Energy Wellness Products

What Energy Wellness Products does

Energy Wellness Products is a founder-owned, sole-practitioner wellness business established in 2005 by Mara Gerke and based in Decatur, Indiana. The company targets adults over 40 dealing with gut-health dysfunction, chronic pain (with a specialization in Complex Regional Pain Syndrome, or CRPS), and metabolic issues, marketing primarily through organic content channels including a blog, social media, and podcast appearances. Its commercial offering is built on the founder's personal 30-year health journey and a set of proprietary frameworks (notably the Reset-Rebuild-Regulate-Transform sequence and a 4R gut-health protocol) combined with credentials in holistic health, nutrition coaching, and C.H.E.K. training.

The product portfolio spans a tiered digital offering: entry-level books priced $9.99–$12.99, low-cost workshops at $24, individual coaching sessions at $50–$95, and premium structured programs ranging from $17 to $497. The business also generates ancillary revenue through affiliate relationships, including a 25+ year partnership with Nature's Sunshine Products and an Amazon affiliate layer. In May 2025 the company discontinued its SOQI product line, requiring a pivot in product recommendations. The most recent product initiative has been the integration of the IN.FORM Program into the flagship offering.

Operationally, the company runs with 1–10 employees, has no outside funding, and derives 100% of revenue from individual consumers — there are no enterprise customers and no channel partnerships of meaningful scale. There is no evidence of AI/ML, third-party platform dependencies, or proprietary technology infrastructure beyond standard content and e-commerce tooling. The model is effectively a personal-brand business where the founder is both the product and the primary distribution mechanism.

Name

Energy Wellness Products

Legal name

Energy Wellness Products

Website

https://energywellnessproducts.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Energy Wellness Products is a founder-owned, sole-practitioner wellness business in Decatur, Indiana, founded in 2005 by Mara Gerke, serving adults over 40 with gut health, chronic pain (notably CRPS), and metabolic issues via tiered digital programs, books, workshops, and 1:1 coaching.

Ownership category

akta.pro rank

Product category

Holistic Wellness Coaching

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG)

akta.pro secondary industries

Wellness Program Design & Accountability Coaching (HSADAGAC), Healthy Aging & Longevity Lifestyle Coaching (HSADAGAK), Detox, Nutrition & Weight Management (Juice Cleanses, Nutrition Retreats, Weight-loss Programs) (THAJAHAJ)

Keywords

• Holistic wellness coaching
• Gut health programs
• Natural health services
• Chronic pain management
• Metabolic health coaching

Headquarters

HQ city

Decatur

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Digital Programs and Courses: Self-paced online programs ranging from $17 to $497, including detox programs, gut reset, clean eating, nervous system reset, and the flagship 13-week Gut & Glow transformation program. Delivered digitally with immediate access.
2. Book Sales: The Healthy Habits Challenge book sold on Amazon: Kindle $9.99, Paperback $12.99. Includes $67 in bonus digital resources. Entry point product for customer acquisition.
3. 1-on-1 Coaching Services: Personalized wellness consulting via Zoom at $95 for initial 60-90 minute session, $50 for follow-ups. Specialty consults include Bach Flower Essence and Aromatherapy sessions. Drives upsells to larger programs.
4. Workshops: Pre-recorded holistic wellness workshops at $24 each, covering Gut Health 101, Healthy Skin, and Managing Stress. Includes downloadable workbooks and 30-minute Q&A call.
5. Affiliate Commissions: Independent consultant for Nature's Sunshine Products earning commission on recommended supplements. Participant in Amazon Services LLC Associates Program earning advertising fees from product links.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Energy Wellness Products is a sole-practitioner wellness coaching business that sells tiered digital programs, a foundational book, 1-on-1 Zoom coaching, workshops, and curated physical wellness devices focused on gut health as the root cause of inflammation, chronic pain, metabolic dysfunction, and fatigue in adults over 40. The offering is structured around a phased Reset-Rebuild-Regulate-Transform methodology and blends Traditional Chinese Medicine and Ayurveda principles with modern nutritional science. The flagship 13-Week Gut & Glow program combines personalized coaching with the clinically studied IN.FORM lifestyle program.

