What Optus Stadium does

Optus Stadium is a 60,000-seat, multi-purpose world-class venue located on the Burswood Peninsula in Perth, Western Australia, that opened on 21 January 2018. It is owned by the Western Australian State Government and operated by VenuesLive under a management agreement, and serves four primary customer segments: general public sports and concert attendees, corporate clients (premium hospitality, venue hire, functions), schools and youth organizations (school ball packages), and tourists and experience seekers (stadium tours, rooftop experiences). The venue's technology stack centers on physical infrastructure (a themeable LED and feature lighting system for the halo fabric roof and façade, multiple F&B outlets across two concourse levels, 101 private suites, and 20+ function spaces) combined with digital ticketing through Ticketmaster and a proprietary mobile app that handles ticket access, F&B ordering, and real-time Transperth journey planning.

The business model is a diversified, multi-stream platform that monetizes events through ticket sales (via Ticketmaster, often inclusive of public transport), on-site food and beverage (a mix of operated outlets such as City View Café and Goodwood Restaurant plus branded tenants including Mrs Mac's, Proper Burgers, Project Mex, Gage Roads, Asahi, and Diageo), premium hospitality (private suites, the Victory Lounge, Locker Room, Sports Lounge, Open Box, and the annual Bankwest Club membership which is fully subscribed with a waiting list), and venue hire for balls, banquets, conferences, expos, school balls, and corporate functions. Go-to-market runs through an event-driven model (scheduled AFL, cricket, rugby, soccer, and concert calendar) supported by an enterprise field sales motion for corporate hospitality and venue hire, plus partnership marketing co-investment with a deep sponsor network led by Optus (naming rights) and Bankwest (Platinum).

The asset has hosted major national and international events including the 2021 AFL Grand Final and the 2025 Ashes Test, welcomed over 12 million fans since opening, achieved ISO 14001:2015 Environmental Management System certification, and received the Prix Versailles 2019 Most Beautiful Stadium in the World and 2022 Stadium Business Awards Venue of the Year. Pricing is predominantly quote-based; the only publicly disclosed package is the A$130 per person School Ball offering. As a government-owned venue, revenue is not separately disclosed and is consolidated within Western Australian State Government accounts.

Name

Optus Stadium

Legal name

Optus Stadium

Website

https://optusstadium.com.au

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Optus Stadium is a 60,000-seat, government-owned multi-purpose venue in Perth, Western Australia, operated by VenuesLive, hosting AFL, cricket, rugby, soccer, concerts, and corporate events alongside F&B, premium hospitality, venue hire, and stadium tour experiences.

Ownership category

akta.pro rank

Product category

Multi-Purpose Sports & Entertainment Venue

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Spectator Sports (7112), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Professional & Major League Stadiums (MPAKAEAA)

akta.pro secondary industries

Arena & Stadium Operations (Large-Capacity Venues) (MPAGALAA), Sports Hospitality & Premium Experiences (VIP, Suites, Fan Zones) (MPAGAMAJ), Venue Booking, Ticketing & Event-Day Services (Box Office, Guest Services) (MPAKAEAO), Sports & Arena Event Venues (Stadiums, Arenas) (THAHAAAF), Concession & Stadium / Arena Catering (THAFAIAG)

Keywords

• Multi-purpose sports venue
• Event ticketing services
• Premium hospitality suites
• Corporate venue hire
• Stadium tours experiences

