Gateway Services Group

What Gateway Services Group does

Gateway Services Group (GSG) is a credit-union-owned service organization (CUSO) that delivers specialized management and advisory solutions to credit unions across the United States. Founded in 2000 by R. Scott Jentz and headquartered in Greenwood Village, Colorado, the firm operates from four offices (Denver, San Diego, Tucson, and Washington D.C.) with 30-plus professionals and serves more than 100 credit unions nationwide. GSG's offering is built around five core service lines: Checking Enhancement Programs (member-engagement lifestyle benefits), Insurance (auto and homeowners coverage sourced through a network of 12 top-rated underwriters), Investment (program management, broker-dealer oversight, and a digital investing platform supporting robo-advisor and self-directed trading on the Osaic platform), Loan Participation (commercial and consumer loan buy/sell facilitation with secure web-based data sharing), and Supplemental Executive Retirement Plans (customized executive benefits with corporate-owned life insurance funding strategies).

The company makes money primarily through managed-services fees on its wealth, insurance, SERP, and checking-enhancement programs, supplemented by transaction fees on loan participation arrangements (over $2 billion in cumulative loan participations facilitated since 2010). Distribution is enterprise-direct: a B2B field-sales motion targeting credit union leadership, supported by content marketing through the corporate website and a free-consultation lead-generation entry point. As a cooperatively-owned CUSO, GSG's governance includes credit-union partners (Bellco, Affinity Plus, 1st United) on its board, reinforcing alignment between the vendor and its customer base. Recent operational milestones include record-breaking 2025 wealth-management partner-portfolio revenue (over $18.4M combined), the November 2025 launch of a redesigned website, and continued investment in digital wealth and loan-participation infrastructure.

Name

Gateway Services Group

Legal name

Gateway Services Group LLC

Website

https://gsgllc.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Gateway Services Group is a credit-union-owned CUSO that delivers specialized wealth management, insurance, loan participation, executive retirement, and checking-enhancement services to more than 100 credit unions across the United States from offices in Denver, San Diego, Tucson, and Washington D.C.

Ownership category

akta.pro rank

Headquarters

HQ city

Greenwood Village

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Wealth Management Services: Revenue generated through management and advisory services for credit union wealth management programs, including investment program management, advisor oversight, and broker-dealer relationship management.
2. Insurance Program Management: Fees from providing comprehensive insurance solutions to credit unions, including auto and homeowners insurance programs with access to 12 top-rated underwriters through a national agency partnership.
3. Supplemental Executive Retirement Plans (SERPs): Revenue from designing and managing customized SERP solutions for credit union executives, including plan design, administration, and ongoing support services.
4. Loan Participation Services: Facilitation fees from connecting credit unions for loan participation transactions across commercial and consumer lending portfolios. Since 2010, has facilitated over $2 billion in loan participation transactions.
5. Checking Enhancement Program: Revenue from providing lifestyle benefits and member engagement programs to credit unions, including protection services, health wellness resources, shopping discounts, and financial wellness tools.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Gateway Services Group is a credit union service organization (CUSO) that delivers specialized financial advisory and management solutions to credit unions. Its offerings span five core service lines: investment program management with a digital investing platform, insurance program access (auto and homeowners) through 12 top-rated underwriters, loan participation brokerage for commercial and consumer portfolios, supplemental executive retirement plans (SERPs), and a Checking Enhancement Program that bundles lifestyle, wellness, and financial benefits for credit union members.

Product overview

Gateway Services Group is a credit union service organization (CUSO) providing a unified portfolio of specialized financial advisory and management services to credit unions. The offering consists of five core services: the Checking Enhancement Program (lifestyle benefits for member engagement), Insurance (auto/homeowners coverage through 12 underwriters), Investment (comprehensive program management with digital platform capabilities), Loan Participation (commercial and consumer loan buying/selling with $2B+ in transactions), and Supplemental Executive Retirement Plans (customized executive retention solutions). These services are delivered through a collaborative, customized approach with over 30 professionals serving 100+ credit unions nationwide. The company also provides a Current Loan Offerings portal with vetted commercial and residential loan opportunities, and offers a Broker-Dealer Evaluation White Paper as a lead-generation resource.

