Centerra
Centerra is a 25-year-old master-planned community in Loveland, Colorado, developed by Realberry (formerly McWhinney). It integrates two residential neighborhoods (The Lakes and Kinston), commercial and retail districts, healthcare, hospitality, and 525 acres of certified wildlife habitat across Northern Colorado.
- Company typePrivate
- Founded2000
- HeadquartersLoveland, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Centerra does
Centerra is a 25-year-old master-planned community located at the I-25 and Highway 34 interchange in Loveland, Colorado, developed and managed by Realberry (formerly McWhinney). The community integrates two residential neighborhoods — The Lakes and Kinston — with multiple commercial office campuses (Precision Campus, Enterprise Campus, Rangeview Office Campus), retail districts (Marketplace, Foxtrail, High Plains, Promenade Shops), industrial space, the UCHealth Medical Center of the Rockies, and four hotels. As of the available data, the commercial portion houses more than 150 businesses and over 8,600 employees. Two neighborhood identities support distinct housing ladders: The Lakes offers condominiums and townhomes from the $300s through Landmark Homes collections, while Kinston offers townhomes and single-family homes from the $500s to more than $1M via a multi-builder lineup including Lennar, Bridgewater Homes, Richmond American Homes, Dream Finders Homes, and VellaTerra (AHV Communities). Trilogy by Shea Homes is announced as a forthcoming 55+ active-adult extension.
The community's platform combines real-estate development with what it describes as a "Certified Wild" environmental layer: 525 acres of managed wildlife habitat coordinated by the High Plains Environmental Center (HPEC), which was founded alongside Centerra 25 years ago and operates a native plant nursery, demonstration gardens, and an heirloom fruit orchard. The High Plains Environmental Center partnership guided the community's National Wildlife Federation certification as Colorado's only Community Wildlife Habitat. Cultural infrastructure includes the Chapungu Sculpture Park — the country's largest permanent outdoor exhibit of Zimbabwe Shona stone sculpture (80+ works) — and the 18th annual Sounds of Centerra concert series. Marketing, model-home tours, and the Kinston Hub welcome center form the direct-to-consumer sales motion, while commercial leasing is handled directly to office, retail, and industrial tenants.
Centerra's revenue mechanics derive from multiple streams: one-time land sales and homebuilder commissions across residential neighborhoods, recurring commercial real estate leasing across office, retail and industrial assets, retail tenant rent, healthcare and medical services revenue at UCHealth, hospitality revenue at four branded hotels, and amenity revenue at the Lake Club, Chapungu, and HPEC programming. The community prices homes via per-builder one-time perpetual license structures (condos from the $300s, townhomes from the $400s, single-family from the $500s to $1M+), with homebuilders bearing direct sales costs through on-site model homes and welcome centers. Realberry acts as the master developer and long-term holder of commercial and amenity assets, with a residential builder-ecosystem strategy that shifts execution risk and capital intensity to third-party homebuilders.
Centerra firmographics
Firmographics- Name
- Centerra
- Legal name
- Realberry
- Website
- https://centerra.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Centerra is a 25-year-old master-planned community in Loveland, Colorado, developed by Realberry (formerly McWhinney). It integrates two residential neighborhoods (The Lakes and Kinston), commercial and retail districts, healthcare, hospitality, and 525 acres of certified wildlife habitat across Northern Colorado.
- Ownership category
- akta.pro rank
Centerra industry classification
Industry- Product category
- Master-Planned Community Development
- NAICS
- Lessors of Real Estate (5311), Lessors of Other Real Estate Property (53119)
- SIC
- Land Subdividers & Developers (No Cemeteries) (6552), Real Estate Agents & Managers (For Others) (6531), Investors, Nec (6799)
- akta.pro primary industry
- Master-Planned Community & POA Management (BPAJAHAD)
- akta.pro secondary industry
- HOA / Condominium Association Management (BPAJAFAH)
Keywords
Where Centerra is headquartered
LocationHeadquarters
- HQ city
- Loveland
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Centerra business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Residential Home Sales: Sale of new homes through developer partnerships with homebuilders (Lennar, Bridgewater Homes, Richmond American Homes, Dream Finders Homes, VellaTerra). Revenue generated from land sales to builders and/or direct home sales. Pricing ranges from $300s for condos to $1M+ for single-family homes.
