Robert Peirce & Associates

What Robert Peirce & Associates does

Robert Peirce & Associates, P.C. is a privately held Pittsburgh-based personal injury law firm founded in 1980, operating on a contingency-fee model across Pennsylvania, Ohio, and West Virginia. The firm serves individual injury victims - including victims of negligence, medical malpractice, nursing home abuse, defective medical devices, dangerous prescription drugs, toxic exposure, and workplace injury - and charges no attorney fees unless a settlement or verdict is obtained. Initial case evaluations are free, and revenue is earned as a percentage of recovery (typically one-third), producing a lumpy, case-driven revenue profile with no subscription or recurring contracted revenue.

The firm's practice spans roughly 16 service areas including personal injury, medical malpractice, birth injuries, nursing home abuse, defective medical devices, mesothelioma, workers' compensation, social security disability, long-term disability, class actions, product liability, and unpaid wage/overtime claims. It fields a team of 19+ attorneys (founding partner, managing partner, multiple partners, senior counsel, and associates) and is headquartered at 437 Grant Street in the Frick Building, Pittsburgh. Notable disclosed case outcomes include a $200 million toxic exposure settlement, over $250 million in cumulative recoveries, a $7.5 million industrial accident verdict, and a $6 million oil and gas overtime case. The firm holds memberships in the Million Dollar and Multi-Million Dollar Advocates Forums, Super Lawyers, American Association for Justice, and Top 100, which it uses as credibility signals in its direct-to-consumer marketing.

Go-to-market is direct-to-consumer via the firm's website (peircelaw.com), an actively maintained blog published from 2013 through 2026, SEO targeting Pittsburgh and Western PA injury terms, earned media coverage (Post-Gazette, Trib Live, CBS News), community involvement (25 years supporting Make-A-Wish Greater Pennsylvania and West Virginia; a $450,000 gift to Duquesne University), free consultations offered via phone (844-383-0565) and online intake forms with a 24-hour response guarantee, and a referral network of clients, medical providers, and other attorneys. In 2025 the firm expanded its mass tort footprint, with partners appointed to leadership roles in the Depo-Provera multidistrict litigation and active participation in emerging dockets including ByHeart infant formula, FreeStyle Libre glucose monitors, and Roundup.

Name

Robert Peirce & Associates

Legal name

Robert Peirce & Associates, P.C.

Website

https://peircelaw.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Robert Peirce & Associates, P.C. is a Pittsburgh-based personal injury law firm founded in 1980, serving individual injury victims across Pennsylvania, Ohio, and West Virginia on a contingency-fee basis across approximately 16 practice areas including personal injury, medical malpractice, and nursing home abuse.

Ownership category

akta.pro rank

Product category

Personal Injury Legal Services

NAICS

Offices of Lawyers (541110), Legal Services (5411)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Personal Injury & Insurance Defense (BPAHAAAM)

Keywords

• Personal injury law
• Medical malpractice
• Nursing home abuse
• Product liability
• Legal representation

Headquarters

HQ city

Pittsburgh

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Legal Services - Contingency Fee Representation: Robert Peirce & Associates handles personal injury cases on a contingency fee basis, meaning clients pay nothing until the firm reaches a favorable settlement or verdict. The firm provides initial case evaluations at no charge. Revenue is earned as a percentage of successful case settlements or court awards, typically one-third of the recovery.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Robert Peirce & Associates, P.C. is a Pittsburgh-based personal injury law firm that provides legal representation on a contingency fee basis to individuals injured due to negligence, medical malpractice, nursing home abuse, defective products, dangerous drugs, and workplace incidents. The firm handles cases throughout Pennsylvania, Ohio, and West Virginia, with practice areas spanning car and truck accidents, medical malpractice, birth injuries, nursing home neglect, mesothelioma, workers' compensation, Social Security Disability, long-term disability, class actions, and product liability.

