What PatronBase (UK) Partners Ltd does

PatronBase (UK) Partners Ltd is a privately held UK software company, headquartered at 49 Hustlergate, Bradford, that has been developing venue-management software for arts, culture and event organisations for over 20 years since its founding by John Caldwell. The company is the UK operating entity within the global PatronBase family, which also operates in New Zealand, Australia, the US and Spain, and serves 170-300 venues worldwide including theatres, concert halls, museums, festivals, multi-artform venues, independent cinemas, education institutions and UK local-authority venues.

The core platform is a modular, integrated suite comprising Ticketing, CRM, eCommerce, Marketing, PatronBI (business intelligence), Venue Manager, QuickPOS (point-of-sale), Inventory, PatronPoints loyalty, Membership, Seasons & Packages, Fundraising, WebHub (mobile admin) and Entry Manager, with an additional PatronWifi product. All modules share a single underlying patron database, enabling a 360-degree view across ticketing, donations, retail and venue hire, and the platform supports both cloud-hosted (AWS-hosted in UK data centres, with shared or private cloud options) and locally-installed deployment. The system integrates with sector-specific audience insight tools (Audience Finder, PurpleSeven, Morris Hargreaves McIntyre), email platforms (Mailchimp, BravoMail, Pure360), payment processors (Barclaycard, WorldPay, SagePay, Global Iris), social channels (Facebook, Twitter) and public-sector finance systems (Capita, Civica), and offers over 120 reports and Excel extracts.

PatronBase monetises through a mix of perpetual software licences (with 3-5 year support contracts as a percentage of purchase price), subscription/cloud-hosting fees (monthly or annual over 3-5 years), professional services (implementation, consultancy, training, custom development, web/app development, hardware supply), commission-based agreements and all-inclusive fixed-price tiers. Pricing is fully bespoke, prepared in consultation with Partnership Managers and applied under a 'not (just) for profit' philosophy with no per-ticket fees, allowing shared-system arrangements for smaller venues. Distribution combines direct enterprise field sales, an agency/promoter restricted-login reseller channel, third-party tourist information outlets, and event/webinar-driven demand generation.

Name

PatronBase (UK) Partners Ltd

Legal name

PatronBase (UK) Partners Ltd

Website

https://patronbase.co.uk

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

PatronBase (UK) Partners Ltd provides modular ticketing, CRM, venue management, fundraising and POS software for 170-300 arts, culture and event organisations worldwide, delivered as an integrated cloud or locally-installed platform with bespoke pricing.

Ownership category

akta.pro rank

Product category

Arts & Culture Venue Management Software

NAICS

Software Publishers (513210)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

Guest Experience & Engagement (CRM, Messaging, Loyalty) (THALACAF)

Keywords

• Arts venue software
• Ticketing platform
• Venue management system
• Cultural CRM software
• Arts fundraising software

Headquarters

HQ city

Bradford

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Software Licenses: Perpetual license model where customers purchase software outright; software remains theirs without renewal requirements after specified years. Maintenance and support programmes available as percentage of purchase price on 3 or 5 year contracts.
2. Support and Maintenance: Annual maintenance and support programmes required for upgrades and ongoing support. Charged as percentage of system purchase price. Tailored support levels available including 24x7 emergency cover.
3. Cloud Hosting: Monthly hosting fees for cloud-based deployment covering servers, backups, databases, disaster recovery, updates and upgrades. Shared resources or private cloud options available.
4. Professional Services: Implementation, consultancy, training, project management, bespoke development, websites/portals/apps, hardware supply, and IT support services. Customised to each organisation's needs.
5. Payment Processing Integration: Integration with payment providers including Barclaycard, WorldPay, SagePay and Global Iris for transaction processing.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

PatronBase (UK) Partners Ltd develops and sells an integrated software platform for arts, culture, heritage and events organisations. The platform combines ticketing, CRM, eCommerce, marketing, fundraising, membership, loyalty, venue management, point-of-sale, inventory, business intelligence and public wifi into a single cloud-hosted or locally-installed system. The company also provides professional services including implementation, consultancy, training, project management, custom development, cloud hosting and IT support.

