IBS and gut health with a differentiated water-based delivery format. Competes for the same UK gut-health consumer but with a fundamentally different product form.
• Optibac Probiotics: UK specialist probiotics brand offering strain-specific supplements across life stages (including menopause, pregnancy, travel) with comparable D2C focus and clinical-strain claims. Direct competitor for Probio7's targeted SKU portfolio.
• Garden of Life: US-based premium supplements brand with an extensive probiotic line (Dr. Perlmutter's range), targeting health-conscious consumers with clinically-studied multi-strain formulations. Comparable on product depth and premium positioning.
• Bio-Kult: UK-based multi-strain probiotic supplement brand with overlapping multi-strain formulations, D2C and major retailer distribution, and similar target segments including daily, antibiotic-recovery, and children's gut health. The closest direct competitor to Probio7 in the UK market.
• Alflorex (PrecisionBiotics): Ireland/UK clinically-studied probiotic brand with strong pharmacy and health-retail distribution across Ireland and the UK, including Boots. Competes on clinically-validated single-strain technology and IBS/sensitive-stomach positioning.

Broad incumbents

• Solgar: Established global supplements brand with a probiotic line (Advanced Multi-Billion Dophilus) distributed through health retailers including Holland & Barrett. Competes in the same premium health-retail channels as Probio7.
• NOW Foods: Large US-based supplements manufacturer offering an extensive probiotic catalogue alongside vitamins and sports nutrition. Overlaps with Probio7's broad probiotic offering but competes as a mass-market, multi-category incumbent.
• Holland & Barrett: UK's largest health retailer with its own-brand probiotic range sold alongside third-party brands including Probio7. A channel partner for Probio7 but also a competitor via private-label pricing pressure.

Emerging players

• ZOE: UK-based science-led gut-health company combining microbiome testing with personalised nutrition recommendations. An emerging competitor targeting the same health-conscious UK consumer with a digitally native, data-led approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@Probio7Health
• LinkedInlinkedin.com/company/probio7
• Instagraminstagram.com/probio7
• Xx.com/Probio7UK

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Probio7