Product overview

Energy Wellness Products is a wellness coaching business offering a structured multi-phase transformation pathway for adults over 40. The core offering consists of The Healthy Habits Challenge book (the foundational starting point at $9.99-$12.99), followed by tiered programs: RESET phase (5-Day Sugar Detox $17, 10-Day Gut Detox $37), REBUILD phase (30-Day Gut Reset $67, 6-Week Clean Eating Kickstart $97), REGULATE phase (8-Week Nervous System Reset $97), and TRANSFORM phase (13-Week Gut & Glow $497). Add-on services include 1-on-1 Wellness Consults ($95) and specialized workshops ($24 each). Physical wellness products include Chi Machine, Far Infrared Therapy, PEMF devices, essential oils, and water filtration systems. The company serves as an affiliate for Nature's Sunshine supplements (400+ products). The approach centers on gut health as the foundation for addressing chronic pain, inflammation, metabolic issues, and fatigue in adults over 40.

Differentiator

Problem solved

Functional benefit

Products and services

• The Healthy Habits Challenge Book An 8-habit guide book teaching foundational wellness practices for gut health, reduced pain, and restored energy without restrictive diets; available in Kindle ($9.99) and Paperback ($12.99) and bundled with over $67 in bonus digital resources including meal plans, guides, and checklists. Target customer: adults over 40 new to holistic wellness.
• 5-Day Sugar Detox A $17, 5-day digital program designed to break sugar cravings, stabilize energy, and reduce inflammation through step-by-step action plans, worksheets, and email/phone support.
• 10-Day Gut Detox A $37, 10-day digital detox program providing a total mind-body-gut reboot with clean eating guidelines, meal plans, food lists, step-by-step detox guidance, and email/phone support.
• 30-Day Gut Reset A $67, 30-day digital program focused on rebuilding gut health and microbiome balance, reducing chronic digestive symptoms, and building daily habits for long-term gut function.
• 6-Week Clean Eating Kickstart A $97, 6-week digital course teaching how food connects to gut health, inflammation, pain, and sleep, with clean eating guides, meal support, educational materials, and direct email/phone access to Mara.
• 8-Week Nervous System Reset A $97, 8-week digital program helping calm the nervous system's stress response, reduce pain sensitivity, and build practical daily regulation tools through in-depth guides, workbooks, and email/phone/Zoom support.
• Gut Health 101 Workshop A $24 pre-recorded workshop teaching how the gut works, common triggers for adults over 40, and holistic strategies to reduce symptoms and support healing; includes downloadable workbook and 30-minute Q&A call, with 12 months of access.
• Healthy Skin Workshop A $24 pre-recorded workshop exploring the gut-skin connection, how inflammation affects complexion, and natural strategies to support detox pathways and improve skin from the inside out; includes downloadable workbook and Q&A call.
• Managing Stress Workshop A $24 pre-recorded workshop explaining how chronic stress affects the nervous system, hormones, and gut health, with practical holistic tools to build resilience and create daily balance.
• 1-on-1 Wellness Consult A $95, 60-90 minute one-on-one Zoom session providing personalized holistic health guidance based on individual symptoms, lifestyle, and goals, with next steps and natural recommendations; includes a health history intake form.
• Follow-Up Wellness Consult A $50 focused check-in Zoom session for returning clients to review progress, adjust health plans, and address new symptoms or concerns.
• Bach Flower Essence Consult A specialty consultation creating custom Bach Flower blends tailored to individual emotional patterns and stress responses for emotional balance and resilience.
• Aromatherapy Consult A specialty consult designing custom aromatherapy blends using essential oils to support physical and emotional needs including stress, anxiety, sleep quality, and pain management.
• 13-Week Gut & Glow Transformation Program A $497 flagship 13-week personalized transformation program combining the IN.FORM clinically studied lifestyle program with 1-on-1 coaching from Mara, weekly educational Zoom calls, meal plans/recipes, and Nature's Sunshine supplement recommendations, targeting comprehensive gut health, metabolism, and pain improvement.
• Wellness Products (Physical Devices) A curated retail line of physical wellness devices including Chi Machine, Far Infrared Therapy products, PEMF therapy devices, essential oils, water filtration systems, and foot massagers, used by customers for pain management, nervous system support, and overall wellbeing.
• Nature's Sunshine Supplements An affiliate-distributed catalog of over 400 practitioner-formulated supplements, vitamins, and herbs from Nature's Sunshine Products, including gut health formulas, digestive enzymes, probiotics, Chinese herbal blends, and Ayurvedic formulas, recommended by Mara to support various body systems.