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Ticket Sales: Revenue from ticket sales for AFL, cricket, rugby, soccer, and concert events. Ticketing is exclusively through Ticketmaster, the venue's authorised ticket seller for all major events.
2. Food and Beverage: On major event days, multiple food and beverage outlets across Level 1 and Level 5 generate revenue from a range of fan favourites including Mrs Mac's pies, Proper Burgers, Project Mex, curries, pizza, fish & chips, hot dogs, and beverages. The venue also operates City View Café and the Goodwood Restaurant, plus THE OZONE rooftop venue.
3. Premium Hospitality: Revenue from private suites, open reserve boxes (Open Box), Victory Lounge, Locker Room, Sports Lounge, and premium dining packages. Includes Annual Private Suite packages, Multiple Events Packages, and Open Corporate Reserve (Open Air Boxes). Culinary Ambassadors Matt Moran and Shane Delia curate menus in select premium locations.
4. Venue Hire and Function Spaces: Revenue from hiring 20+ function spaces for balls, banquets, gala dinners, cocktail parties, conferences, expos, trade shows, school balls, meetings, and seminars. Accommodates 2 to 2,000 guests. Spaces include River View Rooms, Victory Lounge, Black Swan Room, Sky View Lounge, Eastern Scoreboard, Networking Terraces, Field of Play, and 101 private suites.
5. Stadium Tours and Experiences: Revenue from Optus Stadium Tours, HALO Rooftop Tours, VERTIGO Rooftop Experience, Game Day Rooftop Experience, and Aboriginal Cultural Tours. THE OZONE is marketed as Perth's must-visit destination for unique experiences.
6. Bankwest Club Membership: Premium membership program offering exclusive year-round access to the Bankwest Club Terrace with a premium reserved seat for every event at the stadium. Initial allocation fully subscribed; waiting list maintained for available memberships.
7. Event Day Transport: Public transport is included in event tickets for three hours either side of the game, provided through Transperth.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Optus Stadium is a 60,000-seat multi-purpose venue that hosts AFL, cricket, rugby, soccer matches and concerts. The venue sells event tickets (via Ticketmaster), premium hospitality (private suites, Bankwest Club membership), venue hire across 20+ function spaces for corporate events, food and beverage on event days, and stadium tours/experiences including HALO Rooftop Tours, VERTIGO, and Aboriginal Cultural Tours. The venue also operates the City View Café and THE OZONE rooftop destination.

Product overview

Optus Stadium is a multi-purpose world-class venue in Perth, Western Australia, with a 60,000-seat capacity. The venue operates as a platform-plus-modules architecture, offering core stadium experiences alongside diverse subsidiary products. The core product is the stadium itself hosting AFL, cricket, rugby, soccer, and concerts. Supporting this are: (1) Experience products including Optus Stadium Tours, HALO Rooftop Tours, VERTIGO Rooftop Experience, Game Day Rooftop Experience, and Aboriginal Cultural Tours; (2) Dining products including City View Café, THE OZONE venue, and Food and Beverage outlets; (3) Premium hospitality including Private Suites, Victory Lounge, The Locker Room, Open Box, Sports Lounge, and Bankwest Club membership; (4) Venue hire services for balls/banquets, cocktail parties, conferences, expos/trade shows, and school balls across 20 function spaces and 101 private suites; (5) Mobile app for ticketing, transport planning, and booking. The venue also partners with Culinary Ambassadors Matt Moran and Shane Delia for enhanced dining experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Optus Stadium Tours Walking tours of Optus Stadium allowing visitors to see the field of play and behind-the-scenes areas. For visitors and tourists.
• HALO Rooftop Tours Rooftop tours of Optus Stadium described as Perth's newest attraction offering elevated stadium views. For visitors and experience-seekers.
• VERTIGO Rooftop Experience Adventure experience involving stepping off the roof, described as Perth's biggest rush. For visitors and thrill-seekers.
• Game Day Rooftop Experience Watching AFL games from the highest seats at Optus Stadium, combining rooftop tours with game day access. For AFL fans.
• Aboriginal Cultural Tours Cultural tours of Warrang Bridil aimed at closing the gap on knowledge and understanding of Nyoongar people's heritage. For visitors, schools, and cultural experience-seekers.
• Premium Hospitality Premium hospitality packages including private suites, the Victory Lounge, The Locker Room, Open Box, and Sports Lounge for corporate or social occasions. For corporate clients and premium individuals.
• Bankwest Club Membership Unique premium membership program for individuals and businesses providing exclusive year-round access with reserved seats in the Bankwest Club Terrace for every event at the stadium.
• City View Café Café offering coffee, breakfast and lunch with views of Swan River and Perth city, open daily 7am–3pm. For visitors, locals, and event attendees.
• THE OZONE Destination venue at the World's Most Beautiful Stadium offering unique Perth experiences including tours and rooftop activities. For tourists and experience-seekers.
• Balls, Banquets & Gala Dinners Venue Hire Event venue hire for balls, banquets and gala dinners with award-winning dining and views across playing surface or Perth city skyline. For corporate clients and event organisers.
• Conferences Venue Hire Conference venue hire with state-of-the-art technology, natural light, all-day catering, and access to game-day facilities. For corporate clients and conference organisers.
• Expos & Trade Shows Venue Hire Expo and trade show venue hire with flexible layouts, corporate suites, loading bay access, and on-site catering. For corporate clients and event organisers.
• School Balls Package School ball package at $130 per person including three-course menu, entertainment, DJ, lighting and five-hour event duration. For secondary schools and youth organisations.
• Optus Stadium App Mobile app for accessing tickets, purchasing tickets, viewing food and beverage menus, real-time Transperth transport planning, and booking behind-the-scenes tours. For patrons and event attendees.

