Joan's on Third
Family-owned Los Angeles restaurant and event production company operating two retail locations (Third Street and Studio City), offering dine-in, takeout, full-service catering, event production, gift cards, and merchandise to individual diners, private event hosts, and corporate clients across the LA metro area.
- Company typePrivate
- Founded2004
- HeadquartersLos Angeles, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Joan's on Third does
Joan's on Third is a privately held, family-owned restaurant and event production company operating two retail locations in the Los Angeles metropolitan area: the original Third Street store at 8350 West Third Street (Los Angeles, CA 90048, open 8am–8pm daily) and a second location at 12059 Ventura Place in Studio City (8am–6pm daily). Founded as a family business and in continuous operation for over 20 years, the company serves a mixed customer base of individual walk-in diners seeking prepared deli-style fare, private event hosts arranging weddings and milestone celebrations, and corporate clients procuring catering and event production for office functions and screenings.
The product portfolio spans daily dine-in and takeout service, full-service event catering, dedicated picnic menu packages, eGift cards, and a Shopify-hosted gift and merchandise storefront. Event production extends well beyond food into venue rental, full bar service, equipment rentals, tenting, lighting, entertainment coordination, floral design, and valet, positioning the business as a single-vendor turnkey event operator. Underlying technology is conventional off-the-shelf rather than proprietary: Shopify powers the e-commerce storefront and gift card sales, while Toast Tab handles online pickup and delivery ordering across both locations. No proprietary software, AI capabilities, or APIs are evidenced.
The business model blends high-velocity, low-ticket retail food revenue (per-cover dining and takeout at two LA sites) with project-based, higher-ticket catering and event production revenue (custom-quoted per engagement). Distribution is entirely direct: physical storefronts for retail, owned digital channels (Shopify, Toast Tab, email newsletter) for online ordering, and a direct sales team handling catering and event inquiries. There is no franchise model, no third-party delivery marketplace dependence beyond Toast Tab, no institutional investor, no parent company, and no disclosed expansion beyond the LA metro area. Pricing is not publicly disclosed and is quote-based for events.
Joan's on Third firmographics
Firmographics- Name
- Joan's on Third
- Legal name
- Joan's on Third
- Website
- https://joansonthird.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Family-owned Los Angeles restaurant and event production company operating two retail locations (Third Street and Studio City), offering dine-in, takeout, full-service catering, event production, gift cards, and merchandise to individual diners, private event hosts, and corporate clients across the LA metro area.
- Ownership category
- akta.pro rank
Joan's on Third industry classification
Industry- Product category
- Restaurant and Catering Services
- NAICS
- Full-Service Restaurants (722511), Caterers (722320), Restaurants and Other Eating Places (72251)
- SIC
- Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Chef’s Table & Tasting Menu Restaurants (THAFACAG)
- akta.pro secondary industries
- Full-Service Catering (Off-Premise) (HSACAGAA), Venue Management & Booking Services (Third-Party Operators) (MPAGALAJ)
Keywords
Where Joan's on Third is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Joan's on Third business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Retail Food Service: In-store dining and takeout at two Los Angeles locations, offering breakfast, lunch, and dinner service with menu items including salads, prepared foods, and baked goods.
- Catering Services: Full-service event catering for private events including weddings, corporate functions, parties, and galas. Includes complete event planning, coordination, and professional staff.
- Event Production and Space Rental: Venue rental for private events with full bar service, equipment rental, tenting, lighting, and entertainment coordination.
- Gift Cards and Merchandise: eGift cards and merchandise/gifts sold through online storefront.
- Picnic Catering: Specialized picnic catering menu for outdoor events and gatherings.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
Joan's on Third product offering
Product offeringCore offering
Joan's on Third operates a family-owned restaurant and catering business at two Los Angeles locations (Third Street and Studio City), offering dine-in, takeout, and delivery of prepared foods. The company extends into full-service event catering, event production with venue rental, and complementary online sales of gift cards and branded merchandise.
Product overview
Joan's on Third is a family-owned restaurant and catering business operating two Los Angeles locations. The core offering consists of restaurant dining services and takeout, supported by an online ordering system through Toast Tab. The company extends its offering through catering services for events ranging from intimate gatherings to grand galas, event production with venue rental capabilities, picnic menu packages, gift cards, and merchandise. The product portfolio functions as a unified food service operation with specialized event and catering branches rather than a platform architecture.
Differentiator
Problem solved
Functional benefit
Products and services
- Restaurant Services Full-service dine-in and takeout restaurant operating at two Los Angeles locations (Third Street and Studio City), serving breakfast, lunch, and dinner with deli-style prepared foods, salads, and baked goods.
- Catering Services Full-service event catering for private celebrations, weddings, corporate functions, galas, brunches, and dinner parties, including menu design, full bar service, and professional staffing.
