Zartico
Zartico provides a SaaS destination operating system for DMOs, tourism agencies, airports, and attractions. The platform fuses geolocation, spending, and lodging data through proprietary AI to deliver visitor intelligence, media attribution, and marketing optimization across 400+ North American destinations.
- Company typePrivate
- Founded2019
- HeadquartersSalt Lake City, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Zartico does
Zartico is a Salt Lake City-based SaaS company founded in 2019 that provides a "Destination Operating System" (ZDOS) for place-based marketers, primarily destination marketing organizations (DMOs), convention and visitors bureaus, state tourism agencies, airports, and travel/tourism marketing agencies. The platform integrates three proprietary data streams — geolocation (up to 2 billion observations per day), credit-card spending, and lodging performance (13M+ rooms, 135+ hotel brands) — through a Proprietary Integrated Data Model protected by two pending patents covering normalization and hotspot filtering. Its product suite centers on Z5 (a marketing intelligence dashboard with AI Briefings), Zartico Media Attribution / Digital Campaign Optimization, the Visitor Journey App, Agency Connect data feeds, Advanced Lodging Data, Website Attribution, and Zartico Insights custom studies.
The underlying technology stacks hybrid AI techniques (machine learning, deep learning, and generative AI) to process and normalize raw movement data, deliver predictive booking models and pacing forecasts, and generate human-reviewed narrative briefs. Customer outcomes are documented at scale: 149.40% lift in arrivals and spend for the ROOST Florida campaign, a 3,000% increase in website traffic from Spain for the Club Cup campaign, a $104M statewide economic impact at the 2025 NFL Draft in Green Bay, and a $280M+ economic impact study for the Salt Lake City NBA All-Star event.
Zartico operates a subscription SaaS revenue model with modular add-ons and a consultative enterprise field-sales motion anchored by a "Book a Demo" CTA. It has raised approximately $30M+ in cumulative funding, including a $20M Series A led by Arthur Ventures (Sept 2022) with Peterson Partners, plus a $5.75M SEC Form D exempt offering (July 2024). The company reports 400+ destination customers across North America and 3,500+ place-based studies delivered. Distribution is concentrated in the United States with stated intent to expand into airports, sports venues, and municipalities beyond the core DMO base.
Zartico firmographics
Firmographics- Name
- Zartico
- Legal name
- Zartico Insights Corporation
- Website
- https://zartico.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Zartico provides a SaaS destination operating system for DMOs, tourism agencies, airports, and attractions. The platform fuses geolocation, spending, and lodging data through proprietary AI to deliver visitor intelligence, media attribution, and marketing optimization across 400+ North American destinations.
- Ownership category
- akta.pro rank
Zartico industry classification
Industry- Product category
- Destination Marketing Analytics Software
- NAICS
- Convention and Visitors Bureaus (561591)
- akta.pro primary industry
- Location, Footfall & Mobility Intelligence (Origin-Destination, visitation) (THALAIAJ)
- akta.pro secondary industries
- Destination/Activity Booking Marketplaces (Tours & Tickets Aggregators) (THAKAAAH), Location Intelligence, Analytics & Geospatial BI (BPAMANAE), Geospatial BI & Location Analytics (HDAEAMAK), Alternative Data Providers (Web, Satellite, Geolocation, ESG Signals) (FSAFAIAH)
Keywords
Where Zartico is headquartered
LocationHeadquarters
- HQ city
- Salt Lake City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Zartico business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Platform Subscription: Zartico operates on a subscription-based SaaS model, offering access to its visitor intelligence platform (ZDOS) and various modules including Z5, Media Attribution, Lodging Data, and Website Attribution. The platform is described as available via add-on subscriptions, indicating a modular pricing structure.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise subscription with modular add-ons |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Zartico product offering
Product offeringCore offering
Zartico provides a visitor intelligence SaaS platform (the Destination Operating System, ZDOS) that integrates geolocation, spending, and lodging data through a Proprietary Integrated Data Model to deliver real-time, census-level insight into the visitor journey. Core offerings include the Z5 marketing intelligence dashboard, Media Attribution, Digital Campaign Optimization, Agency Connect, Advanced Lodging Data, Website Attribution, Visitor Journey App, and Zartico Insights custom studies for destination marketing organizations, tourism agencies, and marketing agencies.
Product overview
Zartico is a visitor intelligence company offering a platform-plus-modules architecture centered on its Destination Operating System (ZDOS). The core platform integrates geolocation, spending, and lodging data through a Proprietary Integrated Data Model to provide comprehensive visitor journey insights. The main product is Z5, a marketing intelligence dashboard offering modules including Executive Pulse, Visitor Snapshot, Visitor Behavior, and AI Briefings. Zartico Media Attribution and Digital Campaign Optimization (DCO) provide campaign measurement and optimization capabilities. Agency Connect delivers data feeds to agency tech stacks. Additional modules include the Visitor Journey App (cross-visitation analysis), Advanced Lodging Data (hotel and short-term rental insights), Website Attribution (web-to-visit tracking), and Zartico Insights (custom studies). Zartico Visitor REVEAL provides dynamic presentation capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- Z5: Integrated data insights in a streamlined destination marketing performance dashboard - a marketing intelligence platform purpose-built for place marketers.
