ASAP Finance

What ASAP Finance does

ASAP Finance Limited is a New Zealand-based non-bank property lender founded in 2004 and headquartered in Remuera, Auckland. The firm finances residential, commercial and industrial property activity — including construction and development loans, investment property loans, bridging finance, and land bank loans — for property developers and investors who typically do not fit standard bank credit criteria. Differentiated product features include the absence of mandatory Quantity Surveyor appointments, pre-sales and registered valuations, capitalised interest structures, and a revolving GST facility that reduces effective borrowing by approximately 15% by relying on IRD GST refunds. Loan sizes range from roughly $300,000 to $50 million, LVRs up to 75%, and indicative terms are typically returned within 24 hours with settlement within 48 hours.

The business operates a hybrid distribution model: direct engagement with borrowers through phone and website channels, plus extensive wholesale origination via a panel-lender position across seven NZ mortgage aggregator groups (NZFSG/Loan Market, Mortgage Express, Kepa, Mike Pero Mortgages, Mortgage Link, Mortgage Supply Co, Newpark Group) and Financial Advice New Zealand member advisers, paying 1% brokerage with no claw-backs. Underlying loan funding is sourced through evergreen wholesale lines with ASB and BNZ, supplemented by private equity from Kiwi Capital Management. Reported scale to date includes 2,780 loans approved, $4.44b in facility limits approved, $6.26b in value of developments funded, and 7,398 houses and 1,755 sections delivered.

Revenue is generated through four streams: interest on short-term development and construction loans (rates from 8.95%), loan origination fees of 2.25%–3% of facility, presale underwriting fees of 4%–5% on transactions between $5 million and $50 million, and equity returns from joint venture participation structured via LLC special-purpose vehicles. The firm is privately held by founders Adarsh Patel and Darpan Patel, employs 1–10 people, and operates exclusively within New Zealand.

Name

ASAP Finance

Legal name

ASAP Finance Limited

Website

https://asapfinance.co.nz

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

ASAP Finance Limited is a privately held New Zealand non-bank property lender, founded 2004 and based in Auckland, providing construction, investment, bridging, land bank and joint-venture finance to property developers and investors who fall outside standard bank criteria, funded via ASB and BNZ wholesale lines and distributed through direct sales plus a seven-aggregator mortgage broker panel.

Ownership category

akta.pro rank

Product category

Non-Bank Property Development Finance

NAICS

Sales Financing (52222)

SIC

Short-Term Business Credit Institutions (6153), Mortgage Bankers & Loan Correspondents (6162)

akta.pro primary industry

SME Term Loans & Growth Capital (FSAKAGAB)

Keywords

• Non-bank property lending
• Development finance
• Construction loans
• Bridging finance
• Investment property loans

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Development Finance Interest: Interest income from short-term development and construction loans, typically structured as capitalised interest or interest-only with terms ranging from 3-12 months. Rates sensitive to risk level and loan term, starting from 8.95%
2. Loan Origination Fees: Application fee of 2.25%-3% of loan amount, typically added to the loan. Brokerage fees of 1% paid to referring mortgage brokers
3. Presale Underwrite Fees: Fees for underwriting property purchases from developers at agreed prices if properties not sold by specified date. Underwrite fees of 4%-5% plus brokerage for amounts $5 million to $50 million
4. Joint Venture Equity Returns: Equity participation in joint venture development arrangements, typically structured through Limited Liability Companies as Special Purpose Vehicles, with equity shares reflecting risk and contribution parameters

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

ASAP Finance is a New Zealand non-bank property lender providing short-term, bespoke finance for residential, commercial and industrial property development, construction, investment, bridging, and land banking. Loan sizes range from $500,000 to $50 million, with funding up to 75% LVR, capitalised or interest-only repayment options, and approval/settlement typically within 48 hours, without requiring pre-sales, Registered Valuations, or Quantity Surveyor appointments.

Product overview

ASAP Finance is a non-bank property lender offering a portfolio of short-term loan products for property development, investment, and acquisition. The core products include Construction and Development Loans, Investment Property Loans, Commercial & Industrial Loans, Bridging Loans, and Land Bank Loans. Additional services include Joint Ventures (equity participation) and Presale Underwrites. All loan products share common features: flexible repayment options (interest-only, part interest-only, capitalised interest), loan sizes from $300,000 to $50 million, terms typically 3-12 months, and LVRs up to 75%. The company positions itself as an alternative to traditional bank lending with faster turnarounds, minimal documentation requirements, and no QS or valuation requirements in most cases.

