Imo's Pizza
- Company typePrivate
- Founded1964
- HeadquartersSt Louis, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
Imo's Pizza firmographics
Firmographics- Name
- Imo's Pizza
- Legal name
- Imo's Franchising, Inc.
- Website
- https://imospizza.com
- Company type
- Private
- Founded year
- 1964
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Imo's Pizza industry classification
Industry- Product category
- Pizza Restaurant Chain (Quick-Service Restaurant)
- NAICS
- Other Specialty Food Retailers (44529), All Other Specialty Food Retailers (445298)
- SIC
- Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Pizza QSR (THAFAAAB)
- akta.pro secondary industries
- Frozen Pizza & Flatbreads (CRADADAB), Pizza, Wings & Oven-Baked Prepared Foods (In-Store Concepts) (CRAHAKAE), Pizza Fast Casual (THAFABAB)
Keywords
Where Imo's Pizza is headquartered
LocationHeadquarters
- HQ city
- St Louis
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Imo's Pizza business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Franchise Operations: Nearly 100 franchise locations operated by independent franchisees across Missouri, Illinois, and Kansas. Each location independently owned and operated.
- Direct Restaurant Sales: In-restaurant dining, online ordering, pickup, delivery, and curbside services at franchise locations.
- Retail Products: Frozen pizzas, Provel cheese, dressings, sauces, and other retail products sold through grocery stores including Dierbergs, Walmart, Schnucks, and others.
- Nationwide Shipping: Shipping of pizzas, Toasted Ravioli, and Provel Bites across the US via Goldbelly partnership.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Triple Play Special |
| Unit Pricing | Pay-as-you-go | Meal Deal Special |
| Unit Pricing | Pay-as-you-go | Medium 2-Topping Special |
| Subscription | Monthly | Square Deals Rewards Program |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Imo's Pizza product offering
Product offeringCore offering
Imo's Pizza operates a franchise-based pizza restaurant chain selling its signature Original St. Louis Style Pizza—characterized by an ultra-thin crispy crust, square-cut slices, and proprietary Provel cheese topping. The company also offers a growing menu of specialty pizzas, handheld snacks, and desserts, alongside retail grocery products (frozen pizzas, Provel cheese variants, sauces, dressings) distributed through major supermarket chains and shipped nationwide via Goldbelly.
Product overview
Imo's Pizza is a St. Louis-based pizza chain founded in 1964, operating nearly 100 franchise locations across Missouri, Illinois, and Kansas. The company offers a unified product portfolio centered on its signature Original St. Louis Style Pizza—a thin, crispy, square-cut pizza featuring Provel cheese (a smoked blend of cheddar, Swiss, and provolone invented in St. Louis in 1947). Core products include the Online Ordering Platform and Mobile Application for web and app-based ordering with delivery, carryout, and curbside options. The Square Deals Rewards Program provides loyalty points redeemable for food items. Retail operations sell frozen pizzas, Provel cheese products (shredded, sliced, and roped), sauces, and dressings through grocery chains including Dierbergs, Walmart, and Schnucks. Nationwide shipping is available via Goldbelly. Recent product launches include CrunchImos (buttery garlic-crusted handhelds), The Honey Trap (limited-time hot honey pizza with Mike's Hot Honey), and new desserts (Gooey Butter Cake and Brownies).
Differentiator
Problem solved
Functional benefit
Brands
- Square Deals: The company's loyalty/rewards program where customers earn Squares for every $15 spent.
Products and services
- Original St. Louis Style Pizza
- Deluxe Pizza
- Four Meat Pizza
- The Honey Trap
- CrunchImos
- Gooey Butter Cake
- Brownie
- Frozen Pizzas (Retail)
- Shredded Provel Cheese
- Sliced Provel Cheese
- Roped Provel Cheese
- Pizza Sauce
- House Italian Dressing
- Sweet & Tangy Wing Sauce
- Creamy Garlic
- Red Wine Vinaigrette with Romano
- Romano with Oregano Special Herb Blend
- Nationwide Pizza Shipping (via Goldbelly)
Quantifiable outcome
- Over 60 years in business as Original St. Louis Style Pizza
- +3 more outcomes
Companies that use Imo's Pizza
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles4 records
Imo's Pizza technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Imo's Pizza partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- Mike's Hot HoneyminorPartnership for The Honey Trap specialty pizza - a limited-time offering featuring crispy cupping pepperoni, gooey Provel cheese, and Mike's Hot Honey Extra Hot drizzle. Mike's Hot Honey is known nationwide for its chili-infused honey products.
- Variety the Children's Charity of St. LouiscoreLong-standing partnership spanning more than two decades. Imo's for Kids Day held annually in October with proceeds donated to Variety St. Louis. Partnership has resulted in over $2 million in support for children with special needs. More than 90 locations participate annually.