- Commercial Real Estate Leasing: Office, retail, and industrial space leasing to over 150 businesses. The community hosts office campuses (Precision Campus, Enterprise Campus, Rangeview Office Campus), retail centers (Centerra Marketplace, The Promenade Shops), and industrial facilities. Hosts 8,600+ employees from various companies.
- Retail Tenant Revenue: Revenue from retail tenants including national chains (Target, REI, Barnes & Noble), restaurants (Biaggi's, Rock Bottom Brewery, Kobe Sushi), and local boutiques. Properties span multiple districts including Marketplace District, Foxtrail District, High Plains District, and others.
- Healthcare and Medical Services: UCHealth Medical Center of the Rockies and numerous medical clinics operate within the community, serving both residents and regional patients.
- Hospitality Revenue: Hotel properties including Courtyard by Marriott, Fairfield Inn & Suites, Hampton Inn, and Residence Inn by Marriott serve visitors to the community.
- Community Amenity Operations: Revenue-generating amenities including The Lake Club, Chapungu Sculpture Park (80+ stone sculptures), High Plains Environmental Center nursery sales, and event programming (Sounds of Centerra concert series, outdoor concerts).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | The Lakes - Condominiums and Townhomes from the $300s |
| One time/ perpetual license | Pay-as-you-go | Kinston - Townhomes and Single-Family Homes from $500s to $1M+ |
| One time/ perpetual license | Pay-as-you-go | The Lakes - Condo Flats from the $300s |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels9 records
Centerra product offering
Product offeringCore offering
Centerra is a master-planned community in Loveland, Colorado, that sells and leases residential and commercial real estate through two neighborhoods (Kinston and The Lakes), multiple commercial campuses, and retail districts. The development integrates housing, office, retail, healthcare, hospitality, and 525 acres of certified wildlife habitat managed by the High Plains Environmental Center, supported by community amenities including the Kinston Hub, Lake Club, and Chapungu Sculpture Park. Revenue is generated primarily from residential home sales to consumers and recurring commercial lease income from more than 150 businesses operating on-site.
Product overview
Centerra is a master-planned community in Loveland, Colorado, developed and managed by Realberry (formerly McWhinney). The community comprises two main neighborhoods: Kinston and The Lakes, offering various housing options from condominiums to single-family homes and active adult living. Centerra features extensive amenities including parks, trails, lakes, Chapungu Sculpture Park, and the High Plains Environmental Center. The community also includes commercial spaces with over 150 businesses and 8,600 employees. The development emphasizes Certified Wild wildlife habitat certification and sustainability practices.
Differentiator
Problem solved
Functional benefit
Products and services
- Kinston Centerra's newest residential neighborhood offering townhomes and single-family homes with regional architectural styles including modern farmhouse, modern Craftsman, modern prairie, and village modern. Homes priced from the $500s to over $1M and built by homebuilder partners including Lennar (Petal Collection from high $400s), Bridgewater Homes (Bridgewater Collection from $600s), Richmond American Homes (from high $500s), Dream Finders Homes, and VellaTerra for-rent paired homes. Anchored by the Kinston Hub welcome center and Roundtop Park.
- The Lakes Established residential neighborhood featuring two lakes (Houts Reservoir and Equalizer Lake), extensive trail network, community gardening, and direct access to the High Plains Environmental Center. Offers condominiums and townhomes priced from the $300s through homebuilder Landmark Homes (Discovery Collection, North Shore Flats Collection, Shores Collection) and active adult options.
- Commercial Real Estate Leasing Office, retail, industrial, and Motorplex commercial properties for lease across multiple campuses and districts including Precision Campus, Enterprise Campus, Rangeview Office Campus, Marketplace District, Foxtrail District, High Plains District, and the Promenade Shops. Home to over 150 companies and 8,600 employees including Nutrien US HQ, UCHealth Medical Center of the Rockies, GSA FBI, Target, REI, Barnes & Noble, Best Buy, Dick's Sporting Goods, and Marriott/Hilton family hotels.
