Quality Beverages

What Quality Beverages does

Quality Beverages Limited (QBL) is a Mauritian food, beverage, and personal/home care manufacturer and distributor, publicly listed on the Mauritius Stock Exchange under ticker QBL and operating as part of the Currimjee Group, a family-owned conglomerate with 125+ years of heritage. Founded in 1955 in Belle Rose, Mauritius as the PepsiCo bottler for the island, QBL has grown into a diversified portfolio operator across 9+ beverage brands (Pepsi, 7UP, Mirinda, Lipton Ice Tea, Vital water, Ceres juice, Sparky, Fiesta, Lavazza coffee) and 21+ food brands (Tara and Mil margarines, Butterfly butter, Bokomo and Quaker cereals, Doritos, Cheetos, Lay's, Ruffles snacks, Al-Shifa honey), managing 300+ SKUs through three factories and warehouses.

The company's core technology centers on a modern glass bottling line commissioned in November 2021 following a Rs 220 million sustainability investment that enables paper labelling and reduced energy consumption, alongside the Vital Fontaines water dispenser service with proprietary Cassette WaterTrail sanitization. QBL sells primarily through a direct retail distribution network covering more than 75% of Mauritius, a wholly owned subsidiary Central Distributors Ltd servicing 500+ outlets for Total gas cylinders, and a DTC e-commerce platform at store.quality.mu accepting MCB Juice and Blink payments. Pricing is largely product-by-product with subscription-based recurring revenue from Vital Fontaines water dispensers, including deposits, installation fees, and minimum-volume commitments.

Revenue is generated across consumer retail, foodservice and hospitality, industrial bulk customers (margarine and ghee), water dispenser subscriptions, and gas distribution. Following the 2024 acquisition of Soap & Allied Industries Limited, QBL extended into laundry soaps, beauty soaps, detergents, and exclusive distribution of HIMALAYA herbal products, with SAIL adding an export footprint across Indian Ocean Islands and several African countries. Acquisitions are the principal growth lever, with prior inorganic moves including the 2015 merger with Vital Water Bottling and the 2019 amalgamation of Margarine Industries Limited.

Name

Quality Beverages

Legal name

Quality Beverages Limited

Website

https://quality.mu

Company type

Public

Founded year

1955

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Quality Beverages Limited is a publicly listed Mauritian food, beverage, and personal care manufacturer and distributor, operating since 1955 as the island's PepsiCo bottler and managing 300+ SKUs across beverages, food, and home care through direct retail, e-commerce, and 500+ gas distribution outlets.

Ownership category

akta.pro rank

Product category

Beverage and Food Manufacturing

NAICS

Soft Drink Manufacturing (312111), Beverage Manufacturing (3121)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086), Beverages (2080), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Non-Alcoholic Beverage Concentrates, Syrups & Bases Manufacturing (AFAFABAM)

akta.pro secondary industries

Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB), Juice & Nectar Production (Including Juice Drinks) (AFAFABAC), Functional Beverages (Vitamins, Probiotics, Nootropics, etc.) (CRADAHAL), Powdered & Instant Beverage Mixes (Drink Mixes, Instant Coffee/Tea, Electrolytes) (CRADAHAN)

Keywords

• Bottled beverage manufacturing
• Carbonated soft drinks
• PepsiCo bottling
• Food distribution
• Consumer packaged goods

Headquarters

HQ city

Belle Rose

HQ country

Mauritius

HQ region

Africa

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Beverage Sales: Manufacturing and distribution of non-alcoholic ready-to-drink beverages including carbonated soft drinks, juices, water, and tea. Core business established in 1955 as PepsiCo bottler.
2. Food Products Sales: Distribution of food products including margarine, spreads, butter, ghee, cereals, snacks, and honey through amalgamated Margarine Industries Limited and acquired Soap & Allied Industries.
3. Water Dispenser Services: Rental and servicing of water dispensers (Vital Fontaines) with associated water bottle sales. Includes installation, delivery, and maintenance services.
4. Gas Distribution: Through wholly owned subsidiary Central Distributors Ltd, distributing Total domestic gas bottles to over 500 outlets island wide.
5. Advertising Services: Through wholly owned subsidiary Creative Advertising Bureau (CAB), providing advertising solutions including signage, banners, billboards, and totem signs.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Quality Beverages Limited manufactures and distributes non-alcoholic ready-to-drink beverages including PepsiCo brands (Pepsi, 7Up, Mirinda, Lipton Ice Tea, Evervess) and proprietary brands (Vital water, Sparky, Fiesta, Ceres juices, Lavazza coffee) under exclusive PepsiCo bottling and distribution rights for Mauritius since 1955. Through the 2019 amalgamation with Margarine Industries Limited and 2024 acquisition of Soap & Allied Industries Limited, the company also manufactures and distributes food products (Tara and Mil margarines, Butterfly butter, Bokomo/Quaker cereals, Doritos/Cheetos/Lay's/Ruffles snacks, Al-Shifa honey) and personal/home care products, supported by wholly-owned subsidiaries Central Distributors Ltd for gas distribution and Creative Advertising Bureau for brand activation services.

