HOOK FARM CAMPING LIMITED

What HOOK FARM CAMPING LIMITED does

Hook Farm Camping Limited (legal entity: Hook Farm Leisure Park Limited) operates a family-run campsite and touring park on the Devon/Dorset border in Uplyme, within an Area of Outstanding Natural Beauty approximately one mile from Lyme Regis and the Jurassic Coast. The site covers over seven acres and offers tent pitches in four sizes, motorhome and campervan pitches with electric hook-up (subject to a 6.85m vehicle length cap), a small static caravan hire fleet, two equipped bell tents in a cider apple orchard, a shepherd's hut, and two holiday cottages (The Stables sleeping 8 and Hook Farm Cottage sleeping 6). The company is jointly owned by John and Jacky and runs with a team of approximately 8-9 staff covering reception, housekeeping, maintenance and landscape stewardship.

The technology stack is light and third-party: the CampManager online booking system handles direct reservations for pitches, caravans and bell tents, while the two holiday cottages are distributed via Sykes Cottages. Guest WiFi is provided through Club Wi-Fi and was upgraded to high-speed free access in early 2025. A 7kWh EV charger, modern washroom blocks, an on-site shop selling fresh bread and camping essentials, and seasonal pop-up food vendors (wood-fired pizzas Fridays, curries Saturdays) round out the amenity offering.

Revenue is generated through per-night pitch fees, weekly static caravan hire, glamping and cottage rental, on-site shop sales, static caravan sales, and vendor site fees from pop-up food operators. Distribution is direct-to-consumer via the company website, telephone bookings, and the Sykes Cottages platform. The business is privately held by the two founders, with no external investors, funding rounds, or M&A activity disclosed. Environmental commitments — solar electric arrays, spring water collection, wildflower meadows planted since 2019, and a Dark Skies designation — form part of the brand positioning alongside proximity to the South West Coast Path.

Name

HOOK FARM CAMPING LIMITED

Legal name

Hook Farm Leisure Park Limited

Website

https://hookfarmcamping.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Hook Farm Camping Limited operates a family-run seven-acre campsite in Uplyme on the Devon/Dorset border, one mile from Lyme Regis and the Jurassic Coast. It serves individual holidaymakers and families with tent pitches, motorhome pitches, static caravans, bell tents, shepherd's hut and holiday cottages.

Ownership category

akta.pro rank

Product category

Camping and Touring Park

NAICS

RV (Recreational Vehicle) Parks and Recreational Camps (7212), RV (Recreational Vehicle) Parks and Campgrounds (721211), Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Traditional Campgrounds (Tent & Mixed-Use) (THAMAJAB)

akta.pro secondary industry

Family & Recreation Campgrounds (Amenities/Activities Focus) (THAMAJAJ)

Keywords

• Camping holidays
• Touring park
• Glamping accommodation
• Holiday cottage rental
• Caravan hire

