Coghlan’s

What Coghlan’s does

Coghlan's is a Winnipeg, Manitoba-based manufacturer and retailer of camping and outdoor accessories founded in 1959, operating as Coghlan's Ltd. and selling under the Coghlan's® trademark. The company's product portfolio spans seven major categories — Outdoor Dining (cast iron cookware, coffee equipment, cooking utensils, grilling, tableware, and the Snapfold™ flat-pack line), On-the-go (carabiners, lighting, storage, personal care, towels), Emergency & Survival (compasses, candles, first aid, rain gear, signalling), Outdoor Tools (air pumps, ropes, hand tools, tent accessories, repair kits, lightsticks), Insect Protection (netting, bug jackets, coils), Firestarters (flint, matches, lighters, tinder), and Recreation & Leisure (camp comfort, games, hammocks) — with individual SKUs priced from $2.99 to $139.99.

The business runs on a Shopify e-commerce platform for direct-to-consumer sales (coghlans.com, bilingual EN/FR, with localized CAD/USD pricing and free-shipping thresholds) supported by Klaviyo for email marketing and standard Shopify analytics. Core technology is otherwise conventional: e-commerce catalog management, product imagery, and content marketing through dedicated Camp Cooking, Gear Guides, and Camping Advice blogs. The Snapfold™ line, acquired via Fozzils in May 2024, adds a lightweight, flat-pack outdoor dining/prep sub-brand with its own registered trademark and is the company's only notable proprietary product technology.

Revenue is generated through one-time hardware sales across two channels: direct-to-consumer e-commerce (own storefront, single-country domestic scope) and a wholesale/dealer network serving Canada and the USA via dedicated wholesale portals (coghlans-wholesale.ca and Coghlans-wholesale.com). The customer base is segmented horizontally across recreational outdoor use cases — hiking enthusiasts, backcountry campers, car campers, glampers, first-time campers, and campfire essentials buyers — with no enterprise contracts, no recurring revenue, and no disclosed financials. Marketing is multi-channel across Facebook, Instagram, blogs, email, and co-branded giveaways, with a minor 2024 partnership with Canadian Heritage Roasting Co.

Name

Coghlan’s

Legal name

Coghlan's Ltd.

Website

https://coghlans.com

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

11–50 employees

Short description

Coghlan's is a 65-year-old Winnipeg, Canada-based manufacturer of camping and outdoor accessories selling a broad catalog of cookware, survival gear, and outdoor tools via Shopify DTC e-commerce and a North American wholesale dealer network.

Ownership category

akta.pro rank

Product category

Outdoor Camping Gear

akta.pro industry

PRIMARYCRAMAMAA

Camping, Hiking & Backpacking Gear Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Camping, Hiking & Climbing Retail

SECONDARYCRAMAAAF

Outdoor Cooking, Hydration & Food Storage Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Outdoor & Adventure Equipment Retail

SECONDARYCRAMAAAE

Outdoor Navigation, Safety & Survival Gear Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Outdoor & Adventure Equipment Retail

SECONDARYCRAMAMAF

Navigation, Lighting & Outdoor Electronics Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Camping, Hiking & Climbing Retail

Keywords

• Outdoor camping gear
• Camping cookware
• Survival equipment
• Hiking accessories
• Backcountry supplies

Headquarters

HQ city

Winnipeg

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Outdoor Gear Product Sales: One-time product purchases through e-commerce and wholesale channels, selling outdoor camping and survival equipment directly to consumers and through dealer networks.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Coghlan's manufactures and sells a broad portfolio of outdoor camping, hiking, and survival accessories through its own e-commerce store (coghlans.com) and a wholesale/dealer network across Canada and the USA. The product line spans cast iron cookware, coffee gear, cooking utensils, grilling equipment, Snapfold™ flat-pack tableware, firestarters, insect protection, emergency/survival kits, outdoor tools, and on-the-go accessories such as carabiners, lighting, and waterproof storage.

Product overview

Coghlan's is an outdoor gear company offering a comprehensive portfolio of camping, hiking, and survival products organized into major categories: Outdoor Dining (cast iron cookware, coffee equipment, cooking utensils, grilling tools, Snapfold™ flat-pack products), On-the-go gear (carabiners, lighting, storage, personal care), Emergency & Survival equipment (compasses, signalling, first aid, rain gear), Outdoor Tools (ropes, hand tools, tent accessories, repair kits), Insect Protection (mosquito nets, bug jackets), Firestarters (flint, matches, lighters), and Recreation & Leisure items (camp comfort, games). The product lineup includes both Coghlan's branded items and the acquired Snapfold™ brand (acquired from Fozzils in May 2024), featuring lightweight, flat-pack outdoor dining and prep products. The company has been operating since 1959 and is headquartered in Winnipeg, Manitoba, Canada.

