John Knox Village

What John Knox Village does

John Knox Village (JKV) is a not-for-profit Life Plan Community founded in 1970 and headquartered on a 700,000+ square foot campus in Lee's Summit, Missouri, serving the greater Kansas City metro area. The organization operates a full continuum of senior care on a single campus — independent living (villas, cottages, free-standing homes, and apartment homes), assisted living, memory care, skilled nursing, rehabilitation, home health, in-home care, hospice, outpatient therapy, and a Parkinson's specialty program — with services also extended to the broader public through outpatient therapy, home health, hospice, and emergency medical services. JKV EMS, established in 1976, answers 8,000 to 10,000 calls annually, with 87% coming from outside the Village, indicating a substantial community-facing service line beyond resident care.

The company's revenue model combines recurring independent living entrance and monthly service fees, healthcare reimbursement from private pay, Medicare, and Medicaid across its health services lines, and charitable fundraising through the JKV Foundation. Sales are driven by on-campus tours, healthcare provider referrals, community events (galas, lunch-and-learns), and content marketing via website and social channels. The technology stack includes the VirtuSense AI-powered fall prevention system deployed across the Village Care Center and health services areas (credited with an 80% year-over-year reduction in resident falls) and a MoneyGauge Financial Fit Calculator integrated into the website for prospective residents.

JKV is currently executing a $220 million Country Club Corridor redevelopment that adds Meadows North apartments and Country Club Estates luxury condos (move-ins late fall 2027), a new JKV EMS headquarters, a new clubhouse with pickleball courts and a zero-entry pool, and recently closed $47.8 million in Ziegler financing in May 2026. The organization is led by President and CEO Dan Rexroth and holds the exclusive Parkinson's Foundation Community Partner in Parkinson's Care designation in Missouri, Kansas, Nebraska, and Iowa. JKV is independent, with no parent company or institutional owners, governed by its own board and supplemented by philanthropic capital from foundations such as the J.E. and L.E. Mabee Foundation.

Name

John Knox Village

Legal name

John Knox Village

Website

https://jkv.org

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

501–1,000 employees

Short description

John Knox Village is a not-for-profit Life Plan Community in Lee's Summit, Missouri, founded in 1970, offering a full continuum of senior care — independent living, assisted living, memory care, skilled nursing, rehab, home health, hospice, outpatient therapy, and Parkinson's specialty — on a 700,000+ sq ft campus serving the Kansas City metro.

Ownership category

akta.pro rank

Product category

Senior Living Services (Continuing Care Retirement Community / Life Plan Community)

NAICS

Continuing Care Retirement Communities (623311), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Assisted Living Facilities for the Elderly (623312), Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082), Services-Skilled Nursing Care Facilities (8051), Services-Social Services (8300)

akta.pro primary industry

Single-Site CCRCs (HLADAEAE)

akta.pro secondary industries

Market-Rate Independent Living (Private Pay) Communities (HLADAAAA), Large Campus / Multi-Building Assisted Living Communities (HLADABAG), Community Centers & Neighborhood Support Services (BPAGAEAL)

Keywords

• Senior living services
• Continuing care retirement
• Assisted living community
• Skilled nursing care
• Memory care support

Headquarters

HQ city

Lees Summit

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Independent Living Fees: Residents pay entrance fees and/or monthly service fees for maintenance-free independent living residences, including villas, free-standing homes, and apartment homes.
2. Healthcare Service Reimbursement: JKV EMS and health services receive reimbursement from private pay, Medicare, and Medicaid for emergency medical services, home health, hospice, skilled nursing, outpatient therapy, and other healthcare services provided to residents and the broader community.
3. Foundation and Charitable Giving: The JKV Foundation conducts fundraising campaigns and receives charitable donations to support capital projects, including the EMS headquarters capital campaign. The Village also receives challenge grants from foundations such as the Mabee Foundation.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

John Knox Village is a not-for-profit Life Plan Community providing a full continuum of senior living and healthcare services on a single campus in Lee's Summit, Missouri. Residents can move through independent living, assisted living, memory care, skilled nursing, rehabilitation, home health, in-home care, hospice, outpatient therapy, and Parkinson's specialty care without leaving the community. Select health services (outpatient therapy, home health, hospice, EMS, Parkinson's Connection) are open to the general public in the Kansas City metro area.

Product overview

John Knox Village is a Life Plan Community (Continuing Care Retirement Community) offering a comprehensive portfolio of senior living and healthcare services. The organization provides a full continuum of care including Independent Living (free-standing homes, apartment homes, villas), Assisted Living, Memory Care, Skilled Nursing (Village Care Center), Rehabilitation, Outpatient Therapy, Home Health, In-Home Care, Hospice Care, and Parkinson\u2019s Support. Key branded services include Home Health by JKV, Helpers by JKV, Hospice by JKV, Outpatient Therapy by JKV, Parkinson\u2019s Connection by JKV, JKV EMS, The Pavilion event venue, and the JKV Fitness Program. The community is undergoing a $220 million Country Club Corridor redevelopment including Country Club Estates and Meadows North residences. Village Salon provides on-campus beauty services. The organization serves the greater Kansas City metro area and is recognized for multiple Best of Eastern Jackson County awards.

