The Pear Tree

What The Pear Tree does

The Pear Tree operates an exclusive-use wedding and corporate events venue from a 400-year-old former vicarage in Purton, Wiltshire, on 7 acres of grounds that include a private vineyard. The venue comprises five event spaces (the Cotswold-stone Orangery seating 150, Blossom ceremony room, Bartlett Bar & Lounge, The Library with a 1430 fireplace, and an outdoor Garden Pavilion), an outdoor terrace and kitchen, 18 en-suite bedrooms (including the Moonglow honeymoon suite for 36 guests total), and a purpose-designed bridal dressing room called Cascade. The business serves four customer segments: wedding couples as the primary segment, corporate and business events, private celebrations, and public diners through ticketed seasonal experiences.

Revenue is generated through per-event venue hire (wedding bookings require a £750 deposit, evening-only hires run £1,500-£2,000), per-person corporate meeting packages (£30-£50pp excluding VAT), accommodation at £155-£370 per night, in-house catering and bar services, ticketed seasonal events (Chef's Table, Christmas party nights), and 15% referral commissions from partner hotels and suppliers. The company is privately held by Pear Tree Hire Limited, which is owned by Artemis Venue Services following a 2019 acquisition that converted the property from a hotel into an exclusive-use venue. Operations are supported by Country House Wedding Venues Ltd (website and administration) and Venue Catering and Events Ltd (catering services), both part of the Artemis Group.

Customer acquisition runs through a direct sales model with dedicated booking (01793 781270) and events (01793 781263) teams, supported by show-round visits, virtual viewings, Instagram and Facebook organic content, email marketing, Google search, and directory listings on wedding-venues.co.uk and SquareMeal. The structured wedding planning journey includes Welcome Back Meetings, Chef's Table tastings, Catering Meetings, and Planning Meetings overseen by a dedicated Event Manager on the wedding day.

Name

The Pear Tree

Legal name

Pear Tree Hire Limited

Website

https://peartreepurton.co.uk

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

The Pear Tree is an exclusive-use wedding and events venue operating from a 400-year-old former vicarage on 7 acres in Purton, Wiltshire, serving wedding couples, corporate clients, private celebrations, and public diners with on-site catering and accommodation.

Ownership category

akta.pro rank

Product category

Wedding & Event Venue Services

NAICS

Historical Sites (71212)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Luxury Farmhouses, Country Houses & Vineyard Estates (THAMAEAG)

Keywords

• Wedding venue services
• Exclusive use venue
• Corporate event hosting
• Venue accommodation catering
• Wedding planning services

Headquarters

HQ city

Purton

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Venue Hire - Weddings: Exclusive-use venue hire for wedding ceremonies and receptions. Initial booking payment of £750. 50% discount available on remaining dates up to March 2027; 25% discount for April-December 2027 dates booked by September 2026.
2. Evening-Only Venue Hire: Evening wedding reception venue hire from 5pm. Sunday-Thursday £1,500; Friday-Saturday £2,000. Minimum six-month advance booking.
3. Corporate Event Hire: Meeting spaces and corporate event venue hire. Half-day Orangery from £35pp; full-day from £50pp. Blossom from £30-40pp. Bartlett from £30-40pp. Library half-day £150, full-day £250. All rates exclusive of VAT.
4. Accommodation: 18 en-suite bedrooms including Moonglow honeymoon suite. Room rates range from £155-370 depending on room type and day of week. Complimentary Moonglow when 10 rooms booked within 2 months of wedding booking. Rates include breakfast and VAT.
5. Catering and Food & Beverage: In-house catering provided by dedicated culinary team. À la carte menu pricing per head with seasonal dishes. Bespoke cocktail creation. Wine pairing services. Evening food options including wood-fired pizzas, barbecues, paellas, and street food.
6. Seasonal Events and Chef's Table: Ticketed seasonal dining experiences including Autumn Chef's Table (5th November 2026) and Shared Christmas Party Night (19th December 2026). Approximately 80 guests per event.
7. Supplier Referral Revenue: Partnership with recommended supplier network including florists, photographers, entertainment, and caterers. Referral arrangements with partner hotels offering 15% commission.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels11 records

Core offering

The Pear Tree is an exclusive-use wedding and events venue operating from a 400-year-old former vicarage on seven acres of Wiltshire countryside with a private vineyard. It sells venue hire for ceremonies, wedding receptions, evening celebrations, corporate meetings, and private events, bundled with in-house catering, 18 en-suite bedrooms, and a structured wedding planning service. The venue accommodates up to 150 seated guests in the Orangery and 200 guests overall, offering an all-in-one hospitality solution under an exclusive-use policy.