Differentiator

Problem solved

Functional benefit

Products and services

• Investment Program Management Comprehensive investment program management for credit unions covering strategic assessments, broker/dealer relationship reviews, full-service management, a digital investing platform with self-directed trading and automated advisory services, and professional coaching for credit union advisors.
• Credit Union Insurance Program Credit union insurance solutions providing competitive auto and homeowners coverage through partnerships with 12 top-rated national underwriters, featuring multiple competitive quotes, comprehensive coverage, best-rate matching, and seamless integration with existing credit union services.
• Loan Participation Services Loan portfolio optimization services enabling credit unions to buy and sell loan participations across commercial lending (commercial real estate, healthcare, energy, franchise) and consumer lending (residential mortgages, auto, solar, RV) with over $2 billion in transactions facilitated since 2010.
• Supplemental Executive Retirement Plans (SERPs) Customized supplemental executive retirement plans for credit unions featuring plan design, fiduciary-minded approach, advanced modeling and benchmarking, ongoing administration, and innovative funding strategies including corporate-owned life insurance (COLI) for enhanced yields.
• Checking Enhancement Program A credit union checking enhancement program that delivers practical everyday lifestyle benefits including protection services, health and wellness resources, shopping discounts, travel discounts, financial wellness tools, and emergency assistance to boost member engagement and loyalty.
• Current Loan Offerings High-quality loan opportunities spanning commercial, consumer and real estate assets including Residential First Mortgage Pools and MBL (Multi-Family) Term Sheets, vetted by GSG's experienced team and available for credit union purchase or sale.

Quantifiable outcome

• Record-breaking $18.4M+ combined revenue for Wealth Management Division in 2025
• +4 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and supporting.

• Bellco Credit UnioncoreStrategic or Co-development Partner · 1 January 2025Bellco Credit Union serves as a board member on GSG's Board of Directors and led GSG's Wealth Management Division performance in 2025 with over $10.5 million in revenue and $1.5 billion in assets under management. The partnership demonstrates GSG's collaborative program management model effectiveness.
• Arizona Financial Credit UnioncoreStrategic or Co-development PartnerArizona Financial Credit Union partnered with GSG on the Osaic platform and exceeded expectations in their second year, demonstrating successful implementation of GSG's wealth management solutions.
• Monterra Credit UnioncoreStrategic or Co-development PartnerMonterra Credit Union partnered with GSG on the Osaic platform and exceeded expectations in their second year, demonstrating successful implementation of GSG's wealth management solutions.
• 1st United Credit UnioncoreStrategic or Co-development Partner1st United Credit Union serves as a board member on GSG's Board of Directors and partnered with GSG on the Osaic platform, exceeding expectations in their second year.
• Affinity Plus Credit UnioncoreStrategic or Co-development PartnerAffinity Plus Credit Union is represented on GSG's Board of Directors with Senior Vice President of Lending Corey Rupp serving as a board member, indicating a strategic governance-level partnership.
• 12 Top-Rated Insurance UnderwriterssupportingTechnology or IntegrationGSG partners with a national agency and connects credit union members with 12 top-rated insurance underwriters to ensure access to the best coverage and most attractive rates available for auto and homeowners insurance programs.
• OsaicsupportingTechnology or IntegrationGSG operates its wealth management and investment programs through the Osaic platform, which multiple credit union partners utilize for their investment program management needs.

Scale indicators7 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Velera (formerly PSCU): Provides payments, digital, and back-office technology services to credit unions. Comparable as a large scale credit-union service organization serving overlapping institutional buyers with a shared-services operating model analogous to GSG.
• TruStage: Insurance, investment, and protection products designed primarily for credit unions and their members. Closely comparable as a CUSO-aligned competitor active in insurance and wealth services, the same core areas where GSG competes for credit union programs.
• Allied Solutions: Provides insurance, lending, and employee-benefit solutions to credit unions and their members. Directly comparable to GSG's Insurance and Loan Participation service lines with a similarly credit-union-aligned delivery model and overlapping buyer (credit union C-suite).
• CO-OP Solutions: Cooperative-owned payments, lending, and shared-services technology for credit unions. Comparable as a credit-union-owned shared services provider addressing many of the same back-office and member-engagement problems GSG targets (though with a heavier technology tilt).

Emerging players

• Open Lending: Lending analytics and automated risk decisioning platform focused on credit unions and community banks. Comparable as a fintech that intersects with GSG's Loan Participation business on the consumer-lending side, but as a technology vendor rather than a full program manager.

Broad incumbents

• LPL Financial: Largest U.S. independent broker-dealer and RIA custodian, providing wealth management infrastructure serving advisors including those embedded in credit unions. Comparable as a broader incumbent that competes for the same wealth-program business GSG runs on the Osaic platform.
• Osaic: Large U.S. wealth management and advisory platform used by GSG itself to deliver Investment services to multiple credit union partners. Comparable as a broad platform incumbent providing the operating layer that GSG's wealth program depends on.

Others

• Quest CE: Continuing-education and compliance training provider for the credit union and insurance industry. Comparable as a small, focused services firm built around credit-union regulatory and operational needs, similar in customer base though narrower in service scope.
• Coopera: DEI, strategy, and member-experience consulting firm dedicated to credit unions. Comparable as an adjacent advisory/services provider addressing credit-union-specific strategic challenges that complement, rather than directly compete with, GSG's offerings.
• Members Capital Advisors: Consulting firm providing investment program reviews, ALM, and analytics for credit unions. Comparable as a niche advisory firm serving the same institutional buyers and similar problem set (broker-dealer evaluations, investment-program assessments) that GSG's white paper targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/gsg---gateway-services-group
• Xx.com/gsg_cuso

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gateway Services Group