- Zartico Media Attribution
- Agency Connect
- Zartico Insights
- Visitor Journey App
- Zartico Lodging Data
- Zartico Website Attribution
- Zartico Visitor REVEAL
Products and services
- Z5
Quantifiable outcome
- 149.40% increase in arrivals and spend from targeted market (Florida ROOST campaign)
- +4 more outcomes
Companies that use Zartico
Customer profileNamed customers17 records
Segments6 records
Ideal customer profiles2 records
Zartico technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature6 records
Zartico partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- U.S. Travel AssociationcoreStrategic partnership announced June 17, 2026 to advance destination intelligence capabilities across U.S. Travel's membership network. The collaboration focuses on joint research initiatives, data analytics, and delivering insights on visitor behavior and tourism impact to industry stakeholders. Combines Zartico's destination analytics expertise with U.S. Travel Association's industry research and advocacy to help destinations make data-informed decisions supporting long-term industry growth.
- MMGY GlobalcoreStrategic partnership to help tourism organizations better measure and optimize digital marketing spend through advanced data-driven attribution modeling. The collaboration integrates Zartico's visitor intelligence with MMGY Global's marketing campaigns to provide clearer insight into ROI and economic impact. Addresses the critical challenge where traditional attribution models fail to capture the complete journey from digital engagement to physical visitation and spending.
- Miles PartnershipminorFirst agency certified by Zartico Academy, demonstrating expertise in using Zartico solutions for destination marketing clients.
Scale indicators13 records
Recent moves7 records
Expansion highlights6 records
Zartico competitors and assessment
Company assessmentDirect peers
- Arrivalist: Location-based marketing analytics platform that measures the impact of travel campaigns on actual visitation. Directly comparable to Zartico's media attribution offering for DMOs and tourism marketers.
- Adara: Travel data co-op and identity platform that provides destination intelligence, audience segmentation, and marketing measurement to travel and tourism clients, overlapping with Zartico's visitor intelligence value proposition.
- Sojern: Travel marketing platform providing data-driven advertising and guest intelligence to DMOs, hotels, and tourism brands. Competes directly with Zartico on travel marketing attribution and audience targeting.
- MMGY Global: Integrated marketing agency serving the travel, hospitality, and tourism industry. Both partner and partial competitor—MMGY runs tourism marketing campaigns while Zartico provides the underlying visitor intelligence that measures them.
- Simpleview: Destination marketing software and CRM platform serving DMOs, CVBs, and tourism boards. Direct peer in the DMO technology stack, with overlapping customer base and complementary (sometimes competing) capabilities around visitor insights.
- Bloom Consulting: Destination strategy and branding consultancy that uses data-driven country/region brand rankings for tourism boards. Comparable customer base (DMOs and tourism authorities) but more consulting-led than Zartico's SaaS model.
Emerging players
- Cuebiq: Location intelligence and consumer insights platform using geospatial data and movement analytics. Overlaps with Zartico on the underlying data layer but serves broader verticals beyond tourism.
- Placer.ai: Location analytics platform providing foot traffic and audience insights across retail, real estate, and tourism. Comparable technology stack (geolocation, foot traffic intelligence) with broader vertical coverage than Zartico.
Broad incumbents
- STR (CoStar): Hospitality data and analytics leader providing lodging performance benchmarking globally. Comparable to Zartico's lodging data module but as part of a much larger CoStar portfolio serving hotels.
- Tourism Economics (Oxford Economics): Tourism forecasting and economic impact analysis firm serving destinations, governments, and hospitality companies. Comparable economic-impact use cases to Zartico's $104M NFL Draft and $280M NBA All-Star analyses but at a much larger scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Zartico social profiles
Digital presenceZartico financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zartico leadership team
Management profileNumber of profiles
Profiles8 records
Zartico funding detail
Funding detailFunding overview
Funding rounds5 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zartico M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zartico
What does Zartico do?
Zartico provides a visitor intelligence SaaS platform (the Destination Operating System, ZDOS) that integrates geolocation, spending, and lodging data through a Proprietary Integrated Data Model to deliver real-time, census-level insight into the visitor journey. Core offerings include the Z5 marketing intelligence dashboard, Media Attribution, Digital Campaign Optimization, Agency Connect, Advanced Lodging Data, Website Attribution, Visitor Journey App, and Zartico Insights custom studies for destination marketing organizations, tourism agencies, and marketing agencies.
Is Zartico a public or private company?
Zartico is a private company. It is classified as venture growth investor backed and is currently operating.
When was Zartico founded?
Zartico was founded in 2019. It employs 11 to 50 people.
Where is Zartico based?
Zartico is headquartered in Salt Lake City, United States, in the North America region.
How does Zartico make money?
One revenue line is on record: saaS Platform Subscription.
Who are Zartico's main competitors?
Direct peers on record are Arrivalist, Adara, Sojern, MMGY Global, Simpleview and Bloom Consulting. Emerging players are Cuebiq and Placer.ai. Broad incumbents are STR (CoStar) and Tourism Economics (Oxford Economics).
Does Zartico have an API?
No public API is recorded for Zartico.
What industry is Zartico in?
Zartico's product category is Destination Marketing Analytics Software. Its primary akta.pro industry code is THALAIAJ, Location, Footfall & Mobility Intelligence (Origin-Destination, visitation), with a secondary code of THAKAAAH, Destination/Activity Booking Marketplaces (Tours & Tickets Aggregators). Its NAICS code is 561591.