What bt.cx does

BTCX is a Swedish cryptocurrency exchange operated by Goobit AB, a wholly-owned subsidiary of publicly listed Goobit Group AB (ticker: BTCX on the Nordic Growth Market since 2021). Founded in 2011, the company self-describes as Sweden's first Bitcoin company and the second Bitcoin company in Europe. Its core product surface is a three-tier Bitcoin spot exchange — BTCX Express (unregistered, 9.5% spread, 10,000 SEK weekly cap, paid via BankID/Swish/card), BTCX Standard (verified account, 5% spread, up to 10M SEK buy / 500K SEK sell, paid via SEPA/card), and BTCX OTC (negotiated fees, 150,000+ SEK, manual approval, white-glove) — supplemented in 2025 by a BTCX Treasury product (10.63 BTC held) that gives public-market shareholders indirect Bitcoin exposure. The technology stack is built on direct wallet-to-wallet delivery (no custodial holding of customer funds), Swedish BankID and Freja eID identity verification, Swish/SEPA/card payment rails, and multi-venue liquidity routing across K33, Kraken, Bitstamp, and BitGo. Revenue is generated entirely from embedded transaction spreads and OTC fees, with no disclosed figures.

The company operates exclusively in the Swedish/Nordic market, does not serve UK or non-EEA customers, and is approved by Finansinspektionen with a MiCA authorization application submitted in October 2025. Go-to-market is hybrid: a product-led funnel for Express/Standard via the bt.cx website, and a sales-led motion for OTC (contact form, dedicated team) and Treasury. Marketing centers on an extensive knowledge bank, the "Women and Bitcoin" podcast launched October 2024, conference presence (Bitcoin Amsterdam, BTCHEL Helsinki, Baltic Honeybadger Riga), and engagement in Swedish political forums (Riksdag, Almedalen). Key risks visible in the data are the Sweden-only and Bitcoin-only product scope, high retail spread levels relative to global exchanges, and small team (11–50 employees) executing against a growing regulatory workload.

Name

bt.cx

Legal name

Goobit AB

Website

https://bt.cx

Company type

Public

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

BTCX is a Swedish Bitcoin exchange operated by Goobit AB (subsidiary of Goobit Group AB, NGM-listed), offering Express, Standard, OTC, and Treasury services to retail and high-net-worth Nordic clients since 2011 under Finansinspektionen supervision.

Ownership category

akta.pro rank

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Exchange Spread Fees: BTCX generates revenue primarily through transaction spreads. For Standard service, a 5% spread fee is applied to buy/sell orders. Express service carries a 9.5% spread. OTC services use volume-based pricing with lower rates for larger transactions. The spread is embedded in the exchange rate offered to customers—higher than market price for buys, lower for sells. Network transaction fees for Bitcoin blockchain are included in the spread for standard orders, with optional priority fees for faster processing.
2. OTC Transaction Fees: Over-the-counter services for large-volume traders (150,000+ SEK) use volume-based fee structures. Fees are negotiated per transaction and deducted before final settlement. Lower percentage rates apply for higher volumes, with no upper limit on order size (manual approval required for large volumes).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

BTCX operates a Swedish cryptocurrency exchange platform (operated by Goobit AB) enabling individuals and businesses to buy and sell Bitcoin through three service tiers: BTCX Express (account-free purchases up to 10,000 SEK weekly with 9.5% spread), BTCX Standard (verified-account trading with 5% spread and unlimited volumes), and BTCX OTC (premium white-glove service for trades exceeding 150,000 SEK). The platform also offers BTCX Treasury, a strategic long-term Bitcoin holding strategy for institutional and individual investors, with direct wallet-to-wallet transfers ensuring customers retain custody.

Product overview

BTCX operates as a Swedish cryptocurrency exchange platform offering three distinct service tiers: Express (fast unregistered service with 9.5% fee, 10,000 SEK weekly limit), Standard (verified account service with 5% fee and unlimited trading), and OTC (premium service for volumes exceeding 150,000 SEK with personalized support). The platform is operated by Goobit AB (a subsidiary of Goobit Group AB, listed on Nordic Growth Market under ticker BTCX) and emphasizes direct Bitcoin ownership with no intermediaries. In 2025, the company introduced BTCX Treasury for institutional Bitcoin exposure, and maintains a Knowledge Bank educational resource alongside its trading services.

