Life Insurance Pro

What Life Insurance Pro does

Life Insurance Pro is a U.S. consumer-facing digital lead-generation and quote comparison platform in the life insurance vertical, owned and operated by Apollo Interactive, Inc. and headquartered in El Segundo, California. The platform acquires consumers through organic search on state-specific landing pages covering all 50 states plus D.C., paid digital channels, and an active publisher/affiliate program, then funnels them through a two-step zip-and-DOB form to collect personal information. Collected data — including identifiers, health, financial, employment, and behavioral signals recorded via TrustedForm and TCPA Guardian — is shared with downstream insurance carriers, agents, brokers, and other third-party partners in exchange for per-lead, per-click, per-call, or per-application fees. The site displays quotes across five core product types (Term, Whole, Final Expense, Variable, Universal life) with supplementary information on Disability, Long-Term Care, and Annuities, but does not underwrite or issue insurance itself.

The business operates on a two-sided model. On the supply side, agents and brokers pay for leads delivered through routing, segmentation, CRM integration, and online reporting tools, with pricing not publicly disclosed. On the demand side, website publishers and affiliates send consumer traffic in exchange for per-submission payouts, with services such as SEO analysis, website redesign, and custom creative provided at no additional cost. Revenue mechanics are essentially affiliate-referral and lead-broker fees, with no subscription or premium tier visible to consumers. The company's stated integration ecosystem spans 1,000+ named partner companies, dominated by carrier display partners such as Bankers Life, Colonial Penn, Fidelity Life, AAA, and Washington National on the consumer surface, and a deeper set of technology and data partners (Google, Adobe, Meta, Anura, TransUnion, ActiveProspect, Jornaya) under the hood. No revenue, headcount, funding, or management team is disclosed in the source material.

Name

Life Insurance Pro

Legal name

Apollo Interactive, Inc.

Website

https://lifeinsurancepro.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Life Insurance Pro is a U.S. digital lead-generation and quote comparison platform, owned by Apollo Interactive, Inc., that connects consumers seeking term, whole, final expense, variable, and universal life insurance quotes with insurance carriers, agents, brokers, and affiliate publishers.

Ownership category

akta.pro rank

Product category

Insurance Lead Generation & Comparison

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411), Life Insurance (6311)

akta.pro primary industry

Level Term Life Insurance (FSAIAAAA)

akta.pro secondary industries

Whole Life Insurance (FSAIABAA), Final Expense / Burial Life Insurance (FSAIABAF)

Keywords

• Life insurance comparison
• Insurance lead generation
• Multi-carrier quote engine
• Agent lead distribution
• Insurance affiliate network

Headquarters

HQ city

El Segundo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Lead Generation / Affiliate Referral Fees: Life Insurance Pro earns revenue when consumers complete the quote form or are connected to insurance agents, carriers, brokers, or other Third Party Partners. Revenue is generated on a per-lead, per-click, per-call, or per-application basis. The company acts as a data broker and lead seller, sharing consumer personal information (identifiers, health data, financial data, employment data, inferences) with Third Party Partners including insurance companies, marketing companies, lead buyers, and advertising agencies in exchange for compensation.
2. Affiliate / Agent Program Lead Sales: Insurance agents and brokers pay for high-quality consumer leads delivered through the platform. The company provides lead segmentation, CRM integration tools, and online reporting/routing tools, charging for each lead delivered.
3. Publisher/Affiliate Traffic Monetization: Website publishers and affiliates send traffic (home, auto, health, life, pet insurance) and earn revenue per completed form submission. Services include SEO/keyword analysis, website redesign, customized creatives, and monthly reporting, with monthly payout schedules.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Life Insurance Pro is a free online lead generation and quote comparison platform that connects consumers seeking life insurance coverage with multiple insurance carriers, licensed agents, and brokers. Through a two-step online form (zip code and date of birth), consumers receive side-by-side quotes from carriers offering Term, Whole, Final Expense, Variable, and Universal life insurance products. The company monetizes these consumer leads by selling or sharing them with insurance agents, brokers, carriers, and other third-party partners on a per-lead, per-click, per-call, or per-application basis.