- Chapungu Sculpture Park Outdoor sculpture park featuring 80+ Zimbabwean stone sculptures in the Shona style, the largest permanent outdoor exhibit of Shona stone sculpture in the United States. Venue for the annual Sounds of Centerra outdoor concert series (currently in its 18th year) and the Wild Wonderful Weekend public event. Featured in Travel & Leisure Magazine.
- High Plains Environmental Center (HPEC) Environmental organization managing 275 acres of parks and nature areas plus 250 acres of native grass and constructed wetlands in stormwater ponds (525 acres total) in partnership with Centerra. Operates a native plant nursery, demonstration gardens, an heirloom fruit orchard with Johnny Appleseed lineage trees, and educational programs including bird banding, native plant sales, gardening workshops, and volunteer days. Founded in 2000 alongside Centerra.
- Kinston Hub Multi-purpose community welcome center and gathering place in Kinston combining an art gallery, demonstration garden, neighborhood eatery (Hub Café by Fresh Plate), co-working space, and a fire-pit warmed patio for residents and visitors. Functions as the primary sales and community-engagement hub for the Kinston neighborhood.
- Lake Club Resident club facility located along the shore of Houts Reservoir offering swimming access, community gatherings, and social activities for residents of The Lakes neighborhood.
- Sounds of Centerra Concert Series Annual outdoor concert series held at Chapungu Sculpture Park featuring live music performances, currently in its 18th annual season. Attracts both Centerra residents and regional visitors from across Northern Colorado.
Quantifiable outcome
- Colorado's first and only Community Wildlife Habitat certified by the National Wildlife Federation
- +4 more outcomes
Companies that use Centerra
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles3 records
Centerra technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Centerra partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- High Plains Environmental Center (HPEC)coreHPEC is the environmental partner behind Centerra's nature conservation efforts. Founded alongside Centerra 25 years ago, HPEC manages 525 acres of wildlife habitat, operates a native plant nursery, runs educational programs, and maintains demonstration gardens and an heirloom fruit orchard.
- National Wildlife FederationcoreNational Wildlife Federation certified Centerra as Colorado's first Community Wildlife Habitat, recognizing the community's efforts to make room for native species and design outdoor spaces as wildlife habitat.
- Fresh Plate (Hub Café)coreHub Café by Fresh Plate operates within the Kinston Hub welcome center. The café serves Colorado-fresh menus and provides co-working space, community gathering, and a festive fire-pit warmed patio for residents and visitors.
- LennarcoreLennar is a major homebuilder in Kinston at Centerra, offering homes from the high $400s through their Petal Collection. Part of a network of 5+ homebuilders building in the community.
- Bridgewater HomescoreBridgewater Homes builds the Bridgewater Collection in Kinston from the $600s, offering single-family homes as part of the master-planned community.
- Richmond American HomescoreRichmond American Homes offers single-family homes in Kinston from the high $500s as part of their Richmond American Collection.
- Dream Finders HomescoreDream Finders Homes builds single-family homes in Kinston at Centerra as one of the community's homebuilder partners.
- Landmark HomescoreLandmark Homes builds townhomes and condominiums in The Lakes at Centerra including Discovery Collection (condos from $300s), North Shore Flats Collection, and Shores Collection.
- AHV Communities (VellaTerra)coreAHV Communities offers VellaTerra for-rent paired homes in Kinston, providing built-for-rent housing options within the community.
- UCHealthcoreUCHealth Medical Center of the Rockies is the anchor healthcare facility in Centerra, with numerous specialty clinics serving both residents and the broader Northern Colorado region.
- Shea Homes (Trilogy)minorTrilogy by Shea Homes (55+ active adult community) is coming soon to Kinston, expanding housing options for active adults in the community.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Centerra competitors and assessment
Company assessmentDirect peers
- Howard Hughes Holdings: Public master-planned community developer operating Summerlin (Las Vegas), Bridgeland (Houston), The Woodlands (Texas), and Ward Village (Honolulu) — the closest direct analog to Centerra's model of owning and developing residential + commercial + amenity districts over decades.