Differentiator

Problem solved

Functional benefit

Brands

• BTCX Express: Fast, easy and secure way to buy Bitcoin without account registration. Max 10,000 SEK per 7-day period.
• BTCX Standard
• BTCX OTC
• BTCX Treasury

Products and services

• BTCX Express Unregistered cryptocurrency exchange service enabling fast Bitcoin purchases without account creation; supports purchases up to 10,000 SEK per rolling 7-day period using BankID, Swish, credit card, or bank transfer; carries the highest fee at 9.5% but offers the fastest execution. Designed for individual consumers seeking a frictionless entry point into Bitcoin.
• BTCX Standard Registered exchange service requiring a verified account via BankID; enables unlimited Bitcoin purchases and sales with a 5% spread fee; supports SEPA, credit card, and bank transfer payments; provides full transaction overview and planning tools. Targets active retail traders and frequent buyers seeking lower fees than Express.
• BTCX OTC (Over-the-Counter) Premium white-glove exchange service for high-volume traders; targets private individuals and companies trading over 150,000 SEK; offers personalized support, customized volume-based fees, and direct contact with Bitcoin experts; no upper limit on trade size but requires manual approval. Serves high-net-worth individuals, public figures seeking privacy, and institutional clients.
• BTCX Treasury Strategic Bitcoin treasury service for institutions and individuals; focuses on disciplined accumulation and long-term Bitcoin holding to maximize Bitcoin per share; provides exposure to Bitcoin through a publicly listed company (Goobit Group AB, ticker BTCX on NGM) rather than direct cryptocurrency ownership. Currently holds 10.63 BTC in treasury.

Quantifiable outcome

• Bitcoin to customer's private wallet within same transaction—no holding period or custodial delay

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• DivlyminorStrategic or Co-development Partner · 17 March 2026BTCX partnered with Divly, a European service that helps Bitcoin investors compile their transactions and generate reports for tax declarations. The partnership provides BTCX customers with streamlined access to cryptocurrency tax reporting tools, simplifying the tax compliance process for Swedish Bitcoin traders.
• K33coreTechnology or IntegrationLiquidity provider used by BTCX for order execution when trades are not executed against company's own inventory. BTCX selects the liquidity provider offering the most advantageous conditions for each specific order based on market data, order size, and time sensitivity.
• KrakencoreTechnology or IntegrationLiquidity provider used by BTCX for order execution when trades are not executed against company's own inventory. BTCX selects the liquidity provider offering the most advantageous conditions for each specific order based on market data, order size, and time sensitivity.
• BitstampcoreTechnology or IntegrationLiquidity provider used by BTCX for order execution when trades are not executed against company's own inventory. BTCX selects the liquidity provider offering the most advantageous conditions for each specific order based on market data, order size, and time sensitivity.
• BitGocoreTechnology or IntegrationLiquidity provider used by BTCX for order execution when trades are not executed against company's own inventory. BTCX selects the liquidity provider offering the most advantageous conditions for each specific order based on market data, order size, and time sensitivity.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Emerging players

• Relai: Swiss Bitcoin-only on-ramp with European footprint. Direct comparator on Bitcoin-only, simple UX positioning; relevant for cross-border Nordic customer migration.
• Bitpanda: Austria-based regulated European crypto broker. Comparable multi-asset retail platform targeting EU customers under MiCA; offers staking and tokenized assets that BTCX does not.
• K33 (formerly Kepler Cheuvreux / K33 Research): Nordic-headquartered crypto brokerage and research firm. Listed BTCX as a liquidity provider; operates in overlapping institutional and Nordic retail segments, making it both partner and adjacent competitor.

Direct peers

• Trijo: Swedish crypto exchange targeting retail investors with simple SEK-to-Bitcoin purchases. Competes head-on with BTCX in the Swedish market using similar local payment rails.
• Quickbit: Swedish publicly-listed Bitcoin and crypto exchange/payments company, also NGM/Nasdaq First North listed. Directly comparable as a domestic Nordic crypto on-ramp with regulatory footprint and SEK focus.
• Safello: Swedish cryptocurrency exchange and on-ramp, also publicly listed on Nasdaq First North. Direct competitor serving the same retail-to-OTC Swedish customer base with similar BankID/Swish integrations.

Broad incumbents

• Coinbase: Largest US-listed crypto exchange with growing EU operations under MiCA. Competes with BTCX on retail convenience in jurisdictions where it is licensed, with much deeper product breadth.
• Bitstamp: Luxembourg-headquartered, oldest fully-licensed European crypto exchange. Operates as a BTCX liquidity provider but also directly competes for EU/EEA institutional and retail flow under MiCA.
• Kraken: Major US/global crypto exchange with EU presence under MiCA. Functions as a BTCX liquidity provider while competing for European institutional and retail flows at materially lower spreads.

Regional players

• Bitcoin Suisse: Swiss-regulated crypto broker with strong institutional and OTC offering. Relevant OTC comparator in the broader European market though primarily Switzerland-based.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@btcxsweden
• Facebookfacebook.com/btcxsweden
• Xx.com/BTCXsweden
• LinkedInlinkedin.com/company/btcx

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about bt.cx