Product overview

Life Insurance Pro is a lead generation and comparison platform that connects consumers with insurance providers. The core product is a quote comparison service where users can compare life insurance plans from multiple carriers through a two-step process. The platform offers five main life insurance products: Term Life Insurance (temporary coverage), Whole Life Insurance (permanent with guaranteed premiums and cash value), Final Expense Insurance (burial/funeral coverage at $25,000-$50,000), Variable Life Insurance (investment-linked), and Universal Life Insurance (flexible premiums and death benefits). Additionally, the company provides information on Disability Insurance, Long-Term Care Insurance, and Annuities as supplementary options. The company operates as an intermediary, matching consumers with insurance agents and carriers rather than selling insurance directly.

Differentiator

Problem solved

Functional benefit

Products and services

• Free Consumer Life Insurance Quote Comparison

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Bankers LifeminorOthersCarrier partner displayed on the Life Insurance Pro quote page. Bankers Life is a life insurance carrier providing Term, Whole, and Final Expense products.
• Colonial Penn Life Insurance CompanyminorOthersCarrier partner displayed on the Life Insurance Pro quote page. Colonial Penn is a life insurance carrier specializing in guaranteed acceptance whole life insurance.
• Fidelity Life AssociationminorOthersCarrier partner displayed on the Life Insurance Pro quote page. Fidelity Life provides life insurance and related products.
• AAA (American Automobile Association)minorOthersCarrier partner displayed on the Life Insurance Pro quote page. AAA provides insurance products including life insurance.
• Washington National InsuranceminorOthersCarrier partner displayed on the Life Insurance Pro quote page. Washington National provides supplemental health and life insurance products.
• Apollo Interactive, Inc.coreOthersApollo Interactive, Inc. is the parent company that owns and operates the Life Insurance Pro website. It handles all site operations, data collection, privacy compliance, and partner integrations.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SelectQuote: Public, vertically focused insurance lead generation and comparison platform (term life, final expense, auto, home, Medicare). Directly competes in the same life-insurance lead-gen and quote-comparison category.
• QuoteWizard (LendingTree): Insurance lead generation platform owned by LendingTree, distributing leads across auto, home, and life. Direct competitor in the per-lead monetization model.
• PolicyGenius: Direct-to-consumer life insurance (and adjacent) comparison platform that aggregates quotes from multiple carriers and connects consumers with agents. Operates an almost identical consumer + agent + carrier model to Life Insurance Pro.
• The Zebra: Insurance comparison platform primarily focused on auto and home, with expansion into adjacent lines. Comparable consumer-side quote aggregator and lead seller.
• SmartFinancial: Insurance comparison marketplace that connects consumers with carriers and agents across multiple lines including life. Operates a nearly identical quote-routing and lead-distribution model.
• Insurify: AI-driven insurance comparison platform for auto, home, and life. Direct competitor in the consumer-facing quote-aggregation and lead-distribution model.
• EverQuote: Online insurance marketplace that aggregates consumer demand and sells leads to carriers and agents across auto, home, and life. Closely comparable business model of per-lead/click monetization.
• NetQuote: Long-standing insurance lead generation platform producing leads for agents and carriers across multiple lines. Closely comparable consumer-form-driven lead business.

Broad incumbents

• HealthMarkets: Large-scale insurance agency and lead aggregator focused on health, Medicare, life, and supplemental. Comparable as a multi-carrier distribution platform, though with a heavier human-agent-led model.

Emerging players

• NextInsure: Vertical insurance performance marketing network that monetizes consumer traffic through insurance agents and carriers. Directly comparable as a partner/lead buyer referenced in Life Insurance Pro's own outbound flow.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Life Insurance Pro