Snow Partners
Snow Partners is a privately held New Jersey company that operates ski resorts (Mountain Creek, Big SNOW American Dream), sells SnowCloud resort management software, and manufactures SNO-GO ski bikes, serving both end consumers at owned properties and global ski resort operators through managed services, SaaS, hardware, and consulting.
- Company typePrivate
- Founded2015
- HeadquartersMontville, United States
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
What Snow Partners does
Snow Partners is a privately held holding company specializing in ski and snowboard resort operations, founded in 2015 and headquartered in Montville, New Jersey. The company operates as a multi-brand portfolio built around three pillars: resort operations and management (Mountain Creek Resort, Big SNOW American Dream), technology (the SnowCloud cloud-based resort management platform), and process methodology (Lean Six Sigma adapted for ski resort operations, including the award-winning Conversion & Growth Program and Terrain Based Learning approach). Snow Partners also controls SNO-GO, a ski bike manufacturer acquired in January 2023 with patented S.L.A.T. technology, and operates SNOW Studios, a production and animation content arm producing the 'BIG the Yeti' children's series.
The company's revenue model blends managed services for owned resorts (lift tickets, lessons, rentals, F&B), SnowCloud enterprise software subscriptions to third-party resort operators, SNO-GO hardware sales and Premier Partner rental/lesson revenue at 35+ resort locations, and professional services consulting delivered through SNOW Operating. Snow Partners serves two primary customer segments: ski resorts seeking operational efficiency and guest experience optimization, and end consumers visiting its owned New Jersey properties. Enterprise services are sold via field sales targeting resorts globally, while SnowCloud is sold directly to resort operators and is currently expanding from powering only the two internal properties to the open market.
Snow Partners operates from locations in Montville (HQ), Vernon NJ (Mountain Creek), East Rutherford NJ (Big SNOW American Dream), and Bluffdale UT (SNO-GO manufacturing). The firm holds multiple trademarks (SnowCloud, Big SNOW, Terrain Based Learning, Conversion & Growth Program) and two granted patents via SNO-GO (S.L.A.T. system and Chairlift Hook technology). Leadership combines Lean Six Sigma Master Black Belt certification with deep resort operations experience, and the company has been recognized with Top Workplaces awards at both state and national levels in 2022 and 2023.
Snow Partners firmographics
Firmographics- Name
- Snow Partners
- Legal name
- Snow Partners
- Website
- https://snowpartners.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Snow Partners is a privately held New Jersey company that operates ski resorts (Mountain Creek, Big SNOW American Dream), sells SnowCloud resort management software, and manufactures SNO-GO ski bikes, serving both end consumers at owned properties and global ski resort operators through managed services, SaaS, hardware, and consulting.
- Ownership category
- akta.pro rank
Snow Partners industry classification
Industry- Product category
- Ski Resort Operations & Management
- NAICS
- Skiing Facilities (71392), Traveler Accommodation (7211)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Ski Areas & Lift Operations (Independent Mountains) (THAAAJAB)
- akta.pro secondary industry
- Winter Adventure & Mountain Resorts (Ski, Snowboard, Snow Activities) (THAAAAAK)
Keywords
Where Snow Partners is headquartered
LocationHeadquarters
- HQ city
- Montville
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Snow Partners business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Resort Operations & Management: SNOW Partners provides resort operations and management services to ski resorts, using Lean Six Sigma methodology to maximize profitability while improving guest experiences. The company owns and operates Mountain Creek Resort and Big SNOW American Dream.
- SnowCloud Software Subscriptions: Cloud-based resort management enterprise software sold to resort operators on subscription basis, providing friction-free guest relationship management.
- SNO-GO Ski Bike Sales & Rentals: Sale of SNO-GO ski bikes (acquired controlling interest) and partnership revenue from ski bike rentals and lessons at partner resorts through Premier Partners program.
- Consulting & Training Services: Resort services including consulting, eLearning courses, and training programs for partner resorts through SNOW Operating.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Snow Partners product offering
Product offeringCore offering
Snow Partners provides ski resort operations, management, and consulting services built on Lean Six Sigma methodology, combined with cloud-based SnowCloud resort management software and patented SNO-GO ski bike products. The company directly owns and operates Mountain Creek Resort (a New Jersey ski resort) and Big SNOW American Dream (an indoor real-snow ski facility), while selling its methodologies, software, and hardware to other resort operators worldwide.
Product overview
SNOW Partners operates as a multi-brand portfolio company specializing in ski resort operations, technology solutions, and winter sports services. The core product is SnowCloud, a cloud-based resort management enterprise software platform that powers their owned properties and is offered to third-party resort partners. Their physical operations include Mountain Creek Resort and Big SNOW American Dream (North America's first indoor real-snow ski facility). The portfolio also includes SNO-GO (ski bike manufacturer acquired in 2023), SNOW Operating (consulting services including the award-winning Conversion & Growth Program with Terrain Based Learning methodology), and SNOW Studios (production/animation). Supporting services include eLearning courses, capacity management consulting, and the Joseph P. Hession Foundation charitable arm.
