Szintézis

What Szintézis does

Szintézis Informatikai Zrt. is a privately held Hungarian IT company founded in 1987, headquartered in Győr with regional offices in Budapest, Romania, and Slovakia, and led by CEO Szabó Dávid. The company develops, integrates, and supports retail technology solutions for retailers ranging from large multinational chains (CBA, Reál, Spar-Colruyt, Coop, Praktiker, Leroy Merlin, EURONICS) to small businesses and the national tobacco shop network (Nemzeti Dohánybolt). Its core products include the Violet cloud-based retail management system, Cronis Next NAV-certified POS and cash register software, the SZIKE merchandise management system, the Claret centralized promotion engine, the DataL Android data collector, and a specialized Trafik system for tobacco retail. The company also distributes and integrates third-party hardware—HP and NCR POS terminals, Toshiba systems, Senor all-in-ones, Pricer electronic shelf labels with indoor GPS and shelf mirror, Bizerba scales, and Datalogic/Zebra/Godex barcode scanners and printers—under exclusive or multi-year regional partnerships.

The underlying technology stack combines proprietary in-house retail software (developed by a 130+ person engineering team) with deep integrations to SAP, Microsoft Dynamics, SZIKE, and Vectory ERP systems, plus certified bank terminal connectivity, NTAK tourism reporting, and bidirectional data flows with Pricer's Optical Wireless Communication electronic shelf label infrastructure. Beyond retail, the company operates an Industry 4.0 vertical offering RFID solutions, rugged industrial computers, Pricer industrial displays, and custom shop-floor software, and an Enterprise IT vertical covering SZINTCLOUD hosting, SZINTBACKUP, IT outsourcing, network operations, IT security, and custom software development.

Revenue is generated through a mix of one-time software licenses, hardware distribution, managed services and IT outsourcing contracts, professional services for implementation and certification, and recurring support and maintenance under a nationwide service network. Go-to-market combines direct enterprise sales (offices in Győr and Budapest), channel partner distribution for hardware, and dedicated teams for SMB and tobacco retail segments. Disclosed revenue was €14 million in 2020 across the three-country footprint, with 831 active partners, ~500 projects delivered annually, and 10,000+ POS systems under monitoring. The company holds ISO 9001 and ISO 14001 certifications, NAV authorizations (A123, A016, A099), and NDN Zrt. tobacco retail certification (2013-006), forming a regulatory moat alongside its 37-year operating history.

Name

Szintézis

Legal name

Szintézis Informatikai Zrt.

Website

https://szintezis.hu

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Szintézis Informatikai Zrt. is a privately held Hungarian IT company that develops and integrates retail technology—including proprietary cloud POS, NAV-certified cash registers, electronic shelf labels, and ERP-integrated retail management systems—for retail chains, SMBs, and industrial customers across Hungary, Romania, and Slovakia.

Ownership category

akta.pro rank

Product category

Retail IT Solutions

NAICS

Custom Computer Programming Services (541511), Software Publishers (51321), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Wholesale-Computers & Peripheral Equipment & Software (5045), Services-Computer Programming Services (7371)

akta.pro primary industry

Software/Application Support (SaaS, Enterprise Apps) (BPAAACAC)

akta.pro secondary industries

IT Procurement & Sourcing Services (Hardware/Software) (BPAEAOAG), ITSM Platform Implementation & Administration (ServiceNow/JSM/BMC/etc.) (BPAEAJAC)

Keywords

• Retail IT solutions
• POS systems
• Electronic shelf labels
• Cash register software
• Enterprise IT services

Headquarters

HQ city

Gyor

HQ country

Hungary

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Retail Software and Systems: Sale and implementation of proprietary retail software systems including POS, cash register, inventory management, and promotion management systems. Revenue from software licenses, implementation services, and ongoing support.
2. Hardware Sales: Distribution and sale of retail hardware including electronic shelf labels, barcode scanners, scales, kiosks, cash registers, and POS terminals from partners like HP, NCR, Toshiba, and Pricer.
3. System Operation and IT Outsourcing: Ongoing system maintenance, IT outsourcing, network operation, and cloud services (SZINTCLOUD, SZINTBACKUP) for enterprise customers.
4. Professional Services: System integration, implementation services, certification/authorization services for cash register systems in Hungary, Romania, and Slovakia, and custom software development.
5. Support and Maintenance: Ongoing technical support, server maintenance, and customer support services with nationwide service network.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Szintézis develops and sells proprietary retail IT software (Violet 2.0 / Retail 4.0 cloud retail management, Cronis Next cash register, SZIKE merchandise management, Claret promotion management, DataL Android data collector, Trafik tobacco retail system) and distributes partnered hardware (Pricer electronic shelf labels, HP/NCR/Senor POS terminals, Bizerba scales, Datalogic/Zebra barcode scanners and printers). The company also delivers enterprise IT services (SZINTCLOUD, SZINTBACKUP, IT outsourcing, system integration, network operation, ERP) and Industry 4.0 solutions (RFID, Pricer industrial displays, rugged industrial PCs, custom software).

