Shetani

What Shetani does

Shetani (legal entity: shetani oHG) is a privately held digital agency founded in 2004 and headquartered in Wuppertal, Germany. The firm provides consulting, UX/UI design, web application development, and ongoing support services aimed at digitalizing business, production, and communication processes for SMEs and mid-market clients, primarily in Nordrhein-Westfalen. Core technical delivery rests on web-based applications built on WordPress and TYPO3 CMS, supplemented by custom developments such as the long-running ecocockpit greenhouse-gas accounting tool maintained for the Effizienz-Agentur NRW since 2015, and a proprietary AI-optimization service line that structures content for discovery by ChatGPT, Perplexity, and voice assistants through Schema.org markup and semantic HTML.

The revenue model is project-based professional services with multi-year engagements and a recurring support/maintenance layer. Go-to-market is sales-led and direct, with inbound via the company website (Microsoft Bookings for appointment scheduling, Matomo analytics, Mailjet for newsletters) and outbound referrals; the firm operates without external investors under an oHG partnership structure. Since 2025, Shetani has participated as a consortium partner in two EFRE/JTF-funded research projects — LAIserWeld (AI/Deep Learning quality monitoring for laser plastic welding, total project volume €2.19M, running May 2025 – December 2028) and GreenFeel/Greenflash (digital-twin/AI platform for SME climate neutrality) — alongside Bergische Universität Wuppertal, Ruhr-Universität Bochum, LMB Lasermaterialbearbeitung, and MWIKE NRW. It has also productized BFSG accessibility-compliance advisory via a June 2025 whitepaper.

The customer base spans 30+ named logos including municipal utilities (WSW Wuppertaler Stadtwerke), cultural institutions (Von der Heydt-Museum), manufacturing firms (FARE, Mobile Wärme, KUKKO, KAUT), and technology/services companies (Bohnen IT, proPerson GmbH, K+K Swiss, ecocockpit, Schwebebahn, Synch), with several relationships exceeding a decade. AI capability is positioned as a feature/consulting layer rather than a foundational product: the firm implements Schema.org, semantic HTML, voice-search optimization, predictive analytics, and computer-vision anomaly detection inside client and research workstreams, with no disclosed proprietary models, patents, or senior AI hires.

Name

Shetani

Legal name

shetani oHG

Website

https://shetani.de

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Digital Agency Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151), Other Computer Related Services (541519)

SIC

Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370), Services-Management Consulting Services (8742)

akta.pro primary industry

Generative AI & LLM Solutions Services (RAG, Agents, Copilots) (BPAEAHAG)

akta.pro secondary industry

AI/ML Engineering & Model Development Services (BPAEAHAF)

Keywords

• Digital transformation consulting
• Web application development
• UX UI design services
• AI website optimization
• Digital agency services

Headquarters

HQ city

Wuppertal

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Digital Consulting Services: Advisory services for digital transformation strategy, process evaluation, and technology selection. Billed as project-based professional services with close client collaboration.
2. Web Development & Application Development: Design, development, and implementation of web-based applications, websites, and digital products. Includes UX/UI design, WordPress and TYPO3 development, custom web applications.
3. Ongoing Support & Maintenance: Continuous support services ensuring client digital products remain functional and optimized. Includes technical support and content management assistance.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Shetani is a Wuppertal-based digital agency that delivers digital transformation services for SMEs and mid-market clients, including digital strategy consulting, UX/UI design, and custom web application development built primarily on WordPress and TYPO3. The firm differentiates through AI website optimization services that prepare client sites for AI systems such as ChatGPT, Perplexity, and voice search using Schema.org markup and semantic structuring. It supplements project work with ongoing support and maintenance contracts and targeted advisory services such as BFSG accessibility compliance.

Product overview

Shetani is a digital agency from Wuppertal, Germany offering an integrated suite of services for digital transformation. The core offering consists of consulting, UX & UI design, and web application development, supplemented by ongoing support services. The company specializes in AI optimization for websites, helping clients prepare content for AI systems like ChatGPT and Perplexity through Schema.org markup, semantic structuring, and content strategy. They also provide BFSG (accessibility) compliance advisory services. Their custom development work includes bespoke web applications such as the ecocockpit greenhouse gas accounting tool. The company operates primarily on WordPress and TYPO3 platforms and does not offer a packaged software product.