Product overview

Quality Beverages Limited (QBL) is a Mauritian food and beverage company offering a diversified portfolio across beverages, food, and personal/home care categories. The core beverage portfolio includes carbonated soft drinks (Pepsi, 7Up, Mirinda, Fiesta, Sparky), ready-to-drink tea (Lipton Ice Tea), bottled water (Vital), fruit juice (Ceres), and coffee (Lavazza), along with water dispenser services (Vital Fontaines). Following the 2019 amalgamation with Margarine Industries Limited, QBL expanded into food products including margarines (Tara, Mil), butter (Butterfly), cereals (Bokomo, Quaker), snacks (Doritos, Cheetos, Lay's, Ruffles), and honey (Al-Shifa). The January 2024 acquisition of Soap & Allied Industries Limited added personal care, home care, and laundry products including Himalaya herbal products. The company operates 3 factories and warehouses, distributes 300+ SKUs from 9+ beverage brands and 21+ food brands, and serves customers through an e-commerce platform accepting MCB Juice and Blink payments.

Differentiator

Problem solved

Functional benefit

Brands

• Vital: Spring water brand offering Vital Eau de Source, Vital Sparkling, Vital Côté Fruits, Vital Sirop, Vital Fontaines, Vital Sensation and Vital Plus.
• Tara
• Mi
• Soap & Allied Industries (SAIL)

Products and services

• Pepsi Internationally renowned cola-flavoured carbonated soft drink manufactured and distributed by QBL in Mauritius in regular, Black, and Twist variants across cans, PET bottles, and glass bottles.
• 7Up Lemon-lime flavoured carbonated soft drink from the PepsiCo portfolio, manufactured and distributed by QBL in Mauritius.
• Mirinda Fruit-flavoured carbonated soft drink from the PepsiCo portfolio, offered by QBL in Orange, Vanilla, Raspberry, Green Apple, and Pineapple flavours.
• Lipton Ice Tea Ready-to-drink Lipton ice tea distributed in Lemon, Peach, Raspberry, and Mango flavours under QBL's PepsiCo portfolio.
• Vital Eau de Source Spring water from the QBL-owned Vital brand, available in PET (0.5L, 1L, 1.5L) and glass (250ml, 750ml) formats following a 2021 glass bottling line launch.
• Fiesta Pear and Apple sparkling drink from QBL's proprietary brand portfolio, available in 0.5L and 1L PET formats.
• Sparky QBL's proprietary sparkling drink brand available in Cream Soda, Almond, Lemonade, and Blackcurrent flavours in 0.5L and 2.25L formats.
• Ceres 100% pure fruit juice with no added sugars or preservatives, offered by QBL in Apple, Grapes, Mango, Pear, Guava, Tropical, and Orange across 100% Juice, Nectar, and Sparkling formats.
• Lavazza Premium Lavazza coffee products distributed by QBL in the Mauritian market as a channel partner.
• Vital Fontaines Water Dispenser Service Subscription-based water dispenser service from QBL offering SLIMCOOL, Mistral, and FMAX dispensers with 11L and 18.9L Vital bottles, including placement, delivery, and regular servicing. The FMAX model features patented Cassette WaterTrail sanitisation in less than 60 seconds.
• Tara Margarine and spread brand introduced in 1990, including Margarine (82% sunflower/canola oils), Spread (55% oils with Omega 3/6), and Olive Spread (15% olive oils) variants from the Margarine Industries Limited range.
• Mil Non-refrigerated margarine made with 100% vegetable oils, enriched with vitamins A, B, B1, B2, B6, B12, D, and E, cholesterol-free and gluten-free, plus Mil Spread with 40% fat content.
• Butterfly QBL's first local butter brand, made from 82% milk fat and available in salted and unsalted variants in 200g and 4.5kg cake formats.
• Bokomo Cereal brand distributed in Mauritius including crispy, crunchy low-fat Cornflakes high in 9 vitamins and Traditional Cooking Oats and wholegrain Oat ranges in 500g and 1kg packaging.
• Quaker Wholegrain oat cereals and cooking oats distributed by QBL in 50g sachet, 500g alufoil, and 500g tin packaging formats.
• Doritos PepsiCo tortilla chips distributed by QBL in Sweet Chilli, Supreme Cheese, and BBQ flavours in 30g, 45g, 70g, and 145g sizes.
• Cheetos Cheese-flavoured snacks distributed by QBL in Futebolas (football-shaped), Palitos (ketchup flavour), and Rolitos (cheese-filled crunchy) varieties.
• Lay's PepsiCo potato chips distributed in Mauritius in Camponesas, Salted, BBQ, Poulet Rôti, Nature, Emmental, Spicy, and Paprika flavours.
• Ruffles PepsiCo ridged potato chips made with 100% natural potatoes, distributed by QBL in Original and Ketchup flavours.
• Al-Shifa Honey Natural and therapeutic honey brand offering Natural, Black Forest, Acacia, and specialty therapeutic varieties (Ginger, Royal Jelly, Manuka) from 30g to 1kg sizes.
• Soap & Allied Personal and Home Care Personal care, home care, and laundry products acquired with Soap & Allied Industries Limited in January 2024, including laundry soaps, beauty soaps, detergents, Cercle Vert Basmati rice, and exclusive distribution of Himalaya herbal products across personal care, baby care, health care, and animal care.
• Central Distributors Gas Service Wholly-owned subsidiary Central Distributors Company Limited distributes Total domestic gas bottles across Mauritius, servicing over 500 outlets island wide.
• Creative Advertising Bureau (CAB) Wholly-owned advertising subsidiary providing signage, banners, billboards, totem signs, and broader advertising solutions for brands.