Product overview

Szintézis offers a comprehensive retail technology portfolio comprising cloud-based and on-premise solutions across three divisions: Retail (POS systems, electronic shelf labels, scales, scanners, kiosks, and self-checkout), Enterprise (system operations, cloud services, IT security, custom development, ERP), and Industry 4.0 (RFID solutions, industrial displays, mobile terminals, custom software). The core retail platform includes Violet 2.0 (cloud retail system), SZIKE (retail management system), Cronis Next (POS/register system), and Claret (promotion management), complemented by Pricer electronic shelf labels, various hardware integrations (scales, scanners, printers), and self-service kiosks.

Differentiator

Problem solved

Functional benefit

Brands

• Cronis / Cronis Next: POS cash register system developed by Szintézis with NAV certification, ERP integration, and support for 4 countries.
• Violet
• SZIKE
• Claret
• DataL
• SZINTCLOUD
• SZINTBACKUP

Products and services

• Violet 2.0 (Retail 4.0) Cloud-based retail management system with customizable business processes, device integration (scales, cash registers, barcode scanners), and Microsoft Power BI analytics for sales data reporting, designed for small and medium enterprises and store networks.
• Cronis Next Kasszarendszer (POS System) Touch-screen NAV-authorized POS and main cashier system with multi-level authorization, ERP connectivity (SZIKE, SAP, Microsoft Dynamics), online and offline operation, multi-country regulatory compliance, and customer card / promotion module integrations.
• SZIKE (Szintézis Kereskedelmi Rendszer) Central master data management, accounting, distribution warehouse, wholesale, retail, and cash-and-carry system developed for the Hungarian market.
• Claret Promóciókezelő Rendszer Centralized promotion management system with 100+ promotional types, complex campaign handling, and parameterization for retail price reductions, integrated with central ERP systems and cash registers.
• Pricer Electronic Shelf Label System Electronic shelf label system using Optical Wireless Communication (OWC) for two-way communication, price updates, in-store GPS product location via triangulation (RETA 2017 award winner), and shelf mirror stock monitoring. Sold via Szintézis as Pricer's exclusive regional partner.
• Trafik Rendszer Complete POS solution for Hungarian national tobacco shops with NAV online communication, excise retail software, ODB electronic delivery note loading, and order assistant module, certified by NDN Zrt. (certificate 2013-006).
• DataL Adatgyűjtő (Android Data Collector) Android-based data collector application usable on mobile phones for cost-effective inventory tracking with QR-code technology and automatic Play Store updates.
• Multifunkciós Kioszk (Self-Service Kiosk) Self-service kiosk supporting bank card and mobile payments, price checking, loyalty registration, webstore access, promotions, virtual mirror, and product search with Pricer integration.
• Önkiszolgáló Kassza (Self-Checkout) Self-service checkout solutions for retail environments with bank card and mobile payment acceptance.
• Fiscat Neon+ / iPalm+ Kiskasszák (Compact Online Cash Registers) Compact online cash registers with built-in WiFi, Bluetooth, NFC, cloud support, thermal printing, and battery backup for small retail operations. Public pricing: Fiscat Neon+ at 129,900 HUF + VAT; personalization and commissioning at 19,000 HUF + VAT; trade-in at 119,900 HUF + VAT.
• Intelligens Kasszarendszerek (HP, NCR, Senor Intelligent POS) Enterprise POS terminals from HP (up to 5-year warranty), NCR (high-capacity PC-based), and Senor All-in-One (water/dust resistant IP66) for various retail scales.
• Retail Scales (Bizerba, Micra, CAT 27, Vega) Retail scales from Bizerba (label printing), Micra (high capacity), CAT 27 (POS integration), and Vega (built-in for cash register counters) with Cronis system connectivity.
• Handheld Barcode Scanners (Datalogic, Zebra, Mindeo) Handheld barcode scanners for 1D and 2D codes including DataMatrix and QR, from Datalogic (QD2430), Zebra (DS2208), and Mindeo (MD6600) with 5-year warranties.
• Barcode Label Printers (Godex, Zebra) Label printers including Godex GE300 (203 dpi, Ethernet/USB/serial, 3-year warranty) and Zebra ZD220 (200 dpi, USB) for retail barcode and price label printing.
• SZINTCLOUD Cloud computing services for enterprise customers providing scalable infrastructure and platform services.
• SZINTBACKUP Specialized backup services for data protection and disaster recovery solutions.
• IT Outsourcing Complete IT operations outsourcing services covering system administration, network management, and technical support.
• Rendszerintegráció (System Integration) System integration services connecting disparate IT infrastructure components and applications.
• Hálózatüzemeltetés (Network Operations) Network design, implementation, and ongoing management services.
• IT Biztonsági Megoldások (IT Security) Network security solutions including antivirus and anti-spyware protection (NOD).
• Egyedi Szoftverfejlesztés (Custom Software Development) Custom software development services for retail, enterprise, and industrial applications.
• Vállalatirányítási Rendszerek (ERP) Enterprise resource planning systems for business management and process optimization.
• RFID Megoldások RFID-based solutions for industrial inventory tracking, asset management, and supply chain visibility.
• Pricer Ipari Kijelzőrendszer (Industrial Displays) Industrial display systems from Pricer for warehouse, manufacturing, and logistics environments.
• Ipari Számítógépek (Industrial PCs) Rugged industrial computers designed for harsh manufacturing and industrial automation environments.
• Felhő Alapú Kasszarendszer (Cloud Cash Register System) New cloud-based POS / cash register system demonstrated by Szintézis at the EuroCis 2025 exhibition, built on cloud infrastructure for retail checkout operations.

