Propshop

What Propshop does

Propshop is a privately held real estate consultancy founded in 2014 and headquartered in Noida, India, operating as a marketing and channel partner for residential and commercial developers across the Delhi NCR region. The company generates revenue by earning commissions from developers (including Godrej, Gaur, Migsun, Mahagun, SKA, Apex, Eldeco, Bhutani, and NBCC) for marketing their projects and facilitating end-customer transactions, with no direct fees charged to property buyers. Its service offering covers site-visit coordination, price negotiation, legal documentation, and home-loan assistance, delivered through a distributed team of 500–1,000+ property consultants.

The company's platform is a conventional listings-driven website (propshop.org.in) featuring RERA-verified residential and commercial properties searchable by location (Noida, Greater Noida, Greater Noida West, Ghaziabad, Delhi), supplemented by WhatsApp, live chat, phone, and an SMS shortcode for lead capture, plus a blog of area guides and buying advice. The portfolio spans budget to ultra-luxury units priced from Rs 30 Lakh to Rs 3.61 Cr, and includes studios, 2/3/4 BHK apartments, villas, duplexes, lockable offices, and retail shops. Propshop is RERA-registered (UPRERAAGT10129) and operates from three physical locations: a corporate headquarters in Sector 63, Noida; a branch at Bhutani Techno Park, Sector 127, on Noida Expressway; and a branch in DLF Corporate Greens, Gurugram.

The business model is asset-light, commission-based, and dependent on developer relationships for inventory and on individual homebuyers and investors for transaction volume. Propshop holds no disclosed external funding, no patents beyond brand identity, and no AI/ML product capabilities; its technology stack is a marketing portal plus multi-channel customer engagement rather than a differentiated software platform. Revenue, GMV, and per-deal commission rates are not publicly disclosed, and no external validation (awards, third-party rankings, analyst coverage) was identified in the source material.

Name

Propshop

Legal name

Propshop Real Estate Consultancy

Website

https://propshop.org.in

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Propshop is a Noida-based real estate consultancy and channel partner that markets residential and commercial projects from 15+ developers across Delhi NCR, earning developer commissions by guiding buyers through site visits, documentation, and home-loan support.

Ownership category

akta.pro rank

Product category

Real Estate Consultancy

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Land & Development Site Brokerage (BPAJABAG)

akta.pro secondary industry

Retail Brokerage (BPAJABAB)

Keywords

• Real estate consulting
• Property brokerage
• Residential properties
• Commercial properties
• Channel partner services

Headquarters

HQ city

Noida

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure, Technology or R&D

Revenue model

1. Real Estate Consultancy Commissions: Propshop earns commissions from developers and builders for marketing their residential and commercial projects. As stated in their Terms & Conditions, they are 'a Marketing and channel partners of reputed developers and builders across the country.' They provide property consulting services to buyers and investors at no direct charge to the customer.
2. Property Transaction Support: Propshop facilitates property transactions including site visits, documentation, and home loan support, earning referral/transaction fees from developer partners for completed sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Propshop is a real estate consultancy firm that acts as a marketing and channel partner for reputed developers and builders across India, specializing in residential and commercial properties in Delhi NCR. The company provides free end-to-end property buying support to customers, including curated RERA-verified property listings, site visits, price negotiation, legal documentation, and home loan assistance, earning commissions from developer partners for facilitated transactions.

Product overview

Propshop is a real estate consultancy platform that operates as a curated marketplace for residential and commercial properties across Delhi NCR, with a portfolio spanning luxury, mid-segment, and affordable housing options. The platform's core service offering includes property consultancy with end-to-end support (site visits, legal documentation, home loan assistance). The product portfolio encompasses: (1) Core Consultancy Services featuring RERA-verified listings across Noida, Greater Noida, Greater Noida West, Ghaziabad, and Delhi; (2) Residential Properties including luxury projects like Gaur Leisure Park, Godrej Majesty, SKA Destiny One, Eternia Residences, Mahagun My Laagoon, and Godrej Arden, mid-segment projects like Arihant Abode, Sikka Kaamya Greens, and Migsun Vilaasa, and affordable options like Apex Splendour; (3) Commercial Properties including Bhutani City Center 150, Galactic City Office Space, Migsun Nehru Place 3, and JainX Cyber City; (4) Studio/Mixed-Use Projects including Saya South X Biztop and AU Aspire Leisure Valley. The platform features projects from over 15 developer brands including Godrej, Gaur/Gaursons, Mahagun, Migsun, SKA, Apex, and others, with unit sizes ranging from 500 Sq.Ft. to 7262 Sq.Ft. and prices spanning from 30 Lakh to 3.61 Cr.