Headquarters

HQ city

Uplyme

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Touring Pitches (Tents, Motorhomes, Campervans): Revenue from camping pitches for tents, motorhomes, and campervans with optional electric hookup. Pitches are sold per night with pricing based on pitch size and number of occupants.
2. Static Caravan Rental: Hire of static caravans accommodating up to 5 people (max 4 adults). Let weekly during main season, short breaks available off-peak. Gas included, electricity metered.
3. Bell Tent Glamping: Two 5-metre bell tents in cider apple orchard. Fully equipped with real double bed, camp kitchen, BBQ, and 10amp electricity. Accommodates couples or families.
4. Holiday Cottage Rental - The Stables: Four-bedroom barn conversion sleeping 8, booked via Sykes Cottages. High-quality fixtures with ensuite shower rooms, underfloor heating, and private parking.
5. Holiday Cottage Rental - Hook Farm Cottage: Three-bedroom bungalow sleeping 6 (max 4 adults, 2 children), booked via Sykes Cottages. King-size beds, enclosed garden, gas central heating included.
6. On-site Shop Sales: Well-stocked shop selling fresh bread, pastries, sweets, ice creams, drinks, basic food needs, and camping equipment.
7. Static Caravan Sales: Sale of new and pre-owned static caravans located in a separate area overlooking the valley.
8. Pop-up Restaurant/ Food Vendors: Peak season outside food vendors including wood-fired pizzas on Fridays and curries from Safar restaurant on Saturdays. Revenue from vendor site fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Hook Farm is a family-run campsite and touring park situated on the Devon/Dorset border in an Area of Outstanding Natural Beauty, one mile from Lyme Regis. Across over seven acres the company offers tent pitches (four sizes), campervan and motorhome pitches with electric hook-up, bell tents in a cider apple orchard, static caravans for hire, and two holiday cottages (The Stables and Hook Farm Cottage) booked via Sykes Cottages. The site also features on-site shop, modern washroom blocks, free high-speed Wi-Fi, an EV charging point, and seasonal pop-up food vendors.

Product overview

Hook Farm is a traditional family-run campsite and touring park offering diverse accommodation options across seven acres in an Area of Outstanding Natural Beauty. The core offering includes tent pitches (four sizes from small to super large), campervan/motorhome pitches with electric hook-up, bell tents in the orchard, and static caravan rental. Additional accommodation includes two holiday cottages (The Stables sleeping 8 and Hook Farm Cottage sleeping 6) booked via The Sykes Cottages platform, plus shepherd's huts. On-site facilities encompass a shop, modern washroom blocks, free high-speed WiFi (operated by Club Wi-Fi), a 7kWh EV charging point, and seasonal pop-up food vendors. Static caravans are also available for purchase.

Differentiator

Problem solved

Functional benefit

Products and services

• Tent Pitches Over five acres of tent camping space with flat or terraced plots sheltered by hedges and mature trees. Four pitch sizes available (Small 1-2 person, Medium 3-4 person, Large up to 6 berth, Super Large up to 8 berth), with electric hook-up available on over half of pitches. Targeted at tent campers and families seeking rural camping near Lyme Regis.
• Campervan and Motorhome Pitches Spacious pitches for motorhomes up to 6.85m and DVLA-compliant campervan conversions. Combination of hard standing and full grass pitches with plastic tiles, all with electric hook-ups, chemical disposal point, and drinking water points. Targeted at touring motorhome and campervan owners.
• Static Caravan Rental Small number of modern static caravans for hire in a separate area overlooking the valley, accommodating up to 5 people (max 4 adults). Features double glazing, electric panel heaters, gas fire, and outside decking. Weekly rental during peak season with short breaks available off-peak; gas included, electricity metered.
• Bell Tent Glamping Two 5-metre bell tents situated at the top of the cider apple orchard with valley views. Fully erected and fitted out with real double bed, basic camp kitchen, single hob camp stove, charcoal BBQ, water container, outdoor seating, and 10 amp electricity. Towels provided. Targeted at couples and families seeking a glamping experience.
• The Stables Holiday Cottage Contemporary four-bedroom barn conversion in Uplyme sleeping 8, with 3 double beds (each with ensuite shower), 1 twin bedroom, vaulted ceilings, underfloor heating, Smart TV, and private driveway for 4 cars. No pets, no smoking. Booked via Sykes Cottages platform.
• Hook Farm Cottage Bright three-bedroom single-storey bungalow sleeping 6 (max 4 adults, 2 children), with two king-size rooms, one twin, family bathroom, contemporary kitchen/diner, south-facing garden, pet-friendly, off-road parking, central heating and WiFi included. Booked via Sykes Cottages platform.
• Static Caravans For Sale New and pre-owned static caravans available for purchase on site, currently offering Delta Avalon models (28ft x 10ft) with 2 bedrooms, located in their own area overlooking the valley with views.