Quantifiable outcome

• 831 satisfied partners as direct customers
• +4 more outcomes

Named customers14 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability2 records

Feature10 records

Partnerships

Six partnerships are on record, tiered core and flagship.

• MicrosoftcoreTechnology or IntegrationTechnology partnership for cloud services (Azure), ERP integration (Microsoft Dynamics), and Power BI for business intelligence reporting in retail solutions.
• HPcoreTechnology or IntegrationMulti-year successful partnership for HP POS systems and intelligent cash registers with up to 5-year warranty. HP products integrated into retail solutions.
• NCRcoreTechnology or IntegrationPartnership for NCR large cash register systems and self-service checkout solutions. NCR products distributed and integrated by Szintézis.
• PricerflagshipTechnology or IntegrationExclusive regional partnership for Pricer electronic shelf labels and in-store GPS systems in Hungary. Pricer solutions include digital shelf labels, indoor positioning, shelf mirror, digital poster, and e-rail advertising. Multiple successful implementations including at Leroy Merlin, East of England Co-op (50M SEK project), and ÚjHÁZ Centrum.
• OTP BankcoreTechnology or IntegrationIntegration of OTP Bank customer card (Ügyfélkártya) system with Cronis POS for loyalty program functionality.
• ToshibacoreTechnology or IntegrationPartnership for Toshiba POS hardware and retail technology solutions.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Torex (POS Software): UK- and Europe-focused retail POS and back-office software vendor serving convenience, hospitality, and specialty retailers. Directly comparable because both companies sell integrated retail-IT software plus hardware, serving mid-sized retail chains with full-stack deployments.
• LS Retail (an Aptos company): Microsoft Dynamics-based retail management and POS ISV with strong presence across Europe. Comparable to Szintézis because both build ERP-integrated retail software (similar to SZIKE/SAP/Microsoft Dynamics integration) and distribute POS hardware to multi-store retail chains.
• Pyramid Computer: Germany-based manufacturer and integrator of POS terminals, kiosks, and self-service hardware for retail and hospitality. Comparable to Szintézis as a regional POS hardware specialist whose products are integrated into similar retail-IT stacks across DACH/CEE.
• AURES Technologies: France-headquartered manufacturer of POS terminals, kiosks, and retail hardware distributed widely across Europe. Comparable because both firms supply integrated POS hardware sold through regional IT integrators into multi-store European retailers.
• GK Software (Fujitsu): German retail-technology vendor offering POS, store management, and customer engagement software for retail chains (now part of Fujitsu). Comparable to Szintézis as a European retail-IT software specialist competing for the same chain-store modernization budgets, including in Central Europe.

Broad incumbents

• Diebold Nixdorf: Global provider of POS hardware, software, and services for retail and banking. Comparable as a broad incumbent whose POS systems overlap with Szintézis's HP/NCR/Toshiba distribution and Cronis Next deployments, even though scale and geographic reach are far larger.
• NCR Voyix: Global enterprise POS, self-checkout, and retail cloud platform vendor. Comparable because Szintézis is an NCR distribution and integration partner and competes against NCR's own stack in the same CEE retail accounts.
• Aptos: Global retail technology vendor covering POS, CRM, and unified commerce for mid- and large retailers. Comparable as a broader incumbent whose LS Retail acquisition places it in head-to-head competition with Szintézis's Dynamics-integrated retail stack in Europe.
• Cegid: French-headquartered business software vendor with strong retail and ERP offerings across Europe. Comparable as a broad incumbent whose retail-cloud and POS portfolio competes for the same European retail-IT modernization spend as Szintézis's Violet and SZIKE platforms.

Regional players

• Asseco Central Europe: Large Central European IT services and software group operating in Hungary, Slovakia, Czech Republic, and adjacent markets. Comparable as a regional player delivering enterprise IT, software, and vertical solutions to overlapping CEE enterprise and retail customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/szintezis
• YouTubeyoutube.com/channel/szintezis
• LinkedInlinkedin.com/company/szintezis-informatika

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Szintézis