Half Eaten Donut

What Half Eaten Donut does

Half Eaten Donut is a Sydney-based boutique digital marketing agency that specialises in performance marketing for events. Founded approximately 13 years ago and operated as Half Eaten Donut Pty Ltd, the firm sells ticket-sales campaigns, exhibitor recruitment, and sponsor activation services to event organisers running consumer events, trade shows, conferences, and festivals. Beyond its core event-vertical base, it also delivers lead-generation campaigns for B2B SaaS, cybersecurity, fintech, and crypto/Web3 brands, plus targeted exhibitor and sponsor lead-generation campaigns for brands participating at events.

The firm runs campaigns across Meta (Facebook, Instagram), Google (Search, Display, Performance Max, YouTube, Demand Gen), LinkedIn, TikTok, X, Reddit, Snapchat, and Yahoo Japan. Service delivery is framed around the proprietary 'DONUT' methodology (Data, Optimise, Navigate, Understand, Target), backed by a dataset accumulated across 500+ events, 400+ clients, 2M+ tickets sold, and 400K+ exhibitor leads. The company describes its delivery model as 'AI-first' and offers free event marketing tools (attendance forecasting, budget planning, readiness scoring) built from its campaign data archive.

The firm generates revenue through professional services fees — agency retainers and project-based engagements — on a quote basis with no lock-in contracts. GTM is sales-led via direct website CTAs and Calendly booking for 30-minute strategy calls. Operations span Australia, Japan, Hong Kong, Singapore, New Zealand, and parts of Europe. The company is bootstrapped, privately held, and founder-led (Robin Stafford), with no disclosed institutional funding, acquisitions, or headcount figures.

Name

Half Eaten Donut

Legal name

Half Eaten Donut Pty Ltd

Website

https://halfeatendonut.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Half Eaten Donut is a Sydney-based boutique digital marketing agency specialising in performance marketing for events, serving event organisers, B2B SaaS firms, crypto brands, and exhibitors across Australia, Japan, Hong Kong, Singapore, New Zealand, and Europe.

Ownership category

akta.pro rank

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Event Marketing Services: Performance marketing services for events including ticket sales campaigns, exhibitor recruitment, and sponsor activation. Revenue generated through agency fees for campaign management and delivery.
2. Brand Performance Marketing: Performance marketing for brands including B2B SaaS lead generation, crypto/Web3 user acquisition, and exhibitor lead-gen campaigns. Revenue through agency retainer or project-based fees.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Half Eaten Donut is a boutique digital agency that runs paid performance marketing campaigns on behalf of event organisers and brands. Its core work covers ticket sales for consumer events, trade shows, conferences and festivals, exhibitor recruitment and sponsor activation for exhibition stakeholders, and B2B/B2C lead generation for brands in SaaS, fintech, crypto/Web3 and consumer categories. Campaigns are built and optimised using the proprietary DONUT methodology and an AI-first delivery stack across Meta, Google, LinkedIn, TikTok, YouTube and other paid channels, with reporting tied to revenue, registrations and qualified leads.

Product overview

Half Eaten Donut is an event marketing agency offering a unified service platform combining core marketing services with specialized brand verticals. The core offering is Event Marketing Services for ticket sales, exhibitor recruitment, and sponsor activation, supplemented by B2B & SaaS Lead Generation, Crypto & Web3 Marketing, and Exhibitor Lead Generation for brands. The product portfolio includes advertising modules across Meta (Facebook/Instagram), Google (Search/Display/Performance Max/Demand Gen), LinkedIn, TikTok, and retargeting capabilities. Additionally, the company offers free Event Marketing Tools including calculators for attendance forecasting, budget planning, readiness scoring, and exhibitor projections—all built from 10+ years of campaign data. The services are delivered through an AI-first methodology with the DONUT framework (Data, Optimise, Navigate, Understand, Target).

Differentiator

Problem solved

Functional benefit

Products and services

• Event Marketing Services Full-service event marketing offering for event organisers running consumer events, trade shows, conferences and festivals. Covers ticket sales campaigns, exhibitor recruitment and sponsor activation delivered end-to-end across paid channels, with reporting tied to attendance, registrations and revenue.
• B2B & SaaS Lead Generation Performance marketing service for B2B and SaaS brands, generating qualified leads in their sales pipeline through multi-channel campaigns on LinkedIn, Google, Meta and other paid platforms with full attribution through to landed revenue.
• Crypto & Web3 Marketing Performance marketing for cryptocurrency exchanges, wallets, trading platforms and crypto-adjacent service providers, covering user acquisition, lead generation for crypto-adjacent services and event activation campaigns.
• Exhibitor & Sponsor Lead Generation Targeted lead-generation and activation campaigns for brands exhibiting at or sponsoring major events, covering pre-event lead generation, booth traffic campaigns, post-event nurture and real-time during-event optimisation.
• Free Event Marketing Tools Suite of free calculators and planning tools for event marketers, including attendance forecasting, budget planning, readiness scoring, ad angle selection, exhibitor signup projections and ticket motivation analysis, built from more than 10 years of campaign data.

Quantifiable outcome

• 930% ROAS for National 4x4 Outdoors Show with 6.3M impressions
• +6 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability6 records

Feature1 record

Partnerships

One partnership is on record.

• NZ Cryptocon 2026flagshipStrategic or Co-development PartnerOfficial Digital Marketing Partner for NZ Cryptocon 2026. Working alongside major crypto exchanges Binance, MEXC, Swyftx, CoinSpot, OKX, and Bybit. The partnership involves user acquisition campaigns for exchanges and wallets, lead generation for crypto-adjacent services, and event activation campaigns for exhibitors and sponsors.

Scale indicators7 records

Recent moves5 records

Expansion highlights2 records

Direct peers

• Splash: Event marketing platform providing branded event pages, email, and digital campaign tools for event organisers and marketers — direct overlap with Half Eaten Donut's event organiser audience and campaign delivery focus.
• Aventri (Cvent): Event management and marketing platform with registration, attendee engagement and digital campaign features targeting the same event organiser buyer that Half Eaten Donut services with paid media campaigns.
• Bizzabo: Event experience platform offering registration, marketing and attendee engagement tools aimed at B2B conferences and trade shows, directly overlapping with Half Eaten Donut's trade show and conference client base.

Broad incumbents

• Disruptive Advertising: Large performance marketing agency specialising in paid search, paid social and conversion optimisation — a comparable multi-channel digital agency, though broader in vertical focus than Half Eaten Donut.
• WebFX: Established full-service digital marketing agency offering paid media, SEO and content services across many verticals — overlaps on multi-channel paid execution but lacks Half Eaten Donut's event-specific specialisation.
• Klientboost: Performance marketing agency focused on paid acquisition, landing pages and CRO; comparable on multi-channel paid media delivery though services a broader set of B2B and ecommerce clients.

Emerging players

• Eventbrite: Consumer ticketing and event discovery platform now expanding marketing tools for organisers — overlaps with Half Eaten Donut's ticket-sale-driven clients, particularly consumer festivals.

Regional players

• Online Marketing Gurus: Australian-based digital marketing agency offering SEO, paid media and conversion services; the closest ANZ-headquartered competitor on multi-channel paid campaign delivery.
• Salted Stone: Digital agency operating in the APAC region offering performance marketing and HubSpot services; competes for similar mid-market B2B and event-adjacent clients across the same geographies.

Others

• HubSpot (Marketing Hub): Marketing automation and CRM platform increasingly bundling event marketing, email and paid attribution features; relevant as an indirect enabler/integrator that event marketers — including Half Eaten Donut clients — rely on for execution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/halfeatendonut

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Half Eaten Donut