What Rice Lake Area School District does

Rice Lake Area School District (RLASD) is a Wisconsin public K-12 school district headquartered at 30 Phipps Ave in Rice Lake, Wisconsin, serving approximately 2,081 students across five schools: Haugen Elementary, Hilltop Elementary, and Tainter Elementary (each K-4 or 4K-4), Rice Lake Middle School (grades 5-8), and Rice Lake High School (grades 9-12). The district was founded in 1880, employs 360+ dedicated staff, and is led by District Administrator Randy Drost with a nine-member elected Board of Education headed by President Keven Jensen. RLASD reports a 100% graduation rate and offers 150+ high school courses, including Advanced Placement, transcripted credit, and advanced standing options, plus college/career pathways through the Xello platform and local workforce-development partnerships.

Core product lines extend well beyond K-12 academics: free 4-Year-Old Kindergarten with Extended Day across three elementary sites, the Littlest Learners Child Care Center at the UW-Eau Claire Barron County Campus for children 6 weeks to 4 years, the Rice Lake Aquatic & Recreation Center (RLARC), the 55-acre River Doc Nature Conservancy for environmental education (donated 2021), Summer Academy enrolling ~700 students, and a continuum of support services including Special Education, Title I, Pupil Services, and Care Solace mental-health referrals. The district operates through wholly owned subsidiaries RLARC, Littlest Learners, River Doc Nature Conservancy, and the Education Foundation of Rice Lake (which has awarded $100,000+ in teacher/student grants since 1994).

The revenue model is government-funded: primary inflows are Wisconsin state per-pupil aid, local property tax revenue, and federal grants, supplemented by user fees on child care ($225-$275/week), 4K After-School Club ($30-$60/week), RLARC programs, Summer Academy ($230/session for non-residents), and special event rentals. Distribution is hybrid: in-person K-12 enrollment for district residents plus Wisconsin inter-district open enrollment, online enrollment via Skyward, and retail/physical access to RLARC. The technology stack is industry-standard K-12 SaaS — Skyward (SIS), ParentSquare (communications), Clever (SSO), Google Workspace, Microsoft 365, Xello (ACP) — with no disclosed proprietary IP, patents, or AI capabilities.

Name

Rice Lake Area School District

Legal name

Rice Lake Area School District

Website

https://ricelake.k12.wi.us

Company type

Private

Founded year

1880

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Rice Lake Area School District is a Wisconsin public K-12 school district serving approximately 2,081 students across five elementary, middle, and high schools with 360+ staff, plus auxiliary community services including early-childhood care, aquatics, and a 55-acre nature conservancy.

Ownership category

akta.pro rank

Product category

K-12 Public Education

NAICS

Elementary and Secondary Schools (6111), Educational Services (61), Sports and Recreation Instruction (611620), Educational Support Services (611710)

SIC

Services-Educational Services (8200), Services-Child Day Care Services (8351)

akta.pro primary industry

Public School Districts (K–12) (EDADABAA)

akta.pro secondary industries

District Student Services Administration (Special Ed, Counseling, Health) (EDADABAJ), Outdoor/Nature/Forest Preschools (EDACABAJ), Community Center Education Programs (EDAAAFAB)

Keywords

• K-12 public education
• Early childhood education
• Special education services
• Community recreation programs
• School-age child care

Headquarters

HQ city

Rice Lake

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Public Education Funding: Primary revenue from state and local tax revenue, state per-pupil aid, and federal grants. Tax-funded public school district operating with public funds from Wisconsin Department of Public Instruction.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Rice Lake Area School District operates a public K-12 education system serving students across multiple schools in the Rice Lake, Wisconsin area, including elementary, middle, and high school levels. Beyond core academic instruction, the district provides early childhood education, special education, alternative education, community recreation programs through RLARC, school-age child care, summer academy enrichment courses, and a Youth Apprenticeship program in partnership with local industry.

Product overview

Rice Lake Area School District operates a comprehensive K-12 public education system serving approximately 2,081 students across five schools. The district offers a broad portfolio of educational programs including core K-12 instruction with 150+ high school courses, free 4-Year-Old Kindergarten with extended day options, special education services, and Title I support. Beyond traditional academics, the district provides supplementary programs including Summer Academy (serving ~700 students), the Littlest Learners child care center for infants through age 4, and the Warrior 4K After School Club. The district also operates community-facing facilities including the Rice Lake Aquatic & Recreation Center (RLARC) offering swimming lessons, water aerobics, and lifeguard training; the 55-acre River Doc Nature Conservancy for environmental education; and the Education Foundation providing Growth Grants to teachers. Student support services encompass pupil services (counseling, nursing, psychology, mental health), regular education services (Advanced Learning, Section 504, Dyslexia Support), and comprehensive special education from early childhood through transition services. The district leverages technology platforms including ParentSquare for communications, Skyward for student information, and Xello for academic and career planning.