Quantifiable outcome

• 60% of waste recycled by volume in 2025 season
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Sykes CottagescoreChannel Partner/ Reseller/ DistributorExternal holiday cottage agency used for booking The Stables (sleeps 8) and Hook Farm Cottage (sleeps 6). Properties listed on Sykes Cottages website for wider distribution.
• River Cottage HQminorGTM or Marketing PartnerFamous restaurant nearby, mentioned as a key local attraction for food fanatics. Cross-promotional relationship with nearby dining destination.
• Devon Wildlife TrustminorStrategic or Co-development PartnerParticipated in Devon Wildlife Trust bat survey in Autumn 2024, monitoring bat species on site including Common Pipistrelle, Soprano Pipistrelle, Lesser Horseshoe, Noctule, Serotine, Brown Long-eared, Leisler's, and Brandt's. Planning to repeat survey in Autumn 2025.
• CampStead LtdminorGTM or Marketing PartnerThird-party company that may contact guests to invite them to complete questionnaires and reviews regarding their stay at the park.
• Talbot ArmsminorGTM or Marketing PartnerLocal pub in Uplyme within 5-minute walk of the site, offering drinks, home-cooked food, and warm welcome. Recommended to guests as nearby dining option.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Wolfeton Manor Coarse Fishing & Camping: Small independent family-run South West campsite offering touring pitches near Dorchester, Dorset. Comparable size, scale, and Southwest coastal family-camping target market as Hook Farm.

Emerging players

• Pitchup.com: Online booking platform aggregating UK and European campsites, glamping sites, and holiday parks. Hook Farm is a comparable supply-side listing; represents both a potential distribution channel and a benchmark for the digitized UK independent campsite booking experience.
• Cornish Tipi Holidays: Independent UK operator offering glamping-style accommodations (tipis, bell tents, yurts) on rural West Country sites. Direct comparability on the glamping bell-tent tier and nature-led positioning, though regional to Cornwall and a different lodging format mix.

Direct peers

• Featherdown Glamping: UK glamping brand offering fully-equipped tents on working farms and rural estates with on-site facilities and family activities. Comparable to Hook Farm's bell tents and family-camping value proposition, and similar eco/nature-oriented positioning.
• Forest Holidays: UK operator of cabin/lodge retreats in forested settings with on-site facilities, restaurants, and nature-focused positioning. Overlaps directly with Hook Farm's eco/quiet-location value proposition and glamping-style lodging tier, though Forest Holidays focuses on cabins rather than tent pitches.

Broad incumbents

• Caravan and Motorhome Club: UK membership-based network of campsites for caravans, motorhomes, and tents with electric hookups, sanitation, and family-friendly facilities. Competitor on the touring pitch side; a potential brand-distribution alternative for Hook Farm guests who value CL-style amenities.
• Camping and Caravanning Club: UK membership organization operating a network of certificated and club campsites for tents, tourers, and motorhomes. Comparable as a provider of rural touring pitches with conserved/quiet settings, though typically larger and members-based rather than a single private site.
• Hoseasons: Major UK holiday-lettings agency distributing coastal and rural lodges, caravans, and cottages. Synergistic partner/comparable, comparable to Sykes Cottages as the distribution channel Hook Farm already uses; competing for the same family coastal-stay demand.
• Haven Holidays: Major UK holiday park brand with parks in Weymouth and other southern coastal locations targeting families with caravans, lodges, and touring pitches. Comparable customer base (UK family short-break market) and coastal positioning, though much larger and more amenitized than Hook Farm.
• Parkdean Resorts: Largest UK holiday park operator with ~67 parks, including coastal parks in Dorset/Devon (e.g., Devon Cliffs). Comparable as a multi-format UK family outdoor holiday provider with touring pitches, caravans, and lodges, though at vastly greater scale and brand spend than Hook Farm.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hook-farm-camping-limited

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HOOK FARM CAMPING LIMITED