Quantifiable outcome

• Client lost 11 pounds, improved digestion, decreased sinus issues
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Positive Talk RadiominorGTM or Marketing Partner · 1 May 2026Mara was featured on Positive Talk Radio for a full-hour interview discussing gut health, chronic inflammation, CRPS, and the healthy habits that helped her recover. Kevin and Brichelle hosted the interview as a platform for sharing wellness education.
• Nature's Sunshine ProductscoreChannel Partner/ Reseller/ DistributorMara Gerke operates as an independent consultant for Nature's Sunshine Products, recommending their supplements and herbs to clients. Nature's Sunshine has been an industry leader for over 50 years in herbal supplements. Mara has personally used and recommended these products for over 25 years. The partnership includes access to the IN.FORM clinically studied lifestyle program incorporated into the Gut & Glow program.
• Amazon Services LLC Associates ProgramminorGTM or Marketing PartnerEnergy Wellness Products is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to earn advertising fees by advertising and linking to Amazon.com products.
• IN.FORM ProgramcoreStrategic or Co-development PartnerThe Gut & Glow program incorporates the patent-pending, clinically studied IN.FORM lifestyle program as part of its foundation, combined with personalized coaching, whole-food nutrition, gut health education, and sustainable lifestyle habits.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Mindbodygreen: Large wellness media platform covering gut health, nutrition, and holistic wellbeing with courses and commerce. Comparable editorial and content-driven monetization, but operating at significantly greater scale.
• Dr. Josh Axe: Doctor-led holistic wellness brand with content, supplements, and programs on gut health, collagen, and inflammation. Comparable gut-first, natural healing positioning with much larger content and commerce footprint.
• Dr. Mark Hyman: Prominent functional medicine clinician with a broad content, supplement, and program ecosystem around gut health, inflammation, and metabolic dysfunction. Comparable clinical authority and audience, but at significantly larger scale and breadth.

Direct peers

• Parsley Health: Functional medicine practice combining clinician-led care with coaching for gut, hormone, and metabolic issues in adults. Comparable gut-first, root-cause approach with a coaching/services monetization model.
• Wellness Mama: Katie Wells's holistic wellness content and product platform targeting health-conscious adults, with comparable focus on natural remedies, gut health, and lifestyle-driven healing. Strongly comparable audience and product/affiliate monetization model.
• Amy Myers MD: Functional medicine brand built around thyroid, autoimmune, and gut health, offering protocols, supplements, and programs. Direct overlap on gut-first methodology, over-40 demographic, and digital product monetization.
• The Gut Health Doctor (Megan Rossi): Dr. Megan Rossi's gut-health-focused coaching, books, and programs targeting digestive and metabolic concerns. Closely comparable gut-first methodology and educational content plus paid program model.

Emerging players

• Noom: Digital behavior-change platform using coaching and curriculum to drive weight management and metabolic outcomes. Overlaps on adult weight-management and accountability coaching, though built as a scalable app rather than a one-to-one practice.
• Levels: Metabolic health platform using continuous glucose monitoring and educational content to drive behavior change in adults. Comparable metabolic-health audience and content-plus-product model, but with proprietary hardware and software.

Others

• Nature's Sunshine Products: Long-standing herbal supplement company whose independent consultant program Mara participates in. Comparable gut-health and herbal supplement positioning, but functions as a supplier/partner rather than direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/energywellnessp
• YouTubeyoutube.com/energywellnessproducts
• Facebookfacebook.com/EnergyWellness
• LinkedInlinkedin.com/company/energy-wellness-products
• Instagraminstagram.com/energywellnessp
• Pinterestpinterest.com/energywellnessp

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Energy Wellness Products