- Stray Rescue of St. LouisminorTenth consecutive year partnership. Imo's sponsors adoption fees for all dogs and cats over six months old during June (typically $100 each). Adopting families receive a $20 Imo's gift card. Last year over 70 adult pets found homes through this partnership.
- GoldbellyminorNationwide shipping partnership allowing Imo's to ship pizzas, Toasted Ravioli, and Provel Bites anywhere in the US. Enables customers outside the Midwest to purchase Imo's products.
- DierbergsminorRegional grocery retail partner selling Imo's frozen pizzas, Provel cheese, dressings, and sauces.
- SchnucksminorRegional grocery retail partner selling Imo's frozen pizzas and retail products.
- WalmartminorNational grocery retailer selling Imo's frozen pizzas and retail products.
Scale indicators7 records
Recent moves11 records
Expansion highlights6 records
Imo's Pizza competitors and assessment
Company assessmentDirect peers
- Papa Murphy's: Take-and-bake pizza franchise chain. Comparable to Imo's via its franchise-driven model and frozen/heat-at-home pizza offering that overlaps with Imo's retail frozen pizza line.
- Papa John's Pizza: National pizza delivery chain with franchise model comparable to Imo's. Directly competes in the pizza category with similar carryout/delivery, loyalty, and digital ordering mechanics.
- Mountain Mike's Pizza: West Coast-based pizza franchise chain with family-friendly positioning. Comparable as a regional pizza franchise expanding systematically through new markets, similar to Imo's growth trajectory.
- Domino's Pizza: Largest pizza QSR chain in the US with nationwide delivery infrastructure. Competes head-to-head with Imo's in the pizza category with similar delivery/carryout model, though at vastly greater scale and broader geographic reach.
- Round Table Pizza: West Coast pizza franchise chain with premium pizza positioning. Directly comparable as a regional franchise pizza operator with dine-in, carryout, and delivery.
- Marco's Pizza: Fast-growing regional pizza franchise chain headquartered in Toledo, Ohio. Closely comparable franchise-based pizza QSR with similar store count trajectory and regional concentration strategy.
- Jet's Pizza: Regional pizza chain known for deep-dish square Detroit-style pizza. Comparable as a regional pizza franchise operator with a distinctive style (square cut, signature crust) similar to Imo's St. Louis-style positioning.
- Pizza Hut: Iconic national pizza chain owned by Yum! Brands operating dine-in, carryout, and delivery. Overlaps with Imo's in the pizza QSR/fast-casual space, with a stronger national footprint and broader menu.
- Godfather's Pizza: Omaha-based pizza franchise chain known for thick-crust specialty pizzas. Comparable as a regional/mid-market franchise pizza chain with a similar store-count profile to Imo's.
Broad incumbents
- California Pizza Kitchen: National casual dining pizza chain with frozen retail pizza line in grocery. Overlaps with Imo's across both restaurant and retail frozen pizza channels, though operating in the casual-dining segment rather than QSR.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Imo's Pizza social profiles
Digital presenceImo's Pizza financial estimates
Financial estimateRevenue estimate
Valuation estimate
Imo's Pizza leadership team
Management profileNumber of profiles
Profiles2 records
Imo's Pizza funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Imo's Pizza M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Imo's Pizza
What does Imo's Pizza do?
Imo's Pizza operates a franchise-based pizza restaurant chain selling its signature Original St. Louis Style Pizza—characterized by an ultra-thin crispy crust, square-cut slices, and proprietary Provel cheese topping. The company also offers a growing menu of specialty pizzas, handheld snacks, and desserts, alongside retail grocery products (frozen pizzas, Provel cheese variants, sauces, dressings) distributed through major supermarket chains and shipped nationwide via Goldbelly.
Is Imo's Pizza a public or private company?
Imo's Pizza is a private company. It is classified as family owned and is currently operating.
When was Imo's Pizza founded?
Imo's Pizza was founded in 1964. It employs 1,001 to 5,000 people.
Where is Imo's Pizza based?
Imo's Pizza is headquartered in St Louis, United States, in the North America region.
How does Imo's Pizza make money?
Four revenue lines are on record. Franchise Operations are the primary driver. The others are direct Restaurant Sales, retail Products and nationwide Shipping.
Who are Imo's Pizza's main competitors?
Direct peers on record are Papa Murphy's, Papa John's Pizza, Mountain Mike's Pizza, Domino's Pizza, Round Table Pizza, Marco's Pizza, Jet's Pizza, Pizza Hut and Godfather's Pizza. California Pizza Kitchen is listed as a broad incumbent.
Does Imo's Pizza have an API?
No public API is recorded for Imo's Pizza.
What industry is Imo's Pizza in?
Imo's Pizza's product category is Pizza Restaurant Chain (Quick-Service Restaurant). Its primary akta.pro industry code is THAFAAAB, Pizza QSR, with a secondary code of CRADADAB, Frozen Pizza & Flatbreads. Its NAICS code is 44529 and its SIC code is 2000.