Differentiator

Problem solved

Functional benefit

Products and services

• Construction and Development Loans Short-term development finance for residential, commercial, and industrial construction projects. Covers land acquisition, staged progress payments for construction costs, civil works, and professional fees. Typically structured with capitalised interest and cost-to-complete funding methodology. For property developers across New Zealand.
• Investment Property Loans Bespoke investment property loans for residential and commercial investment properties. Offers interest-only, part interest-only, and capitalised repayment options with quick settlement within 48 hours. For property investors seeking simple solutions for complex financing needs.
• Commercial & Industrial Loans Tailored commercial property loans for acquiring commercial offices, retail units, industrial warehouses, and other commercial assets across New Zealand. Accelerates commercial acquisition timeframes and maximises return on equity.
• Bridging Loans Short-term bridging finance solutions for property investors and developers. Available as closed bridge (with known exit/contracted sale) or open bridge (without contracted sale). Covers timing gaps between property transactions. Terms typically 3-12 months with interest-only or capitalised interest options.
• Land Bank Loans Bespoke loans for undeveloped land where the highest value is in future development. Covers land awaiting plan changes, zoning, or resource/consent approvals. Focuses on asset value rather than income generation. Both interest-only and capitalised interest repayment types available.
• Joint Ventures Equity joint venture arrangements for property development projects. ASAP Finance provides equity participation alongside developers for land banks, subdivisions, and residential/commercial developments. Requires a proven track record. Structured through Limited Liability Companies as Special Purpose Vehicles.
• Presale Underwrites

Quantifiable outcome

• 48-hour loan processing and approval
• +6 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core, major and minor.

• Financial Advice New ZealandcoreChannel Partner/ Reseller/ DistributorMember of Financial Advice New Zealand, the premier industry body representing the interests of financial advisors in New Zealand
• NZFSG / Loan MarketcoreChannel Partner/ Reseller/ DistributorPanel lender for NZFSG/Loan Market mortgage aggregator group, providing development finance solutions to their broker network
• Mortgage ExpressmajorChannel Partner/ Reseller/ DistributorPanel lender for Mortgage Express mortgage aggregator group, providing development finance solutions to their broker network
• KepamajorChannel Partner/ Reseller/ DistributorPanel lender for Kepa mortgage aggregator group, providing development finance solutions to their broker network
• Mike Pero MortgagesmajorChannel Partner/ Reseller/ DistributorPanel lender for Mike Pero Mortgages, providing development finance solutions to their broker network
• Mortgage LinkmajorChannel Partner/ Reseller/ DistributorPanel lender for Mortgage Link, providing development finance solutions to their broker network
• Mortgage Supply ComajorChannel Partner/ Reseller/ DistributorPanel lender for Mortgage Supply Co, providing development finance solutions to their broker network
• Newpark GroupmajorChannel Partner/ Reseller/ DistributorPanel lender for Newpark Group, providing development finance solutions to their broker network
• Keystone TrustminorOthersCommunity sponsorship of Keystone Trust, which provides grants, scholarships and mentoring assistance to students in financial need pursuing property-related tertiary studies
• Friends of Fiji Health FoundationminorOthersCommunity sponsorship of Friends of Fiji Health (NZ) Inc., a registered charity that sends specialist teams to Fiji to provide medical treatment for those in need
• Friends of Fiji Heart FoundationminorOthersCommunity sponsorship of Friends of Fiji Heart Foundation, a charitable trust providing free heart surgery operations for poor and needy citizens of Fiji

Scale indicators13 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Liberty Financial: Australian non-bank lender offering residential and commercial mortgages, asset finance, and investment lending. Liberty operates a comparable non-bank lending model with similar products to ASAP (investment property loans, commercial finance) and a wholesale-funded balance sheet, though it is primarily focused on the Australian market.
• Firstmac: Australian non-bank mortgage lender specialising in residential and investment loans with a securitised funding model. Firstmac's non-bank lending focus and comparable product set (investment property finance) make it relevant to ASAP Finance, though it primarily serves Australian borrowers.
• La Trobe Financial: Australian non-bank lender offering residential, commercial, and development finance with a fund-management wholesale funding model. La Trobe's product mix and non-bank developer focus closely parallel ASAP Finance's model, though it primarily serves the Australian market rather than competing directly in NZ.

Direct peers

• Resimac Group: Australian non-bank lender (formerly Homeloans Limited) offering prime and specialist residential and commercial mortgages across Australia and New Zealand. Resimac's specialist non-bank model, securitized funding approach, and multi-channel distribution make it directly comparable to ASAP Finance's non-bank lending model.
• Pepper Money: Australian and New Zealand non-bank specialist lender offering residential mortgages, asset finance, and commercial lending. Pepper Money's specialist non-bank model, multi-jurisdiction presence including NZ, and comparable product set make it a strong direct comparable to ASAP Finance.
• Avanti Finance: New Zealand non-bank lender providing business and consumer loans, asset finance, and development finance to SME borrowers. Avanti operates a similar non-bank lending model targeting the same NZ SME segment, making it a close direct comparable to ASAP Finance.

Broad incumbents

• Heartland Group Holdings: NZX-listed New Zealand non-bank financial services group offering reverse mortgages, livestock finance, and asset finance. Heartland is a broader incumbent in the NZ non-bank lending space with a wider product portfolio than ASAP Finance, making it the closest listed comparable for benchmarking.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ASAPFinanceLtd
• LinkedInlinkedin.com/company/asapfinance

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASAP Finance