Product overview

Robert Peirce & Associates, P.C. is a Pittsburgh-based personal injury law firm offering comprehensive legal services for individuals injured due to negligence or defective products. The firm operates as a unified legal practice with attorneys specializing across multiple practice areas including personal injury, medical malpractice, nursing home abuse, defective medical devices, prescription drug claims, workers' compensation, social security disability, and class actions. The firm handles cases throughout Pennsylvania, Ohio, and West Virginia, operating on a contingency fee basis where clients pay nothing until they recover compensation. Notable case types include Depo-Provera litigation, nursing home abuse cases, ByHeart infant formula recall claims, and FreeStyle Libre glucose monitor disputes.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Injury Legal Services Legal representation for individuals injured due to another party's negligence, including auto accidents, truck accidents, industrial accidents, toxic exposure, and wrongful death claims, primarily across Pennsylvania, Ohio, and West Virginia.
• Medical Malpractice Legal representation for victims of medical negligence including surgical errors, misdiagnosis, failure to diagnose, delayed diagnosis, medication errors, and birth injuries.
• Nursing Home Abuse Legal representation for elderly residents who have suffered abuse or neglect in nursing homes, including falls, bed sores, malnutrition, dehydration, wandering/elopement, physical and emotional abuse, chemical restraints, and diabetic complications.
• Defective Medical Devices Legal representation for patients harmed by defective medical devices, including product liability claims against manufacturers.
• Prescription Drug Claims Legal representation for individuals harmed by dangerous prescription drugs, including opioids and other medications with undisclosed risks.
• Mesothelioma Legal representation for individuals diagnosed with mesothelioma due to asbestos exposure, typically involving industrial workers and their families.
• Social Security Disability Legal assistance with Social Security Disability claims and appeals for individuals unable to work due to disabilities.
• Workers' Compensation Legal representation for workers injured on the job, including claims for medical benefits, wage replacement, and disability benefits.
• Long Term Disability Legal representation for individuals denied long-term disability benefits by insurance companies.
• Class Actions Legal representation in class action lawsuits on behalf of groups of individuals who have suffered similar harm.
• Birth Injuries Legal representation for families of infants who suffered injuries during birth due to medical negligence.
• Product Liability Legal representation for individuals injured by defective or dangerous products, including consumer goods, industrial products, toxic baby food, and devices.
• Unpaid Wage and Overtime Legal representation for union workers and other employees regarding unpaid wages, overtime claims, and workplace injury cases.
• Car Accidents Legal representation for individuals injured in car accidents due to another driver's negligence.
• Truck Accidents Legal representation for individuals injured in commercial truck accidents, including cases against trucking companies and their insurers.
• Food Poisoning Legal representation for individuals who suffered food poisoning incidents from contaminated food products.
• Roundup Litigation Legal representation for individuals who developed cancer after exposure to Roundup herbicide.
• Real Estate Assessments Legal services related to real estate assessment disputes and property tax matters.

Quantifiable outcome

• $200,000,000 toxic exposure settlement
• +2 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Morgan & Morgan: The largest U.S. plaintiff-side personal injury firm, operating nationwide with deep advertising budgets and a mass tort docket. Compares directly to Robert Peirce & Associates on contingency-fee plaintiff representation in personal injury, product liability, and mass tort matters.

Direct peers

• Cellino Law: Buffalo/NY-based plaintiff PI firm with a multi-state mass tort practice (including asbestos and product liability). Comparable on contingency-fee plaintiff representation and mass tort docket participation.
• Weitz & Luxenberg: National plaintiff mass tort and personal injury firm with a large asbestos/mesothelioma docket. Directly comparable on contingency-fee plaintiff work, especially in toxic exposure and product liability litigation.
• The Levin Firm: Philadelphia-based plaintiff personal injury firm with a Pennsylvania-wide plaintiff practice in car accidents, medical malpractice, and product liability. Comparable on contingency fees and PA plaintiff-side PI docket.
• Berger and Green, P.C. Pittsburgh-based plaintiff personal injury and medical malpractice firm. Direct regional peer with overlapping practice areas (PI, malpractice, nursing home neglect) and a similar contingency-fee business model.
• Lerner and Rowe Injury Attorneys: Multi-state plaintiff personal injury firm that competes in mass tort advertising and contingency fee representation. Directly comparable on GTM motion, contingency pricing, and mass tort docket strategy.
• Edgar Snyder & Associates: Pittsburgh-based personal injury and medical malpractice firm serving Western PA. Most direct regional competitor, comparable on contingency fees, plaintiff-side PI focus, and the local Western Pennsylvania market.
• Goldberg Persky Jennings White (GPJW): Pennsylvania-based plaintiff firm with a national mass tort practice (asbestos, mesothelioma, product liability). Comparable on contingency fees and participation in plaintiff mass tort MDLs, which overlaps with the firm's Depo-Provera and asbestos work.
• Lowenthal & Abrams, P.C. Pennsylvania-based plaintiff personal injury firm serving clients across the state. Comparable on contingency fee plaintiff representation in PI, malpractice, and insurance bad faith matters.

Regional players

• Burns White LLC: Pittsburgh-based full-service defense firm with a healthcare/medical malpractice practice. Not a plaintiff-side peer, but a relevant local comparator that often serves as opposing counsel in malpractice and nursing home cases handled by the firm.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/peircelaw

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Robert Peirce & Associates