Ticketingbox
Ticketingbox is a cloud-based ticketing platform serving performing arts venues and theaters, with its flagship Shen Yun Performing Arts partnership covering 800+ shows across 200+ theaters globally. Founded in 2011 and headquartered in California, it offers integrated ticketing, CRM, marketing, and venue-operations tools.
- Company typePrivate
- Founded2011
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Ticketingbox does
Ticketingbox is a cloud-based ticketing platform purpose-built for performing arts venues and theaters. Founded in 2011 originally as 7 Plus Entertainment LLC (rebranded to Ticketingbox Inc. in 2023), the company provides integrated ticketing, CRM, marketing, and venue-operations tooling through a unified SaaS platform. Its flagship customer is Shen Yun Performing Arts, for which Ticketingbox manages 800+ sold-out shows annually across 200+ theaters worldwide, including high-profile venues such as the Kennedy Center, Lincoln Center, Sydney Lyric Theater, and Deutsche Oper Berlin. Cumulative platform volume is reported at 80M+ tickets sold across 80+ venues and 80K+ events, with the company claiming a 20-30% sales uplift versus incumbent ticketing systems.
The platform's technical core features real-time color-coded seat mapping, mobile ticket scanning with online and offline modes, a built-in CRM (integrated with Mautic), PCI-DSS and GDPR-compliant infrastructure, and flexible API access for third-party integrations. It is delivered as a white-label solution allowing venues to maintain brand identity through custom logos, colors, and domains. Onboarding is positioned as fast — approximately 14 days from data migration to staff training. The product is organized into modular components: Full-Service Ticketing Platform (core), Marketing & Sales Tools, Patron Relationship & Engagement (CRM, memberships, season tickets, donations), Integrated Communication Tools, Venue Operations (box-office, check-in), and Secure & Compliant Infrastructure.
Ticketingbox monetizes via per-transaction ticketing fees and platform subscriptions, with optional upsell and donation-processing features layered on top. Go-to-market is direct enterprise sales: phone outreach (1-877-980-0999), demo-led conversion, and case-study-driven content marketing. Geographic reach spans North America, Europe, and Asia-Pacific (10+ countries disclosed), though expansion is largely carried by the Shen Yun touring footprint. The company is privately held with no disclosed funding rounds, a small team of 11-50 employees, and minimal public-facing leadership visibility beyond the listed CEO, Senior Architect, and Designer.
Ticketingbox firmographics
Firmographics- Name
- Ticketingbox
- Legal name
- Ticketingbox Inc.
- Website
- https://ticketingbox.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ticketingbox is a cloud-based ticketing platform serving performing arts venues and theaters, with its flagship Shen Yun Performing Arts partnership covering 800+ shows across 200+ theaters globally. Founded in 2011 and headquartered in California, it offers integrated ticketing, CRM, marketing, and venue-operations tools.
- Ownership category
- akta.pro rank
Where Ticketingbox is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Ticketingbox business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- Transaction/Ticketing Fees: Per-ticket transaction fees for ticket sales. Low, flexible fees tailored to client needs with option for flat fee pricing. Revenue tied directly to ticket volume sold.
- Platform Subscription: Turnkey ticketing platform access including setup, training, upgrades, and custom features. Free setup and support included.
- Upsell & Donation Features: Upsell capabilities and donation processing features that increase revenue per transaction beyond base ticket sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Low/Flexible Fee Model |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
Ticketingbox product offering
Product offeringCore offering
Ticketingbox provides a cloud-based ticketing platform for theaters, performing arts venues, and event promoters. The platform supports online, box office, and phone sales with real-time seat maps, mobile scanning, integrated CRM, and marketing tools, and is offered as a white-label, low-fee alternative to dominant ticketing systems.
Product overview
Ticketingbox is a unified ticketing platform for performing arts and theater venues. The core product is a Full-Service Ticketing Platform that handles online, box office, and phone sales with real-time seat maps and cloud-based infrastructure. This core is augmented by integrated modules including Marketing & Sales Tools for campaign management and analytics, Patron Relationship & Engagement (built-in CRM, membership, season tickets, donations), Integrated Communication Tools (automated email/text with Mautic), Customer Support & Feedback tools, Client Control & Flexibility for pricing and fee management, and Venue Operations for check-in and box office management. All modules share the same cloud infrastructure and data layer, creating a comprehensive ticketing ecosystem.
Differentiator
Problem solved
Functional benefit
Products and services
- Full-Service Ticketing Platform Cloud-based ticketing platform supporting online, box office, and phone sales with real-time seat maps, mobile and print-at-home tickets, instant scan reports, and mobile ticket scanning for seamless check-ins. Designed for theaters, opera houses, concert halls, and performing arts centers.
