Crowe Custom Countertops

What Crowe Custom Countertops does

Crowe Custom Countertops is a regional fabricator and installer of natural and engineered stone countertops headquartered in Acworth, Georgia. Founded in 2003 by Miles Crowe, the company operates three showroom and slab yard locations in Acworth, Chattanooga, and Nashville, serving residential homeowners and a smaller commercial segment across Georgia and Tennessee. Its core offering spans granite, marble, quartz, quartzite, and porcelain countertops, with fabrication performed in-house using Northwood Stoneworks precision cutting machinery, SLABSMITH visualization software, and a water-recycling system that uses 95% less water than peer fabricators. The company employs only its own installers — no subcontracting — and maintains an inventory of 5,000+ slabs in 250+ colors sourced directly through the Granite Countertop Warehouse buying group.

Revenue is generated primarily through one-time project sales and installation of countertops, supplemented by sinks, faucets, and consumer financing arranged through a third-party provider. Pricing is quote-based and project-specific, with promotional levers including seasonal sales events and 30–40% discounted single-slab specials. The go-to-market is multi-channel: showroom-based consultative sales, phone-based inside sales, online quick quotes, and appointment-booked design consultations, supported by blog content, social media (Facebook, Pinterest, YouTube), and customer referral testimonials. As of 2025, the company operates as part of the Granite Countertop Warehouse group of five affiliated companies and is 100% employee-owned through an ESOP, with no external private equity or venture capital involvement disclosed.

Name

Crowe Custom Countertops

Legal name

Crowe Custom Countertops, Inc.

Website

https://crowecounter.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Crowe Custom Countertops is a regional fabricator and installer of natural and engineered stone countertops serving residential and commercial customers in Georgia and Tennessee through three showroom and slab yard locations, operating as part of the employee-owned Granite Countertop Warehouse group.

Ownership category

akta.pro rank

Product category

Custom Countertops and Stone Surfaces

NAICS

Wood Kitchen Cabinet and Countertop Manufacturing (33711)

SIC

Cut Stone & Stone Products (3281)

akta.pro industry

PRIMARYHSAPAIAE

Countertop Fabrication & Installation (Stone/Quartz/Solid Surface)

Home & Personal Services/Residential Renovation Services/Cabinetry, Countertops & Millwork

SECONDARYCRAIAFAF

Kitchen & Bath Countertops (Stone/Quartz/Solid Surface) Showrooms

Consumer Products & Retail/Home & Furniture Retail/Kitchen & Bath Retail (Cabinetry, Fixtures, Remodeling Showrooms)

Keywords

• Custom countertops
• Countertop fabrication
• Countertop installation
• Natural stone surfaces
• Quartz countertops

Headquarters

HQ city

Acworth

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Revenue model

1. Countertop Sales and Installation: One-time product sales and professional installation of natural and engineered stone countertops including granite, marble, quartz, quartzite, and porcelain. Includes in-house fabrication and installation using company-employed installers.
2. Financing Services: Consumer financing options through third-party financial services company enabling customers to finance purchases with revolving credit lines, competitive interest rates, and flexible monthly payment options.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Crowe Custom Countertops fabricates and installs custom countertops for residential kitchens, bathrooms, and outdoor spaces. The company offers natural stone and engineered surfaces including granite, marble, quartz, quartzite, porcelain, dolomite, and soapstone, and provides complementary services such as design consultation, removal of existing countertops, and full project installation.