Differentiator

Problem solved

Functional benefit

Products and services

• Beratung (Digital Transformation Consulting) Digital strategy and process consulting services that assess current business and production processes, identify areas that benefit from digital technologies, and help clients select the right solutions for digital transformation.
• UX & UI Design User experience and user interface design services that ensure digital products and services are intuitive, user-friendly, and reinforce positive brand experience.
• Anwendungsentwicklung (Web Application Development) Development of platform-independent, web-based applications that allow employees to access business functions and data over the internet from anywhere, tailored to client-specific needs and built primarily on WordPress and TYPO3.
• Support Services Ongoing customer support and maintenance ensuring client digital products remain functional, optimized, and that client needs are understood and resolved effectively.
• KI-Optimierung (AI Website Optimization) Service offering that optimizes websites and content for AI systems including ChatGPT, Perplexity, and voice search through Schema.org markup, semantic HTML structuring, FAQ implementation, and content strategy for AI discoverability.
• BFSG Compliance Consulting Advisory services helping organizations achieve digital accessibility compliance under the German Barrierefreiheitsstärkungsgesetz (BFSG), including website audits, implementation guidance, and accessibility checklists.

Quantifiable outcome

• Client reports doubling of visibility in AI-powered search results within 3 months of optimization
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability11 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Bergische Universität WuppertalcoreStrategic or Co-development Partner · 15 May 2025Research partner in LAIserWeld project focused on AI-based quality monitoring for laser plastic welding. Project involves developing virtual temperature sensors and camera-based inspection systems for real-time quality assessment.
• Ruhr-Universität BochumcoreStrategic or Co-development Partner · 15 May 2025Academic research partner in LAIserWeld project contributing expertise in AI and deep learning for quality monitoring systems.
• LMB Lasermaterialbearbeitungs GmbHcoreStrategic or Co-development Partner · 15 May 2025Industry partner in LAIserWeld project providing real production environment for testing and validating developed inspection systems.
• EFRE/JTF-Programm NRW 2021-2027minorOthers · 25 February 2025EU-funded regional development program providing financial support for the Greenflash/GreenFeel research project supporting SMEs in achieving climate neutrality through digital solutions.
• Ministerium für Wirtschaft, Industrie, Klimaschutz und Energie (MWIKE) NRWminorOthers · 25 February 2025State ministry providing co-funding for Greenflash project supporting digital sustainability solutions for SMEs.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Sistrix: German SEO/AI-search tooling company whose productized platform competes with part of Shetani's AI optimization/SEO service offering, particularly for clients that could in-house content optimization rather than engage an agency.

Broad incumbents

• Deloitte Digital: Large global digital transformation consultancy covering strategy, design, and technology delivery for enterprise — competes for larger mid-market digital transformation mandates that Shetani also targets.
• SinnerSchrader (Accenture Song): Long-standing German digital agency now operating within Accenture Song, offering scaled digital transformation, web platforms, and experience design for enterprise clients — overlaps with Shetani but at significantly larger scale.

Direct peers

• dkd Internet Service: Frankfurt-based German digital agency offering web development, TYPO3, and digital transformation services to enterprise and SME clients — directly comparable on technology stack and customer segment.
• Neofonie: Berlin-based German digital agency combining custom web/application development with AI and search technologies (including TYPO3/WordPress and content platforms) — directly comparable on technology stack and on combining development with AI-driven content solutions.
• Demodern: Cologne-based German digital agency building web platforms, immersive experiences, and digital products for brand clients — comparable on web application development and design-led delivery.
• Scholz & Volkmer: Cologne-based digital agency with a comparable client mix of regional enterprises, museums, and mid-market German companies offering digital strategy, web platforms, and brand-driven experiences.
• UEBERBIT: German full-service digital agency headquartered in Karlsruhe offering web development, UX/UI, TYPO3, and digital transformation consulting for mid-market clients — closely matches Shetani's service mix and Mittelstadt/SME focus.
• PixelMechanics: TYPO3-focused German digital agency offering web platform development, consulting, and digital strategy to mid-market and enterprise — relevant peer given Shetani's TYPO3 and WordPress services.
• Elbkind: Hamburg digital agency focused on digital brand experiences, websites, and platforms for mid-sized German and European companies — comparable regional German agency competing for the same Mittelstand project work.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shetani