Differentiator

Problem solved

Functional benefit

Products and services

• Propshop Real Estate Consultancy Services A comprehensive real estate consultancy platform offering RERA-verified residential and commercial property listings across Delhi NCR, with end-to-end transaction support including site visits, legal documentation, and home loan assistance. Targeted at individual property buyers and investors seeking trusted guidance in Noida, Greater Noida, Ghaziabad, and Delhi.
• Residential Properties Portfolio Curated selection of RERA-approved residential properties including luxury apartments, 2/3/4 BHK flats, villas, and duplexes across Noida, Greater Noida, Greater Noida West, and Ghaziabad. Serves first-time homebuyers, working professionals, families, and investors seeking primary residences or investment properties.
• Commercial Properties Portfolio Curated range of commercial real estate including retail shops, lockable office spaces, studio apartments, and mixed-use developments with high ROI potential across Delhi NCR. Targets business owners, commercial investors, and entrepreneurs seeking commercial spaces in strategic locations.

Quantifiable outcome

• 10k+ monthly website visitors seeking property
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

16 partnerships are on record, tiered core, major and minor.

• Godrej PropertiescoreChannel Partner/ Reseller/ DistributorPropshop markets Godrej's residential projects including Godrej Arden (Sigma 3, Greater Noida), Godrej Majesty (Sector 12, Greater Noida), and Godrej residency projects. Godrej is one of India's most trusted real estate brands with 125 years of legacy.
• Migsun GroupcoreChannel Partner/ Reseller/ DistributorPropshop lists multiple Migsun projects including Migsun Vilaasa (Eta 2, Greater Noida), Migsun Nehru Place 3 (Yamuna Expressway), and Migsun Alpha Central (Alpha 2, Greater Noida). Migsun is a trusted name in affordable luxury housing across Delhi NCR.
• Gaursons India Pvt. Ltd.coreChannel Partner/ Reseller/ DistributorPropshop markets Gaur's luxury projects including Gaur Leisure Park (Techzone 4, Greater Noida West), Gaur Centurian Park (Indirapuram), and Gaur Chrysalis 2.0 (Yamuna Expressway). Gaursons is known for global-standard residential and commercial developments.
• Apex Floral RealconmajorChannel Partner/ Reseller/ DistributorPropshop lists Apex projects including Apex Splendour (Techzone 4, Greater Noida West), Apex Sky Height (Raj Nagar Extension), Apex Aqualis (Greater Noida Sector Eta 2), Apex Quebec (Siddharth Vihar), and Apex Sky Height.
• SKA GroupmajorChannel Partner/ Reseller/ DistributorPropshop markets SKA Destiny One (Sector ZETA 1, Greater Noida), described as a luxury residential project with IGBC pre-certified design and 645 units across 3 towers.
• Eldeco GroupmajorChannel Partner/ Reseller/ DistributorPropshop lists Eldeco 7 Peaks Residences (Omicron 1A, Greater Noida) as an ultra-luxury residential project offering 3/4 BHK apartments.
• Bhutani InframajorChannel Partner/ Reseller/ DistributorPropshop markets Bhutani City Center 150 (Sector 150, Noida), a commercial project with retail shops, office spaces, and guaranteed lease options.
• Mahagun GroupmajorChannel Partner/ Reseller/ DistributorPropshop lists Mahagun My Laagoon (Sector 12, Greater Noida West), a luxury waterfront residential project with 3/4 BHK apartments built using MIVAN technology. Mahagun has over 29 years of legacy.
• Arihant BuildconmajorChannel Partner/ Reseller/ DistributorPropshop markets Arihant Abode (Sector 10, Greater Noida West), an affordable luxury residential project with 2/3 BHK apartments featuring zero-garbage society and Wi-Fi enabled zones.
• AU Real EstatemajorChannel Partner/ Reseller/ DistributorPropshop lists AU Cosmos Corner (Siddharth Vihar, Ghaziabad) and AU Aspire Leisure Valley (Techzone 4, Greater Noida West) as premium residential projects developed by AU Real Estate.
• Sarvottam World GroupmajorChannel Partner/ Reseller/ DistributorPropshop markets Galactic City (Knowledge Park V, Greater Noida West), a premium commercial project offering smart lockable office spaces developed by Sarvottam World Group.
• NBCC (National Buildings Construction Corporation)coreChannel Partner/ Reseller/ DistributorPropshop markets NBCC's Aspire Silicon City (Sector 76, Noida) and AU Aspire Leisure Valley. NBCC is a Government of India enterprise known for reliable construction and transparent dealings.
• Sikka GroupmajorChannel Partner/ Reseller/ DistributorPropshop lists Sikka Kaamna Greens (Sector 143, Noida Expressway) and Sikka Kaamya Greens (Sector 10, Greater Noida West) as ready-to-move projects designed by renowned architect C.P. Kukreja.
• Saya Group (Forever Infrabuild India LLP)majorChannel Partner/ Reseller/ DistributorPropshop markets Saya South X Biztop (Sector Ecotech-12, Greater Noida West), a studio apartment and commercial space project with iconic 25-floor tower design.
• Aditya AssociatesminorChannel Partner/ Reseller/ DistributorPropshop lists Aditya City Grace (Ghaziabad) and other Aditya projects as part of their residential portfolio.
• Divyansh GroupminorChannel Partner/ Reseller/ DistributorPropshop markets Divyansh Onyx and Divyansh Orion Homes in Ghaziabad as residential options.