Quantifiable outcome
- 20-30% increase in ticket sales compared to dominant ticketing systems
- +3 more outcomes
Companies that use Ticketingbox
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Ticketingbox technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature7 records
Ticketingbox partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and flagship.
- Ticketingbox Inc.coreRebranded as Ticketingbox Inc. in 2023, continuing commitment to performing arts ticketing after operating as 7 Plus Entertainment LLC (2011) and Tian Lu International (2016).
- Shen Yun Performing ArtsflagshipPrimary strategic partnership since founding in 2011. Manages ticketing for Shen Yun's 800+ sold-out shows annually across 200+ theaters worldwide. This flagship relationship has driven platform development and proven 20-30% sales uplift. Over 1 million tickets sold annually through this partnership.
Scale indicators7 records
Recent moves8 records
Expansion highlights4 records
Ticketingbox competitors and assessment
Company assessmentDirect peers
- Vendini: Vendini delivers ticketing, marketing, and box-office solutions focused on live entertainment venues including performing arts centers. It competes in the same mid-market venue segment as Ticketingbox.
- Tessitura Network: Tessitura is the dominant CRM-plus-ticketing platform purpose-built for performing arts organizations (theaters, operas, orchestras, dance). It is the most likely referent of Ticketingbox's 'dominant ticketing systems' framing and competes for the same venue buyers.
- Spektrix: Spektrix provides cloud-based ticketing, CRM, and marketing tools specifically for arts and cultural venues in the UK and North America. It is a head-to-head cloud SaaS competitor to Ticketingbox in the performing arts vertical.
- AudienceView: AudienceView offers unified ticketing, CRM, and commerce solutions across performing arts, sports, and live events. It directly overlaps Ticketingbox's core platform capabilities and target buyer (venues and event organizers).
- PatronBase: PatronBase provides box-office, ticketing, and CRM software tailored for performing arts venues, particularly in the UK. It targets the same niche customer profile and product capability set as Ticketingbox.
- Artsmanager (Artsman): Artsman provides integrated ticketing, fundraising, and CRM for UK arts organizations and theaters. It is a comparable cloud platform serving the same performing arts buyer with overlapping feature scope.
- OvationTix (TheaterMania / Shubert Ticketing): OvationTix offers ticketing, marketing, and fundraising tools for performing arts organizations including theaters, dance companies, and Broadway-adjacent venues. It is a direct niche competitor to Ticketingbox.
Broad incumbents
- Ticketmaster (Live Nation Entertainment): Ticketmaster is the dominant global ticketing incumbent across concerts, sports, and theater., Ticketingbox explicitly positions against Ticketmaster-style 'dominant systems' with lower fees and white-label branding.
- Eventbrite: Eventbrite is a large general-purpose event ticketing and registration platform. While not focused on performing arts, it competes for the same venue and event-organizer budget that Ticketingbox targets.
Emerging players
- Brown Paper Tickets: Brown Paper Tickets is a lower-cost, self-service ticketing provider competing on price in the live events space. It competes with Ticketingbox on the 'low fee' value proposition for smaller performing arts and community venues.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Ticketingbox social profiles
Digital presenceTicketingbox compliance and trust
Trust signalCompliance2 records
Ticketingbox financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ticketingbox leadership team
Management profileNumber of profiles
Profiles3 records
Ticketingbox funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ticketingbox M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ticketingbox
What does Ticketingbox do?
Ticketingbox provides a cloud-based ticketing platform for theaters, performing arts venues, and event promoters. The platform supports online, box office, and phone sales with real-time seat maps, mobile scanning, integrated CRM, and marketing tools, and is offered as a white-label, low-fee alternative to dominant ticketing systems.
Is Ticketingbox a public or private company?
Ticketingbox is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ticketingbox founded?
Ticketingbox was founded in 2011. It employs 11 to 50 people.
Where is Ticketingbox based?
Ticketingbox is headquartered in New York, United States, in the North America region.
How does Ticketingbox make money?
Three revenue lines are on record. Transaction/Ticketing Fees are the primary driver. The others are platform Subscription and upsell & Donation Features.
Who are Ticketingbox's main competitors?
Direct peers on record are Vendini, Tessitura Network, Spektrix, AudienceView, PatronBase, Artsmanager (Artsman) and OvationTix (TheaterMania / Shubert Ticketing). Broad incumbents are Ticketmaster (Live Nation Entertainment) and Eventbrite. Brown Paper Tickets is listed as an emerging player.
Does Ticketingbox have an API?
Yes. Ticketingbox offers Full API Access enabling custom connections for unique workflows. The API supports integrations with CRM, Email, and Analytics Platforms, allowing third-party tools to connect to the ticketing platform.