Differentiator

Problem solved

Functional benefit

Brands

• Snapfold™: Line of lightweight, flat-pack outdoor products including collapsible bowls, cutting boards, dish racks, colanders, and solo packs for camping and outdoor use.

Products and services

• Cast Iron Cookware Pre-seasoned cast iron skillets, griddles, and broilers designed for campfire and outdoor cooking; sold to campers and outdoor cooks.
• Coffee Products French presses and aluminum/stainless steel coffee pots in various capacities for outdoor brewing; sold to camp coffee drinkers and outdoor enthusiasts.
• Cooking Utensils Folding and portable cooking utensils including nylon utensil sets, camp spoons, and spatulas; sold to campers needing lightweight outdoor kitchen tools.
• Grilling Equipment Camp grills, roasting sticks, skewers, and broilers for outdoor cooking over fires and BBQs; sold to outdoor cooking enthusiasts.
• Snapfold™ Product Line

Segments6 records

Ideal customer profiles5 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered minor and core.

• Canadian Heritage Roasting CominorGTM or Marketing Partner · 1 July 2024Joint marketing partnership through a product giveaway collaboration. The partnership involves co-branded giveaways featuring Coghlan's camping products alongside Canadian Heritage Roasting Co's coffee products, targeting outdoor enthusiasts who enjoy camp coffee.
• FozzilscoreStrategic or Co-development Partner · 28 May 2024Coghlan's acquired Fozzils, the company behind the Snapfold™ line of lightweight outdoor products. The acquisition aims to continue the success of the product line under the Coghlan's brand starting in Fall 2024, integrating innovative flat-pack products into Coghlan's outdoor gear offerings.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• GSI Outdoors: Specialist manufacturer of outdoor cookware, tableware, and camp kitchen gear sold through outdoor and mass retail. Most direct competitor to Coghlan's outdoor dining and cookware lines, including nesting cook sets and camp-friendly kitchen tools.
• Sea to Summit: Designs lightweight, packable outdoor accessories including collapsible kitchenware, dry sacks, and travel pillows. Highly comparable to Coghlan's on-the-go and Snapfold™ value propositions around compact, multi-use design.
• MSR (Mountain Safety Research): Cascade Designs brand specializing in backcountry stoves, cookware, water filtration, and shelters. Directly comparable to Coghlan's backcountry camping and cookware categories, though weighted toward higher-end technical users.
• UCO (Utility, Comfort, Originality): Outdoor accessories brand focused on lighting, fire-starting, insect protection, and camp comfort gear. Overlaps with Coghlan's Emergency & Survival, Lighting, Insect Protection, and Firestarters categories at a similar price and channel tier.
• Primus: Swedish heritage brand for camp stoves, fuel, and outdoor cooking equipment. Direct overlap with Coghlan's outdoor cooking and grilling categories, serving a similar backpacking and camping audience.
• Black Diamond Equipment: Climbing, ski, and outdoor lifestyle brand with a strong accessories business (headlamps, trekking poles, tools, gloves). Comparable to Coghlan's on-the-go, lighting, and outdoor tools categories, with a stronger technical/mountaineering positioning.

Broad incumbents

• Coleman (The Coleman Company): Iconic mass-market camping brand owned by Newell Brands covering stoves, coolers, lanterns, sleeping bags, tents, and accessories. Overlaps directly with Coghlan's firestarters, lighting, and outdoor cooking categories, but at far greater scale and broader product breadth.
• REI Co-op: US outdoor consumer cooperative and large retailer that sources and sells camping accessories from many brands. Functions as both a customer channel and a competitive benchmark for Coghlan's product breadth and pricing across the outdoor accessories category.

Regional players

• Brunner (Brunner Outdoor): European outdoor and camping accessories brand covering cookware, gas equipment, tents, and accessories. Comparable catalog breadth to Coghlan's but primarily distributed in Europe rather than North America.
• Outwell: European family camping brand with extensive range of camping accessories, kitchenware, and comfort products. Comparable merchandising approach to Coghlan's outdoor dining and recreation categories, primarily European distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/coghlansgear
• Instagraminstagram.com/coghlansoutdoor
• LinkedInlinkedin.com/company/coghlans-ltd

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coghlan’s