Product overview

The Pear Tree is an exclusive-use wedding and events venue offering a unified hospitality service centered on its historic 400-year-old former vicarage in Wiltshire. The core venue product comprises multiple named event spaces (The Orangery, Blossom, Bartlett Bar & Lounge, The Library, Garden Pavilion, Outdoor Terrace & Kitchen, and Cascade dressing room) and accommodation (Moonglow honeymoon suite plus 17 guest bedrooms). These physical venue components are bundled with service offerings including in-house catering, the Chef's Table seasonal dining experience, wedding planning support, corporate events hosting, and seasonal party packages. The product operates as an integrated hospitality service rather than a modular software platform, where the venue spaces, catering, accommodation, and planning services work together as a complete event solution.

Differentiator

Problem solved

Functional benefit

Brands

• Artemis Venue Collection: A group of exclusive-use venues across the UK, of which The Pear Tree is a part.

Products and services

• Exclusive-Use Wedding Venue Hire Exclusive-use venue hire for wedding ceremonies and receptions at The Pear Tree's 400-year-old former vicarage, including access to the Orangery, Blossom, Bartlett Bar & Lounge, Garden Pavilion, Outdoor Terrace & Kitchen, and 18 en-suite bedrooms. Initial booking payment of £750 secures the date, with the venue accommodating up to 200 guests.
• Evening-Only Venue Hire Venue hire for evening wedding receptions from 5pm. Sunday-Thursday priced at £1,500; Friday-Saturday at £2,000. Requires minimum six-month advance booking and applies to venue hire only with minimum food spend.

Quantifiable outcome

• 18 en-suite bedrooms accommodate up to 36 guests with breakfast included
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

17 partnerships are on record, tiered core and minor.