- The Irvine Company: Privately held master-planned community developer of Irvine Ranch in Orange County, CA — directly comparable in combining residential villages, commercial campuses, retail, and nature preservation within one large-scale planned community.
- Shea Homes (Trilogy): Homebuilder with a major master-planned community division (Trilogy active-adult communities) and a current partner at Centerra via Trilogy — directly comparable as both a builder-channel partner and developer of master-planned communities.
- Rancho Mission Viejo: Family-owned master-planned community developer of Rancho Mission Viejo (Orange County, CA) and related villages — directly analogous in operating multi-decade, multi-village master plans with integrated commercial and amenity infrastructure.
- FivePoint Holdings: Public master-planned community developer behind Great Park Neighborhoods (Irvine) and Valencia — directly comparable in running large-scale, mixed-use, multi-neighborhood master plans in the Western U.S.
Broad incumbents
- Lennar: One of the largest U.S. homebuilders and an active builder partner inside Centerra (Petal Collection in Kinston); comparable as both a channel partner for master-planned developers and an operator of its own large-scale planned communities nationwide.
- Toll Brothers: Luxury homebuilder that frequently operates inside master-planned communities and develops its own large planned subdivisions — comparable on product positioning (move-up/luxury single-family) and channel role.
Emerging players
- Discovery Land Company: Developer of luxury, amenity-rich private communities emphasizing nature, golf, and lifestyle programming — comparable to Centerra's nature- and amenity-led differentiation strategy at the high end.
- Landsea Homes: Mid-size U.S. homebuilder operating in master-planned communities in California and the Southwest — comparable as a builder-channel partner and developer of planned communities overlapping similar buyer demographics.
- Richmond American Homes (M.D.C. Holdings): National homebuilder with active communities inside Centerra's Kinston village (Richmond American Collection from the high $500s) — comparable as a builder partner serving the same move-up buyer segment in planned communities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Centerra social profiles
Digital presenceCenterra compliance and trust
Trust signalCompliance1 record
Centerra financial estimates
Financial estimateRevenue estimate
Valuation estimate
Centerra leadership team
Management profileNumber of profiles
Centerra funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Centerra M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Centerra
What does Centerra do?
Centerra is a master-planned community in Loveland, Colorado, that sells and leases residential and commercial real estate through two neighborhoods (Kinston and The Lakes), multiple commercial campuses, and retail districts. The development integrates housing, office, retail, healthcare, hospitality, and 525 acres of certified wildlife habitat managed by the High Plains Environmental Center, supported by community amenities including the Kinston Hub, Lake Club, and Chapungu Sculpture Park. Revenue is generated primarily from residential home sales to consumers and recurring commercial lease income from more than 150 businesses operating on-site.
Is Centerra a public or private company?
Centerra is a private company. It is classified as corporate owned and is currently operating.
When was Centerra founded?
Centerra was founded in 2000. It employs 1 to 10 people.
Where is Centerra based?
Centerra is headquartered in Loveland, United States, in the North America region.
How does Centerra make money?
Six revenue lines are on record. Residential Home Sales are the primary driver. The others are commercial Real Estate Leasing, retail Tenant Revenue, healthcare and Medical Services, hospitality Revenue and community Amenity Operations.
Who are Centerra's main competitors?
Direct peers on record are Howard Hughes Holdings, The Irvine Company, Shea Homes (Trilogy), Rancho Mission Viejo and FivePoint Holdings. Broad incumbents are Lennar and Toll Brothers. Emerging players are Discovery Land Company, Landsea Homes and Richmond American Homes (M.D.C. Holdings).
Does Centerra have an API?
No public API is recorded for Centerra.
What industry is Centerra in?
Centerra's product category is Master-Planned Community Development. Its primary akta.pro industry code is BPAJAHAD, Master-Planned Community & POA Management, with a secondary code of BPAJAFAH, HOA / Condominium Association Management. Its NAICS code is 5311 and its SIC code is 6552.