Differentiator

Problem solved

Functional benefit

Products and services

• Independent Living Maintenance-free independent living residences (apartments, villas, cottages, free-standing homes) with amenities, dining, wellness programs, and social activities for active seniors. Future care needs are covered without leaving the community.
• Assisted Living Village Assisted Living provides daily living assistance with a person-centered approach, recognized for zero deficiencies in state surveys for 7 consecutive years.
• Memory Care
• Skilled Nursing
• Rehabilitation
• Outpatient Therapy by John Knox Village Senior-focused physical therapy, occupational therapy, and speech therapy services open to the general public, including specialized Parkinson's, vestibular, and lymphedema therapy at the 600 NW Pryor Rd clinic.
• Home Health by John Knox Village
• Helpers by John Knox Village (In-Home Care)
• Hospice by John Knox Village
• Parkinson's Connection by John Knox Village Fitness, wellness, and support program for people with Parkinson's disease designated as Community Partner in Parkinson's Care by the Parkinson's Foundation; offers Rock Steady Boxing, PWR!Moves, support groups, and education, and is open to the public.
• JKV EMS (Emergency Medical Services) Emergency and non-emergent medical transportation serving JKV residents and the broader Kansas City community, including behavioral health crisis transport, with 8,000–10,000 calls answered annually and 87% from outside the Village campus.
• JKV Fitness Program
• Country Club Estates and Meadows North Residences New independent living residences from the Country Club Corridor reimagining: luxury condo-style residences at Country Club Estates and apartment homes at Meadows North, with move-ins anticipated late fall 2027.
• The Pavilion at John Knox Village
• Village Salon Services

Quantifiable outcome

• 80% reduction in resident falls year-over-year through VirtuSense AI fall prevention technology deployment
• +4 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• Private Pay, Medicare, and Medicaid (Reimbursement Sources)coreOthersJKV EMS receives reimbursement from private pay, Medicare, and Medicaid for emergency and non-emergent medical transportation services. As a not-for-profit entity that does not receive tax-based dollars, these reimbursement sources are critical to funding operations.
• VirtuSensecoreTechnology or IntegrationJohn Knox Village partnered with VirtuSense, described as the #1 fall prevention solution in healthcare, deploying their AI-powered sensor technology campus-wide. This partnership enabled an 80% reduction in resident falls from the previous year. Anthony Columbatto, VP of Community and Health Services, was featured on the national Raising Tech podcast discussing the implementation.
• Pineapple AcademyminorStrategic or Co-development PartnerPineapple Academy, which offers online operational training for senior living, healthcare, and food service operators, partnered with John Knox Village to create employee training videos. A production team filmed on campus for several days, capturing interviews and footage demonstrating proper safety and cleaning techniques for use in Pineapple Academy’s training curriculum.
• Parkinson’s FoundationcoreStrategic or Co-development PartnerJohn Knox Village is designated by the Parkinson’s Foundation as a Community Partner in Parkinson’s Care — the only senior living community in Missouri, Kansas, Nebraska, and Iowa to receive this designation. JKV’s team has received specialized training to support individuals with Parkinson’s disease, and the Parkinson’s Connection program serves both residents and the general public in the Kansas City metro area.
• University of Missouri-Kansas City School of MedicineminorStrategic or Co-development PartnerCross-generational partnership where residents and medical students collaborate on projects, allowing different generations to bond and learn from each other.
• Lee’s Summit West High School Career ResourcesminorStrategic or Co-development PartnerCross-generational partnership connecting JKV residents with high school students for collaborative projects and mentorship.
• University of Central Missouri Child and Development StudiesminorStrategic or Co-development PartnerCross-generational partnership where residents engage with university students in child development studies, fostering intergenerational learning and connection.

Scale indicators6 records

Recent moves12 records

Expansion highlights6 records

Direct peers

• Five Star Senior Living: Operates independent living, assisted living, and skilled nursing communities, including managed CCRC portfolios — comparable in service mix and customer demographic to John Knox Village.
• Erickson Senior Living: Manages large-scale Continuing Care Retirement Communities (CCRCs) with entrance-fee independent living and on-site healthcare services — the closest direct comparable to John Knox Village's Life Plan Community model.
• Sunrise Senior Living: Operates assisted living and memory care communities with strong quality brand recognition, overlapping JKV's assisted living and memory care service lines across multiple U.S. markets.
• Life Care Services: Third-party manager of CCRCs and Life Plan Communities — directly comparable to JKV's operating model, with deep experience managing entrance-fee communities similar to John Knox Village.
• Asbury Communities: Not-for-profit system of CCRCs offering continuing care across multiple states — directly comparable to JKV's not-for-profit Life Plan Community structure and entrance-fee model.
• Benchmark Senior Living: Operates assisted living, memory care, and independent living communities across the Northeast and Midwest, with a similar quality-driven brand and continuum-of-care positioning as John Knox Village.
• Lutheran Senior Services: Faith-affiliated not-for-profit operator of Life Plan Communities and senior living services in the Midwest — closely comparable to JKV in mission, not-for-profit structure, and continuum-of-care model.

Broad incumbents

• Brookdale Senior Living: Largest U.S. senior living operator with a broad portfolio of independent living, assisted living, and memory care communities. Comparable to JKV's full continuum of care model but operates nationally rather than from a single campus.
• Atria Senior Living: National senior living operator with significant independent living, assisted living, and memory care footprint; competes for similar active-senior and family-decision-maker customer segments as JKV.
• Trinity Health Senior Communities: Faith-based not-for-profit continuing care and senior living operator with skilled nursing and rehabilitation focus — comparable to JKV's mission-driven, full-continuum model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/jkv_mo
• YouTubeyoutube.com/channel/UCMDwSiMnMOrGSZk9M12g8zA
• Facebookfacebook.com/JohnKnoxVillageLeesSummit

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries11 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about John Knox Village