Product overview

PatronBase (UK) Partners Ltd offers a modular platform-plus-services architecture for arts, culture, and events venues. The core PatronBase suite comprises 14 integrated software modules: Ticketing (the central hub for allocated/unreserved seating), eCommerce (online revenue maximization), CRM (central patron database integrated throughout), Marketing (360-degree patron view), PatronBI (business intelligence and dashboards), Venue Manager (room booking and space management), QuickPOS (touch-enabled point-of-sale), Inventory (stock management), PatronPoints® Loyalty (points earning/redemption), Membership (friends and member schemes), Seasons & Packages (subscription management), Fundraising (campaign and donor tracking), WebHub (mobile admin on the go), and Entry Manager (mobile ticket scanning and occupancy tracking). PatronWifi extends the ecosystem with integrated public wifi. Supporting services include Cloud Hosting, Consultancy & Training, Project Management, Hardware & IT Support, Analytics & Reporting, Websites/Portals/Apps development, Extend PatronBase (custom development), Implement PatronBase (implementation support), and Innovation & Transformation (emerging technology integration). The platform integrates with third-party tools for audience insights (Audience Finder, PurpleSeven, Morris Hargreaves McIntyre), marketing automation (Mailchimp, BravoMail, Pure360), payments (Barclaycard, WorldPay, SagePay, Global Iris), and social media (Facebook, Twitter).

Differentiator

Problem solved

Functional benefit

Products and services

• Ticketing Central ticketing module for managing sales of allocated and unreserved seating, fully integrated with online, mobile and agency ticketing channels. For arts, culture and events venues that need multi-channel box office capability.
• CRM Customer Relationship Management module providing comprehensive patron records, relationship tracking, full sale and communication history, integrated throughout all other PatronBase modules. For venues that need a unified 360-degree patron database.
• eCommerce Online revenue module providing web ticketing, merchandise sales, marketing, donations, multilingual support and PatronPoints earning/redemption, fully integrated with the Box Office. For venues seeking to maximise online revenue.
• Marketing Marketing module providing a 360-degree view of patron interactions through mail merge, query builder, show attendance analysis and sponsor/donor tracking. For marketing teams at arts venues.
• PatronBI (Business Intelligence) Suite of software solutions, applications and connectors that integrate PatronBase data into visually engaging interactive dashboards, including 360-degree audience views and role-specific dashboards for marketers, fundraisers and venue managers.
• Venue Manager Room, resource and staff booking software with drag-and-drop diary, day/month/timeline views, disruption warnings, auto-scheduling for repeat bookings, conversion of bookings to ticketed events, and course signup integration. For venues managing rooms and resources.
• QuickPOS Touch-enabled point-of-sale module for merchandise, cafes and bars, with product variations, variable pricing, barcode scanning, inventory integration and general admittance ticket sales capability.
• Inventory Stock management module for merchandise and food/beverage, with multi-location stock, supplier tracking, purchase orders, stock operations, variants (size, colour), selling measures, safety stock and reorder points.
• PatronPoints® Loyalty Loyalty scheme allowing patrons to earn and redeem points on products and tickets, with configurable earning/redemption rates per product and variable expiry options.
• Membership Membership management module for friends and members with unlimited schemes, discounts, fixed-term and lifetime periods, and online/in-venue enrolment.
• Seasons & Packages Season tickets and subscription package sales with performance selection, fee/discount configuration and renewal management for repeat subscribers.
• Fundraising Fundraising module for managing campaigns, tracking opportunities/grants/sponsorship, monitoring targets with real-time dashboards, and identifying donor relationships, with a 360-degree donor view integrated with box office and marketing.
• WebHub Mobile-responsive admin interface providing dashboards, group messaging, live chat, patron search, CRM access, ticket sales monitoring, fundraising campaign monitoring and occupancy tracking on any device with an internet connection.
• Entry Manager Mobile entry management module for scanning tickets, recording attendance, tracking occupancy and viewing real-time occupancy via WebHub.
• PatronWifi Public-access wifi system integrated with patron accounts, providing marketing and loyalty benefits through data collection, with revenue generation or marketing options.
• Consultancy & Training Expert consultancy for IT, software, web and marketing optimisation, plus training programmes including role-specific training, transformation workshops and remote/on-site delivery.
• Implement PatronBase Full implementation support with discovery sessions, configuration planning, migration, deduplication, integration, training and go-live assistance.
• Project Management Expert project management for technology and digital transformation projects including PatronBase implementations, mentoring for internal teams, and project review and recovery.
• Cloud Hosting Cloud hosting for PatronBase software with shared resources or private cloud options, optimised for PatronBase performance, covering servers, backups, databases, disaster recovery, updates and upgrades with 24/7 maintenance.
• Hardware & IT Support One-stop IT solution including ticket printing hardware, barcode scanners, network support, proactive monitoring and hardware procurement.
• Analytics & Reporting Expert support for the report suite and data warehousing services to integrate multiple data sources for 360-degree reporting views.
• Websites, Portals & Apps Bespoke web design and development with integration expertise, intranet development, mobile app development and patron digital experience optimisation.
• Extend PatronBase Custom development services including bespoke add-ins, custom reporting, tailored dashboards using PowerBI, integrations and web experience design.