Quantifiable outcome

• 81% waste recovery rate achieved in 2023, up from 77% in 2018
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

21 partnerships are on record, tiered core and minor.

• OptuscoreGTM or Marketing PartnerOptus is the naming rights partner of Optus Stadium. As the home of sport and entertainment in Western Australia, the 60,000-seat stadium has welcomed over 10 million fans since opening in 2018. This partnership enables Optus to bring people closer to the moments that matter, creating shared experiences that strengthen emotional connection with the brand.
• BankwestcoreGTM or Marketing PartnerBankwest is a key supporter and Platinum Partner of Optus Stadium, bringing exclusive benefits for Bankwest customers. As partners of the Bankwest Club, members are offered premium reserved seating within the Bankwest Club terrace for every event. Contactless EFTPOS and credit card services are available at every outlet thanks to Bankwest.
• TABtouchminorGTM or Marketing PartnerTABtouch is the official Wagering Partner of Optus Stadium. The state-of-the-art TABtouch betting outlet is located on Level 1, opposite the stadium restaurants, featuring super screens showing live racing and sport. Additional self-service kiosks are available on Level 1 and Level 5 concourses.
• Crown ResortsminorGTM or Marketing PartnerCrown Resorts is the official Hotel Partner of Optus Stadium. With three award-winning hotels (Crown Metropol, Crown Promenade, Crown Towers) located within walking distance of the stadium, Crown is the recommended accommodation option for event attendees.
• Revo FitnessminorGTM or Marketing PartnerRevo Fitness is the Official Fitness Partner of Optus Stadium. Proudly Western Australian born and bred, Revo operates over 30 gyms across WA and over 70 across the nation.
• Sports Entertainment NetworkminorGTM or Marketing PartnerThe official Radio Partner of Optus Stadium, Sports Entertainment Network broadcasts AFL Nation match day call to footy fans across metro and regional radio stations throughout WA, as well as Eagles and Dockers Radio. Sportsday WA show is broadcast from the stadium, covering the latest sports news weeknights 6–8pm. Their Perth offices and studio are located onsite at the stadium next to Gate D.
• Audi Centre PerthminorGTM or Marketing PartnerAudi Centre Perth is the Official Automotive Partner of Optus Stadium. The partnership provides premium motor vehicle alignment with the stadium brand through cutting-edge technology and innovation positioning.
• Gage Roads Brew CominorGTM or Marketing PartnerWestern Australia's Gage Roads Brew Co is the official beer and cider supplier for Optus Stadium. Their quality beers are brewed just 14 kilometres from the stadium and are available throughout the venue, including the Alby Bar on Level 1 and Single Fin Bar and Matso's Broome Brewery Bar on Level 5.
• AsahiminorGTM or Marketing PartnerAsahi is the Official Non-Alcoholic Beverage Supply Partner of Optus Stadium, providing a range of products across retail food and beverage outlets and premium hospitality spaces.
• Mrs Mac'sminorGTM or Marketing PartnerMrs Mac's is the official supplier for the stadium's pies and sausage rolls. Fans can enjoy a range of Mrs Mac's options at ten outlets across Optus Stadium, including the famous Mrs Macs Pie Shop on Level 1.
• DiageominorGTM or Marketing PartnerThe official spirit partner of Optus Stadium, Diageo supplies a range of spirits available across the stadium's bars, including the Smirnoff Bar on Level 5.
• TicketmastercoreChannel Partner/ Reseller/ DistributorTicketmaster is the ticketing partner of Optus Stadium and the venue's only authorised ticket seller for all major events. The partnership provides digital ticketing infrastructure for all event types.
• Frucor Suntory OceaniaminorGTM or Marketing PartnerFrucor Suntory Oceania is the official Energy Drink and Ready-to-Drink Coffee partner of Optus Stadium. Products available across all retail outlets including the V Energy branded All Star Gourmet outlet on Level 1. V powers the OZONE VERTIGO Experience.
• PerentiminorOthersPerenti is an ASX listed diversified mining services group with contract mining, drilling services, and technology solutions. Headquartered in Perth with operations across four continents, they employ more than 11,000 people.