Differentiator
Problem solved
Functional benefit
Brands
- Big SNOW American Dream: North America's first real-snow, indoor ski and snowboard facility located in New Jersey
- Mountain Creek Resort
- SnowCloud
- SNOW Operating
- SNO-GO
- SNOW Studios
- Joseph P. Hession Foundation
Products and services
- SnowCloud Cloud-based resort management enterprise software platform that enables resort operators to manage friction-free guest relationships, guided by Lean Six Sigma strategy and Idealized Design principles. Currently powers Mountain Creek Resort and Big SNOW American Dream, with plans to expand to the open market. Targets ski resort operators seeking integrated technology for guest relationship management.
- Mountain Creek Resort Ski and snowboard resort located in Vernon, New Jersey, owned and operated by Snow Partners as part of their resort operations portfolio. Maintains a core year-round workforce of nearly 100 team members and serves individual consumers directly through lift tickets, lessons, rentals, and food and beverage.
- Big SNOW American Dream North America's first real-snow, indoor ski and snowboard facility located in East Rutherford, New Jersey at the American Dream complex. Features Terrain Based Learning areas and provides year-round indoor skiing and snowboarding for consumers of all skill levels.
- SNO-GO Ski Bikes Ski bike product line with patented S.L.A.T. (Ski Learning and Turning) technology allowing riders to turn, stop, and carve by leaning on handlebars, enabling a faster learning curve. Includes a proprietary Chairlift Hook system for secure loading on all chairlifts. Accepted at more than 200 resorts across North America with rentals at 35+ locations including 21 exclusive SNO-GO Ride Centers.
- SNOW Operating Resort Consulting and Conversion & Growth Program Resort operations, management, and consulting services including the award-winning Conversion & Growth Program, which uses Terrain Based Learning methodology to rapidly develop skiing and snowboarding skills in new participants. Also includes SNOW Operating eLearning courses providing interactive, video-based training for ski and snowboard instructors at partner resorts. Targets ski resort operators worldwide.
Quantifiable outcome
- 75%+ of new SNO-GO users reach intermediate level within one day
- +4 more outcomes
Companies that use Snow Partners
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles3 records
Snow Partners technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Snow Partners partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- SNO-GOcoreSnow Partners acquired controlling interest in SNO-GO, premier ski bike manufacturer with patented S.L.A.T. technology. SNO-GO remains headquartered in Bluffdale, Utah with founders Obed Marrder and Chase Wagstaff continuing to lead. SNO-GO products accepted at 200+ resorts with 35+ rental locations.
- SNO-GO (Initial Partnership)coreSNOW Operating formed formal partnership with SNO-GO bringing Joe Hession to SNO-GO board as strategic consultants. Partnership focused on growing ski bikes through SNO-GO's Premier Partnerships program offering rentals, lessons, and retail sales.
- BurtoncoreSnow Partners is proudly partnered with Burton, a leading ski and snowboard equipment manufacturer. Partnership provides equipment and brand collaboration for resort operations.
- HeadcoreSnow Partners is proudly partnered with Head, a global sports equipment company specializing in ski and snowboard gear.
- PrinothcoreSnow Partners is proudly partnered with Prinoth, a leading manufacturer of snow grooming vehicles and mountain machinery.
- NSAA (National Ski Areas Association)coreSnow Partners is a member of the National Ski Areas Association, participating in Growth Committee and Conversion & Growth initiatives. Dave Belin serves on NSAA's Growth Committee and Economic Committee.
- PSIA-AASIcoreSnow Partners is a member of the Professional Ski Instructors of America - American Association of Snowboard Instructors. Eric Lipton served 13 years on PSIA National Alpine Team. SNO-GO is the only ski bike endorsed by PSIA-AASI.
- SIA (Snowsports Industry Association)minorSnow Partners is a member of the Snowsports Industry Association.
- World Waterpark AssociationminorSnow Partners is a member of the World Waterpark Association, relevant for Big SNOW American Dream indoor facility operations.
- IAAPPA (International Association of Amusement Parks and Attractions)minorSnow Partners is a member of IAAPPA, relevant for Big SNOW American Dream entertainment facility classification.
- Ski Area Management MagazinecoreSnow Partners partnered with SAM Magazine for Capacity Video Series providing real-world insights on managing capacity in COVID-19 environment. Eric Lipton guides through Lean Six Sigma concepts for physical spaces and guest experiences.