- Event Production Comprehensive event production including venue rental, concept design and styling, coordination, tenting, lighting, entertainment, floral design, decor, valet services, and rental equipment for events ranging from casual luncheons to grand galas.
- Picnic Menu Seasonal outdoor dining packages featuring prepared foods curated for picnics and outdoor events.
- eGift Cards Digital eGift cards sold online that customers can send to friends and family for redemption at Joan's on Third locations.
- Gifts and Merchandise Online store offering gift items and branded merchandise for purchase by consumers.
Companies that use Joan's on Third
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Joan's on Third technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Joan's on Third partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Joan's on Third competitors and assessment
Company assessmentOthers
- Toast Inc. Restaurant technology platform providing POS, online ordering, and gift card infrastructure. Not a direct competitor, but Joan's on Third uses Toast (Toast Tab) for its online ordering and gift card fulfillment, making it a relevant technology/ecosystem peer.
Direct peers
- Wolfgang Puck Catering: Premium event catering company headquartered in Los Angeles serving weddings, corporate galas, and high-profile events with full-service food and event production. Directly comparable to Joan's on Third's turnkey catering and event production offering in the same LA market.
- République: Full-service modern French-Californian restaurant in LA offering dine-in, bakery, café, and catering services. Closely comparable business model to Joan's on Third: all-day casual-to-fine dining, in-house bakery, and event catering in the LA market.
- The Ivy Restaurant: Iconic LA full-service restaurant known for power-lunch clientele, private events, and celebrity-driven atmosphere. Directly comparable as an established LA sit-down restaurant with a significant private events and catering practice serving affluent clientele.
- Osteria Mozza: Celebrity-chef Italian full-service restaurant in LA with private dining and event offerings. Comparable as a high-end LA sit-down restaurant with an established brand and private events practice serving a similar premium clientele.
- Sqirl: LA-based full-service casual restaurant and jam producer known for breakfast/lunch service, prepared foods, and takeaway. Comparable to Joan's as a premium casual LA eatery with retail product extensions and strong local brand following.
- Farmshop Brentwood: LA farm-to-table full-service restaurant and marketplace with catering services. Directly comparable business mix — dine-in restaurant plus prepared foods, retail, and catering — operating in affluent LA neighborhoods.
- Command Performance Catering: Long-standing LA full-service catering company serving corporate events, weddings, and private parties with complete event production. Comparable to Joan's turnkey catering-plus-event-production model serving the same LA market.
- Cecconi's West Hollywood: LA Italian full-service restaurant with strong private events and catering operations. Comparable as an established LA restaurant that combines dine-in service with high-end private event hosting and a similar affluent clientele.
Broad incumbents
- Sweetgreen: Large-scale fast-casual restaurant chain with technology-forward digital ordering, catering services, and merchandise/gift cards. Operates in the same broad foodservice category as Joan's on Third but with vastly different scale, price point, and service model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Joan's on Third social profiles
Digital presenceJoan's on Third financial estimates
Financial estimateRevenue estimate
Valuation estimate
Joan's on Third leadership team
Management profileNumber of profiles
Joan's on Third funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Joan's on Third M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Joan's on Third
What does Joan's on Third do?
Joan's on Third operates a family-owned restaurant and catering business at two Los Angeles locations (Third Street and Studio City), offering dine-in, takeout, and delivery of prepared foods. The company extends into full-service event catering, event production with venue rental, and complementary online sales of gift cards and branded merchandise.
Is Joan's on Third a public or private company?
Joan's on Third is a private company. It is classified as family owned and is currently operating.
When was Joan's on Third founded?
Joan's on Third was founded in 2004. It employs 101 to 250 people.
Where is Joan's on Third based?
Joan's on Third is headquartered in Los Angeles, United States, in the North America region.
How does Joan's on Third make money?
Five revenue lines are on record. Retail Food Service is the primary driver. The others are catering Services, event Production and Space Rental, gift Cards and Merchandise and picnic Catering.
Who are Joan's on Third's main competitors?
Toast Inc. is listed as an others. Direct peers are Wolfgang Puck Catering, République, The Ivy Restaurant, Osteria Mozza, Sqirl, Farmshop Brentwood, Command Performance Catering and Cecconi's West Hollywood. Sweetgreen is listed as a broad incumbent.
Does Joan's on Third have an API?
No public API is recorded for Joan's on Third.
What industry is Joan's on Third in?
Joan's on Third's product category is Restaurant and Catering Services. Its primary akta.pro industry code is THAFACAG, Chef’s Table & Tasting Menu Restaurants, with a secondary code of HSACAGAA, Full-Service Catering (Off-Premise). Its NAICS code is 722511 and its SIC code is 5812.