Quantifiable outcome

• Organisations range from few thousand to several hundred thousand tickets per year
• +1 more outcomes

Named customers13 records

Segments8 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration20 records

Feature11 records

Partnerships

13 partnerships are on record, tiered core.

• MailchimpcoreTechnology or IntegrationEmail marketing platform integration allowing venues to sync patron data and create targeted email campaigns. Part of tools to help communicate with audiences and develop marketing strategy.
• BravoMailcoreTechnology or IntegrationEmail marketing platform integration for audience communication and marketing strategy development.
• Pure360coreTechnology or IntegrationEmail marketing platform for communicating with audiences and developing marketing strategies.
• FacebookcoreTechnology or IntegrationSocial media integration allowing venues to sell tickets or receive newsletter signups directly from their Facebook page.
• Audience FindercoreTechnology or IntegrationAudience insight tool helping venues understand their audience demographics and behaviour patterns.
• PurpleSevencoreTechnology or IntegrationAudience analytics tool helping venues understand and segment their audiences.
• Morris Hargreaves McIntyrecoreTechnology or IntegrationArts and cultural sector consultancy providing audience insight and strategic analysis.
• BarclaycardcoreTechnology or IntegrationPayment processing integration for card transactions at venues.
• WorldPaycoreTechnology or IntegrationPayment processing integration for secure online and in-venue card transactions.
• SagePaycoreTechnology or IntegrationPayment gateway integration for processing card payments securely.
• Global IriscoreTechnology or IntegrationPayment processing integration for card transactions.
• Amazon Web ServicescoreTechnology or IntegrationCloud infrastructure provider hosting eCommerce and web services in resilient UK data centres.
• Microsoft PowerBIcoreTechnology or IntegrationBusiness intelligence platform used for custom dashboards and tailored reporting solutions.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Tessitura Network: US-born unified CRM, ticketing and fundraising platform for arts and cultural organisations; comparable integrated suite serving performing arts centres, museums and theatres worldwide, competing head-to-head with PatronBase in larger venues.
• Spektrix: UK-based ticketing, CRM and fundraising SaaS purpose-built for arts and cultural organisations; the closest direct competitor to PatronBase in the UK performing-arts vertical, with overlapping modules for ticketing, memberships and audience development.
• Artlogic: UK-based software provider for galleries, artists and arts organisations covering inventory, CRM, website and online sales; comparable vertical focus on the arts sector with overlapping CRM and eCommerce modules, though more gallery-weighted than PatronBase's venue focus.
• AudienceView: Ticketing, marketing and CRM platform serving performing arts, sports and live entertainment venues; offers comparable functionality around unified patron data and eCommerce for mid-market and enterprise cultural organisations.
• VBO Tickets (Vendini): Cloud-based ticketing and venue management platform for arts, sports and live entertainment; comparable offering spanning box office, online ticketing, marketing and CRM for mid-market venues.
• TicketSource: UK online ticketing and box-office SaaS targeting small-to-mid theatres, attractions and events; competes with PatronBase at the smaller-venue end of the market where cloud-hosted, lower-touch deployment is preferred.

Broad incumbents

• Blackbaud: Large established provider of cloud software for nonprofits, including arts and cultural organisations, with fundraising, CRM and ticketing capabilities; competes at the high end and in larger institutions where PatronBase also plays, but as part of a much wider portfolio.
• Eventbrite: Mass-market self-service ticketing platform used by many smaller cultural events and festivals; competes with PatronBase at the low end where venue-management breadth is not required, but lacks deep CRM/fundraising integration.
• Salesforce / Salesforce.org Nonprofit Cloud: General-purpose CRM giant with a dedicated nonprofit and arts vertical programme; competes indirectly where larger venues prefer configurable CRM and donor-management over a vertical ticketing platform.

Emerging players

• CULTURXP (formerly Vivaticket): European ticketing and audience-engagement platform for cultural venues and festivals with growing arts-sector footprint; emerging challenger with comparable CRM and ticketing ambition targeting PatronBase's mid-market European customer base.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/patronbaseuk
• Facebookfacebook.com/PatronBaseUK
• Instagraminstagram.com/patronbase_pbs_uk

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PatronBase (UK) Partners Ltd