• New West FoodsminorOthersThe stadium's official Food Services and Supply Partner, New West Foods is Western Australia's biggest independent food distribution company and a wholly WA family business. They range more than 3,500 products in frozen, chilled and ambient storage temperatures and operate from premises warehousing 4,500 pallets in Malaga, WA.
• QuaycleanminorOthersQuayclean has been providing exceptional cleaning and waste management services since 2002 across aquatic and leisure centres, stadiums and racecourses, major venues and precincts.
• VeoliaminorOthersOptus Stadium partners with Veolia to deliver a total waste management service focused on resource recovery and diversion from landfill, supporting the stadium's sustainability objectives.
• Happiness CominorOthersHappiness Co is the Stadium's purpose partner. A social enterprise working in pre-emptive mental health and wellbeing, Happiness Co is on a mission to impact people's lives and encourage them to spread happiness.
• genUminorOthersgenU is the Stadium's charity partner and has been improving the lives of Australians living with a disability for more than 70 years. One of Australia's largest Disability Service providers, genU delivers personalised supports including allied health, accommodation, disability support, training, and employment.
• MSWAminorOthersMSWA is the Stadium's community partner, dedicated to empowering West Aussies living with neurological conditions to live their best life by raising funds that support life-changing research and providing essential services.
• VenuesLivecoreImplementation/ SI/ Consulting PartnerOptus Stadium is proudly operated by VenuesLive. VenuesLive manages the stadium's day-to-day operations, events, hospitality, and venue hire services.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• The Gabba: A 42,000-seat Brisbane stadium hosting AFL, cricket, and concerts. Comparable as an Australian multi-purpose venue with similar event calendar, premium hospitality, and venue hire functions.
• Adelaide Oval: A 53,500-seat stadium in Adelaide hosting AFL, cricket, and concerts with extensive function and tour products. Closely comparable venue type, tenant mix, and revenue model to Optus Stadium.
• Accor Stadium (Sydney Olympic Park): A 83,500-seat Sydney multi-purpose stadium hosting AFL, NRL, soccer, and concerts. Closely comparable as a large-capacity Australian multi-purpose venue with similar event-driven revenue and premium hospitality model.
• Marvel Stadium: A 53,000-seat multi-purpose stadium in Melbourne hosting AFL, cricket, soccer, and concerts. Directly comparable to Optus Stadium as a fellow Australian multi-purpose venue with similar AFL tenancy, premium hospitality, and corporate function hire offerings.
• AAMI Park: A 30,000-seat rectangular stadium in Melbourne focused on soccer, rugby league, and rugby union. Comparable to Optus Stadium's rectangular pitch configuration and multi-sport event programming, though smaller in capacity.
• Sydney Cricket Ground (SCG): A 48,000-seat Sydney venue hosting cricket and AFL. Comparable in tenant mix (AFL, international cricket), function venue operations, and premium hospitality structure to Optus Stadium.
• Suncorp Stadium: A 52,500-seat rectangular stadium in Brisbane primarily hosting rugby league, rugby union, and soccer. Comparable to Optus Stadium as a large Australian multi-purpose venue with premium seating and function hire.

Broad incumbents

• Melbourne Cricket Ground (MCG): Australia's largest stadium (100,000+ seats) and premier AFL and cricket venue. Comparable as a multi-purpose Australian stadium hosting elite sports and concerts, but operates at materially larger scale and as the historic incumbent.
• Tottenham Hotspur Stadium: A 62,850-seat multi-purpose London venue hosting Premier League football and NFL games with extensive premium hospitality, tours, and corporate function spaces. Comparable as a modern, technology-led multi-purpose stadium with a platform-plus-modules commercial model similar to Optus Stadium's.

Regional players

• Eden Park: New Zealand's largest stadium (50,000) in Auckland hosting cricket, rugby, and concerts. Comparable multi-purpose venue type and event-driven model, but operates in a different national market and is not a direct Australian competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/optusstadium
• YouTubeyoutube.com/user/newPerthStadium
• Facebookfacebook.com/OptusStadium
• Instagraminstagram.com/optusstadium
• LinkedInlinkedin.com/company/optus-stadium

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Optus Stadium