Differentiator

Problem solved

Functional benefit

Brands

• Warriors: Mascot name for Rice Lake Area School District athletic and activities teams
• WOW (Warriors on Wisconsin)

Products and services

• K-12 Public Education Comprehensive K-12 academic instruction delivered across elementary, middle, and high school campuses for resident students in the Rice Lake area, covering core subjects, electives, advanced placement, and graduation preparation.
• Early Childhood Education Pre-kindergarten programming for four-year-old children in the district, focused on school readiness and developmental preparation for entry into elementary school.
• Special Education Individualized education and support services for students with disabilities or special learning needs, delivered through dedicated programs and personalized education plans.
• RLARC Community Recreation Programs Community-based recreation programming, including adult and youth activities, sports leagues, fitness classes, open gym, and facility rentals such as birthday parties, available to community members.
• School-Age Child Care Before- and after-school child care service for school-age children, billed on a weekly basis at tiered rates based on the number of children per family and grade level groupings.
• Summer Academy Summer enrichment courses available to students during summer break, offered for free to Rice Lake residents and for a fee to non-residents.
• Youth Apprenticeship Program Career-focused apprenticeship program allowing high school students to gain hands-on industry experience while earning pay, in partnership with local businesses.

Quantifiable outcome

• 100% graduation rate
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Care SolacecoreStrategic or Co-development PartnerMental health and substance use referral service available 24/7/365 to students, staff, and families. Free confidential service provided by district to help find treatment options in any language.
• UW-EC BC CampuscoreStrategic or Co-development PartnerUniversity of Wisconsin-Eau Claire Barron County Campus hosts the Littlest Learners Child Care Center, operated by the district for children 6 weeks to 4 years.
• NorthLakes Community ClinicminorStrategic or Co-development PartnerProvides school-based dental program (Seal-A-Smile) for all students Pre-K through 12th grade at no charge to families, funded by Wisconsin Seal-A-Smile.
• Barron County Workforce DevelopmentminorStrategic or Co-development PartnerDistrict collaborates with local workforce development resources for career exploration and youth apprenticeship programs aligned with local employment needs.
• Boys & Girls Clubs of Barron CountycoreStrategic or Co-development PartnerJoint community center capital campaign raising $4 million. RLARC nonprofit, Boys & Girls Clubs, and district combine efforts to build stronger community.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Marshfield School District: Wisconsin public K-12 district of similar size and rural-mid-size community profile; comparable mix of AP, vocational, and community education programming.
• Hayward Community School District: Rural northwest Wisconsin K-12 district with similar small-town demographics, state-aid reliance, and open-enrollment exposure as Rice Lake.
• Medford Area Public School District: Small-city rural Wisconsin K-12 district of comparable enrollment; similar AP/career-technical offerings and community-school governance structure.
• Menomonie School District: Wisconsin public school district of similar rural size and grade span; comparable K-12 enrollment footprint, tax-funded revenue model, and community-program orientation (early childhood, recreation, foundation support).
• Hudson School District: Wisconsin K-12 public district of similar enrollment scale with comparable AP/career pathway offerings and open-enrollment competition dynamics.
• Spooner Area School District: Comparable rural Wisconsin K-12 district with similar community-based recreation and early-childhood programming extensions to core academics.
• Barron Area School District: Neighboring Barron County district with similar rural Wisconsin scale, K-12 grade span, and reliance on state aid; directly comparable in operating model and program breadth.
• Chippewa Falls Area Unified School District: Adjacent rural Wisconsin K-12 district of comparable enrollment scale; shares open-enrollment dynamics, state-aid dependence, and small-community demographic profile with Rice Lake.

Broad incumbents

• Stevens Point Area Public School District: Larger Wisconsin K-12 public district operating under the same state funding and open-enrollment framework; comparable program breadth including early childhood and recreation, but at materially greater scale.
• Wausau School District: Larger Wisconsin K-12 public district sharing the same state-aid, open-enrollment, and special-education framework; relevant as a broader incumbent operating in the same regulatory and funding environment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/rlasdmedia
• Facebookfacebook.com/ricelakeareaschooldistrict
• Instagraminstagram.com/ricelakeschool
• LinkedInlinkedin.com/company/rice-lake-middle-school

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rice Lake Area School District