Product overview

Crowe Custom Countertops is a fabricator and installer of natural and engineered stone countertops serving the Atlanta, GA metropolitan area. The core offering consists of Natural Stone Countertops (granite and marble) and Engineered Stone Countertops (quartz and quartzite), supplemented by porcelain slab options. The company maintains an extensive material portfolio of over 5,000 slabs in 250+ colors and carries multiple branded quartz lines including Silestone, Caesarstone, Cambria, Zodiaq, Hanstone, Corian Solid Surfaces, Viatera, QuartzSource, and Technistone. Add-on products include sinks (via IPT Sink partnership) and faucets. Supporting services include an in-showroom Design Center with color locator and project portfolio, Quick Quote tool, financing plans, and a third-party Kitchen Visualizer tool. The company also offers closeout and single slab discount specials. Crowe Custom Countertops is 100% employee-owned through an ESOP and operates as part of the Granite Countertop Warehouse group with locations in Acworth, GA and showrooms/slab yards in Chattanooga and Nashville, TN.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Granite Countertops
• Custom Marble Countertops
• Custom Quartz Countertops
• Custom Quartzite Countertops Natural quartzite countertop fabrication and installation for residential customers who want the look of marble with greater durability.
• Custom Porcelain Countertops
• Custom Dolomite Countertops
• Custom Soapstone Countertops Soapstone countertop fabrication and installation for residential kitchens and bathrooms, marketed to homeowners seeking a heat- and stain-tolerant natural surface.
• Countertop Removal Services Removal of existing countertops as a stand-alone or add-on service for residential customers replacing their current surfaces.
• Countertop Design Consultation In-home or showroom design consultation service helping residential customers select stone material, edge profile, and layout for their countertop project.

Quantifiable outcome

• One-day installation with minimal downtime
• +2 more outcomes

Named customers4 records

Segments2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor.

• Stone Fabricators AllianceminorOthersIndustry association membership providing access to best practices, professional standards, and industry networking for stone fabrication professionals.
• Marble Institute of AmericaminorOthersIndustry association membership for natural stone professionals offering resources, standards, and professional development for fabricators.
• Cobb Chamber of CommerceminorOthersLocal business chamber membership providing community engagement, networking opportunities, and business support in the Cobb County area.
• IPT SinkminorOthersPartnership with IPT Sink in Alpharetta to supply sinks and faucets as a convenience for customers finishing their countertop installations. Qualified plumber referrals provided for installation completion.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Granite Transformations: National countertop renovation franchise offering granite, quartz, and engineered stone overlay and replacement installations for residential customers; competes head-to-head with Crowe in the same service category and target market.
• Marble & Granite, Inc. Regional natural stone fabricator and distributor with showrooms serving residential and commercial customers in the U.S. Northeast; comparable business model of stone fabrication, showroom retail, and direct contractor sales.

Broad incumbents

• Cosentino (Silestone): Global surfacing brand (Silestone, Dekton) competing for residential and commercial countertop specifications; both upstream material supplier and downstream competitor to fabricators like Crowe.
• The Home Depot: Largest U.S. home improvement retailer offering countertop materials, in-store design services, and installation programs that compete with regional fabricators on convenience, financing, and brand reach.
• Lowe's: Major U.S. home improvement retailer with kitchen/bath design centers and countertop installation services; broad incumbent competing for the same residential renovation customer as Crowe.
• Cambria: U.S.-based quartz manufacturer with branded direct-to-consumer and dealer/fabricator channels; one of the engineered quartz lines Crowe carries and a competitor in the premium countertop segment.
• MSI Stone (M S International): One of the largest U.S. distributors of natural stone, quartz, and porcelain slabs with nationwide showroom and distribution network; overlaps with Crowe's countertop product portfolio and distribution approach but at much larger scale.
• Caesarstone: Global manufacturer of engineered quartz surfaces with a strong residential kitchen/bath brand; carried as a material line by Crowe and competes indirectly through the broader quartz category.

Emerging players

• Wilsonart: U.S. manufacturer of decorative surfacing products including laminates and engineered stone alternatives; competes for share of the countertop category through alternative materials to natural stone.

Regional players

• Countertop Smart: Regional countertop fabricator and installer serving parts of the U.S. Southeast with granite, quartz, and marble offerings; directly comparable regional competitor to Crowe in overlapping geographic markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCES6Jv488dr1q-wr1dWyzuQ
• Facebookfacebook.com/CroweCustomCountertops
• Pinterestph.pinterest.com/crowecustom
• LinkedInlinkedin.com/company/crowe-custom-countertops

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crowe Custom Countertops