Marco Baldocchi Group

Name

Marco Baldocchi Group

Website

https://marcobaldocchi.com

Company type

Private

Founded year

2018

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Neuromarketing Services

NAICS

Marketing Research and Public Opinion Polling (541910), Advertising Agencies (54181)

SIC

Services-Advertising (7310)

akta.pro primary industry

Behavioral & Neuroscience Research (Biometrics, Eye-Tracking, Neuromarketing) (MPAAALAN)

Keywords

• Neuromarketing services
• Consumer neuroscience
• Augmented reality marketing
• Mobile marketing software
• Marketing analytics tools

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Core offering

Marco Baldocchi Group is a neuromarketing agency that delivers consumer-neuroscience-based marketing services to clients. Its offering combines software, mobile applications, and augmented reality services to support marketing research, engagement, and campaign execution. The agency operates with a small team (1–10 employees) and is based in Miami, United States.

Differentiator

Problem solved

Functional benefit

Products and services

• Neuromarketing Services Agency-level neuromarketing service that applies consumer-neuroscience methods to marketing research, insight generation, and campaign support for client organizations.
• Neuromarketing Software Software product offering that supports the delivery and operationalization of neuromarketing engagements, used by the agency to power marketing research and campaign work for clients.
• Mobile Applications Mobile applications developed as part of the agency's neuromarketing and marketing service offering, used to deliver campaign experiences and neuromarketing-driven interactions to client audiences.
• Augmented Reality Services Augmented reality service offering that creates immersive, AR-based marketing experiences as part of the agency's neuromarketing engagements for client brands.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Expansion highlights2 records

Direct peers

• iMotions: iMotions provides a biosensor and eye-tracking research platform used by academics and marketing researchers. It is comparable as a technology-enabled neuromarketing research provider selling both software and analysis services.
• Neuro-Insight: Neuro-Insight applies neuroscience (notably steady-state topography) to measure advertising and media effectiveness globally. It is a direct peer offering premium neuroscience-led marketing research services to brand clients.
• Affectiva (Smart Eye): Affectiva, now part of Smart Eye, builds emotion-recognition AI used in advertising and media research. It overlaps with Marco Baldocchi Group in using biometric and facial-coding signals to evaluate marketing stimuli.
• Realeyes: Realeyes is a dedicated emotion-measurement and attention analytics platform used by advertisers to test creative. It is the closest direct comparable to Marco Baldocchi Group as a specialist neuromarketing provider selling data-driven ad effectiveness insights.
• System1 (formerly BrainJuicer): System1, founded as BrainJuicer, measures emotional response to advertising and is a direct peer in the evidence-based creative effectiveness space that neuromarketing agencies also serve.

Broad incumbents

• Nielsen: Nielsen is a global measurement and data analytics incumbent covering advertising effectiveness, audiences, and consumer behavior. It competes broadly with neuromarketing agencies for marketing research and effectiveness budgets.
• Ipsos: Ipsos is a global market research company with dedicated neuromarketing and consumer neuroscience practice areas. It overlaps with Marco Baldocchi Group on neuroscience-driven advertising and brand research.
• Kantar: Kantar is one of the world's largest marketing insights and analytics firms, offering brand and advertising research including neuroscience-linked offerings. It is an incumbent that neuromarketing specialists frequently partner with or compete against.

Others

• Tobii Pro: Tobii Pro sells eye-tracking hardware and analysis software used heavily in neuromarketing studies. It is an enabling technology provider whose tools are commonly deployed by neuromarketing agencies.
• Sparks & Honey: Sparks & Honey is a cultural marketing and consumer insights consultancy that uses emerging research methods, including behavioral science, to advise brand strategy. It is an adjacent marketing insights peer rather than a direct neuroscience competitor.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/marcobaldocchi
• LinkedInlinkedin.com/company/marcobaldocchigroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marco Baldocchi Group