What Salted Stone does

Salted Stone is a private digital marketing and consulting agency operating as an accredited HubSpot Elite Partner across the United States, Ireland, Australia, and the Philippines, with offices in Los Angeles, Dublin, Perth, Cebu, and Sydney. The firm was founded around 2010 and has accumulated a 15-year operating history serving enterprise and mid-market clients with a logo base that includes Edrington, Akamai, Michelin, T-Mobile, Peloton, and Hines.

The company's service portfolio is organized around two pillars. The first is a general digital services suite covering strategy and consulting, marketing and ABM, integrations/systems/data, RevOps, sales and CRM, branding and creative, websites and CMS, customer success, adoption and training, and AI solutions. The second is a set of specialized HubSpot modules spanning implementation and onboarding, growth programs, customization and optimization, migration, reporting and analytics, assessments and audits, systems integration, and administration and support. Underlying technology is anchored in the HubSpot CRM platform and ecosystem, supplemented by 10+ partner platforms including Google, Intercom, BigCommerce, Databox, WP Engine, Wistia, Ceros, and Seventh Sense.

Salted Stone generates revenue through professional services delivered via three engagement models: Strategic Programs (committed, recurring growth partnerships), Tactical Support (on-demand supplemental expertise), and Project Engagements (discrete deliverables such as website redesigns and CRM migrations). Pricing is not publicly disclosed, and the firm operates a sales-led go-to-market motion, booking consultations through its website and targeting enterprise and mid-market buyers. The company is led by CEO Mike Skeehan, is privately held with no disclosed funding, and maintains a headcount in the 11-50 range.

Name

Salted Stone

Legal name

Salted Stone Inc.

Website

https://SaltedStone.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Salted Stone is an accredited HubSpot Elite Partner digital marketing agency serving enterprise and mid-market clients across the US, Ireland, Australia, and the Philippines with end-to-end digital, CRM, RevOps, and AI solutions delivered via strategic, tactical, and project engagements.

Ownership category

akta.pro rank

Headquarters

HQ city

Monrovia

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Professional Services & Consulting: Salted Stone generates revenue through strategic consulting, marketing, sales/CRM, integrations, systems, data, RevOps, branding, creative, websites/CMS, customer success, adoption/training, and AI solutions services. Revenue is derived from strategic programs, tactical support, and project engagements targeting enterprise and mid-market clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Salted Stone is a digital marketing and consulting agency and accredited HubSpot Elite partner that delivers end-to-end digital solutions across strategy, marketing/ABM, RevOps, sales/CRM, branding, websites/CMS, customer success, adoption/training, and AI solutions. Its offerings are delivered through three engagement models — Strategic Programs, Tactical Support, and Project Engagements — to enterprise and mid-market clients worldwide.

Product overview

Salted Stone is a digital consulting and agency firm offering end-to-end digital solutions and HubSpot platform services. The company provides a comprehensive portfolio organized around two main pillars: general digital services (Strategy + Consulting, Marketing + ABM, Integrations/Systems + Data, RevOps, Sales + CRM, Branding + Creative, Websites + CMS, Customer Success, Adoption + Training, and AI Solutions) and specialized HubSpot solutions (Implementation + Onboarding, Growth Programs, Customization + Optimization, Migration, Reporting + Analytics, Assessments + Audits, Systems Integration, and Administration + Support). These services are delivered through three engagement models: Strategic Programs (ongoing partnerships), Tactical Support (on-demand expertise), and Project Engagements (specific deliverables). The company operates as an accredited HubSpot agency partner with operations across USA, Australia, and Ireland.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy + Consulting Strategic guidance and expert consultation services for business elevation and growth planning, provided to enterprise and mid-market clients.
• Marketing + ABM Tailored marketing strategies focused on engaging and converting target accounts through account-based marketing (ABM) execution.
• Integrations, Systems + Data System and data integration services enabling seamless connectivity across technology stacks for informed decision-making.
• RevOps Revenue operations services unifying sales, marketing, and services for operational excellence.
• Sales + CRM Sales process streamlining through integrated CRM solutions for improved success rates.
• Branding + Creative Brand identity crafting and creative solutions that resonate with target audiences.
• Websites + CMS Custom website solutions and content management systems for engaging, scalable online presence.
• Customer Success Customer experience enhancement services for sustained success and lasting client relationships.
• AI Solutions Tailored AI solutions designed to enhance workflows, drive efficiency, and maintain brand voice for clients.
• HubSpot Implementation + Onboarding Smooth implementation and onboarding process for HubSpot platform adoption delivered as an accredited HubSpot Elite partner service.
• HubSpot Growth Programs Strategic growth programs designed to scale businesses efficiently on the HubSpot platform.
• HubSpot Customization + Optimization Tailored solutions and optimizations for peak performance and efficiency on the HubSpot platform.
• HubSpot Migration Hassle-free CRM and CMS migration services for seamless transition and platform upgrades to HubSpot.
• HubSpot Reporting + Analytics Insights and analytics services on the HubSpot platform to guide strategic decisions and boost performance.
• HubSpot Assessments + Audits Comprehensive assessments and audits of HubSpot environments for improved business operations.
• HubSpot Systems Integration Systems integration services for a cohesive and efficient technology ecosystem centered on HubSpot.
• HubSpot Administration + Support Ongoing HubSpot administration and support services to ensure system reliability.
• Adoption + Training Team empowerment through knowledge and skills development for effective HubSpot and broader technology adoption.
• Strategic Programs Committed and strategic growth-focused partnership engagement model for long-term client relationships.
• Tactical Support On-demand targeted expertise to supplement internal team capabilities on an as-needed basis.
• Project Engagements Interdisciplinary team engagements covering specific projects such as website redesigns and CRM migrations.