Scale indicators6 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• CBRE India: Global real estate services firm with India operations spanning brokerage, advisory and property management. Relevant comparable for Propshop's commercial real estate brokerage arm at a more institutional scale.
• MagicBricks: Times Group-owned online real estate marketplace with pan-India listings. Competes for buyer attention and developer marketing budgets in Delhi NCR, though Propshop differentiates via on-ground consultancy.
• JLL India: Global real estate services firm offering brokerage, valuation, and advisory across India. Comparable for Propshop's commercial real estate advisory and brokerage operations, though at substantially larger scale.
• Housing.com: One of India's largest online real estate marketplaces backed by SoftBank. Competes in the same Delhi NCR buyer-discovery funnel as Propshop but at a much broader scale and with deeper digital marketing.
• 99acres: InfoEdge (Naukri) owned online real estate classifieds platform. Overlaps with Propshop at the listing/discovery layer for Delhi NCR residential and commercial properties.

Direct peers

• PropTiger: Online real estate advisor (acquired by REA Group/Elara) assisting buyers with new-developer purchases, home loans and documentation. Overlaps with Propshop's developer channel partner and home-loan assistance services.
• Investors Clinic: Delhi NCR-focused real estate consultancy with a large on-ground sales team marketing developer inventory. Closest like-for-like competitor in operating model — channel partner for developers with consultant-driven sales.
• NoBroker: India's largest zero-brokerage real estate platform connecting buyers directly to owners and developers. Directly competes with Propshop in the Delhi NCR residential brokerage market with a tech-first, asset-light model.
• Square Yards: Full-stack Indian real estate platform combining brokerage, mortgage, interiors and property management. Competes with Propshop across Delhi NCR residential advisory and developer channel partnerships.

Others

• Godrej Properties: One of India's largest listed developers and a core channel partner for Propshop. Included as an ecosystem peer — Propshop's fortunes are tied to Godrej's launch cadence and partner economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/propshopconsult
• Facebookfacebook.com/Propshopconsulting
• LinkedInlinkedin.com/company/propshop-real-estate-consultant

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Propshop