- Joseph P. Hession FoundationminorCharitable not-for-profit arm of SNOW Partners founded in 2021, focused on drug and alcohol addiction awareness and education, particularly in communities where SNOW Partners operates.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Snow Partners competitors and assessment
Company assessmentDirect peers
- Powdr Corporation: Privately held multi-resort operator (Killington, Mt. Bachelor, Snowbird, etc.) that also invests in experience-driven businesses. Most directly comparable to Snow Partners because it both operates independent resorts and develops complementary adventure and entertainment concepts, mirroring Snow Partners' multi-brand portfolio.
- Inntopia: Cloud-based commerce, CRM, and marketing platform purpose-built for ski resorts, golf courses, and hotels. The most direct SnowCloud competitor, serving many of the same North American resorts Snow Partners' software would target.
- Resort Technology Partners (RTP): Provider of point-of-sale, business intelligence, and digital solutions specifically for ski resorts and mountain resorts. Direct SnowCloud peer in technology stack and customer base.
Broad incumbents
- Vail Resorts: The largest North American ski resort operator (Vail, Park City, Whistler Blackcomb, etc.) running Epic Pass with full resort operations, lodging, and technology. Comparable to Mountain Creek's operations and Snow Partners' consulting perspective as the dominant industry standard Snow Partners helps independents compete against.
- Alterra Mountain Company: Operator of the Ikon Pass portfolio (Steamboat, Mammoth, Tremblant, etc.) and Snow Partners' President Frank DeBerry's former employer. Direct comparable on resort operations scale and franchise; Snow Partners' SNOW Operating consulting targets independents seeking to mimic Alterra-grade operational discipline.
- Boyne Resorts: Multi-resort operator (Boyne Mountain, Big Sky, Crystal Mountain acquired from Intrawest/Alterra transactions, etc.) with full-service lodging, golf, and spa. Comparable to Mountain Creek and Big SNOW operating profile and to Snow Partners' multi-vertical resort portfolio structure.
- Intrawest Resorts Holdings: Resort developer/operator (Tremblant, Stratton, Snowshoe) that was eventually rolled into Alterra Mountain Company. Frank DeBerry worked at Intrawest/Snowshoe. Comparable in scope of resort operations, real estate, and experience design.
- Aspen Snowmass: Four-mountain luxury resort complex with extensive lodging, F&B, and on-mountain experience design. Comparable to Mountain Creek's mountain operations model; CINO Dave Amirault previously held leadership roles there.
Emerging players
- Zartico: Destination intelligence and analytics platform for DMOs and resorts, built on private-company-acquired data. Adjacent to SnowCloud in helping resort operators understand and grow guest behavior.
Regional players
- Ski Dubai: Middle East–based indoor real-snow ski facility inside Mall of the Emirates. The most direct functional peer to Big SNOW American Dream — both are real-snow indoor ski facilities with terrain-based learning, lift access, and lessons.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Snow Partners social profiles
Digital presenceSnow Partners financial estimates
Financial estimateRevenue estimate
Valuation estimate
Snow Partners leadership team
Management profileNumber of profiles
Profiles12 records
Snow Partners subsidiaries and ownership
Company hierarchySubsidiaries7 records
Snow Partners funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Snow Partners M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Snow Partners
What does Snow Partners do?
Snow Partners provides ski resort operations, management, and consulting services built on Lean Six Sigma methodology, combined with cloud-based SnowCloud resort management software and patented SNO-GO ski bike products. The company directly owns and operates Mountain Creek Resort (a New Jersey ski resort) and Big SNOW American Dream (an indoor real-snow ski facility), while selling its methodologies, software, and hardware to other resort operators worldwide.
Is Snow Partners a public or private company?
Snow Partners is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Snow Partners founded?
Snow Partners was founded in 2015. It employs 1,001 to 5,000 people.
Where is Snow Partners based?
Snow Partners is headquartered in Montville, United States, in the North America region.
How does Snow Partners make money?
Four revenue lines are on record. Resort Operations & Management is the primary driver. The others are snowCloud Software Subscriptions, SNO-GO Ski Bike Sales & Rentals and consulting & Training Services.
Who are Snow Partners's main competitors?
Direct peers on record are Powdr Corporation, Inntopia and Resort Technology Partners (RTP). Broad incumbents are Vail Resorts, Alterra Mountain Company, Boyne Resorts, Intrawest Resorts Holdings and Aspen Snowmass. Zartico is listed as an emerging player. Ski Dubai is listed as a regional player.
Does Snow Partners have an API?
No public API is recorded for Snow Partners.
What industry is Snow Partners in?
Snow Partners's product category is Ski Resort Operations & Management. Its primary akta.pro industry code is THAAAJAB, Ski Areas & Lift Operations (Independent Mountains), with a secondary code of THAAAAAK, Winter Adventure & Mountain Resorts (Ski, Snowboard, Snow Activities). Its NAICS code is 71392 and its SIC code is 7000.