Quantifiable outcome

• Scaled client businesses through strategic growth programs and operational excellence initiatives

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• HubSpotcoreTechnology or IntegrationSalted Stone is an accredited HubSpot agency partner (Elite and Premier tier) offering end-to-end HubSpot services including implementation, onboarding, customization, optimization, migration, reporting, analytics, administration, and support. HubSpot is the primary technology platform underpinning Salted Stone's service offerings.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• SmartBug Media: One of the original HubSpot Elite Solutions Partners and a fellow full-service inbound marketing, RevOps, and CRM implementation agency. Closely comparable to Salted Stone in service mix (marketing, sales, RevOps, HubSpot implementation) and in targeting mid-market and enterprise clients across multiple verticals.
• Square 2 Marketing: Long-standing HubSpot agency partner offering inbound marketing, marketing automation, and HubSpot strategy. Comparable to Salted Stone in core positioning as a HubSpot-centric full-service agency for B2B clients.
• RKD Group: Digital marketing and fundraising agency serving nonprofit and mid-market clients with strategy, creative, and CRM implementation. Comparable to Salted Stone in multi-channel digital service delivery and CRM-focused engagements.
• IMPACT: HubSpot Elite partner offering inbound marketing, sales enablement, and HubSpot implementation for mid-market and enterprise B2B clients. Direct competitor for the same HubSpot-driven engagements that Salted Stone pursues.
• Aptitude 8: HubSpot Elite Solutions Partner focused on HubSpot implementations, CRM migrations, and RevOps consulting for mid-market and enterprise. Comparable in technical depth on HubSpot and in delivering full-lifecycle services to enterprise clients.
• Heinz Marketing: B2B marketing agency specializing in sales and marketing alignment, demand generation, and account-based marketing for mid-market and enterprise tech clients. Comparable to Salted Stone in targeting enterprise B2B buyers with ABM and RevOps services.
• Walker Sands: B2B integrated marketing and PR agency offering demand generation, ABM, content, and web services to mid-market and enterprise tech clients. Comparable to Salted Stone in serving enterprise B2B clients with multi-channel digital marketing programs.
• New Breed Revenue: HubSpot Elite Solutions Partner specializing in RevOps, demand generation, and sales enablement for B2B mid-market and enterprise clients. Highly comparable to Salted Stone in targeting HubSpot-centric revenue operations and lifecycle engagements.

Emerging players

• Refine Labs: B2B marketing agency specializing in demand generation, content, and ABM for SaaS and tech clients. Comparable in targeting enterprise B2B buyers but with a more content-led, less HubSpot-centric delivery model.

Broad incumbents

• Deloitte Digital: Global digital transformation arm of Deloitte offering strategy, marketing, CRM (including HubSpot/Salesforce/Adobe), and customer experience services at enterprise scale. Comparable to Salted Stone in CRM implementation and digital marketing for enterprise, but at vastly larger scale and broader scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/saltedstone
• Facebookfacebook.com/saltedstone
• LinkedInlinkedin.com/company/saltedstone
• Instagraminstagram.com/saltedstone

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Salted Stone