• Artemis Venue ServicescoreStrategic or Co-development Partner · 1 January 2019Parent company that acquired The Pear Tree in 2019, transforming it from a hotel into an exclusive-use wedding and events venue. Part of the Artemis Group which includes Country House Wedding Venues Ltd (website management) and Venue Catering and Events Ltd (catering). The group operates multiple exclusive-use venues across the UK with shared standards of quality, service, and operational infrastructure.
• Francis and Anne YoungminorOthers · 1 January 2019Original owners who lovingly ran The Pear Tree as a hotel from 1987 until 2019 when it was sold to Artemis Venue Services. The couple established the venue's hospitality heritage.
• Country House Wedding Venues LtdcoreStrategic or Co-development PartnerManages The Pear Tree website (peartreepurton.co.uk) on behalf of Pear Tree Hire Limited. Handles administrative tasks and communications. Part of the Artemis Group of companies. Privacy policy aligned with CHWV's policies for data processing.
• Venue Catering and Events LtdcoreStrategic or Co-development PartnerProvides catering services for events at The Pear Tree. When couples engage VCE for catering, VCE acts as a data controller for information processed. Part of the Artemis Group of companies.
• DoubleTree by Hilton SwindonminorChannel Partner/ Reseller/ DistributorRecommended partner hotel for guests requiring additional accommodation beyond The Pear Tree's 18 bedrooms. Located in Swindon with easy access to venue. Listed in approved supplier directory.
• Holiday Inn Express SwindonminorChannel Partner/ Reseller/ DistributorRecommended partner hotel for overflow accommodation. Part of IHG network. Listed in approved supplier directory for guest recommendations.
• Village Hotels SwindonminorChannel Partner/ Reseller/ DistributorRecommended partner hotel for guests requiring accommodation. Located at Shaw Ridge Leisure Park, Whitehill Way, Swindon. Listed in approved supplier directory.
• Premier Inn Swindon WestminorChannel Partner/ Reseller/ DistributorRecommended partner hotel for budget-conscious guests. Located near M4 J16, Swindon. Listed in approved supplier directory.
• The SchoolhouseminorChannel Partner/ Reseller/ DistributorRecommended boutique accommodation partner. Located in Royal Wootton Bassett (SN4 8EF). Offers 15% discount for The Pear Tree guests with code: PEARTREE. Listed in approved supplier directory.
• Hook Farm CottagesminorChannel Partner/ Reseller/ DistributorRecommended self-catering accommodation partner near The Pear Tree. Listed in approved supplier directory for guest recommendations.
• EKOM (Everyone's Kind of Music)minorChannel Partner/ Reseller/ DistributorPreferred entertainment supplier offering wedding DJ services and audio equipment. 2026-2027 offers: 15% off All-Inclusive Package (DJ, Photo Booth, Audio Guest Book, Uplighters, Dancing on Clouds FX), 10% off Wedding DJ Package or free Audio Guest Book. 2028 offer: 20% off All-Inclusive Package if booked before 31/12/2026.
• Aztec Venue DecorationsminorChannel Partner/ Reseller/ DistributorApproved decoration supplier for venue styling. Contact: 07506 948095. Listed in recommended supplier directory.
• Event StyleminorChannel Partner/ Reseller/ DistributorApproved venue decoration supplier. Contact: 07768 303332. Listed in recommended supplier directory.
• Moonraker DiscominorChannel Partner/ Reseller/ DistributorApproved entertainment supplier specializing in love letters, lighting, and backdrops. Contact: 07702 669408. Listed in recommended supplier directory.
• Harrison & GreenminorChannel Partner/ Reseller/ DistributorApproved wedding and event specialist florist. Contact: 07811 450744. Listed in recommended supplier directory.
• Magic BreakfastminorStrategic or Co-development PartnerCharity partner providing free nutritious breakfasts to children who might otherwise start the day hungry. The Pear Tree supports this charity with optional voluntary donation opportunity at couples' final Planning Meeting.
• Wiltshire Registry OfficeminorChannel Partner/ Reseller/ DistributorOfficial ceremony booking partner. Couples book their civil ceremony via Wiltshire Registry Office (contact: 0300 003 4570). The Pear Tree is an approved venue for civil ceremonies.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cain Manor: Exclusive-use country house wedding venue in Surrey operated by Bijou Wedding Venues; directly comparable as another heritage property converted to single-day wedding and event hire with on-site catering and bedrooms.
• Leez Priory: Exclusive-use Tudor priory wedding venue in Essex offering multiple event spaces, on-site accommodation, in-house catering and a similar single-event-per-day model — among the closest direct competitors in the UK country house wedding segment.
• Hever Castle: Historic castle estate in Kent hosting weddings and corporate events with multiple event spaces, on-site accommodation, gardens and in-house catering — comparable heritage asset with similar exclusive-use positioning.
• Gosfield Hall: Exclusive-use Georgian country house wedding venue in Essex offering ceremonies, receptions, accommodation and in-house catering — directly comparable product offering and target customer (UK wedding couples seeking heritage venues).
• Loseley Park: Heritage Elizabethan country house in Surrey offering exclusive wedding hire with gardens, multiple function rooms and on-site catering; comparable heritage positioning and target customer segment.
• Northcote Hotel: Country house hotel and wedding venue in Lancashire with on-site fine dining, multiple event spaces and corporate event offering — overlapping wedding and corporate hospitality product mix.

Broad incumbents

• Bovey Castle: Heritage Devon castle hotel offering weddings alongside broader leisure/resort operations including spa, golf and dining — broader incumbent with overlapping wedding business but wider product portfolio.

Others

• Country House Wedding Venues: Artemis Group sister entity that operates the wedding-venues.co.uk directory and lists The Pear Tree alongside multiple exclusive-use venues — comparable operating model and direct channel partner.

Emerging players

• Bijou Wedding Venues: Multi-venue operator (Cain Manor, Notley Abbey, Huntsham Court) specializing in exclusive-use UK country house weddings — competes head-to-head with Artemis Group venues for the same wedding couple customer.
• The Mill Barns: Newer-build exclusive-use wedding venue in Staffordshire with on-site accommodation and in-house catering — represents the modern barn-style competitive alternative to heritage country houses like The Pear Tree.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/thepeartreepurton
• Xx.com/peartreewedding
• LinkedInlinkedin.com/company/the-pear-tree

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Pear Tree