Quantifiable outcome

• Employee engagement at 85% in 2024
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

Twelve partnerships are on record, tiered core, minor and major.

• Soap & Allied Industries Limited (SAIL)coreStrategic or Co-development Partner · 1 January 2024In January 2024, QBL expanded by acquiring Soap & Allied Industries Limited, a leader in Mauritian market for laundry soaps, beauty soaps, and detergents, with presence in Indian Ocean Islands and African countries. Exclusive importer of HIMALAYA products.
• Margarine Industries Limited (MIL)coreStrategic or Co-development Partner · 1 October 2019As from 1st October 2019, Margarine Industries Limited was amalgamated with and into Quality Beverages Limited, creating a food and beverage company. MIL had been operating for 50 years manufacturing margarine, spread, butter, and ghee.
• Vital Water BottlingcoreStrategic or Co-development Partner · 1 January 2015In 2015, QBL merged with Vital Water Bottling to meet evolving consumer expectations. The partnership unlocked greater capability, wider distribution, and a stronger response to a fast-changing beverage market.
• PepsiCocoreChannel Partner/ Reseller/ DistributorQBL has been the manufacturer and distributor of PepsiCo brands since 1955. Currently distributes Pepsi, 7UP, Mirinda, Evervess, and Lipton Ice Tea in Mauritius.
• Currimjee GroupcoreOthersQBL is part of Currimjee Group of companies, a family-owned Group founded by the Currimjee family with over 125 years of existence.
• Total Mauritius LtdminorChannel Partner/ Reseller/ DistributorCentral Distributors Ltd, a wholly owned subsidiary of QBL, distributes gas cylinders for Total Mauritius Ltd, servicing over 500 outlets island wide.
• Mauritius Athletics Association (MAA)majorGTM or Marketing PartnerLong-standing partnership (over two decades) with MAA for sports sponsorship. Sponsors Vital Cross Country events and African Championships in Athletics.
• Mauritius Tennis Federation (MTF)majorGTM or Marketing PartnerVital brand sponsors the annual Vital Tennis Championship, now in its 26th edition. QBL has supported MTF for many years.
• FoodwiseminorGTM or Marketing PartnerQBL donates food to Foodwise as part of sustainability efforts. 10,469 kg of food donated in 2025, diverting waste from landfill.
• Precious Plastic MauritiusminorGTM or Marketing PartnerEnvironmental partnership to tackle plastic pollution on beaches. Includes workshops for Green Rangers program (150 students in 2025).
• UNESCOminorGTM or Marketing PartnerQBL is main sponsor of Eco-Warriors mobile game launched in September 2019 under UNESCO patronage, educating children on recycling and environmental responsibility.
• LavazzaminorChannel Partner/ Reseller/ DistributorQBL distributes Lavazza premium hot beverage coffee products in Mauritius.

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PepsiMauritius
• LinkedInlinkedin.com/company/qualitybeverages
• Instagraminstagram.com/pepsimoris

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Quality Beverages